Podscribe, a leader in podcast attribution and incrementally testing, announces the expansion its device graph capabilities by combining Tapad (Experian) and Neustar (TransUnion) Device Graph technology. This enhancement delivers unprecedented scale and accuracy in audience measurement.
**Key Advancements **
The enhanced Double Device Graph achieves:
85%+ US household match rates
3x increase in digital identifiers for matching
Higher confidence matches through dual-graph triangulation
Improved conversion tracking through expanded digital identifier coverage Expanded Audience Intelligence
Through the TransUnion partnership, Podscribe now provides comprehensive Neustar audience segments, enabling advertisers and publishers to:
Access detailed household demographics and behaviors
Track segment-specific campaign performance
Identify top-converting audience segments
Match advertisers with optimal podcast audiences
Create targeted content based on verified listener profiles “By combining the two leading US device graphs, we’re setting out a new standard for measurement accuracy in podcast advertising,” says Matt Drengler. “Our clients can now make decisions based on actual listener behavior, not assumptions.
Availability
The enhanced Double Device Graph capabilities are available immediately for all Pudscribe measurement clients.
About Podscribe
Podscribe specializes in attribution and incrementally testing for podcasts, streaming, and beyond. Leveraging pixel-based tracking and household-level data, Podscribe delivers actionable insights, empowering advertisers to measure true campaign strategies, and confidently report ROI.