Kast Media Partners With SoundStack To Power Podcast Delivery



Soundstack, the audio-as-a-service (Aaas) company, and Kast Media, the leader in multi-channel podcasting, announced a partnership that enables the renowned media company to deliver and monetize its award-winning content more effectively through SoundStack.

“When it comes to podcast technology, there are three essential criteria that will allow Kast to continue to entertain and inform the world through its podcasts,” said Colin Thomson, CEO of Kast Media. “First is tech that guarantees content is always delivered seamlessly. Second, that said content earns as much revenue as possible in order to fund a premium production effort. Third, and of tremendous importance, that content and ads always deliver in a way that puts the listener experience first. We believe that this path of independence with SoundStack will allow for this, and are proud to forge the path together.”

Kast Media will leverage the SoundStack platform for four fundamental capabilities:

  • Hosting/distribution across a global content delivery network
  • Content management in the Podcaster CMS
  • Enhance workflow with direct access to SoundStack’s product team
  • Programmatic advertising, by making Kast Media inventory available in the SoundStack Marketplace
  • Dynamic Ad Insertion (DAI), which makes podcast advertising more flexible and efficient by serving an ad automatically when an episode is streamed or downloaded, is core to the platform.

“We’re thrilled to play a key role in helping incredible shows flourish,” said Jon Stephenson, CEO of SoundStack. “Every podcaster needs equal access to innovation that expands their opportunities to reach people and earn more revenue, instead of limiting them. It’s a pleasure to partner with a forward-thinking business like Kast that understand how always doing what’s best for the creator ultimately benefits everyone – publishers, advertisers, and listeners alike.”

About Kast Media

Kast Media is the only remaining major independent podcast network, one of the first leaders in the multi-channel simulcast strategy for show creation and distribution. As a top-10 podcast network, Kast has an extensive portfolio of top 100 shows across all genres, including the narrative and talk spaces, which reach over 13 million unique listeners/viewers per month. Recent successful show development and launches across talk include: The Sarah Silverman Podcast, Was it Real? The Hills Rewatch and Welcome to the OC – and their entry into narrative originals – The Opportunist and Lost in Panama. Kast continues to expand their footprint in the industry with their unique slate and original development. https://kastmedia.com/


Nick Panella Joins APA – Will Launch A New Podcast And Audio Division



APA, which continues to grow its agency across numerous fronts, announced today that Nick Panella has joined the agency to head the newly established Podcast and Audio Division at the agency, it was announced by Kyle Loftus, Head of Content Development at APA.

Panella comes to APA from powerhouse independent audio company Workhouse Media, where he worked with name brand talent and podcasts such as Shonda Rhimes, Oprah Winfrey, Ellen DeGeneres, Chris Lloyd (co-creator of Modern Family), Dan Patrick, David Harbour, Laverne Cox, Ed O’Neill, Karamo Brown (Netflix’s Queer Eye), Jeffery Dean Morgan (The Walking Dead), Sarah Wayne Callies, Terrell Owens (NFL Hall Of Famer), The Try Guys (2B+ views on YouTube), Bob Saget (Full House), top podcasts Cold and The Letter (#1 podcast), and many others.

The move also establishes a strategic partnership between APA and Workhouse Media across the full audio landscape, most notably in podcasting. APA and Workhouse Media recently collaborated launching More To It with Marcellus Wiley on the Dan Patrick Network, they also are collaborating on a number of derivative deals, including a narrative project involving their top-rated true crime podcast The Letter and many more projects the companies are developing together.

At Workhouse Media, Panella launched and led Workhouse Media’s podcast division to over a billion downloads. Other accomplishments include #1 podcasts, numerous podcast awards and nominations, executive producing credits on over two thousand podcast episodes, TV adaptations of podcasts, and raising millions of dollars to fund podcast startups. Panella also served as Advisor to the CEO and worked closely with Workhouse’s broadcast radio team.

