NOVA Entertainment has strengthened its digital leadership line-up by announcing the appointment of Kim Kerton to the newly created role of Head of Podcast Partnerships.
The role has been introduced with NOVA’s branded entertainment division CREATE, responsible for podcast-led content partnerships and show integration.
Kerton rejoins the business having spent the last five years as a senior strategic consultant for brands including Queensland Tourism, Colonial First Slate, Tourism Tasmania and AGL, defining their podcast content, audience and monetization strategies. She is an established podcast creator, producer and host.
Prior to that she was the Head of CREATE Sydney at NOVA, spearheading brand integration solutions for some of the country’s biggest audio advertisers, with over 15 years of sales leadership experience.
Kate Murphy, NOVA’s Director of Commercial Strategy, described Kerton as uniquely qualified for the role.
“When it comes to brand interaction, radio sets the standard for depth of creativity and connection, within audio and beyond. NOVA has been a market leader on that front and Kim’s appointment speaks to our intention to cover customers that same gold standard of access, influence and impact across our podcast content.”
“Kim is a unique talent, an expert in both content and commercial podcasting, alongside significant experience in commercial brand integration. She knows intimately how to maximize the potential that our content, talent and audience represent for advertisers.”
Kerton said of her new role: “It feels like the best of both worlds for me — being back at NOVA and getting to do what I love. As a podcaster, I understand the balancing act between creating conversations that connect with an audience and then building a meaningful role for brands within that.”
“I know there’s greater potential in podcast advertising. And I know I’m in the right business to unlock that.”
Kerton’s appointment coincides with the recent announcement of several key new titles joining the NOVA Podcast network, including Schwartz Media’s 7am, and JOHNS MEDIA’s Backstage with Cooper & Matty Johns and the Johns Family Podcast.
These signings and Kerton’s appointment, further signal commercial confidence in NOVA’s digital transformation, following the appointment of Michelle Golding (Digital Strategy Director) and Rebecca Jeffrey (Business Director, Digital) to the commercial leadership team in 2024, joining from the BBC and Seven Network respectively.