Podscribe, the leading attribution and analytics platform for audio advertising, has released its Q3 2025 Podscribe Performance Benchmark (PPB) Report, a comprehensive look at how podcast and streaming audio ads are performing across audiences, formats, and devices.

This quarter’s report draws down on data from 66,000+ campaigns, 500+ advertiser, and over 17 billion impressions across 200+ publishers, offering the industry clear benchmarks for planning, optimization, and measurement.

Highlights From the Q3 2025 PPB Report:

Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions.

Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels.

Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.

Frequency benchmarks: Advertisers see the strongest performance at up to 5 exposures per month.

Advertiser industries: Retail advertisers achieved the highest purchase rate (0.067%), with the lowest CPA at $65 and CPV at just $0.50.

The full Q3 2025 PPB report, along with the webinar recording, is now available for download.

Built on real attribution data from thousands of campaigns, the PBB is industry’s go-to source for audio ad performance benchmarks. With new international insights and solutions for measurement blind spots, the Q3 2025 PPB report is a must-read for marketers looking to scale advertising smartly.

About Podscribe

Podscribe is the leader in pixel-based attribution, incrementally, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies and publishers measure true campaign impact, optimize performance, and scale with confidence — backed by real-time, household-level data.