All posts by Jen Thorpe

Blubrry Added Podcast Hosting Plans



Blubrry announced that they are once again bringing value to podcast hosting customers with their Advanced Plan. Advanced Statistics and Domain Mapping (for those using our free WordPress websites) are now included in Blubrry’s $20+ hosting plans.

Growing a podcast audience is exciting, and Blubrry is offering one of the best ways to keep track of this growth by making adjustments based on data. Blubrry provides that data with Advanced Statistics.

Advanced Statistics, Blubrry’s most powerful podcast analytics, are now automatically included with all Advanced Hosting plans. Released as an add-on in 2019, Advanced Stats provide data on partial downloads, play delivery and listener retention.

Mapping a domain name to your website is the ultimate way to build your brand under your .com and gain the authority, search, and referral traffic your show deserves.

New Offerings:

  •  Advanced Hosting starts at $20 for 250MB monthly storage
  •  Advanced Statistics included (new)
  • Domain mapping is included with the free Blubrry WordPress site (new)
  • Extra Storage $20 provides 250MB of additional storage (new)

Current plans of $20 and above have received an automatic upgrade. There is nothing you need to do except take a deep dive into the new analytics in your dashboard.

Also, map a domain to your Blubrry-provided WordPress website or migrate your WordPress site to the free one provided by Blubrry.

Standard Statistics are still included with all $12 hosting plans, or available to any podcaster not using Blubrry hosting for $5 per month.


Australian Podcast Awards Announces New Partners and Judging Line-Up



The Australian Podcast Awards (APAs) announced the country’s biggest podcast player, Acast, will be powering the Awards this year as its headline partner.

Joining Acast is Southern Cross Austero’s LiSTNR app who joins as a Gold Partner and the sponsor of the public vote category – The Listener’s Choice Award.

Acast and LiSTNR join a list of podcasting heavyweights supporting the 2021 APAs, including Spotify, iHeartPodcast Network Australia, Nova Entertainment Podcast Network, Podfollow, and Podnews.

The APAs has also announced its 2021 judging panel, which includes a list of well-known personalities, industry veterans and audiophiles who will together determine the best Australian podcasts of 2021.

News Corp’s National Entertainment Editor, Johnathan Moran, joins a series of media and entertainment heavyweights including the TODAY Show’s Entertainment Producer, Cosima Toni, Editor and podcast creator Melissa Mason, Head of Entertainment for The Project, Kristy-Lee Lorraway, Pedestrian Group’s Senior Entertainment Editor, Matt Galea, and pop culture writer Patrick Lenton.

The APAs independent judging panel also unites talent from the nation’s leading podcast production houses including: ABC Radio, Acast, ARN / iHeartRadio, Mushroom Group, Nova Entertainment, Piccolo Podcasts, SBS, SCA, SoundCartel, and Spotify.

Matt Deegan, Director at the Australian Podcast Awards, said:

“This year’s Australian Podcast Awards, powered by Acast, is shaping up to be the best yet. The judging panel is truly world class and the content we’re seeing is sure to spark debate, intrigue and even some laughs along the way. It’s an absolute delight to see such amazing content from Australian creators who continue to raise the bar year on year.”

Guy Scott-Wilson, Content Director, Acast Australia and New Zealand said:

“As a creator-first podcast company, Acast will always champion and celebrate the independent podcasting industry. In Australia and across the world, we power a thriving, profitable and sustainable open ecosystem, giving podcasters the freedom and tools to develop and grow valuable listener relationships, while making money from their craft. It’s this approach to podcasting that has seen us work with some of Australia’s favourite podcasters.”

“Our industry has been on a growth trajectory and we are firm believers that it’s the creators that are powering that growth. The quality and breadth of Australian podcast content is amongst the best in the world, so sponsoring the 2021 Australian Podcast Awards is a great opportunity for us to celebrate the talent of our local creators and their contribution to the global podcasting community.”