Since CAA purchase of ICM Partners, APA has been on an acquisition and expansion tear in oder to secure its position as the top full-service alternative to the Big 3. Two weeks ago, APA announced a strategic partnership with Europa Content, a Brooklyn based publishing and production company that APA will handle media rights for. APA also announced last week the signing of iconic gaming company Atari to develop content based on the company’s signature games.

With the hiring of Panella, APA has now brought in 19 new agents since CAA/ICM, significantly fortifying their talent, lit, alternative TV, music and comedy touring departments, as well as launching an animation and voice-over department with industry vet Jennifer Rudin who served in the same role at ICM Partners and now a podcasting and audio department with Panella and Workhouse Media.

Said Kyle Loftus

“Nick is a stellar agent and will an invaluable resource to APA’s rapidly expanding list of premium content creator clients. Working with Nick and expanding our relationship with Paul and his incredible team at Workhorse Media marks an extremely valuable expansion of resources for APA clients interested in any aspect of the audio space.”

Said Paul Anderson, CEO of Workhouse Media

“Nick’s combined creative and analytical background together with his business smarts has helped him forge successful collaborative relationships across the industry. Nick will be a great strategic addition to APA’s fast-growing business. We look forward to continuing our great relationship with him and the talented content creators at APA as we expand our relationship with the agency.”

Said Nick Panella

“After successfully working with APA agents and clients for many years now while at Workhorse Media, the transition to coming in house with them will be seamless, exciting, and very productive.”


Libsyn Unveils February 2023 Podcast Advertising Rates



Libsyn Syndication Inc, (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its February 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Programmatic accounts for just 2% of total podcast ad revenues. While this is still nascent, in the last six months, AdvertiseCast is experiencing growing adoption of our Libsyn Auto Ads solution as more brands and agencies seek to buy podcast advertising programmatically like they purchase other digital ads,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “What sets our open market apart is our ability to bring together content, audience, technology, and transparency to deliver meaningful results for advertisers.”

The AdvertiseCast February 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 2,900 shows, including more than 225 exclusive podcasts.

For February 2023, the average CPM rate was $22.04 for a 60-second ad spot. That figure is down approximately 1% compared to last month (January 2023 avg, CPM rate: $22.28) and has decreased year-over-year (February 2022 avg. CPM rate: $23.25).

“Although the podcast ad market remains resilient, we are seeing a couple factors pushing rates down for us,” said Hanley. “Given the market uncertainty, we are working aggressively with our agency and brand partners to offer them great value. In addition, our network has gone up market representing several larger podcasts, this carries natural rate compression, and those large audiences carry more weight in our calculations.”

The three highest CPM categories in February based on delivered advertising were:

Technology: $27

Education: $25

Kids & Family: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Music, Leisure, and Fiction, which averaged around the low twenties in February.

Libsyn’s AdvertiseCast combines an industry-leading as buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.


Spreaker And Musixmatch Announce Transcription Partnership



Spreaker, the leading podcast platform, and Musixmatch, the world’s largest lyrics database, are thrilled to announce their partnership to propel the podcasting industry forward in audio transcription. With the integration of Musixmatch’s cutting-edge transcription technology into Spreaker’s platform, podcasters will have access to unprecedented features to enhance their audio content.

While audio content consumption is growing astronomically, it’s still in its infancy when it comes to accessibility. This is especially the case when it comes to search engine discoverability, the hearing impaired, and people who may not be fluent in the podcast’s original language. The goal of this partnership is to provide podcasters with the best tool to transcribe their content empowering listeners to discover, enjoy and share podcast content which will help podcasters to grow their audiences.

With this collaboration, in the coming weeks, creators hosted on Spreaker will be able to automatically transcribe their podcasts into text using the Musixmatch podcast toolbox. This integration will benefit both creators and listeners alike, making it easier for listeners to follow along, improving accuracy when searching for specific content, and enabling accessibility.

Spreaker is a multi-faceted podcast platform that provides both independent content creators and established publishers with the tools and support to launch, grow and monetize their podcasts easy and fast. This new partnership will benefit thousands of creators using Spreaker, if you’re a creator looking for the easiest way to host, distribute, monetize, and now transcribe your content all in one place create a free account today at spreaker.com.

