All posts by Jen Thorpe

Triton Digital Releases The December 2022 U.S. Podcast Ranker



Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the release of its December 2022 reporting period (November 28, 2022 – January 1, 2023), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Sales Networks Report for the month of December, with 51.9M Average Weekly Downloads and 14.7M Average Weekly Users. NPR came in a #2 with 33.8M Average Weekly Downloads and 6.1M Average Weekly Users, followed by Audacy Podcast Network at #3 with 32.3M Average Weekly Downloads and 8.1M Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included Crime Junkie (audiochuck), again at #1, NPR News Now (NPR) again at #2, and Up First (NPR) climbing to #3.

For listeners, the top 3 podcasts in December included Crime Junkie (audiochuck) again at #1, Dateline NBC (NBCUniversal News Group) climbing to #2, and Up First (NPR) at #3.

New shows debuting during this period for downloads included Murder & Magnolias (NBCUniversal News Group), Let’s Not Meet: A True Horror Podcast (Audioboom), The Mel Robbins Podcast (Stitcher Media), Chasing Life (WarnerMedia), and more. New shows for listeners included Shawn Ryan Show (Cumulus Podcast Network).

Triton Digital’s U.S. Podcast Ranker is available on its interactive website, www.TritonRankers.com, for an easy way to navigate monthly performance trends and filter by podcast category, publisher, and time period.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.


Libsyn’s AdvertiseCast Signs Exclusive Partnership With Lore Podcast



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcast As A Service’ platform, announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime, and published as a three-book set from Penguin Random House.

Lore is also a multiple winner of the iTunes Annual Best list and has also been the recipient of the “Best History Podcast” designation by the Academy of Podcasters. The podcast’s following has remained steady and is currently not only Apple’s #1 History podcast, but also one of the top History podcasts in the world. As it explores the creatures, people, and places of our wildest nightmares, Lore has amassed more than 40,000 5-star reviews on Apple and has over 400 million listens.

“AdvertiseCast is proud to be the exclusive partner for Lore, and we are excited to work with Aaron who is such a renowned podcast creator. We look forward to bringing valuable opportunities for advertisers in reaching highly engaged audiences on one of the world’s most downloaded history shows,” said Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re already seeing positive feedback from the podcast’s existing roster of advertisers, and we look forward to introducing both Mahnke and Lore to the many brands and agencies we work with.”

Lore is an exceptional show that we’re especially proud to offer to our advertisers at AdvertiseCast,” added Rick Selah, Senior Vice President, Content Partnership, Libsyn’s AdvertiseCast. “We are grateful that Oren Rosenbaum and his team at United Talent Agency initiated and helped forge this new partnership between Aaron and our company.”

“Podcast audiences are growing rapidly worldwide and Lore’s new partnership with Libsyn creates a clear opportunity for brands to align with our unique production and reach our growing community of listeners,” said Aaron Mahnke, Creator, Producer, and Host, Lore. “In fact, Libsyn was the hosting platform I used to publish my very first episode of Lore back in the Spring of 2015. So, I’m delighted to bring that story full circle by partnering with their remarkable AdvertiserCast team. Lore has always been an ideal show for advertisers – it is evergreen and timeless, incredibly successful, and revered by millions of listeners globally.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, whole providing maximum return for creators.

For more information or to advertise on the Lore podcast, please reach out to sales@advertisecast.com


Dreamcast Audio Hosts Inaugural Dreamcast Podcast Pitch Contest



Dreamcast Audio is excited to announce the launch of the Dreamcast Podcast Pitch Contest, a unique opportunity for talented creators and aspiring brands to turn their podcast ideas into reality. The contest is designed to provide participants with the tools, resources, and guidance they need to launch a successful podcast and achieve their goals.

The Dreamcast Podcast Pitch Contest will take place from February 14th to March 7th, and will feature a Podcast Clarity Bootcamp, a panel of expert judges, and prizes of up to $20,000. Contestants will also have access to a Podcast Pitch Canvas, a unique tool that helps them clearly define and communicate their podcast concept.