Grant Tothill, General Manager for Digital Audio at Southern Cross Austereo, said:

“Podcasting in Australia continues to grow and is fast becoming a part of people’s everyday life. The creativity in audio treatments, concepts, and story-telling is advancing each year. With so many great creators and producers doing brilliant work, to be able to play a role in recognizing that by sponsoring the Australian Podcast Awards’ ‘Listeners’ Choice Award’, ‘Best Documentary’ and ‘Best Current Affairs’ Awards is an exciting opportunity for everyone at LiSTNR.”

The judging panel of industry experts will determine nominees from the provided category shortlists. Category winners will then be announced at a virtual event in November.


Boomcaster Provides Studio-Quality Recordings



Boomcaster, a recently launched podcasting and vodcasting platform, provides studio-quality recordings and the ability to livestream to YouTube and Facebook.

Boomcaster is setting up new benchmarks for production quality by recording each participant locally, in real time, and then uploading the files to the Boomcaster cloud. The result is studio-quality audio and video that is unaffected by network glitches or bandwidth issues. By recording locally, Boomcaster doesn’t rely on the quality of each participant’s network connection, which can result in poor-quality audio recording.

Raf Los, who has been using Boomcaser for his Down The Security Rabbit Hole Podcast, said, “The best part of Boomcaster is knowing that I will get super-high-quality audio and video as separate tracks, regardless of the network-related issues like out-of-sync audio, grainy video, etc., that can happen during a podcast recording session.”

Boomcaster, which doesn’t require users to download software, creates a separate web recording as a backup so users are guaranteed never to lose an interview. Boomcaster also allows users to schedule podcasts and send invitations.

Users can also customize Boomcaster sessions with their logo and color palette to brand their podcasts and vodcasts.

Hari Gopalakrishna, the founder and CEO of Boomcaster, created the service after realizing the quality of his podcasts fluctuated based on the bandwidth and strength of his internet connection. He also needed separate tracks for editing and wanted to livestream while recording; the alternative was to have each participant download and install specialized software on their computers, which, he said, “seemed daunting for us and our guests. This is what set me on a journey to build a super-reliable, but simple podcast recording solution for professionals and novices alike.”

“I have been a podcaster for a long time and have used different software for recording and live-streaming. Boomcaster is hands down one of the simplest and the most user-friendly application I have come across,” said Mitch Robbins, host of The Med-tech Talent Lab.


idobi Signs Exclusive Agreement with AdsWizz for Monetization



AdsWizz, a global leader in digital audio and podcast technology solutions, and idobi Network, the internet’s #1 alternative music network, announced the expansion of their current agreement, making AdsWizz the exclusive global monetization provider for advertisers seeking to reach idobi’s highly engaged audience across key markets, including the US and Europe.

Building on a successful existing relationship, this expanded agreement designates AdsWizz was the sole monetization provider for all of idobi’s inventory. Buyers can access idobi’s inventory through the AdsWizz Marketplace, a global exchange enabling publishers and advertisers to easily transact audio advertising programmatically.

Through the AdsWizz Marketplace, advertisers will gain access to idobi’s distinctive global audience of trend-makers in the 13–34 demographic, evenly split between genders. idobi is an all-access-pass to the alternative music world, including three fan-favorite streaming stations focused on alt-rock, heavy, and indie genres. Enhancing the music with content that resonates, the idobi studio produces over 20 podcast-shows dedicated to the alternative music & entertainment lifestyle and the community who inspires it.

“Since 1999 idobi has cultivated an international community within the alternative music world. In that time the network has become more than music: idobi is now a lifestyle. Building on a consistently beneficial relationship with the AdsWizz team, who continues to revolutionize the audio advertising technology space, we look forward to expanded opportunities and growth via this new era in our relationship,” said Eddie Barella, COO & Program Director, idobi.