Musixmatch is an Italian music data company and platform for users to search and share song lyrics with translations. It is the largest platform of this kind in the world having 80 million users and 9M lyrics.If you want to discover the Musixmatch Podcasts toolbox and listen to thousands of already transcribed podcast episodes, visit here: podcasts.musixmatch.com


Audicia Audio Marketplace Launches In Australia



Singapore-based Audacia makes a move into the Australian market with a presence in Sydney.

Audacia is riding the wave of the booming audio advertising market with its latest launch in Sydney. Following its inaugural Singapore launch in 2022, the immediate interest in the Australian market from advertisers and publishers has prompted the opening.

Audio is digital advertising’s fastest-growing category. By 2027, it is projected to grow by 9.15% (2022 – 2027) resulting in a market volume [US$11.85bn] in 2027. Audacia was created to service this growing interest in a bid to make audio easy for everyone. Founded by ex-Spotify Director, Kym Treasure, Audacia is the only independent, full-stack, digital audio advertising platform providing a full-service global solution.

“Since Audacia’s launch in 2022, the immediate interest launch in 2022, the immediate interest in Australia from advertisers and publishers across the globe has exceeded expectations. We believe that now is the time for advertisers and publishers to invest in their audio offering, and launching in Sydney is a natural step that our clients have been asking for” says Treasure. “The buzz across Australia right now is electric, it definitely feels that both the region and audio advertising are having a moment.”

Audacia offers the following unique services:

  • Access to the Audacia Premium Audio Marketplace providing advertisers with over 30B monthly impressions globally
  • Programmatic solutions across Music Streaming, Digital Radio, Podcasts and In-Game inventory
  • Global Podcast Sponsorship opportunities
  • Quality, custom audio creative builds for every campaign, in any language
  • Access to best-in-class interactive audio ad formats
  • Campaign measurement and reporting

“We are excited to bring Audacia Down Under. Since launching in 2022, we have been transforming the audio ad experience for our clients and allowing them to reach a new global audience with ease while making it even easier for publishers to monetize their content.”

Audacia is a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments.


iHeartMedia Launches Podcast Brand Safety Tool Powered By Sounder



iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. iHeartMedia is the first to go live with Sounder’s AI and Machine Learning (ML) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale.

With the rapidly growing podcast advertising market expected to surpass $3 billion in 2023, there has never been a greater time to prioritize brand safety. Sounder is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence.

“Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive, fragmented, and often failed to deliver the level of protection brands truly needed,” said iHeartMedia Chief Data Officer Brian Kaminsky. “This new tool changes the future and opens up endless possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our partnership with Sounder has set a benchmark for transparency in transparency in audio advertising that has been long overdue.”

“At a time when brand-trust is eroding overall, marketers are excited about the power of the podcast advertising to deliver authenticity, impact, and rebuild trust,” said iHeartMedia Chief Marketing Officer Gayle Troberman. “With iHeartMedia’s new brand safety capabilities, marketers can leverage the full power of human connection and contextual relevance that podcasts provide, without the fear and risk of unsafe inventory.”

“Coming out of CES, marketer demand for podcast marketing is at an all-time high,” Troberman continued. “But they’re not willing to accept unnecessary risk to do so. This tool solves this challenge by providing objective, third-party brand safety verification and unlocking access to more content that moves the needle for marketers.”

With the tool, powered by Sounder’s technology, iHeartMedia can perform brand suitability analysis, topic analysis, content summarization, and dynamic segmentation, ahead of an ad flight. Integrated directly into iHeartMedia’s podcast hosting platform Omni and ad-serving platform Triton, the technology interprets context and assesses risk for brands in seconds across the iHeartPodcast Network’s large and growing audience, from the biggest and most divers shows in the network, to brand safety verification at an episodic level for podcast advertisers, effectively unlocking thousands of hours of new, premium audio content for brands.

