European digital audio specialist Audion launches Sense, an AI-powered evaluation tool that enables pre-campaign analysis of audio creatives. This advance audit enables ads to be optimized before they go live to improve their effectiveness and maximize campaign performance.
Creativity accounts for 50% of a campaign’s success. Brands deploying Audion’s Sense can assess an refine audio creatives before they are broadcast to ensure this core element of their campaign delivers value through strong specific messaging from day one. This is the first time AI has been used to deliver a results-driven approach to audio advertising.
Sense combines multiple key performance indicators (KPIs) into a single global impact score for any audio spot. Advertisers can also access in-depth analysis of individual KPI;s to understand responses such as how receptive the target audience is to the ad, and the emotional impact it delivers.
“Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors; this allows it to identify best practices and predict likely audience responses.
“Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined to help brands create more effective audio campaigns. As well as providing a creative audio, Sense demonstrates our commitment to empowering advertisers with tools tailored to the unique requirements of digital audio,” says Geoffrey Fossier, Global Chief Marketing Officer at Audion.
The launch of Sense sees Audion strengthen its position as a market leader in innovation and continue its stated remit to help brands adopt a data-driven, creative, and high performance approach to digital audio.
Sense is available today to all Audion partners.