Category Archives: Podcast News

iHeartMedia Welcomes Sarah Von Mosel

iHeartMedia, Inc., the leading audio company in America, announced that it has named Sarah van Mosel as Executive Vice President of the iHeart Audience Network (iAN).

The iHeart Audience Network – the next evolution of audience-based buying – is a new service from iHeart that simplifies audio advertising. With inventory sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting, the iHeart Audience Network is the leading service brands can rely on to reach addressable audiences in premium audio inventory at scale.

Each network campaign will allow brands to unlock access to multiple services, including advanced targeting that looks across channels, devices and behaviors to pinpoint the right audience; and an upcoming one-of-a-kind brand safety tech tool, developed by iHeartMedia in partnership with Sounder, called Audio Intelligence, using AI and machine learning to check content against the IAB’s standards for brand safety. The iHeart Audience Network spans streaming and podcasting – with the added reach of broadcast radio too.

As Executive Vice President for the iHeart Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac. With her experience as a force in the podcasting business, van Mosel will work closely with Carter Brokaw, President of Digital Revenue Strategy to bolster iHeart’s continued growth in the space. She will report to Conal Byrne, Chief Executive Officer of the iHeartMedia Digital Audio Group.

“The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers,” said Byrne. “She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”

A long-time champion of the industry and creator community, van Mosel most recently served as the Chief Revenue Officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. Van Mosel was part of the leadership team that oversaw Stitcher’s acquisition by SiriusXM in October 2020. Following the acquisition, she was responsible for integrating Stitcher’s sales organization, setting direction for revenue growth, and scaling opportunities for podcast monetization.

Van Mosel has also held multiple executive roles within the podcast space. As Chief Podcast Sales and Strategy Office at Market Engenuity, van Mosel built the monetization engine for podcasts from PDX, Radiotopia, The Moth, and TED Talks Daily. In addition to overseeing revenue generation, van Mosel drove content acquisition and business development across 13 public media stations in the top 10 U.S. markets. Prior to Market Enginunity, van Mosel has also held senior positions at Acast and WNYC. Additionally, she’s a founding member of the IAB Podcast Working Group.

“My path to iHeart has been a long one, but each step of the way, has equipped me with the exact set of skills I need to lock arms with this outstanding team,” says van Mosel. “Anyone who knows me knows I love to build. I love to push the industry forward. The team at iHeart is poised to completely transform the audio industry and I can’t wait to be a part of it.”

Mirchi Partners With Triton Digital To Power Its Audio Streaming And Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no. 1 music and entertainment company, owned by Entertainment Network India Limited.

Through the partnership, Mirchi will leverage Triton Digital’s suite of advertising measurement and podcasting technologies for content delivery, audience measurement, and monetization across all its audio streaming and podcast inventory, creating new opportunities for advertisers to reach listeners across its digital platforms, including the recently launched Mirchi app.

“As leading global media company, we needed a flexible, state-of-the-art solution that could enable our app and digital audio platform to scale up and keep up with demand,” said Unit Tyagi, Chief Digital Officer at Mirchi. “Triton Digital’s innovative technology helps us to better manage our audio content, measurement and advertising across direct and programmatic in a seamless, unified manner to provide our global customer base with the best listening experience possible.”

Mirchi powers audio content from India to help listeners across the globe access their favorite FM stations and podcasts, regardless of their location. Through Triton Digital’s Supply-Side Platform (SSP) and Advertising Platform, Tap, publishers can manage demand and optimize yield for every audio opportunity, as well as streamline their advertising traffic to maximize revenue. Triton Digital’s trusted audio and podcast measurement tools provide publishers with audience insights and advertisers with consistent and accurate third-party metrics so they can make informed decisions around advertising spend.

“At Triton Digital, our goal is to provide publishers with the technology to power innovative listening experiences for audiences across the globe,” said Aditya Summanwar, Director, Market Development, Triton Digital. “We look forward to supporting Mirchi with our cutting edge and comprehensive suite of audio technologies to help them expand their audience and grow revenue.”