“Sounder’s brand safety and sustainability solutions are here to ushers in the next stage of growth for podcasting and audio advertising. Our technology provides the transparency needed for confident decision-making and transacting across publishers, agencies, and ad tech partners,” said Sounder CEO and Co-Founder Kal Amin. “As a key partner and strategic investor in Sounder, iHeartMedia has recognized the need for new brand safety tools and standards across audio.”

The iHeartPodcast Network is home to more than 750 iHeartPodcasts which span every category from business, sports, spirituality, and technology to entertainment, family, comedy, and true crime including leading podcasts such as The Ron Burgundy Podcast, Paper Ghosts, Fake Doctors, Real Friends, Atlanta Monster, You and Me Both with Hillary Clinton, The Laverne Cox Show, Las Culturistas, and Noble Blood, as well as over a hundred shows from iHeartMedia’s on-air talent – like the popular Bobbycast from its nationally-syndicated host Bobby Bones and The Breakfast Club radio show podcast. With this roster of hits, iHeartMedia has more top 10 shows on Podtrac than the next three podcast networks combined and twice as many podcasts with 1 million monthly downloads than the next largest podcast publisher.


Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership With The Viall Files



Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced an exclusive, multi-year advertising deal between AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and The Vial Files, an award-winning pop culture podcast hosted by Nick Viall – a TV personality, best-selling author, and former star of ABC’s ‘The Bachelor.’

The Viall Files will leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment their host-read program with programmatic ad revenue and Libsyn Subscriptions to build listener membership for its subscription-based, ad-free content.

Launched in 2019, The Viall Files is a weekly multi-episode podcast that discusses relationships, pop culture, and provides real and unfiltered dating advice. It has amassed over 100 million downloads with an average of 5 million listens per month. The series was nominated for a People’s Choice Award in 2020 and voted one of the Top 10 Podcasts of 2019 by AP.

On Mondays, listeners call in to “Ask Nick” for advice on all aspects of their lives. On Tuesdays, during ‘The Bachelor/The Bachelorette’ seasons, Nick ands team recap each episode. And on Wednesdays, he has one-on one, in-depth conversations with a special celebrity, pop culture, or expert guest, in which the past have included Nikki Glaser, Justin Long, Jim Jeffries, Josh Peck, Meghan Trainer, Steve-O, January Jones, Taylor Lautner, Maria Menounos, Kelly Osbourne, Brian Baumgartner, and Chrishell Stause. They sometimes challenge the way he looks at the world – and no topic is off limits as Nick gets intimate taking inspiration, friendship, family, dating, and sex with his guests and audience.

“Nick has built an incredible team of podcast professionals who understand their listeners and embrace the underlying principles of both audience and revenue growth. Our sales team is ecstatic to represent The Viall Files and are already actively introducing new brand and agency partners to the show,” said Rick Selah, Senior Vice President, Content Partnerships, Libsyn’s AdvertiseCast.

“I’m elated to bring The Viall Files over to the razor-sharp team at Libsyn. We have some amazing things planned to continue growing The Viall Files into an undeniable media brand, and Libsyn has built an incredible home to expand and flourish under,” said Nick Viall, Creator, Producer, and Host, The Viall Files.

Libsyn’s AdvertiserCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.


Vizzy Studio Lets Podcasters Turn Audio Into Video For YouTube



Vizzy Studio, a popular podcast enhancing software platform, has released a new feature to help podcasters produce video versions of their show. It is the fastest way to produce engaging video content; podcasters and creators can upload any mp3 audio and add a series of images via the Vizzy Studio which will generate a video file for use in YouTube and other video platforms. Existing Vizzy users can use 1 click to generate videos for their already visually enhanced episodes.

Vizzy Studio has launched video to satisfy increasing demand from podcasters and creators to be able to produce video content in a quick and cost effective way. CEO, Nic Ivanov said “Many podcasters don’t know that YouTube is the leading platform for podcast consumption in many countries, including the US and Australia. With YouTube’s official entrance into podcasting this year, it’s more important than ever for podcasters to have a presence on the platform” which has 2.5 billion monthly active users and is the second largest search engine in the world. Using Vizzy provides podcasters with a cost effective way to produce videos with engaging visuals to grow their podcast without the need of a camera or video editing skills.

