Cumulus Media, one of the largest audio creators and distributors, and Rumble, the high-growth video-sharing platform and could services provider empowering creators and brands, announced a multi-pronged strategic partnership that recognizes the evolution of podcasting and video in today’s media landscape. 

This collaboration will unlock new opportunities across Cumulus Media — including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies.

This initiative reflects both companies’ commitment to innovation in digital media and their shared vision for the future of creator-driven content and monetization opportunities. Under the agreement, Rumble and Westwood One will collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform.

“This partnership represents a powerful alignment between two media innovators,” said Collin Jones, President, Westwood One and EVP, Corporate Strategy & Development, Cumulus Media. “By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.”

Rumble CEO, Chris Pavolski added, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”

About Rumble

Rumble is a high-growth video platform and cloud services provider that creates an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it a free and open once again. For more information, visit corp.rumble.com.