The partnership further demonstrates Triton Digital’s commitment to provide technologies that enhance the streaming audio market in India, which is expected to cross $870 million USD by 2025.

Acast Appoints Jenny Rahm As Managing Director For The Nordics

Acast, the world’s leading independent podcast company, announces the appointment of Jenny Rham as Managing Director for the Nordics. Rahm will oversee commercial sales and podcast acquisition and retention, as Acast continues to grow its market share within the Nordics and retains its leading position in Sweden.

With a strong background in media sales and a deep understanding of engaging content, Rahm will be fundamental in further increasing revenues for Acast within the Nordics. Prior to joining Acast, Rahm held the role of Chief Commercial Officer at Life of Svea, where she was responsible for all commercial revenues with focus on its business development and profitability. She also holds many years of experience as Sales Manager within Bonnier.

According to projections by IRM, podcast ad revenue in Sweden is expected to increase by 40% and reach an amount of 400 million SEK in 2022, making podcasts the highest growth media of all categories.

Oskar Serrander, Chief Operating Officer at Acast, said: “Jenny has a long, impressive track record in the media industry both from a commercial side and in close work with the creative. Not only does she have the know-how skills, perhaps most importantly she has the leadership values and philosophy that will be instrumental for nurturing the Acast culture we are so proud of.

“The podcasting opportunity in the Nordics is a fantastic one and, as the Nordic leader, we want to ensure we have the best leadership to continue to keep Acast innovating – as well as being the best home for both our established podcasts and new shows. I’d also like to take this opportunity to thank Fredrik Hermansson for playing a key role in our Acast growth story of the past eight years, and we wish him all the best in his new role.

In her new role, Rahm will also be responsible for the welfare of close to 50 Acast employees based in Sweden, Norway, Denmark, and Finland.

Jenny Rahm, Managing Director, Nordics at Acast, said: “I’m impressed by Acast’s growth journey, their future plans, and also their excellent culture – both in terms of employees and creators. The podcast medium as an advertising platform shows a continued exponential increase in most markets, with enormous potential. Managing Director for the Nordic region will be a challenge, but at the same time a fun role that I look forward, with the greatest confidence, of taking on.

Rahm will work out of the Stockholm office.

CuriousCast Podcast Network Joins Spotify Podcast Platform Megaphone

Corus Entertainment’s award-winning podcast network Curiouscast announced that it will be joining Megaphone, Spotify’s enterprise podcasting platform, to host its full lineup of podcasts. In addition to hosting all Curiouscast podcasts on the Megaphone platform, Spotify will have access to select Curiouscast inventory to monetize via the Spotify Audience Network.

The Spotify Audience Network is an audio-first advertising marketplace that makes it possible for advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify. Megaphone podcast publishers who have opted in to the Spotify Audience Network have seen meaningful improvement in their ability to monetize.

“Working with Spotify and Megaphone is the next step in our evolution as a network. We are excited to be working together to grow our audiences and provide for new opportunities for our advertisers both in Canada and around the world,” said Chris “Dunner” Duncombe, Director of Streaming and Podcasting, Curious/Corus Entertainment.

“Audiences worldwide are tuned into digital audio at record rates and the numbers are rising,” said Emma Vaugh, Head of Advertising Business Development & Partnerships at Spotify. “Digital audio consumption surpassed radio for the first time in Canada last year according to a recent eMarketer study. Given this growth, we’re thrilled that leading publishers like Curiouscast are leveraging best-in-class tools across both Megaphone and the Spotify Audience Network to better monetize and measure their content.”