“We know how challenging it can be to turn a podcast idea into a reality, and we’re excited to provide creators and brands with the support they need to achieve their goals,” said Edwin Frondozo, host of the Dreamcast Podcast Pitch Contest. “Our goal is to help participants gain clarity and confidence in their podcast concept, and to provide them with the resources and guidance they need to launch a successful podcast.”

The contest is open to anyone with a podcast idea, and early bird registration ends on January 31st. To learn more and register, visit dreamcastpitch.com

About Dreamcast Audio

Dreamcast Audio is a venture studio that empowers talented creators and ambitious brands to launch and grow successful podcast shows.


Acast, Tonny Media Partner In The Netherlands



Tonny Media, one of the Netherlands’ most significant independent podcast production companies, will now reach a global audience and advertisers through Acast’s marketplace.

Acast’s work with Tony Media comes shortly after its official launch in The Netherlands and its partnership with Meer Van Dit announced in November 2022. Gaining prominence in a market that has proven to be ripe for podcasting – already working with brands such as Alpro, Discovery+, Just Eat and Klaviyo – Acast plans to continue to collaborate with further advertisers and Dutch content throughout 2023.

Megan Davies, Managing Director, International at Acast, said: “The Netherlands is a mature market that we’ve sold podcast advertising in for a long time. Now that we’re partnering with premium content producers and generating connections with podcasts loved by thousands of Dutch people, we’re creating fresh momentum with advertisers in the region and further afield. Giving this content a global state is our focus and we couldn’t be happier to facilitate this for Tonny Media.”

Titus van Dijk, founder of Tonny Media, said: “Utilizing Acast’s expertise in global podcasting and its creation of innovative technologies means that together we can do so much. As one of the largest podcast production companies in the Netherlands, we’re looking forward to partnering with Acast. We plan to create and share more great podcasts for all sorts of audiences in 2023. And with Acast, our ambition is to help not just our podcasts, but also the podcast market in the Netherlands grow further to reach a much wider audience.”

For more information on advertising with Tonny Media, please email international@acast.com.


IAB Announces Full Agenda For Its Annual Leadership Meeting



Interactive Advertising Bureau (IAB), the digital media and marketing trade association, unveiled the final schedule for its Annual Leadership Meeting (ALM), taking place from January 22-24 in Marco Island, Florida.

“ALM has been and continues to be the epicenter of the digital economy, surfacing hotly-debated topics facing the ecosystem at large. IAB is the association that brings together the full digital ecosystem. ALM is here we set the year’s agenda, driving the direction of the industry,” said David Cohen, Chief Executive Officer, IAB.”Attendees will gain critical insight and perspective on important topics including measurement, privacy, the streaming revolution, sustainability, and the emerging met averse. ALM is the time for alignment, consensus, and action from all stakeholders.”

The 2023 conferences theme, “It Starts Here,” explores a vision for the industry, and will uncover opportunities, paths forward, new connections, and meaningful ideas for the future. The three-day event will be held in-person at JW Marriott Marco Island Beach Resort, gathering industry leaders to address significant regulatory changes, challenges around consumer privacy and data use, the explosion of retail media networks, the evolving Metaverse/Web3, trust and transparency, and a host of new ad-supported opportunities.”

Speakers will include:

  • Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
  • Krishan Bhatia, President and Chief Business Officer, NBCUniversal
  • Jeffrey Cole, Director and Chief Executive Officer, Center for the Digital Future, USC Annenberg
  • Sean Corcoran, U.S. Chief Executive Officer, Mediahub
  • Soymya Donkada, Head of Digital, Media, and E-Commerce, Beauty and Well-being, Unilever
  • Sean Downey, President, Americas and Global Partners, Google
  • Erin Egan, Chief Privacy Officer, Policy, Meta
  • Michele Fino, Head of Branded Entertainment, Crackle Plus
  • Jeremi Gorman, President, Worldwide Advertising, Netflix
  • Scott Howe, Chief Executive Officer, LiveRamp
  • Jay Livingston, Chief Marketing Officer, Shake Shack
  • Andy Monfried, CEO and Founder, Lotame
  • Ryan Moore, Global Chief Revenue Officer, SuperAweome, an Epic Games Company
  • Ian Orefice, President and Chief Operating Officer, TIME and TIME Studios
  • John Osborn, U.S. Director, Ad Net Zero
  • Christena Pyle, Chief Equity Officer, dentsu
  • Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
  • Athan Stephanopoulos, Executive Vice President and Chief Digital Officer, CNN
  • Baratunde Thurston, Host, American Outdoors, and How To Citizen Podcast
  • Kevin Warren, Executive Vice President and Chief Marketing Officer, UPS
  • Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s TheSkimm
  • Andrea Zapata, Executive Vice President, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery

You can find out about the events on the Main Stage Schedule for January 23, 23, and 24, here.

NOTE: The event will not be live streamed this year, ALM has prioritized the value of in-person connections. 

IAB does not require proof of vaccination to attend events. However, it is strongly recommended that in-person attendees be vaccinated, and that you stay home if symptomatic.


Blubrry Podcasting Releases Media Material Mastering By Auphonic



Blubrry Podcasting has integrated with Auphonic for media mastering for Blubrry customers during the publishing process. Creators can automatically master their episodes, easier than ever before within Blubrry’s publishing systems (Podcaster Dashboard and their WordPress plugin, PowerPress).

Podcasters can easily master their episode files with automated audio processing by Auphonic available through the Blubrry publishing system.

Processing time is dependent on file size, however, users can expect a waiting period of about 10% of their file length (minutes) before it is fully processed and ready to be published.

Todd Cochrane, CEO of Blubrry Podcasting is especially excited to see this partnership come together. As a podcaster himself, he knows the importance of professional and efficient systems for a long-standing podcast. “Auphonic has been a staple in my publishing process since their inception and we’re excited to see that become a reality for our podcasters as well.”

Blubrry is offering a 30 day free trial for any hosting customer to try Media Mastering, starting January 19, 2023. After this trial it will be an additional monthly fee.

Not everyone can afford to have an editor to master their media. Auphonic a trusted name in audio processing allows Blubrry podcasters to get professional mastering as part of the publishing process.

About Us

A trusted distributor for podcasters around the world, Blubrry offers tools and services, including hosting, IAB podcast statistics, private podcasting, WordPress hosting, monetization, and the number one podcasting plugin for WordPress. This podcast pioneer provides the optimal podcasting experience so creators can Publish. Analyze. Grow. Contact Blubrry.


Urban One Inc. And Sounder Partner For AI/ML Research To Support Diverse Voices In Podcasting



Urban One Inc., the largest African-American owned and operated multi-media company, reaching over 80% of Black America, and Sounder, a contextual intelligence platform for audio, announced a partnership to conduct groundbreaking research. This research project aims to improve podcast ad technology to ensure equal monetization opportunities for all creators of audio content. The research will specifically address the industry’s generally limited brand safety technology capabilities for BIPOC audio content, with the goal of scaling new solutions that enable advertisers to sponsor BIPOC audio content at a higher rate and with greater confidence.

With this partnership, Sounder will work closely with Radio One and Reach Media, Urban One’s audio divisions, as well as the new Urban One Podcast Network, to analyze a variety of content from its catalog and create a report identifying strengths and challenges facing audio ad technology in classifying diverse media. The results will further inform and refine Sounder’s industry-leading brand safety and suitability solutions driven by AI/ML models, addressing these challenges and setting a new, fairer standard for the industry.

“As the leader in urban-formatted content, Urban One’s mission has always been to do our part in educating our partners, ourselves, our clients, and the broader industry on the evolving cultural landscape of Black America,” said Josh Rahmani, CRO, Urban One, Audio Division. “Through this work we hope to bring awareness of Black culture and its nuances to the industry at large and support an ecosystem of the diverse voices that drive mainstream culture.”

