Hearst UK has partnered with the UK’s leading independent podcast hosting platform Adelicious in a deal that will see both its current slate of shows, and future launches, monetized via the platform.
Publishing powerhouse Hearst UK is home to some of the best-loved and trusted media brands. It’s podcasting offering bring the same success to audio, with high-quality and entertaining content that listeners love. The collaboration with Adelicious will initially focused on on the Runner’s World UK and best’s Suddenly Single podcast, with additional currently in the planning stage.
Runner’s World UK podcast: A staple since February 2018, this weekly podcast enjoys a loyal audience of running enthusiasts. Hosted by Runner’s World UK editors Rick Pearson and Ben Hobson, the show offers an engaging mix of news, tips and interviews with notable figures in running. Previous guests include actor Stephen Mangan, marathon legend Paula Radcliffe, and trail running icon Kilian Jornet.
Best’s Suddenly Single: Presented by Tim Vincent and Editor-in-Chief of best magazine, Siobhan Wykes, this weekly podcast explores how it feels to be suddenly single — yet again. They chat with their celebrity mates about their dating disasters, share hilarious and heartfelt stories, and offer expert advice on finding “the one” in this entertaining guide to navigating single hood.
Adelicious will represent Hearst UK’s podcasts commercially, connecting their podcast content with advertisers and supporting the monetisation and growth of Hearst UK’s podcast portfolio.
Craig Eastwood, Commercial Operations Director at Adelicious, said: “Hearst’s UK roster of iconic brands has set the standard for quality journalism and journalism and storytelling for decades and their podcast offering is no exception. From the inspiring conversations on Runner’s World to the whitty and relatable insights of best’s Suddenly Single, this shows present unique opportunities for advertisers to reach passionate and dedicated audiences. We are proud to bring Hearst UK’s podcasts into the Adelicious network and look forward to working with them on both these shows and some exciting new launches coming soon.”
Anna Bickerton, Platform Partnerships Lead at Heart UK said: “Our aim is to deliver world-class audio content that engages, inspires, and entertains our audiences. Working with Adelicious allows us to scale up our ambitions for these podcasts, taping into their industry-leading expertise to both unlock and maximize commercial opportunities and deliver even greater value to our listeners.”