The award-winning Curiouscast network launched in 2018 and is home to internationally recognized brands with diverse audio storytelling, including: Edward R. Murrow International Podcast Award and RTDNA winners Crime Beat (now adapted for TV on Global News and Hulu) and 13 Hours Inside the Nova Scotia Massacre; the #1 Canadian-produced music podcast, The Ongoing History of New Music; and 2020 Canadian Podcast Award winners Dark Poutine, History of the 90’s, as well as Nighttime, The Peak Daily, Escaping Denver, Marsfall, and RTNA winner Global News What Happened To.

StreamGuys Expand Executive Team With Vice President of Sales and Marketing

StreamGuys continues to add to new talent throughout the company, with recent hires in sales, technical support and software engineering to align with its business growth. The company proudly welcomes Megan Killion as Vice President of Sales and Marketing – a newly created executive-level position that signals an evolution in sales philosophy. Reporting to StreamGuys President Kriki Delany, Megan will develop strategic initiatives that build a stronger sales culture across the organization, with an emphasis on driving new business and increasing close rates.

Megan brings 15 years of B2B technology sales and marketing experience to StreamGuys, with strong pedigree in global business development, lead generation, corporate partnerships and market expansion. She has worked closely with StreamGuys through previous executive positions at her own MKC Agency, there she worked with StreamGuys on branding and outbound marketing initiatives.

These experiences, along with previous similar positions Ericsson UDN and long-term consultancies with Mutable, Reblaze, and StackPath, provide Megan with a broad knowledge of the technology infrastructure that StreamGuys excels in across the CDN, cloud, edge computing and streaming universe. More importantly, she knows how to translate product and technology language into sales success for new and existing clients, and move successful companies like StreamGuys into lucrative new markets.

“StreamGuys has an innovative portfolio of technology with rich feature sets, and a technical and customer support team that is unmatched,” said Killion. “One of my goals is to help StreamGuys productize and market the existing features and services they offer, and develop a clear roadmap to mid-to-large enterprise businesses that aren’t yet familiar with the company.”

Megan adds that she is “hyper-focused on pipelines,” which helps to increase close rates by establishing a productive sales motion. That is only possible upon building a sales-oriented business culture. “My experience working in the technology space suggests that few companies really understand why they need both a strong sales culture and engineering vision. StreamGuys has both excellent sales and engineering teams in place, and they work very hard to service their customers and deliver on the technology promises they make. I am excited to bring these operations even closer together.”

Megan caught the attention of Kriki Delaney and other executives at StreamGuys while partnering with CacheFly on an ultra-low latency streaming technology, which she productized and took to market for CacheFly. They were also impressed with her strong sales acumen: Megan quadrupled revenue for CacheFly in the 18 months with the company.

“We recognized firsthand what Megan brought to CacheFly’s sales culture while the StreamGuys team implemented this technology,” said Delany. “We believe her expertise will introduce StreamGuys to a much wider base of customers, both inside the broadcast media space and within new markets including sports, worship and corporate enterprise. There is a largely untapped market for audio and video services in podcasting, live streaming and cloud distribution across these markets the we are poised to capitalize on with Megan’s vision in place.”

Pinterest Announced Lead Partners For International Women’s Podcast Festival

Content is Queen presents The International Women’s Podcast Festival, a one-day event that unites the global community of female innovators and leaders in podcasting, audio and radio. It is the first and only of its kind in the UK offering a dynamic and refreshing space profiling the women shaping the rapidly expanding world of podcasts. Hosted live at Kings Place in London and streamed to an international audience alongside the global voices stage, the festival brings together the most inspiring women working in podcasting today.

Since 2018, the number of female podcast listeners has increased by 76%, according to a Nielsen report. The Global Voices is a virtual stage bringing together podcasting talent from across the globe and Pinterest’s sponsorship is an exciting step towards boosting the recognition of these women on an international scale.

“Pinterest is delighted to be partnering with The Women’s Podcast festival to spotlight the most exciting established and emerging voices in podcasting. As the inspirational corner of the internet we’re committed to enabling content creators to share their ideas loud and proud to an engaged community. The Women’s Podcast festival 2022, with its stellar line up of in person and virtual events will be bursting with inspirational ideas brought to life through conversations where women feel seen, heard & understood. We can’t wait!” – Belinda Boakye, Consumer Marketing at Pinterest London.