“This expanded agreement will enable us to help increase the monetization of idobi’s valuable inventory to the fullest extent and to do that for them globally. We are excited to continue working with them across countries such as the US, UK, Canada, Germany, and Brazil,” said Anne Frisbie, SVP Global Supply & Partnerships, AdsWizz.

The relationship between idobi and AdsWizz further strengthens AdsWizz’s position as the go-to ad-tech provider for podcast and digital audio publishers across the US and Europe. AdsWizz’s extensive technology and services enable publishers to efficiently monetize all their audio content — whether publishers sell their inventory themselves or outsource such sales — and make it easily accessible to brands and agencies.

Globally, the AdsWizz Marketplace offers over 9 billion available impressions and connects with over 80 million uniques each month. Adding idobi content to the AdsWizz Marketplace will enrich and expand the marketplace’s current offering, helping to streamline the overall ad buying and selling process for both publishers and advertisers. Additionally, audio buyers can reach listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, demographic, behavioral segments and more.

AdsWizz and its regional sales representatives are proud to represent this highly sought-after alternative music inventory. Advertisers can now leverage idobi’s content to connect with new audiences around the world within the AdsWizz Marketplace, including countries such as the United States, Canada, Germany, Brazil, Japan, Mexico, Australia, United Kingdom, Russia, France, Thailand, and Spain.


Acast Hires First Content Business Development Director



In an initiative to help more US publishers monetize their expanding global ad inventory, Acast – the global power source of podcasting – has appointed its first Content Business Development Director. The new role has been filled by Michael Leonard, who’ll help premium US media organizations, networks, and creators capitalize on their growing international audiences.

An analysis of Acast’s 100 most-listened-to US podcasts shows that there are massive audiences of international listeners on American content. Between April and June 2021, an average of 22% of all listens to these most popular US podcast came from outside the country. On average, they had listeners in 150 different countries or territories, while 7% of total listens came from countries where English isn’t a primary language.

Acast is uniquely suited to monetize publishers’ international listenership due to its unparalleled global sales footprint within the podcast industry. The company holds presence in 12 countries with local, in-house teams that sell advertising and sponsorship across more than 30,000 podcasts around the world. In Q2 2021, the company reported net sales growth of 130% compared with the same quarter a year prior.

Having Leonard in this newly created role, focused solely on monetizing international listens, is part of the company’s wider strategy to help more US publishers — including those whose current solutions do not have global capabilities at the scale of Acast’s — expand their businesses by unlocking the enormous advertising opportunity in international audiences.

“One of the most lucrative opportunities for US podcast publishers right now lies in harnessing their popularity with international audiences,” said Veronika Taylor, Managing Director, Americas at Acast. “Many media organizations and networks are leaving valuable global inventory unused — and money on the table. We’re offering US publishers the best marketplace to sell their programming across the world and maximize their profits.”

Leonard most recently worked at mobile advertising company Kargo, where he spent seven years working in publisher partnerships and managed ad supply across content from hundreds of publishers. He joined Acast in August and is based in New York.

“With a strong presence in international markets, Acast is the right partner for any publisher looking to expand and monetize their audio footprint globally,” said Leonard. “I look forward to working with leading publishers and creators in the US, and helping them reach their full potential.”


Planet Money’s Jacob Goldstein Joins Pushkin Industries Team



Veteran journalist, writer, and podcast host Jacob Goldstein joins Pushkin Industries as Executive Producer. Goldstein spent more than a decade as co-host of Planet Money, NPR’s incredibly popular business podcast, reporting stories that make economic journalism approachable. He’s also the author of the book “Money: The True Story of a Made-Up Thing”, which the New York Times called “a history of currency full of astonishing tales you might tell a friend in the pub.”

Before discovering podcasts, Jacob worked as a staff writer at the Wall Street Journal, the Miami Herald, and the Bozeman Daily Chronicle. He has done stories for the New York Times Magazine, This American Life, and All Things Considered. Goldstein joins the executive team at Pushkin, the audio company co-founded by Malcom Gladwell and Jacob Weisberg in 2018, where Goldstein will head up a new business department.