Podcasters can Produce a Video with Fizzy in three simple steps:

  • Upload their audio
  • Use Vizzy’s simple timeline to add contextually relevant images at exact points in the audio
  • 1 click to generate a video file to use in YouTube, Video Podcast Hosts, Vimeo, etc.

This new feature integrates seamlessly with all existing Vizzy Studio features:

  • Add images to audio files that listeners see in Apple Podcast Player
  • Easily create chapters to break up your story
  • Add short form urls to create trackable links to products and advertisers

For existing creators who already use Vizzy Studio for audio enhancement the 1 click video allows them to produce high quality output for YouTube and any other platform that requires a video file.

“We’ve been excited to launch this product which has broad application to podcasters, creators and even educators,” said Nic. “This method of producing video satisfies many requirements; it’s fast, simple, and effective, while still providing engaging on screen visuals. We also expect this to be popular for the production of narrated video slideshows and many other creative applications”

About Vizzy

Australian Headquartered, Vizzy’s mission is to build the software tools that enable podcasters and creatives to add images and interactivity to podcasting.

For more info check out www.vizzy.fm or sign up for a Vizzy Studio account go to app.vizzy.fm/login. Follow our Founder, Nic on @Nic_Vizzy on Twitter and feel free to get in touch with the team on hello@vizzy.com.au


PodX Group Acquires A Majority Stake In Swedish Podcast Production Company Flit



In 2022, PodX Group made acquisitions of French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta. PodX Group is now expanding further by acquiring their first podcast studio in the Nordics, Flit. Flit is a market-leading independent podcast company based in Stockholm, Sweden, established in 2002 by Erik Roll, Roger Dackegård, and Anders Elfström.

Flit is a highly qualitative production studio that specializes in storytelling. They produce a wide range of podcasts, including journalistic true crime and fiction dramas, and have received numerous awards such as Prix Italia and Guldörat. Their productions are widely listened to with a weekly reach of 1 million listeners. Flit has offices in Stockholm, Copenhagen and Oslo and also produces content in Finland Swedish for YLE in Finland. Flit is the creator behind successful formats such as Stil I P1, Kropp & Själ i P1, Smittan (P3 Serie), Punani_99 i P3, Därför mördar dom, Djaevlen i Detaljen och Drogerna. They also make branded podcasts for clients such as Unionin, The Nobel Prize Museum, Telia, Försvarsmakten, MSB, Amnesty and RFSU.

Staffan Rosell, CEO and Member of the Board, PodX Group: “We are delighted to add one of the most successful podcast companies in the Nordics, Flit, to the PodX Group. This production studio is well-known for its fantastic, high-quality productions for Swedish Radio, Podme, Storytel, and many others. We are excited to start working with this brilliant team.”

Anders Elfström, CEO and Co-Founder, Flit: “We are very excited to take the next step on our journey to becomes the leading audio producer in the Nordics. We look forward to publishing new and creative documentary series in multiple languages, and establishing our existing formats in new markets beyond Scandinavia. As founders, we look forward to continuing to develop Flit within the PodX Group.”

About Flit

Flit’s tagline is “Better audio stories.” Flit produces editorial radio and podcasts with a focus on storytelling that strive to be touching, entertaining, and rewarding. The radio and podcast shows cover a wide range of areas, including culture, society, science, tech, audio drama and entertainment. Since 2002, they have been one of the leading audio production companies in Sweden and in later years also in Denmark and Norway, focusing on ideas and content with the goal of creating world-class radio and podcasts.

About PodX Group

PodX Group is a Stockholm-headquarted company committed to investing in businesses with international podcast IP rights: offering financing, as well as support around business development, internationalization and commercialization to emerging podcast producers and creators.

PodX Group invests podcast producers who create the best content, and takes on the role as an active partner to jointly develop the podcast companies into leading producers in each market and segment. Additionally, partner companies of PodX Group become a part of a global network of renowned podcast companies that enable collaboration and synergies across the group. PodX Group has previously announced investments in French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta.