Libsyn’s AdvertiseCast Marketplace Unveils April 2022 Podcast Advertising Rates



Liberated Syndication Inc., (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces April 2022 Podcast Advertising Rates, including highest CPM categories.

“Video is an emerging podcasting trend. And we’re seeing creators experiment with multimedia formats by streaming their shows on YouTube and other social media platforms. This not only represents a new revenue opportunity for podcasters, but it’s a secondary channel for advertisers to target and reach an expansive podcast audience,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast.

The AdvertiseCast April 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’ premier podcast advertising marketplace that connects advertisers with podcasters. The Company shares the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s growing network of more than 2,500-plus shows, including over 210 exclusive podcasts, which offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory.

For April 2022, the average CPM rate was $23.01 for a 60-second ad spot.

The three highest CPM categories in April based on delivered advertising were:

Business: $28
Kids and Family: $28
Health and Fitness: $27

Podcasting continues its metric rise in popularity with 73% of Americans ages 12 and up – an estimated 209 million people – reporting that they’ve listened to a podcast in the last month. That’s a 68% uptick from 2021, driven by listeners age 35+, who increased their monthly online audio listening by 13% year over year.

Moreover, audience composition is also becoming increasingly diverse, striking more of a balance in terms off gender (53% male, 46% female, 1% non-binary) and ethnicity with increases in Black (16%), Hispanic (16%), and Asian (3%) monthly listenership. As a result, the growing popularity of podcasts has increased growing popularity of podcasts has increased its attractiveness as an advertising medium.

Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.


Asian American Podcasters Association Showcases 31 AAPI Podcasts



The industry’s leading AAPI non-profit podcasting association is delighted to present 31 podcasts showcasing the work of AAPIs AND produce its second annual podcast festival during May’s Asian American Pacific Islander Month, organizers said.

The Asian American Podcasters Association has complied a list of 31 podcasts – some which are recipients of the AAP’s prestigious GOLDEN CRANE Podcast Awards – to showcase during May’s AAPI Heritage Month, co-founder Andy Wang said. There are 31 shows so folks can listen to one for each of the days in May. It is one of the few UPDATED lists of AAPI podcasts in existence. And, people can explore AAP’s podcast directly of more than 780 AAPI shows on ListenNotes.com

“We have worked for the past two awards seasons to put this list of shows together for all to recognize and check out,” Wang said. “Most are indie podcasts, and some are for-casts. They show a wide range of topics and storytelling, which illustrates the spectrum of AAPI voices.”

“We keep a running list of winners of AAP’s GOLDEN CRANE Podcast Awards on our website to highlight their work and encourage more people to listen to AAPI-run shows,” co-founder Lee Uehara said. “It’s great that podchaser.com has recently listed our Awards program on their “17 Podcast Awards to Keep an Eye on This Year” https://www.podchaser.com/articles/resources/podcast-awards-this-year list this season.”

Additionally, 2022 marks AAP’s production of the world’s 2nd Annual Asian Podcast Festival, where AAPI show runners record LIVE episodes of their shows in front of an audience. For more information on the 31 AAPI podcasts for AAPI Heritage Month, please visit https://www.AAPodcasters.org/aapiheritagemonth or email info@aapodcasters.org.

31 AAPI podcasts for May’s AAPI Heritage Month 2022

Affirmation Pod – with Josie Ong

Asian America: The Ken Fong Podcast -%

Authethnic – hosts Jen Lee and Yonsoo Kang – %

Color of Success – host Dr. Stephanie J. Wong – %

Earth Eclipsed – audio drama – %

Dear Workplace – Monica H. Kang – %

En(gender)ed -Teresa Yuan – %

Feeling Asian – Youngmi Mayer and Brian Park

Feet in 2 Worlds: A Better Life? – Feet in 2 Worlds – %

Future Hindsight – Mila Atmos – %

Guy Kawasaki’s Remarkable People – %

#Impact – Regina Larko

Immigrantly: Conversations on Race, Culture & The Immigrant Experience – Saadia Khan -%

King of the World – Rifelion Media – %

LAN parties: A Video Gaming and Esports Podcast – Lukas Eggen – %

Legends from the Pacific – Kamuela Kaneshiro

Let’s Have This Conversation – Dorinda Wong, Jane Chin – %

Letter to My Ex – Letter to My Ex – %

Little Mind Chats – Sienna Vikram – %

Militantly Mixed – Sharmane Fury – %

Model Minority: Uniquely American – Nidhi Shastra – %

Retire There with Gil & Gene – Gill & Gene – %

Self-Evident: Asian America’s Stories – Self Evident Media LLC – %

Scrolls & Leaves: World History Podcast – Scrolls & Leaves Podcast

% Indicates Golden Crane Podcast Award Winner for A Certain Category or Host Achievement


Triton Digital Released the March 2022 U.S. Podcast Report



Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the March 2022 reporting period (February 28 – April 3, 2022) as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Networks Report with 57.1M Average Weekly Downloads and 13.9M Average Weekly Users, followed by NPR climbing up to the #2 spot with 34.9M Average Weekly Downloads and 7.2M Average Weekly Users, and Audacity Podcast Network with 33.8M Average Weekly Downloads and 9.2M Average Weekly Users.

