Podbean Launches In-App AI Functionality

Podbean, the premiere podcast hosting platform, proudly unveils the AI-powered Mobile Recording Studio, which puts the power of AI editing in the hands of podcasters everywhere.

This innovative new functionality allows users to record, edit, and AI-optimize their podcast episodes directly from the Podbean app, offering creators unprecedented ease and efficiency in enhancing their podcast quality.

Creators can now leverage the mobile integration of Podbean AI to generate the episode title and description for the podcasters, instead of manually typing long episode descriptions on their phones. This provides a superior user experience, by streaming workflow and reducing heavy lift on producers and creators.

The AI technology also removes long silences, reduces background noise, and levels audio, ensuring professional sound quality. Additionally, it boosts podcast discoverability by generating chapter markers and transcripts. This comprehensive suite of AI features empowers podcasters to produce high-quality content while attracting a broader audience.

Creators can learn how to utilize this innovative feature here or follow Podbean’s step-by-step tutorial below.

“At Podbean, we are committed to equipping podcasters with cutting-edge tools that will enable quality podcast production that builds audience engagement and opens up new monetization avenues,” said David Xu, Podbean CEO. “Our new AI-powered mobile recording studio empowers creators to deliver top-notch content with greater ease and effectiveness. Now, with the AI-powered Podbean app, it’s never been easier to launch and maintain a professionally-produced podcast.”

The Podbean AI-powered Mobile Recording Studio offers:

Enhanced audio quality: Automatically remove long silences, reduce background noise, and level out audio, ensuring a polished and professional sound.

SEO optimization: Generate chapter markers, transcripts, and SEO-optimized titles and descriptions to improve your podcast’s visibility and discoverability.

Effortless editing: Seamlessly add intros and outros during the recording process before initiating AI-processing for a streamlined editing experience

For a quick overview of these new Podbean AI features, visit this link. iOS users can find platform-specific help here, while Android users can do the same here.

About Podbean:

Podbean has been providing innovative podcasting, live audio, and enterprise audio and video SaaS services as an industry leader since 2006. Podbean integrates recording, mobile editing, publishing, management, distribution, programmatic monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 600,000 podcasts, including corporate and organizational podcasts, and a rapidly expanding listener community on one of the top po

Podcast Radio Signs Deal With Local Radio Networks

In an exciting new partnership, Podcast Radio, the innovative radio format known for adapting popular podcast content for the radio audience, with KMG, have signed a deal with Local Radio Networks (LRN), marking LRN’s first foray into all-talk formats. This collaboration will make Podcast Radio’s unique spoken word format available through the LRN delivery platform, allowing it to be ingested directly into each affiliates automation system.

Gerry Edwards, CEO of Podcast Radio, expressed enthusiasm about the partnership: “We are beyond excited to be partnering with LRN. Our respective teams have engaged like kindred spirits in the sharing of tech and platform advancements. We cannot wait to hear Podcast Radio brands executing on the LRN platform that will allow stations an unparalleled degree of programming flexibility that is simply not common in the Talk syndication industry.”

Podcast Radio, established in the UK and now a global player in the radio market, brings an innovative approach to traditional radio by featuring a curated selection of podcasts in a format designed to appeal to both existing podcast enthusiasts and traditional radio audiences. This partnership is expected to enhance the listening options for LRN’s audience, providing engaging, high-quality talk content available both 24/7 and throughout the schedule as dayparts.

Steve Swick, President and CEO of Local Radio Networks, commented on the partnership: “We’re excited to partner with Podcast Radio to bring this innovative format to our partner’s and broadcast groups. It’s an excellent opportunity to diversify our 24/7 Music Formats and content offerings and introduce a fresh, dynamic listening experience to our audience and affiliates alike across radio dials.”

Gary Krantz, CEO of Krantz Media Group (KMG), who is overseeing the management of Podcast Radio’s syndication, added, “We are excited to expand Podcast Radio’s presence into Local Radio Network’s ecosystem. Together, we’re creating a new way for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.”

This strategic partnership sets a new standard in talk radio, leveraging Podcast Radio’s expertise in content curation and LRN’s robust distribution network to deliver a compelling all-talk radio format to a broad audience and multiple broadcast markets. Podcast Radio is available on both a cash and barter basis. Network advertising sales is being handled by Adlarge Media.

