Audioboom Group Pic, the leading independent podcast company, has entered into a binding agreement to acquire Adelicious Ltd, the award-winning British podcast network.
The acquisition and combination of the businesses will create the UK’s largest homegrown podcast network with 40 million unique listeners and more than 125 million monthly downloads and video views.
Adelicious, founded by Pascal Hughes and David McGuire in 2020, is home to more than 200 leading podcasts, including Russell Howard’s Five Brilliant Things, Shore History Of …, The Teen Commandments with Sara Cox and Clare Hamilton, and History Extra.
Audioboom’s British podcast roster includes: No Such Thing As A Fish, Dig It With Zoe Ball and Jo Whiley, the official Formula 1 podcast Beyond the Grid, and the Cycling Podcast. The combined scale of the network will provide brands with expanded advertising opportunities and increased marketing, technology and monetization support for British podcasters.
Stewart Last, CEO of Audioboom, commented: “I have long been an admirer of Adelicious as they developed into a best-of-class podcast network. Our platform will help supercharge their growth with access to our sophisticated technology and expanded monetization tools. We share the common goal of taking the best of British podcasting to the world and by joining forces that ambition will become a reality.”
Andrew Goldsmith, President of Adelicious, commented: “Audioboom is a well-respected audio business and we share the same philosophies, values, and vision for British podcasting. Adelicious has come an incredibly long way in five years and we are looking forward to working alongside Audioboom and bringing the best of British Podcasting to a worldwide audience.”
Pascal Hughes and David McGuire, Adelicious’ co-founders, said: “We could not be more excited for the Adelicious team and we have no doubt that Audioboom will elevate Adelicious to become an even greater service to our podcasters. The podcasting landscape has greatly evolved since we started in 2020, and this new partnership will ensure Adelicious continues to be the perfect home for the UK’s very best shows.”
Wolfson Partners LLC acted as the exclusive financial advisor to Adelicious.