None But the Brave Podcast Joins Evergreen Podcasts



Evergreen Podcasts announced its newest edition to the network, None But The Brave, a show that takes a comprehensive look at the music and career of Bruce Springsteen. The show is hosted by film producer Hal Schwartz, and Backstreets Magazine contributor Flynn McLean. Hal Schwartz is the President of Bull Market Entertainment. He is a longtime Springsteen fan who has seen over 200 shows on three continents, and Flynn McLean is a contributor to Backstreets Magazine since 2002 and has seen 100+ shows. By day, he is a web developer on government contracts.

“Flynn and I are overjoyed to have None But the Brave join Evergreen Podcasts. We started the podcast as a labor of love, and we are so gratified by the response it received,” said Hal Schwartz

“Thanks so much to all our loyal and passionate listeners. We deeply appreciate all the feedback we’ve gotten from them. We look forward to growing the podcast with Evergreen’s support. Most of all, we want to express our immense gratitude to the artist whose incredible work is the topic of our show and who inspires us every day. Thanks, Bruce.”

“It’s great to be adding a music lover’s podcast like None But The Brave to our growing music category for Evergreen,” noted Gerardo Orlando, Vice President of Network Development.” Springsteen has one of the largest and most loyal fan bases in the music industry, and Hal and Flynn have created a fantastic podcast that every “Boss” fan can enjoy. We believe None But the Brave will be an important anchor of a dynamic music channel on Evergreen Podcasts.”

The two-part second season finale featuring Backstreets Magazine comes to the Evergreen Network, with part one releasing on July 6, 2021. Backstreets Magazine has been the preeminent source of Bruce Springsteen news for over 40 years. During that time, four people have guided the magazine and been responsible for its content; all four remain active in the ongoing efforts at Backstreets.com. The two-part season finale of None But the Brave represents the first time they have all spoken publicly together. Flynn and Hal are overjoyed to be joined by Charles R. Cross, Erik Flannigan, Jonathan Pont, and Chris Phillips on these episodes for a wide-ranging discussion on the magazine, working with Bruce and his management, their love of the music, shows they all wish they could travel back in time for, and much more.


Castos Picks Up $756K in Funding from Automatic and Yoast SEO



Castos, a WordPress-powered podcast hosting provider announced that they have closed an investment round of $756,000. With investments by Automattic, Yoast CEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market.

Castros’ roots in the open source community through their Seriously Simple Podcasting plugin for WordPress along with investment from Automattic (the company behind WordPress.com) further strengthens the ability for WordPress users to own their content, the platform that it’s built on, and the control they have over how it is distributed. WordPress with Seriously Simple Podcasting and Castos as the hosting engine means that podcasters can own their content and data, and the ability to manage Private Podcasts right from WordPress just enhances that ability.

Castos’ founder and CEO, Craig Hewitt recounted “We have seen a significant increase in interest from customers with online courses, membership sites, and digital communities wanting to provide content for their employees. We see this as an area of the podcasting market that’s at a tipping point, starting to explode in popularity.”

With Casto’s existing Zapier integration, REST API, and direct integrations with tools like Elementor, Descript, MemberSpace, AdBarker, and Alitu, the company will continue to give podcasters the tools and extensibility they need to harness the power of audio to grow their brand… whether that’s externally with customers, or internally with their teams.

Castos has been, up to this point, a mostly self-funded company, taking only a small investment when joining the TinySeed startup accelerator in 2019. Today, they are a team of 13 located in 4 continents, serving thousands of passionate podcasters all across the world.

“We’re thrilled to have the opportunity to put this investment to work in furthering our product offering, continuing to build out our team, and provide podcasters with the solutions they need to better connect with their audiences.” Hewitt said. The majority of the funds will be used to build out their sales and marketing teams, and on designers and developers to accelerate work on their suite of products.


Acast Appoints Kate Digby as Group Sales Lead, Australia and New Zealand



Acast announced the hire of Kate Digby as Group Sales Lead, Australia and New Zealand. Digby joins Australia’s most comprehensive insights, strategy and sales unit solely dedicated to podcasting, and will be responsible for guiding the team and offering further insight to brands and agencies looking to include podcasting within their audio marketing strategy.

The appointment comes at a time of tremendous growth for the podcast industry both on a global and local scale, with shows part of the Acast network continuing to exceed 25 million monthly listens in Australia alone.

With more than 15 years’ media experience spanning London and Sydney, and specializing in audio, Digby joins Acast from previous roles as Commercial Director at Sonder and Group Sales Manager at Nova Entertainment. Prior to this, Digby held roles at the former out-of-home company Adshel, and Global Radio London.