Create Branded Content in 14 Languages With Headliner’s AI

Eddy by Headliner’s Podcast Promo Pack is now available in 14 languages. Eddy is free with all Headliner accounts! To access it, log into your Headliner account and click the pink “Transcribe” button.

About the Podcast Promo Pack

Eddy turns audio into branded, evergreen content with AI.

Eddy’s Podcast Promo Pack is your ultimate marketing assistant. It automatically creates branded content to expedite uploading and marketing podcasts. It’s designed to take the weight off your shoulders, freeing you from the less fun aspects of podcasting — aka marketing — so you can focus on what you love most – podcasting, of course!

The Podcast Promo Pack includes personalized:

  • Show notes
  • Relevant keywords
  • 4 AI-generated episode art options
  • Social captions
  • Quotes
  • References
  • Newsletter copy
  • Blog post

With the Podcast Promo Pack, you’re in the driver’s seat. All projects have the option to opt-in to personalization features. By searching and enabling “Personalize to my podcast,” you inform Eddy about who it’s creating for. Using information in the RSS feed, Eddy will automatically mimic your show’s style, tone, formatting, and imagery to create content that truly represents your podcast.

Podcasters can also manipulate Eddy’s output through regeneration. Podcasters can choose from Headliner’s pre-made “chat” options or prompt Eddy directly. Eddy will use that information to create even better personalized content quickly.

The update expands Eddy’s capability to generate content in non-English languages. This allows podcasters to create for their podcasts in their native language!

About Headliner

Headliner has helped over 1.3 million podcasters grow their audience.

Headliner is built on podcaster feedback and has worked to create an easy-to-use, comprehensive solution for the “growth problem.” With Headliner, podcasters can create audiograms and simple marketing assets — what we’re known for — and transcribe, edit, connect, and promote their podcasts across the web!

 

Hindenburg Systems Announces Leadership Changes

Hindenburg System aps is informing about a strategic leadership change effective June 1 where Chris Motts has stepped down as Chief Executive Officer. The decision follows a mutual agreement due to differing visions for the future strategy of the company.

Founders Preben Friis and Nick Dunkerley have acquired the shares of Chris Mottes and will jointly assume the responsibilities of CEO. This transition aligns with the company’s evolving vision for future growth and innovation.

Chris Mottes’ departure marks a notable moment for Hindenburg Systems. Sine joining the company in 2010, Mottes has made significant contributions to the company’s success. His contributions have been invaluable and the entire Hindenburg team expresses deep gratitude for his dedication.

“The decision was not easy for any of us,” said Nick Dunkerley, Founder of Hindenburg Systems. “We are immensely thankful for Chris’ contributions.”

We will remain focused on delivering innovative audio tools tailored for professional audio storytellers in broadcast radio, audiobook production, and podcasting.

Looking ahead, Hindenburg Systems is dedicated to driving forward with a renewed focus on innovation and excellence, ensuring that our products continue to meet the needs of the global community of audio professionals.

Libsyn Reveals 2024 IAB Podcast Upfront Takeaways And May 2024 Podcast Advertising Rates

Libsyn Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, shared insights from its 2024 IAB Podcast Upfronts presentation and released its May 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

IAB Podcast Upfront Takeaways

At the 2024 IAB Podcast Upfronts, held last month in New York City, creators, brands, agencies and media buyers convened to discuss the state of podcast advertising and preview the latest in talent and tech. After years of double-digit increases, podcast advertising posted a modest revenue increase of 5% to $1.9 billion in 2023. That said, podcasting is projected to more than double its 2023 ad revenue growth rate (+12%) in 2024 and reach nearly $2.6B by 2026, according to IAB & PwC’s U.S. Podcast Advertising Revenue Study.

Libsyn Ads, the world’s premier podcast advertising network, was among the podcasting innovators that took the IAB stage with its esteemed partners: Liz Alesse, Vice President, ABC Audio, ABC News, and Nick Viall, Host, The Viall Files. Here are some key takeaways from Libsyn’s “The Magic of Podcasting: How Brands are Finding Success with the Right Partners” panel:

Nick Viall Bets Big on Podcasting: Nick underscored his confidence in the podcasting space and discussed his ambition to leverage his successful podcast, “The Viall Files,” as a springboard to launch a full-fledged media company. Announced earlier this year, Envy Media is his new audio-first lifestyle brand centered on pop culture, reality TV, and relationship-themed shows.