For the month of March, there were 225.4M downloads for the top 20 publishers.

For this reporting period, the top three podcasts based on downloads included NPR News Now (NPR) coming in again at #1, The Ben Shapiro Show (Cumulus Podcast Network) climbing to #2 and Crime Junkie (audiochuck/SXM Media) at #3.

New shows debuting this period for downloads and listeners include, The Thing About Pam (NBCUniversal News Group) and Twin Flames (Wondery).

Fly on the Wall with Dana Carvey & David Spade (Audacy Podcast Network), Fantasy Baseball Today (Paramount) and State of Ukraine (NPR) were the new shows that debuted on the ranker for downloads.

New shows based on listeners this month included Ten Percent Happier with Dan Harris (Wondery) and Snacks Minute (Audacy Podcast Network).

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminated inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report.

With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, device, player, network, program, episode, and more.


Crowd Network Tips 10 Million Downloads



Crowd Network, a rapidly growing Manchester-based audio on demand network, is celebrating 10 million podcast downloads in just over 18 months of launch.

Having launched a slate of new shows in recent months, including Go Love Yourself co-hosted by Laura Adlington and Lauren Smith, and The Sam & Billie Show from Sam and Billie Faiers, the independent network has seen downloads reach one million a month in the last five months.

Since its launch in September 2020, Crowd has created a suite of chart-topping shows to critical acclaim. Recent popular shows include Flight 149, a documentary series delving into the 1990 human hostage crisis and cover-up by the British Government, released in February this year. The company is in talks for a French series, speaking with French nationals involved in the scandal, to be released later this year.

As its library of shows grows, the network has welcomed six new faces in the last twelve months, with plans to grow the team by five over the next six months as show production ramps up.

Working with major names including Joe Marler, The Joe Marler Show, Geraint Thomas, The Geraint Thomas Cycling Club, and Alan Cumming, Alan Cumming’s Shelves as part of its Crowd People division, the network’s Crowd Stories arm features award winning shows, such as Murder in House Two, and the chart-topping American Vigilante. Six new podcasts are in the pipeline for 2022 across its Crowd People and Crowd Stories divisions.

The success of these shows saw the network partner with LA-based Creative Artists Agency in 2021 to explore film and television options for existing shows.

Co-founded by a team formerly based at the BBC, Crowd is led by CEO Mike Carr. Carr commented on the milestone: “When the team and I first talked about launching our own network, we wanted to create a company that ultimately gave our people complete creative control over their content. We didn’t want to just produce audio with other media companies, and we didn’t want to create podcasts that we thought people wouldn’t truly connect with.

“To have 10 million downloads, multiple awards, and some of the biggest names in entertainment, like Joe Male an Geraint Thomas, behind us less than two years in, is true testament to the Crowd team’s hard work over the last 18 months. I’m thrilled to be on this journey with some of the best in the industry, working one some of the most popular podcasts out there. As an independent network, we’re aware that there are other, perhaps easier, routes to growth. Yet these options wouldn’t be in line with our core offering of creating and owning our own quality IP, a strategy that is clearly resonating with listeners, talent and the market. We’re growing quickly, organically, in a way that stays true to our original focus: quality shows that bring people together.”


Triton Digital Releases Inaugural Canada Report



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of its inaugural Canada Podcast Report. This monthly online and interactive report provides insight into the most downloaded Podcasts overall, top Canada originated English and French language Podcasts, as well as the top Networks in Canada for the March 2022 reporting period (February 28 through April 3, 2022), as measured by Triton’s Podcast Metrics measurement service.

For the first time, media buyers have access to trusted third-party podcast measurements to make informed advertising decisions and podcast networks gain access to reputable consumption data delivering a better understanding of listening audiences to improve show monetization.

“As the leading podcast publisher in Canada, we are excited to showcase our success and momentum in Triton Digital’s inaugural Canada Podcast report and look forward to providing our clients with access to reputable, validated, and transparent podcast metrics across our library of programming,” said Julie Kerr, Senior Director, Digital Ad Product and Revenue Management, CBC & Radio-Canada Media Solutions.

For this reporting period, the top three Canada originated French language podcasts include Radiojournal (Radio Canada) at #1, Richard Martineau (QUB) #2, and Benoit Dutrizak (QUB) at #3.