Digby will work alongside Liam Daly, Group Sales Lead Australia and New Zealand, and will report directly to Henrik Isaksson, Acast’s Regional Manager Directing for Australia and New Zealand.

Isaksson said: “Having Kate as part of the team represents the next stage of growth for Acast locally as she brings a wealth of experience working with major brands, across multiple platforms, to drive positive business results. Her expertise will be invaluable for any brand wanting to tell their story within podcasting, while maximising the potential of their investment and sales objectives.

“Podcasting is home to some of the most engaged audiences of any advertising channel, and Acast is home to some of the most talented creators and biggest shows in Australia. We continue to go from strength to strength, so there’s never been a bigger opportunity for creators and brands to work together and deliver creative podcast advertising that works.”

Digby added: “I listen to podcasts all the time — whether I’m driving, cooking or walking — so joining such an innovative, global leading podcast business at a time of continued growth feels like the perfect move.

“Smart brands are seeing the possibilities presented by podcast advertising, and I’ll be working with them to help achieve meaningful results through the unique and engaging environment it provides.”


PodcastOne Announced Global Debut of LaunchpadOne



PodcastOne announced the launch of LaunchpadOne, a free innovative podcast hosting, distribution, and monetization platform that provides an end to end podcast solution.

Starting with over 1,000 podcasts, LaunchpadOne offers creators a 360 podcasting ecosystem – a cutting-edge technology hosting platform, customizable design elements, a podcast player, distribution tools to publish on all major listening apps including Apple Podcasts, Spotify, Google Podcasts, Overcast and Pocket Casts and others, and a deep network of shows.

The platform’s robust technology, promotion, and monetization opportunities will allow podcast creators to leverage unique opportunities from PodcastOne, such as the ability to accumulate new listeners, get discovered, and collaborate with the established podcast network.

Some of the key features now available to creators on LaunchpadOne include:

Ad Revenue: Keep 100% of all advertising revenue that the podcast sells, including embedded live reads and pre-recorded ads.

Custom Hosting Network: Collaborate with LaunchpadOne to develop a branded, white-labeled platform to host your own network of shows, a flexible solution for everyone from upstart podcast producers to enterprise-level companies.

Customizable Players: Customize the embeddable podcast player to match your website or branding through the use of the new custom player tool in the CMS or through CSS Style Sheets.

Podcast Directory: Help a new audience discover your podcast in PodcastOne’s robust Podcast Directory.

Enhanced Reporting: Industry-standard IAB metrics and easy to read visuals. Daily, Weekly, Monthly and custom breakouts to track podcast performances.

Donations: For the first time, LaunchpadOne podcasters will be able to connect a PayPal account and receive donations from listeners through LaunchpadOne. Terms and fees apply.

Apple Reviews: Import your Apple Podcast reviews and ratings directly into your LaunchpadOne dashboard.

Learning Center: Launchpad Learn is a new blog center available to everyone that will host articles and content around podcasting best practices, trends, and helpful instructions. New content will be posted consistently and provide insight from industry experts.

Ongoing Feature Enhancements:
Continued development and platform updates to match the rapid growth of podcasting industry including planned additions to monetization tools, subscription features, automated transcriptions, editing software integration and more.

The Verge reported some clarification. PodcastOne can insert two ads into any show that hosts on its platform. These ads are sold through PodcastOne’s team, and the company said it retains 100 percent of revenue “in order to keep hosting free”.

For PayPal donations, PodcastOne retains a 4 percent service fee, with 95 percent of donations going to the podcaster. The revenue from any ads the podcaster sells, records, and embeds themselves will be fully kept by the podcaster.


She Podcasts Live 2021 Announced Speakers



She Podcasts LIVE 2021 will take place in Scottsdale, Arizona, on October 14-17. Registration is now open. She Podcasts LIVE is the largest in-person gathering of women podcasters, audio content creators, story tellers, and more.