As more and more women use podcasting as a tool for community, activism, and sexual liberation across the world the Pinterest Global Voices stage at The Women’s Podcast festival will provide a platform for podcasting enthusiasts from across Africa, North & South America, and Asia.

Podcasts have become a safe space for women around the world to share stories and engage in challenging conversations; according to an Acast survey 92% of podcast listeners from all demographics said they’re open to hearing sensitive conversations on podcasts – with over half of those being women. This reflects the importance of podcasting as a means of safe space community building and impactful conversation sharing which is of groundbreaking significance in the history of media and audio.

The Women’s Podcast Festival will be live-streamed internationally and takes place at King’s Place in London on Saturday 18, June, where Content is Queen have programmed an innovative day of events with an incredible line-up of podcasters and producers from around the world offering a fully intersectional experience. The festival will feature speakers such as Fiona Sturges of the FT, Moya Lothian-McLean – Contributing editor at Novara Media/Host of Human Resources and Sangeeta Pillai, host of The Masala Podcast.

“I am very excited to have Pinterest involved in the festival. Pinterst is a huge opportunity for podcasters to reach new audiences and share the incredible stories from their shows. Pinterest’s creator growth support is second to none and I know our podcasters will be able to harness the power of discovery.” – Imriel Morgan, CEO and Founder of Content is Queen.

CoHost Launches Podcast Analytics And Growth Platform

CoHost announced the launch of its podcasting analytics and growth platform, which combines a suite of powerful tools and features that make it easier for creators to launch, distribute, grow, and measure their podcasts.

The launch coincides with the release of CoHost’s first annual Podcaster Insights Survey, which found that audience growth is overwhelmingly the main challenge podcasters face (91% listed it as a top challenge).

“Over the past 3 years our team has launched and scaled hundreds of professional podcasts, and we realized that a lot of fantastic podcasters simply lack the experience and tools to grow and scale their podcasts. They’re fed up with wasting time logging into multiple tools and platforms to access siloed and confusing data,” said Fatima Zaidi, CEO & founder of CoHost and Quill Podcasting Agency. “That’s why we built CoHost, the place that smart podcasters go to find reliable analytics and insights about their shows and audiences.”

The 2022 Podcaster Insights Survey polled professional podcasters and found that most podcasters struggle to grow their audiences, even though they depend on audience growth in order to monetize. The survey found:

  • 91% said audience growth is one of the hardest things about podcasting
  • 82% said getting discovered by new listeners is one of the most challenging aspects of podcasting
  • 55% of audio creators struggle with understanding how new listeners are finding their podcast
  • 76% of podcasters currently monetize or have plans to monetize their podcasts, and nearly half of those are relying on sponsorships to do so (48%)

The CoHost survey also identified a serious gap: 73% listed analytics and listener insights as the feature they valued most in a hosting platform, and 82% agreed that understanding their show’s performance is confusing and time-consuming.

To help alleviate those challenges, CoHost provides creators with powerful tools to help them scale their podcasts, including:

  • One-click publishing to distribute your show to all major listening apps
  • Robust analytics to better understand your podcast’s performance and audience
  • Custom campaign links to track, analyze and optimize marketing tactics
  • Automatic transcriptions for accessibility and improved search visibility
  • Personalized podcast websites to help drive traffic, engagement, and downloads

“Since starting with CoHost, our podcast performance has grown exponentially,” said Sarah Johnson, the host of the Girl on Girl Podcast, and a CoHost customer. “We’ve been able to track that growth in a clear, simple, way through CoHost’s analytics – especially when compared to the hosting platform we were using previously.”

In celebration of its launch, Co-Host is offering podcasters a promotional discount of 67% off for the first six months of using the platform with a risk-free, 30-day trial.