The top ranked podcast overall is Dateline NBC (NBCUniversal News Group) with over 626K Average Weekly Downloads. Stitcher Media earned the #1 spot on the Top Networks Report with 4.5M Average Weekly Downloads and 1.2M Average Weekly Users, followed by CBC/Radio-Canada with 3.2 Average Weekly Downloads and 539.2K Average Weekly Users, and Wondery Network with 1.5M Average Weekly Downloads and 466.9K Average Weekly Users.

“Triton Digital’s Canada Podcast Report will also allow us to accurately capture reliable and trustworthy data for our clients, and significantly impact the growth of French-language podcasts across Québec and Canada,” said Jean-Nicolas Gangé, Directeur general QUB radio.

Total downloads of all shows by participating publishers in the month of March is 13.8M. Participating networks in the Canada Podcast Report include, All Things Comedy, Audioboom, CBC/Radio-Canada, Cogeco Media, Headgum, Kast Media, NPR, Paramount, QUB, Salem Podcast Network, Stitcher Media, The Roost Podcast Network, and Wondery Network.

“We are thrilled to release the Canada Podcast Report,” said John Rosso, President and Chief Executive Officer, Triton Digital. “Our monthly reports provide advertisers with the reliable measurement data they need to better understand podcast performance and this release highlights our commitment to serve the audio industry in Canada with validated and transparent podcast metrics.”

Participation in the Canada Podcast Report is continuously expanding and any podcast network or publisher with an audience in Canada is eligible to participate.

Triton Digital’s Podcast Metrics measurement is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


I Am Athlete Inks Content Deal with SiriusXM



SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced they have joined forces in a new expansive content deal that includes a nightly radio show and other game-changing projects.

The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic “locker room” perspective on sports and pop culture directly from those who played the game.

I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM’s Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting on April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT.

Former NFL defensive end Leger Douzable will lead a cast of rotating co-hosts that will feature Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the type of thoughtful, unfiltered discussions that the I AM Athlete Tonight episodes will also be available as podcasts after they air on SiriusXM.

SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future.

As part of the agreement, SXM Media, SiriusXM Holdings’ advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco”Johnson – and other audio podcasts developed with I AM Athlete. SXM Media also sells across the I AM Athlete video podcast. SXM Media is the gateway for marketer to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.

The I Am Athlete Podcast is available on all major podcast platforms.

“We are excited to team up with SiriusXM. SiriusXM is an extraordinary company that shares our passion for innovation in storytelling and giving the athlete a platform,” said Marshall. “I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and also hold each other accountable. The sports media landscape has drastically changed. Our partnership brings our unique content and approach to storytelling to fans, every day.”

“I Am Athlete has established itself as a prominent and popular podcast because it is the kind of authentic straight-from-the-athlete talk that fans love and want more of. We’re excited to team up and build on that,” said Steve Cohen, SVP, Sports Programming and Podcasts, SiriusXM. “Brandon and team will produce new and exclusive content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SirusXM that will appeal to listeners everywhere.”


Triton Digital Releases the New Zealand Ranker for March 2022



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 March through 31 March, 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three podcasts include The Mike Hosking Breakfast (NZME/iHeartRadio/ARN), Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN), and Castile True Crime (Audioboom).

New podcasts debuting on the ranker this month include Grey Areas with Petra Bagust (MediaWorks Radio Limited) and The Front Page (NZME/iHeartRadio/ARN).

For the month of March, there were 8.1M downloads of all shows by participating publishers.

Participating networks in the New Zealand Ranker include Audioboom, Headgum, Kast Media, LiSTNR (SCA), MediaWorks Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media and Sports Entertainment Network (SEN).

Recently, Triton Digital introduced the New Zealand Podcast Ranker website – an enhanced and experience for New Zealand advertisers and agencies seeking podcast consumption insights.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab a complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Lemonada Media Launches Debut Podcast from BEING Studios



From Lemonada Media, the podcast network that makes life suck less, comes BEING Trans — the debut series from the network’s BEING Studios, the first audio reality podcast studio where audio meets reality TV. The first series from the studio is a six-part unscripted doc-reality series that follows four transgender individuals living in Los Angeles.

Over the course of three months, the crew — led by reality TV expert Kasey Barret (MTV’s The Real World, Keeping Up With The Kardashians, Born This Way) — recorded hundreds of hours of live conversations, experiences and intimate moments with cast members as they lived them, providing a uniquely unfiltered look at their daily lives.

Throughout the season, you’ll meet Jeffrey, a transgender man and standup comic navigating his career as well as his relationship with his partner, Emma. You’ll meet Mariana, a trans woman from Guatemala who is tackling tough issues at a local LGBTQ center along with her coworker Kadence. You’ll meet Chloe, who’s new to Los Angeles, and new to sating as a trans woman. And you’ll Sy, who’s figuring out their relationship and family dynamics with their husband Robert since coming out as trans non-binary. Dating, parenting, doctor visits, career quandaries, parties — you’ll get to hear them all.