She Podcast LIVE offers women and non-binary audio creators a chance to learn and experience the podcasting community in an environment created just for them. We focus on the education, the social interaction, and even the aesthetic on these attendees, and it makes a big difference in how She Podcasts LIVE feels from other conferences…

Here is the list of She Podcasts Live Speakers:

Adriene van der Walk
– Speaker – Feminist Hotdog
Alana BaumannShe Well Read
Amber Hawley – Host/Owner/Lifestyle – My Biz Bestie
Amy Fugazi (aka Consiglio)Brilliant Observations
Andrea GageThe Pez Collection
Andrea Klunder – Podcast Producer – The Creative Impostor Studios
Andrea SagerThe Legalpreneur
Arielle NissenblattBetween Two Mics (SquadCast)
Audrey Bell-KearneyGood Morning Gwinnett
Bonnie FrankBusiness Fabulous
Britany FelixPodcasting for Coaches
Carie Caulfield Arick Podcast Editors Mastermind & Just Podcasting
Cate StillmanYogahealer Podcast
Chisa Pennix Brown – Business Coach – Score
Christine AryloFeminine Power Time
Christine Maziarz – Podcast Host & Producer – Your Empty Nest
Clara Harris – Speaker – Yoga with Clara
Cynthia WrightGood Girls Get Rich
Danielle FitzpatrickInfluence Builder
Danielle MeadowsMore than graphics podcast
Dawn FraserBarbershop Stories
Desiree MartinezWomen of YouTube
Dr. Annise MabryBack2Us Show Rebooted
Franciska KosmanThe Franciska Show
Ginger CampbellBrain Science and Graying Rainbows
Holly Katz – Fashion Crimes Podcast
Jackie McDougall – Founder/Host – Forty Thrive
Jaime LegagneurBusiness in the Bedroom
Jen AmosThe Filipino American Woman Project
Jen EddsThe UkuDaily Dispatch
Jeni Wren StrottupGritty Birds
Karen Yankovich – CEO: Digital Marketing Agency & LinkedIn Strategist for Corporate

And more! For a full list of the Speakers visit the She Podcasts LIVE website.


Netflix Hired Their First Head of Podcasts



Netflix hired N’Jeri Eaton to lead podcasting for the streaming giant’s marketing division, Variety reported. Previously, Eaton was the head of content for Apple Podcasts.

“I’m thrilled to join @netflix as the Head of Podcasts. 16 years ago, I watched three DVDs from Netflix a day while working the late night lab shift at a university. My obsession for storytelling has taken me all kinds of places, but this is truly a dream!”, Eaton tweeted on July 8, 2021.

Eaton is joining Netflix as director of podcast programming, according to a spokesperson, Variety reported. She will be part of the company’s editorial and publishing team, which will be headed by Michelle Lee, former editor in chief of Allure who is joining the company this month. Lee reports to Netflix CMO Bozoma Saint John, the marketing veteran whose past stints include Apple Music, Endeavor, and Uber hired by Netflix a year ago.

Netflix has produced podcasts that are promo companions for its original TV series and movies. Netflix produced podcasts for Martin Scorsese’s film “The Irishman”, TV shows including “The Crown,” “The Witcher,” “Shadow and Bone,” and “Stranger Things,” as well as “Netflix Is a Daily Joke,” a short-form podcast that is literally a joke (or comedy bit) each day.

Prior to Apple, Eaton worked at NPR for four years, most recently as senior manager of program acquisitions. At NPR, she sourced new talent, partnerships, and content including “Believed” (a Peabody Award winner), “White Lies,” (a Pulitzer Prize finalist), and “No Compromise,” an investigative podcast about gun rights activists (which won the 2021 Pulitzer for audio reporting.)


Audacy Launches 2400Sports a New Dedicated Sports Podcast Studio



Audacy announced the launch of 2400Sports. This new podcast studio will house Audacy Sports’ digital audio content, including both new and exciting original podcasts. 2400Sports is the latest edition to Audacy’s podcast portfolio, which contains premium podcast companies Cadence13 and Pineapple Street Studios, as well as the recently acquired Podcorn, the largest podcast influencer marketplace in the U.S.

“We’re excited to launch a third major studio with a goal of building 2400Sports into the home of the country’s best sports podcasts,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “We look forward to developing elite partnerships, including our just-announced deal with MLB, to create truly riveting sports content.”

The new studio launches on the heels of Audacy becoming the official audio and podcast partner of Major League Baseball. As part of that partnership, Audacy and Major League Baseball will collaborate on the production and distribution of official podcast programming for the league and its clubs.

The studio will launch a new flagship podcast series in development that revisits baseball’s most dramatic and thrilling postseason campaigns. The first installment, coming this fall, will take a deep dive into the Chicago Cubs’ historic march to the 2016 World Series championship. The series relives the on-field heroics from that momentous championship run and combines it with enlightening storytelling about the cast of characters that came together to make it possible. Additional original podcasts in development will be announced in the coming months.

As part of its partnership with Major League Baseball, Audacy will work with all 30 clubs to develop new podcast content. The inaugural project will be a podcast partnership with the Boston Red Sox and will be intensely focused on fan engagement and fan-created content. More details about this opportunity will be announced in the near future.

