AdWizz and Nielsen announced the renewal and extension of an agreement to provide data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology offering. 

The integration allows AdWizz publishers and advertisers to leverage Nielsen Marketing Cloud and other third party datasets for better audience targeting across verticals. From media owners and advertisers to inventory resellers and agency buyers, the extended agreement is a part of AdsWizz’s mission to support its customer’s needs in the digital audio ecosystem.

AdsWizz customers can now leverage audience segments from Neilson Marketing Cloud datasets, including online and offline activity, customers surveys and panels, purchase history, and multi-media consumption, to better inform their campaign targeting.

This data is expected to strengthen AdsWizz’s cross-platform audience offering around specific verticals, including Political (L2), CPG and Retail (Neilson Buyer Insights, Nielsen CPG), B2B, and Personal Finance (Dun & Bradstreet, Bombora), as well as overall insight activation (Claritas), in addition to AdWizz’s existing contextual-based targeting via Predictive Audiences.

“We are excited that AdsWiz, a global leader in digital audio monetization, is utilizing our Marketing Cloud services,” said Kristen Cummings, General Manager, Nielsen Marketing Cloud. “Nielsen is committed to innovation across the advertising industry as we leverage proprietary technology and our unique data sets to provide global reach and consistent accuracy.”

“Advertisers and buyers in audio are looking to harness more data at scale for deeper and more effective targeting solutions,” said Jason Bauer, VP, Audience Data Operations at AdsWizz.

“This continued agreement will allow customers to request and utilize third party data along with their proprietary data to fulfill their audience targeting strategy. Advertisers can activate audio messaging against precise behaviors and engage with existing consumers and target potential new ones to maximize their return on ad spend. This is just the latest in our continued efforts to provide global support for audience activation and targeting the audio space.”

This arrangement will allow AdWizz to support multi-signal activations helping advertisers maximize their campaign reach and monetization in audio.