“I’ve spent my whole career in unscripted television, and the opportunity to translate that into an audio format that was too exciting to pass up,” said BEING Studio Executive Producer Kasey Barrett, “Over the course of the taping, we fell in love with this incredible cast, and I think our listneners will too. A crew with no lights or cameras really creates an intimate environment, allowing listeners to truly feel like they are walking in another person’s shoes.”

Last summer, Lemonada announced the launch of BEING Studios, which creates groundbreaking, immersive audio reality podcasts that provide an unfiltered look into other people’s lives. Through thoughtful and entertaining narrative storytelling, BEING Studios offers listeners intimate, first-person access into worlds and people they not otherwise know. Future seasons will feature different topics and storylines, and immerse listeners into new worlds.

“One of our core values at Lemonada is empathy. We know building empathy works best when we are immersed, entertained, and in love with the character and people. Last spring, we Brough Kasey on to work with us to marry the best of reality TV with the best of audio, and BEING Studios was born,” shares Lemonada CEO and co-founder Jessica Cordova Kramer.

“Then, the hard work began. Casting, field recording, post-production. Sele Leota, our co-executive producer, our diverse crew, and our staff at Lemonada, have been deep in the weeds, creating a new way to tell first-person stories. Seeing elements of TV transform into an audio medium has been fascinating, challenging, and legitimately exhilarating, added Stephanie Wittles Wachs, Lemonada co-founder and chief creative officer.

The production team for BEING Trans includes: Kasey Barrett (She/Her), executive producer; Sele Leota (He/Him), co-executive producer; Myrrh Gossett (They/She), associate producer; Scott Hanlon (He/His), audio supervisor; Mary Mejia (They/Them), audio field recordist; Shar Jossell (She/Her), story consultant; and Greta Stromquist (She/Her), assistant producer.

The first two episodes of BEING Trans are available now on all major podcast platforms, with exclusive weekly bonus content available to Lemonada Premium subscriber on Apple Podcasts. New episodes will be released weekly.


Warner Music Group Launches In-House Podcast Network



Warner Music Group (WMG) unveiled its new new podcast network, Interval Presents, which will produce multi-format, culture-forward audio content at the intersection of music, pop culture, and social impact.

Building on WMG’s ever-growing music catalog and its roster of celebrated talent, the network will leverage the power of a major music company to create a platform for artists and cultural movers to unpack trending conversations, amplify underrepresented voices, and explore the impact of music artistry from diverse perspectives. WMG’s Senior Vice President of Digital Strategy & Business Development, Allan Coye, will oversee Interval Presents in the role of General Manager.

Coye said: “Interval Presents allows us to develop and share podcast content that propels fresh, engaging conversations around trending topics and issues that matter to diverse communities – all through a culture-forward lens. This is just the beginning and as we grow, we hope to stay true to our roots in music while also using audio artistry as a vehicle to explore new terrains of storytelling, and ultimately, connect deeply with our audience.”

“Interval Presents is a natural progression of Warner Music Group’s long history of producing generation-defining music, supporting creatives, and driving culture,” added Oana Ruxandra, Chief Digital Officer & EVP of Business Development, WMG. “There’s a hunger for more inclusive and authentic podcast content and, with Allan leading the charge, we’re thrilled to launch an audio platform that will connect with this growing audience and spotlight and breadth of voices and perspectives.”

The first slate of podcasts from Interval Presents, which will roll out throughout the year, will include various formats, including talk shows and narrative-driven episodic shows. Audiences can look forward to shows hosted by award-winning artists such as Oscar-winning actress Lupita Nyong’o (represented by CAA and Mainstay Entertainment) who will host a show centered on non-fiction cultural storytelling that explores the African diaspora; Grammy-nominated singer Jason Derulo (represented by UTA) who will headline a podcast series produced by Clamor that uses vocal performances to tell a fictional, noir-inflected romance story; and Grammy-nominated songwriter and entrepreneur Billy Mann, who will challenge the stigma around failure in a show featuring some of the world’s biggest stars and their stories about confronting adversity.

Snap Judgement – the production company behind the long running podcast and radio show, Snap Judgement – will produce Nyong’o’s aforementioned show as well as a future content for Interval Presents.

Additionally, Interval Presents has partnered with production company Awfully Nice, who developed Idris and Sabrina Elba’s podcast Coupledom and the Ambie-nominated series The Messenger; as well as audio-first production company Double Elvis, the company behind the award-winning podcasts Disgraceland, About a Girl, Dear Young Rocker, Here Comes the Break, and many more.