He will also be developing his own business show to launch in 2022 and executive producing Hot Money which will be a partnership between Pushkin and the Financial Times. Goldstein will be reporting to Mia Lobel, Pushkin’s VP of Content and Production.

“I’ve admired so many Pushkin products over the past few years,” Goldstein says. “I’m delighted to be joining the ranks of Pushkin hosts and to be part of the amazing production team. I can’t wait to start making shows here.”

“Whenever I hear Jacob Goldstein on the radio or a podcast, I know I’m in for a great ride. He tells stories about money that entertain as much as they inform,” says Jacob Weisberg, Pushkin’s co-founder and CEO. “We’re thrilled that he’s bringing his unique and delightful voice to Pushkin.”

This Fall, Pushkin will release a wide range of new podcasts, including Bad Women, which uncovers the truth of the five women said to have been killed by Jack the Ripper, hosted by award-winning historian and author Hallie Rubenhold; Some of My Best Friends Are…, hosted by interracial best friends Harvard professor Khalil Gibran Muhammad and journalist Ben Austen, exploring the absurdities and intricacies of race using pop culture and history; and Backstage Pass with Eric Vetro, vocal coach to the stars, featuring intimate interviews with his students, from Ariana Grande to John Legend, about their singing process and careers. The rest of 2021 will bring new seasons of A Slight Change of Plans, hosted by Dr. Maya Shankar and Lost Hills, hosted by the New Yorker’s Dana Goodyear.


NFL and iHeartMedia Announce NFL’s Podcast Network Lineup



Earlier this year, the NFL and iHeartMedia announced an exclusive partnership to launch the NFL’s Podcast Network which includes the distribution of NFL Media’s existing podcasts, certain Member Club podcasts, and co-production and distribution of two dozen new original shows with the iHeartPodcast Network. All podcasts will be available wherever podcasts are heard.

“We are excited to bring this new slate of podcasts to NFL fans everywhere, representing the best storytelling, access and talent from NFL Media and NFL Films,” said Meredith Battin, NFL, Vice President, Head of Business Operations & Club Media. “Through the NFL’s partnership with iHeartMedia and the launch of the NFL’s Podcast Network, it will be even easier for fans to discover great new podcasts from the NFL and participating Clubs.”

“We are proud to team up with the NFL to roll out an incredible lineup of podcasts,” said Will Pearson, Chief Operating Officer, iHeartPodcast Network. “Just as this football season kicks off, we’re thrilled to introduce such an expansive slate of shows featuring amazing talent across the NFL that will appeal to both casual and diehard fans around the globe.”

New podcasts coming to the NFL’s Podcast Network include:

NFL explained: NFL explained, hosted by Aditi Kinkhabwala and Mike Yam, is a new original podcast series that takes fans behind-the-scenes of the inner workings of the NFL. From how the regular season schedule is made, to the evolution of the Super Bowl, NFL explained looks to answer the NFL’s biggest questions. NFL explained debuted on August 25 and new episodes are available each week on Thursday.

NFL Inside Report: Don’t miss out on the top NFL stories provided by NFL Media’s wide array of talent. Hosted by Rhett Lewis, NFL Inside Report takes you beyond the headlines with NFL Media’s reporters and experts providing game recaps, the biggest news and in-depth storytelling. NFL Inside Report launched on Wednesday, September 8 with new episodes available each week on Monday, Wednesday, and Friday.

Tape Heads: Hosted by Dan Orlovsky, Bob Wischusen and Scott Pioli, Tape Heads is a twice-weekly, in-season X-and-O’s podcast giving the fans the “whys and the hows” of each week’s NFL action. In each episode, Dan, Bob, and Scott detail the biggest moments of the NFL weekend based on their tape study of the All-22 coaching film. Conversations fueled by observation and analysis give fans the insight and information they crave. Tape Heads launched on September 14, and new episodes will be available each week on Tuesday and Thursday.