“Sounder was founded on the belief that we could help diverse voices connect with listeners who cared about what they had to say. We also believe that these voices should have had the same ability to monetize and fund their content,” said Kal Amin, co-founder and CEO of Sounder. “Yet suitability and brand safety can’t be optimized until technology catches up to culture and holistically supports a thriving, diverse world of audio content. Our mission to transform audio insights includes redefining the brand safety status quo with contextual intelligence tools to support diverse creators.”

Legacy brand safety and suitability technology across media types disproportionately flags and restricts diverse voices due to inaccurate classification and discriminatory blocklists. These blunt, all-or-nothing tools misrepresent and underprivilege Black content. Through this research, Urban One and Sounder aim to develop a more nuanced approach that will refine speech classification accuracy and sensitivity, delivering significantly better performance and restoring parity to content advertising.

Podcasting’s growth is accelerating. The number of regular listeners is set to top 160 million this year. Simultaneously, Black audiences are becoming more engaged, with the most recent Black Podcast Listener Report noting that leadership climbed 53% in the course of a single year. With the importance and influence of Black creators and consumers rising, research that supports parity is vital for continued growth.


Magellan AI Launches Spanish Language Podcast Prospecting Tool



Magellan AI, the podcast advertising analytics and attribution platform, announced that they have added support for analyzing Spanish language podcasts in the US and Mexico.

“Magellan AI provides the most accurate reflection of the podcast advertising landscape. A missing piece of that landscape is the monitoring of Spanish language podcasts in the US,” said Cameron Hendrix, the company’s CEO and co-founder. “We are excited to launch the monitoring of Spanish language podcasts in the US to address that void.”

Magellan AI provides comprehensive podcast data and analytics to buyers and sellers of podcast inventory. Buyers use the data for media planning and ad validation. Sellers use it to better understand what brands and agencies they should be prospecting.

John Goforth, Magellan AI’s CRO explained, “Millions of downloads are being monetized each month on Spanish language podcasts in the US. Until now, there wasn’t a good way for sellers to find those advertisers, and buyers to find those shows. This product fills that gap.”

The Spanish language version of the platform is live and offers data on more than 2,000 advertisers in the US. To see the platform in action, request a demo https://www.magellan.ai/spanish

About Magellan AI

Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data, covering activity from over 700,000 brands and 45,000 shows in the US, Canada, Australia, the UK, Germany, and now Spanish language podcast in the U.S. Media buyers at advertisers and agencies spending over $500mm annually in aggregate rely on Magellan AI’s podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellain.ai


Libsyn Announces Integration With Apple Podcast Subscriptions



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced that is is among the first podcast platforms to integrate with Apple Podcasts Subscriptions. The integration empowers Libsyn creators to launch and grow podcast subscriptions by streamlining the publishing process to Apple Podcasts.

Apple Podcast Subscriptions is designed for creators who want to offer their audiences premium experiences through monthly or annual paid subscriptions. Subscriptions can offer listeners early access to new content, access to exclusive or archival content, ad-free listening, and more premium benefits. All Libsyn customers can now publish Apple Podcasts Subscriptions from Libsyn without any additional fees.

“We’ve built our business on supporting creators and making it easier for them to share their work across more platforms and we’re thrilled to be collaborating with Apple, the pioneering platform of the podcast industry, with the availability of Apple Podcast Subscriptions,” said Libsyn President and Chief Product Officer, John W. Gibbons. “We look forward to building on our partnership with Apple to simplify podcast distribution for Libsyn’s 75,000+ podcasters and make it seamless for them to grow their shows and subscriptions on Apple Podcasts.”

For more information on Apple Podcasts Subscriptions, visit Apple Podcasts for Creators at https://podcasters.apple.com/4770-news-delegated-delivery-2023. Additional resources to help creators get started and take advantage of the features available and distribution opportunities with Apple Podcasts can be found on Libsyn’s blog.