Acast Promotes Jack Preston To Global Head Of Acast Creative

Acast, the world’s leading independent podcast company, has further invested in its Acast Creative team – and its belief in the power of creativity in podcast advertising – by promoting Jack Preston to Global Head of Acast Creative. Acast Creative is Acast’s in-house creative ad solutions team and a pillar of the Acast Marketplace, helping brands navigate the rapidly evolving podcast landscape and elevate commercial messaging to its greatest potential.

Acast first launched Acast Creative for its European markets in 2019, before expanding globally regions including the US.

Led by Preston, Acast Creative also held its first global Sounds Creative event in April, guiding and educating brands on creative best practice in podcast advertising. The event followed the publication of new research from Acast Creative looking at the impact and importance of ads specifically created for podcasts, versus those re-used from other media channels.

In his new role, Jack will continue to develop Acast’s relationships with both the clients and creators, continuing to introduce innovative new ad formats into the medium and redefining the notion of what a podcast ad campaign can be.

He’ll also work closely with Acast’s talented group of regional creative directors, developing strategies tailored to each market and each client they work with.

Preston added: “When we enter into a partnership with a brand and a creator, we don’t just want people to hear the campaign – we want them to be truly listening, watching, and experiencing them everywhere.

“A podcast can now be so much more than something you just listen to, so while all our campaigns will continue to have audio and storytelling at their heart, we want to work with creators and brands on bigger, more ambitious executions that take place across multiple platforms.”

With podcast advertising on the rise – eMarketer projects the podcast advertising industry will surpass $3bn in value by 2026 – the Acast Creative team is at the vanguard, delivering brilliant brand stories through both short- and long-form content. Acast Creative gives advertisers the most value from their campaign and a more creative, tailored experience for listeners – ensuring they’re tuned into the brand offering.

Preston has more than a decade’s experience creating multichannel campaigns for brands, and since joining Acast has led an overhaul of its advertising offering for clients – helping move the business from ads and sponsorship alone to a greater focus in branded content and 360 partnerships. Before joining Acast, Preston led content and social strategy at Virgin.

Neilsen’s “Podcasting Today” Report Reveals Insights for Ad Marketers

Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.

Podcasting Today revealed that the number of podcast titles and episodes have increased by 200% each over the last two years (2 million and 92 million, respectively), and over 50% of daily podcast consumers listen more often to more titles, adding to the potential of increased audience reach. The report also found that podcast listeners are more likely to plan a major purchase within 12 months – such as new technology, home entertainment, or a vehicle – and 88% of these consumers are willing to consider a new brand, making podcast advertisements a useful tool for marketers looking to drive upper-funnel engagement.

Nielsen Podcast Ad Effectiveness insights found that podcast ads drive an aided brand recall rate of 71%, while 56% of podcast listeners say they pay more attention to ads read by the host(s).

“Nielsen’s unique suite of podcasting solutions enable brands and marketers to understand the behaviors of podcast listeners, which leads to reaching the right consumers and driving ROI,” said Arica McKinnon, VP, Brand Impact Solutions, Nielsen. “The Podcasting Today report reveals the massive growth observed in podcast consumers and content, and the impact Nielsen’s podcasting solutions could have on brand awareness, audience reach, and overall engagement.”

With the Podcasting Today report identifying a 40% increase in podcasting’s listener base since 2018, the medium has become an effective way to reach new and existing customers, and marketers are taking note. Nielsen’s 2022 Annual Marketing Report found that 56% of marketers in North America plan to increase their podcast spending over the next year, and 15% of marketers plan to increase their podcast spending by 50% or more in the same timeframe.

Using the Nielsen data and solutions that underpin this edition of Podcasting Today, marketers can gain in-depth knowledge into various brand performance and listener engagement metrics. Armed with these insights, marketers will be better toward meeting their individual KPIs while simultaneously understanding the returns of their efforts.