SiriusXM announced a new multi-year agreement with Morbid to bring the top-ranking true crime podcast to the industry-leading SiriusXM Podcast Network beginning September 1.
The “Morbid” podcast, co-created and co-hosted by Alaina Urquhart-White and Ash Kelley, has become a dominate force in the true crime genre since its launch, captivating audiences with its engaging storytelling and meticulous research into some of history’s most notorious cases.
The show has been named one of the best true crime podcasts by Vogue and Bleeding Cool, among others, and consistently ranks among the top subscriber shows on Apple Podcasts. The podcast’s remarkable success has led to the creation of the Morbid Network, expanding beyond the original show to encompass a broader collection of content that leverages the hosts’ proven ability to connect with true crime and paranormal enthusiasts.
“From the first time we spoke to them, we were blown away by the entire SiriusXM team and their plans to help us strategically grow “Morbid” for years to come,” said Urguhart-White. “We are eager to launch this partnership and take our show, network, and brand to the next level. We could not be more grateful and excited about this next chapter for us, and we feel like we’ve found our home!” added Kelly.
The new deal brings exclusive distribution rights for “Morbid” to the Sirius XM Podcast Network, and gives SiriusXM Media, the company’s advertising division, exclusive ad sales rights to the video and audio editions of the podcast. The SiriusXM Podcast Network’s diverse portfolio spans comedy, true crime, wellness, business, and entertainment programming, representing half of the top 10 podcasts according to Edison Research, and reaching 1 in 2 podcast listeners in the US each month.
“We’re thrilled to welcome “Morbid” to the SiriusXM Podcast Network,” said Scott Greenstein, President and Chief Content Officer at SiriusXM. “Ash and Alaina have built a passionate fanbase through their distinctive voice and careful attention to detail. As we grow out our industry-leading true crime slate, we’re excited to help the show continue to reach new audiences.”
The agreement further strengthens SiriusXM’s industry-leading podcast portfolio, which has become the premier destination for the world’s biggest podcasters. “Morbid” joined an elite roster of genre-defining talent, including true crime powerhouses “Crime Junkie,” “Dateline NBC,” and “Rotten Mango,” alongside comedy favorites “Call Her Daddy,” “Smartless,” and “Conan O’Brian Needs a Friend,” and health & wellness leader “The Mel Robbins Podcast.”
New episodes of the “Morbid” podcast will continue to be available every Monday and Thursday on the SiriusXM app and all other major podcast platforms. SiriusXM Podcasts+ subscribers will be able to listen to new episodes without ads, and can sign up directly from their favorite podcast app or by visiting siriusxm.supportingcast.fm.
Morbid is managed by Seth Jacobs at Brillstein Entertainment Partners and represented by Marissa Hurwitz at WME. Dinesh Melwani from Mintz served as legal counsel.