Also concurrent with the studio launch, Audacy announces a development deal with award-winning podcast producer Jody Avirgan’s Roulette Productions. Over the coming months, Avigran will contribute to 2400Sports’ slate of programming by developing and creating new original shows across a range of sport and genres, leveraging Audacity’s unique assets, brands, talent, and strategic partners across the breadth of Audacy’s portfolio, including Major League Baseball.


Acast Signs Partnership with Assenmedia



Asennemedia, one of Finland’s most prominent influencer marketing agencies, has partnered with global podcast powerhouse Acast to expand its podcast offering in the region. Asennemedia hosts nearly 50 shows and represents some of the most valuable influencers and podcasters in the market, such as Jäljillä-rikospodcast, Mimmit sijoittaa, Kroonisesti ärhäkkä and Afterwork.

With more than 28,000 podcasts in its portfolio, Acast enables creators to host, distribute, and monetize shows at scale. Assennemedia is the first partner to get access to the world’s biggest podcast marketplace in Finland – giving advertiser both direct and automated access to the most talented creators and the most engaged listeners. The partnership will enable Asennemedia to monetize its own content – across any and every podcast platform out there.

Fredrik Hermansson, Nordics Managing Director at Acast, said: “We’ve seen great potential in Finland in recent years, with listenership of Acast-hosted podcasts increasing to nearly two million a month. Our partnership with Asennemedia is a great step for Acast and we look forward to supporting Asennemedia in accelerating its podcast business, and making its podcast offering as attractive as possible using our services and Acast’s dynamic ad insertion (DAI) technology – today widely adopted as the norm throughout the industry.

“With DAI, advertisers are able to reach a specific audience at a specific moment, with ads that are always up to date. Equally, creators can make money from their podcasting content, no matter where listening takes place.”

Introducing the Acast Marketplace in Finland will give advertisers and creators more flexibility and creativity than ever before. Advertisers will also be able to target campaigns to Finnish listeners all over the world, reaching an audience of 28,000 podcasts globally via shows such as Global News Podcast from the BBC and many more.

Noora Kunttu, Development Director at Asennemedia, said: “Working with Acast will allow us to bring a new level of growth to our influencer marketing and podcast business. The influencer marketing business in Finland was worth 28 million euros last year, and we’re looking forward to accelerating that by partnering with such an established and important player.

“For Asennemedia, this partnership allows us to grow even more, and also gives us more ways to serve our clients. Podcast advertising is a delicate act of creativity fueled by insights. We get to offer our clients something completely new in terms of creative, alongside the advantages of Acast’s dynamic ad insertion technology, and for our creators it means more ways to monetise the fantastic content they’re creating. We’re looking forward to being the most valued, most lucrative podcast and influencer marketing agency for both creators and clients.”


AdsWizz New Audio Attribution Solution Delivers Results for Advertisers



AdsWizz has expanded its tools with a new attribution solution. The solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign.

“Audio is a hugely popular industry with fast-growing listenership numbers,” said Pierre Naggar, SVP Global Demand at AdsWizz. “The launch of our attribution solution brings to the audio industry measurement access to data insights that they can plan campaigns against. We’ve made it easy for advertisers to tailor conversion metrics to best suit their campaigns goals.”

“AdWizz’s attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising,” said Jonathan Gualotuna, Head of Programmatic at Promote, a digital marketing agency specializing in performance marketing. “By being able to accurately attribute our audio campaigns to purchases and consumers’ path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers.”

As audio consumption has grown, it has effectively become a part of everyday life – accompanying consumers in the morning with the daily news, on their commutes, and while they exercise and cook. But during these activities, listeners do not always stop to carry out a desired action, like visiting a brand’s website to sign-up or make a purchase, even though the audio ad may have created initial awareness. The desired action often occurs on another digital device, differing from the one where the ad was heard, at a later time. This delay and device fragmentation leaves advertisers unable to accurately connect conversions to their audio ads.

AdsWizz attribution solutions now enable advertisers to see which conversions can be attributed to their audio ads. AdsWizz attribution technology is the first platform to combine cross-device ad tracking and attribution reporting in the same platform. This powerful combination allows advertiser to assess the impact of their ongoing campaigns at a granular level. The solution is able to surface performance insights and automatically recommend specific campaign adjustments for mid-flight optimization strategies. It’s like having an ad navigation system that re-routes the campaign on a successful path every time it detects blockages or delays.

The solution is available on AdsWizz AudioMatic, the audio and podcast planning and buying platform for advertisers; and AdsWizz AudioServe, the campaign management and trafficking solution for audio publishers. It is available today in all major global markets