ABC Audio Leans in to Storytelling: For ABC, diving into the podcast space was an obviouscnhoice due to the unique creative freedom and flexibility the medium offers. ABC Audio is collaborating with ABC News, the Walt Disney Company, and other properties to lean in to innovative storytelling — deliberately avoiding traditional storytelling techniques from other mediums and tapping the very best podcast audio storytellers that they can find. And after years of success, they’re only just beginning to scratch the storytelling surface of their extensive IP and archives they have access to.

Nick Viall Believes in Vodcasting’s Power: Nick emphasized the importance of the visual element of his podcast, noting that he always has considered both audio and video equally to be crucial from the start. Vodcasting offers a clear advantage by allowing shows like his to market themselves and expand their reach through short clips shared on social media. Fans also create their own clips to share on platforms like TikTok and Instagram, leading to an episode with nearly 2 million downloads generating 1.4 billion impressions across the internet. And with that reach, more advertisers are seeing the clear ROI.

ABC Audio Adapts to Changing Consumption Habits: With changing consumption habits, ABC Audio offers shows like “Start Here,” a thoughtful daily news podcast hosted by Brad Mielke that covers top stories of the day in 20 minutes. They also produce “FiveThirtyEight Politics,” a niche podcast that takes a scientific approach to breaking down the latest political developments. There’s a lot of political content that advertisers may shy away from, but shows like this are very data-driven and unbiased – i.e. brand suitable and investment worthy.

May 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For May 2024, the average CPM rate was $21.63 for a 60-second ad spot. That figure is slightly lower than last month (April 2024 avg. CPM rate: $21.89), and the same month last year (May 2023 avg. CPM rate: $23.34).

The three highest CPM categories in May based on delivered advertising were:

Technology: $27

Business: $25

Education: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Arts, Fiction, and TV & Film, which averaged around the high teens to low 20s in May.

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools. Historically monthly CPM rates can be found at the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates.

Takin A Walk Podcast Accepted Into Rock & Roll Hall Of Fame Library And Archive

Buzz Knight, host and creator of the popular podcast Takin A Walk, is proud to announce the donation of select episodes to the Rock & Roll Hall of Fame Library & Archives.

Takin A Walk has been a beacon for music enthusiasts, offering in-depth conversations with some of the most influential figures in the music industry,” said Buzz Knight. “From legendary rock stars to up-and-coming artists, the podcast has provided listeners with a behind the scenes look at the music that has shaped our culture.

“I’m thrilled to donate the Takin A Walk podcasts to the Rock & Roll Hall of Fame” continued Knight. “It has been an incredible journey connecting with artists and sharing their stories with listeners around the world. Preserving these conversations in the Rock Hall’s archives ensures that future generations can continue to be inspired by the power of music.”

The Rock and Roll Hall of Fame, located in Cleveland, Ohio, is dedicated to preserving the history and celebrating the impact of rock and roll music. The addition of Takin A Walk to its archive further solidifies its commitment to documenting the evolution of the genre and the voices that shaped it.

About Buzz Knight

Buzz Knight is a media executive, consultant and music enthusiast based in Boston Mass. Through the “Takin A Walk” podcast, Buzz has provided a platform for artists to share their stories and connect fans on a deeper level. “Takin A Walk” is part of the iHeart Podcast Network.

About the Rock & Roll Hall of Fame

The Rock & Roll Hall of Fame, located in Cleveland, Ohio, is dedicated to celebrating the history and impact of rock and roll music. Through its exhibits, archives, and programs, the Rock Hall preserves the legacy of the genre and honors the artists who have shaped its history.

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer

Frequency, the leader in workflow automation and ad management for audio, announces its partnership with Barometer, the only independent brand suitability and contextual tools and targeting to deliver contextually relevant ad creative to make 1:1 connections with podcast listeners.

With the addition of Barometer’s Brand Suitability and Contextual Targeting to Frequency’s Audio Ad Management Platform, advertisers gain enhanced capabilities for curating the ideal context to reach listeners. Powered by AI, Barometer scans, analyzes, and categorizes podcasts at the show and episode level. Contextual segments are created and made available to advertisers for targeting based in categories, such as host gender, content category, genre, keywords, topic sentiment, and brand safety.

The integration will enable Frequency clients to activate Barometer’s targeting with ease. Once contextual segments are selected and aligned with creative, ads are delivered using VAST tags across any audio publisher. Results down to the segment and creative level provide insights into the performance by content and context, facilitating data-driven optimizations to improve ROI.

“Barometer’s bottom-up, episodic contextual analysis enables a new level of contextual targeting that was not possible before,” says Tamara Zubatiy, CEO and Co-Founder of Barometer. “In the absence of this analysis, the status quo was relying on genre categories or even show descriptions.”

“Context is king in podcast advertising, and our partnership will enable any advertiser or publisher to deliver the right creative to a listener asked on the content they are listening to,” says Pete Jimison, CEO of Frequency. “Frequency will make it easy for podcast networks to run variations of host-read ads that align with the content of the episode. It’s an exciting evolution for dynamic ad insertion technology to make creative more relevant without limiting audience reach.”

Interested in learning more? Visit frequencyads.com or contact sales@frequencyads.com.

About Frequency

Frequency has created the next generation of ad management for the audio industry, providing workflow automation and targeted delivery in one innovative platform. With Frequency, audio networks can increase revenue opportunities, reduce manual operations, and improve ad experiences. The world’s top audio publishers and advertisers use Frequency’s enterprise solutions to centralize campaigns and personalize podcast, radio, and streaming ads. Serving 5B| ad impressions a month, Frequency is the chosen software for audio operations efficiency and growth.

About Barometer

Barometer is an AI-powered omnichannel contextual engine with best in class brand safety, suitability and contextual targeting solutions for podcast advertising. Our patent-pending, AI Brand Integrity Cloud uses natural language processing to analyze multi-modal content based on industry standard taxonomies including the IAB Content Taxonomy 3.0 for contextual targeting, the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework as well as custom taxonomies.

Trained on over a million hours of user-generated, our innovative solutions drive radical transparency across the UGC ecosystem building trust between the supply and demand sides to usher in a new era of scale and maturity in UGC advertising. For more information, visit thebarometer.co.

Executive Producer Madeleine Hawcroft Joins Award-Winning Podcast Production Company Deadset Studios

Independent podcast production house Deadset Studios has appointed Madeleine Hawcroft as Executive Producer for its new season of The Solutionists with Mark Scott, produced for the University of Sydney.

Madeleine Hawcroft is a seasoned executive producer on factual and entertainment shows, having been the Executive Producer of ABC TV’s AACTA-nominated Kitchen Cabinet with Annabel Crabb, and network Executive Producer for ABC TV series Back In Time for the Corner Shop, Restoration Australia and Grand Designs Transformations.

Deadset Studios is helmed by leading podcast strategist Kellie Riordan, the creative force behind countless hit shows and the founder of Australian Broadcasting Corporation’s (ABC) dedicated podcast team, Audio Studios.

Creative Director of Deadset Studios, Kellie Riordan, said “As podcasting continues to explode, Deadset Studios is expanding to welcome Madeleine to lead the new season of The Solutionists with our client The University of Sydney. We’re so thrilled to have an executive with Madeleine’s story-telling calibre and her expertise in creating distinctive factual content that lands with audiences.”

Madeleine Hawcroft said “I’m so pleased to be working with the Deadset Studios team in collaboration with The University of Sydney. The Solutionists showcases people with big ideas, who are unearthing solutions across the complex issues of our time, so I can’t wait to bring season three to life.”

Deadset Studios has created podcasts for Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), ARN/iHeartRadio, as well as ranging from UNSW, Sydney University, Shine Lawyers, Dementia Australia, BBC, VicHealth, and Herbert Smith Freehills. The award-wining production house specializes in podcast production and consulting, audio strategy, and branded storytelling.

About Deadset Studios

Deadset Studios is an award-wining production company specialising in podcast production, audio strategy, narrative development, and story editing. Deadset Studios creates podcasts such as Culture Compass (ABC), Hooked, Hitched and Hung Up (ARN/iHeartRadio), One Small Act (PinnaFM), and has done story editing for podcasts such as Untold Stories: Ora (BBC) and Unprecedented (Global UK).

Deadset Studios provide strategy and production services for clients including WNSW, Dementia Australia, Sydney University, Shine Lawyers, VicHealth, and Jobsbank, The company’s led by Kellie Riordan, the creative force behind many of Australia’s biggest podcast hits including Ladies we need to talk, Unravel true Crime, Judith Lucy Overwhelmed and Dying, The Pineapple Project, and Australian Broadcasting Corporation (ABC) most successful podcast Conversations.