Ad Alliance Becomes Magellan AI’s First Partner in the DACH Region



The audio and podcast market is booming and is now an integral part of advertisers’ media planning. As demand grows, the industry will require more transparency and access to insights, specifically for organizations selling ads and advertisers planning their campaigns. With that in mind, Ad Alliance is teaming up with Magellan AI as the US provider’s first partner in the German-speaking region.

Magellan AI uses artificial intelligence and machine learning to analyze over 100 podcasts on the German-language podcast advertising market, providing comprehensive data and facts about advertisers as well as the number and scale of ads.

Ute Henzgen, General Director Sales responsible for Audio & Podcast at Ad Alliance says: “We’re very excited to be the first advertising sales house in the DACH region to collaborate with Magellan AI. We see podcasts as an integral part of campaign planning, and with the fascinating insights we gain from Magellan’s analytics we’ll be able to offer our advertising partners services that are even better suited to their needs and tap into the podcast market even more effectively.”

Cameron Hendrix, CEO and Co-Founder of Magellan AI, says: “As we extend our services to non-English language podcasts, we’re thrilled to be partnering with Ad Alliance. We’ve proven how valuable these tools can be for advertisers, agencies, and publishers in the US, the UK, Australia, and Canada. This expansion into the German-language podcast advertising market will help drive the industry forward.”

The partnership between Magellan AI and Ad Alliance is also underpinned by the positive development of the market and the growing impact of podcasts. A third of all Germans now regularly listen to podcasts, the available content has tripled in a year (up 233 per cent), and advertising expenditure is also rising (up 220 per cent). What’s more, native integration means that podcast advertising is seen as a very credible option for reaching customers.

Ad Alliance sells around 120 podcasts spanning various genres for clients including Audio Alliance, SPIEGEL Media, and Wondery. It handles campaign conception, design, and production for a wide range of audio formats. Ad server-based campaigns in particular are a huge advantage of the audio market, which is opening up new marketing avenues for advertisers and in which Ad Alliance is a driving force.


Cleanfeed Launched New Studio Tools for Podcasters



Cleanfeed, a collaboration tool for high definition, live audio and recording in your browser, takes feedback and experiences from the professional radio industry and launches its enhanced studio tools, improving the service for podcasters and broadcasters globally.

Cleanfeed has become an established go-to service for broadcasters, podcasters, journalists, radio and just about anyone that requires the need to broadcast or record in high-definition audio, straight from their browser. Striving to continually improve the user and guest experience, Cleanfeed announced the launch of their enhanced studio tools. The tools, all housed in your web browser with no requirement for any external hardware or software include: enhancements to Cleanfeed’s existing Clips feature, and a new Player for longer cuts of audio.

The tools give podcasters and broadcasters the functionality of a professional radio studio, straight out of their laptop. Features now give users the opportunity to give their listeners and guests a finished production experience, including the ability to play intro and background music, host a panel show or quiz with sound effects, review music, have guests comment on interviews or even play voxes from the public.

Cleanfeed continues to be everything you would expect from their service, high quality audio, very responsive yet straight forward in appearance and incredibly powerful.

Marc Bakos, co-founder of Cleanfeed comments: “As business owners we are continually striving to take feedback directly from our users, as well as industry professionals, to ensure we are servicing our community with the best user experience possible. The new enhanced tools really reinforce that creativity is only ever limited by our imagination and we are excited about the possibilities that these features open for everyone who uses them.”

Mandy Morrow, Director at Crew Radio, comments: “Cleanfeed has been powering our radio station and it keeps getting better! The new Player and updated Clips allow us to produce our recorded shows as if they were live, giving us a finished sound which our audience loves. Its simplicity and ease of use means we’ve not had to look elsewhere to integrate audio into our remote shows, we can do it right from inside Cleanfeed!”