Sport Social Podcast Network Secures New Major Brand Partnership

Sport Social Podcast Network (Sport Social), Europe’s fastest growing dedicated sport podcast network, has secured a new major brand partnership for 2024, advertising across its 400-strong network of podcasts.

Visit Barbados via Mirabelle Communication has selected the network to capitalise on a summer packed with major sporting events, including the 2024 ICC T20 Cricket World Cup. It will be running targeted advertising campaigns through Sport Social’s dedicated cricket shows to reach a wide audience of engaged fans with bespoke content.

It comes as a new report by SiriusXM Media, GroupM and Edison Research finds that US sports fans spend over six hours with audio content each day — two hours more than the average person. Sport Social has historically seen a surge of interest and engagement from podcast listeners during significant sporting events, creating valuable opportunities for brands as fans seek out new ways to engage with their favorite sport. In 2023, the network saw a 96% increase in downloads of its cycling and cricket podcasts during The Ashes and Tour de France respectively.

Partnering with Sport Social for May 2024, Visit Barbados will be the official sponsor for over 30 cricket podcasts. It comes in the run up to matches between England and Scotland in Barbados as part of the 2024 ICC T20 Cricket World Cup. The sponsorship will include host-read ads and advertisements featuring well-known cricket legends, providing bespoke content to numerous shows hosted by Sport Social, such as Wisden Cricket Weekly and Simon Hughes’ The Analyst.

The new partnership came as Sport Social celebrates 12 million monthly downloads, and its recent expansion into Germany and France, as part of its plans for ambitious global growth.

Speaking about the partnerships, Paul Swaine, Brand Partnership Director of the Sports Social Podcast Network said: “Advertising is always evolving and we’re seeing a real shift towards ore targeted means. With podcast advertising, especially on dedicated networks, you can segment audiences into really niche categories, something we find that the brands we work with really value.

Sport podcasts in particular offer a unique opportunity, as they often attract very loyal, very engaged listeners, who are keen to soak up everything about their favorite sports. Our work with Visit Barbados will be focused on helping them tap into this, ensuring they can make the most of the upcoming summer of sport.

Podcast Revenue Growth Slowed in 2023, According to IAB’s U.S. Podcast Advertising Study

After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB’s U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024 – 2026 Growth Projections.

This was due in large part to a challenging advertising climate that particularly affected mid-tier companies, resulting in losses that tempered the sector’s overall growth trajectory.

The eight annual IAB U.S. Podcasting Advertising Revenue Study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026.

“While a few of the largest podcast companies maintain double-digit growth, mid-tier companies hit a speed bump,” said Chris Brudelere, VP, Insights & Content Strategy, IAB. “But revenue is already bouncing back.”

Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year. It is on track to reach nearly $2.6B by 2026. Publishers will fuel growth through various initiatives, including measurement, programmatic, live events, more aggressive show promotion, and the continued development of video podcasts.

Comedy and Sports are Top Performers

Likely aided by shows from notable comedic personalities, comedy’s revenue share grew by four points in the past two years and is now among the most-listened-to  podcast genres, (overtaking news and sports) and gained nearly 300 new advertisers in Q4’23 alone.

Sports is the second most popular content genre for the second straight year, down slightly from 2022 (15%) to 13%.

“Between comedy and sports, consumers are using podcasts to be entertained and delighted – which provides a sanctuary from other serious headlines playing out across the nation and the world,” said David Cohen, CEO, IAB. “It’s where the greatest engagement and subsequent ad dollars are.”

CPG and Retail Brands Boost Revenue

CPG and retail brands revenue was up 4% and 5% respectively since 2022. Advertisers are shifting to digital platforms like podcasting that enable more direct connections with consumers.

Diversity Remains a Unique Strength

The wide variety of subjects podcasting addresses and the rapport between podcasters and their listeners continue to make the medium uniquely attractive for advertisers who need to reach niche audiences.

More than a quarter of podcasting revenues were in the “other” category, such as government, non-profit, pets, home, and more. These individual categories are often small but are so highly targeted that they are very appealing to advertisers who need to reach a niche audience affordably.

The full IAB U.S. Podcast Advertising Study can be downloaded here.

Methodology

A quantitive, online survey was sent to leading podcast industry professionals in February to understand 2022 podcast advertising revenues, revenues by industry category and content genre, as well as forecast revenue growth for the next 3 years, As in prior years, this coincided with a podcast advertising market-sizing to deliver an estimate of the market in the United States, inclusive of any non-survey participating companies.