Tag Archives: AdsWizz

AdsWizz Signs Agreement with AI Music



AdsWizz,a digital audio and podcast technology solutions company, and AI Music, a London based AI and music technology company, announced that they have signed an agreement to bring AI Music’s Sympaphonic Ads technology to AdsWizz AudioMatic DSP, the company’s audio and podcast ad buying platform. Dunkin’, America’s all-day, everyday stop for coffee and baked goods, is one of the first to tap into the joint solution to enhance the way they engage with listeners.

The integration means that brands and agencies using AdsWizz AudioMatic can enable the background audio of the ads to automatically adjust to the listener’s music genre, in real-time when the ad is played. The technology has been shown to result in more ad engagement, and to significantly cut production time for brands and agencies, while delivering a more personalized ad experience. Under the terms of the agreement, AdsWizz AudioMatic is the only ad buying platform that can take advantage of this technology for digital audio advertising.

“We’re excited to be working with AI Music to bring Publicis Inspire Media Engine and Dunkin’ new digital audio ad experiences,” said Pierre Naggar, SVP of Global Demand, AdsWizz. “Pilot campaigns have shown advertisers’ positive results with an average of 95% decrease in production time, 5x greater efficiency compared to standard audio tactics, and 238% higher engagement compared to non-personalized ads.”

“AdsWizz is the ideal partner to bring this solution to market” said Siavash Mahdavi, CEO of AI Music. “We believe that this will enable brands and agencies to more closely engage with their audience, as they can create audio ads at scale that are less disruptive for listeners.”

“We’re thrilled to be one of the first brands to run campaigns using the Sympaphonic Ad product with AdsWizz, in collaboration with Publicis Inspire Media Engine, as we promote our espresso platform and highlight our new non-dairy offerings,” said Keith Lusby, VP of Media at Dunkin’. “Leveraging the AI ad product gives listeners a seamless, personalized ad experience.”

The solution is available today in beta to agencies and trading desks globally that use AdsWizz AudioMatic DSP, and to publishers that use AdsWizz AudioServe Campaign Manager.


AdsWizz New Audio Attribution Solution Delivers Results for Advertisers



AdsWizz has expanded its tools with a new attribution solution. The solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign.

“Audio is a hugely popular industry with fast-growing listenership numbers,” said Pierre Naggar, SVP Global Demand at AdsWizz. “The launch of our attribution solution brings to the audio industry measurement access to data insights that they can plan campaigns against. We’ve made it easy for advertisers to tailor conversion metrics to best suit their campaigns goals.”

“AdWizz’s attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising,” said Jonathan Gualotuna, Head of Programmatic at Promote, a digital marketing agency specializing in performance marketing. “By being able to accurately attribute our audio campaigns to purchases and consumers’ path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers.”

As audio consumption has grown, it has effectively become a part of everyday life – accompanying consumers in the morning with the daily news, on their commutes, and while they exercise and cook. But during these activities, listeners do not always stop to carry out a desired action, like visiting a brand’s website to sign-up or make a purchase, even though the audio ad may have created initial awareness. The desired action often occurs on another digital device, differing from the one where the ad was heard, at a later time. This delay and device fragmentation leaves advertisers unable to accurately connect conversions to their audio ads.

AdsWizz attribution solutions now enable advertisers to see which conversions can be attributed to their audio ads. AdsWizz attribution technology is the first platform to combine cross-device ad tracking and attribution reporting in the same platform. This powerful combination allows advertiser to assess the impact of their ongoing campaigns at a granular level. The solution is able to surface performance insights and automatically recommend specific campaign adjustments for mid-flight optimization strategies. It’s like having an ad navigation system that re-routes the campaign on a successful path every time it detects blockages or delays.

The solution is available on AdsWizz AudioMatic, the audio and podcast planning and buying platform for advertisers; and AdsWizz AudioServe, the campaign management and trafficking solution for audio publishers. It is available today in all major global markets


Pandora has Acquired AdsWizz



Earlier this year, Pandora announced that it would acquire AdsWizz. That same day, AdsWizz confirmed the acquisition in a tweet that linked to a press release on Business Wire. Pandora posted the same press release on their website.

Pandora is the world’s most powerful music discovery platform. AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio.

Pandora announced that the addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities.

AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in the industry. With digital audio advertising growing 42% year-over-year, according to the IAB, the combined offering of Pandora and AdsWizz will capitalize on this trend, making it easier for publishers to monetize their inventory and for advertisers to buy and measure their campaigns.

Once fully integrated, advertisers will be able to transact through AdsWizz’s global marketplace across Pandora and other leading audio publishers. Pandora will support the growth of AdsWizz’s core business and invest in technology development that serves all constituents.

The press release states that AdsWizz will become a subsidiary of Pandora. Alexis van de Weyr will remain the CEO of AdsWizz. Pandora agreed to pay $145 million in a combination of cash and stock, with a minimum of 50 percent paid in cash and stock (with a minimum of 50 percent paid in cash and the remainder to be paid, at Pandora’s election, in either cash or stock. This transaction is expected to close in the second quarter of 2018.


HowStuffWorks Partners with AdsWizz



HowStuffWorks is an award-winning source of unbiased, reliable, easy to understand answers and explanations of how the world actually works. AdsWizz is the leading global digital audio advertising solution provider. HowStuffWorks and AdsWizz have partnered to connect adversing to the HowStuffWorks podcasts.

HowStuffWorks announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms.

This technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

AdsWizz has built a suite of solutions dedicated to bringing advanced advertising capabilities and extending this one-to-one experience by creating and implementing unique listening experiences informed by listener information like location, content preferences or user profile.


AdsWizz Launched PodWave



PodWave logoAdsWizz, a leading technology provider of advertising solutions for the digital market, has announced the launch of PodWave. It is the first ad marketplace specifically created to meet the needs of podcasters.

The new PodWave marketplace provides its premium publishers with ad creatives specifically tailored to best fit podcast content. It also creates a dedicated venue for advertisers targeting the in-demand audiences of premium podcasts while providing them with detailed metrics.

National Public Media (NPM), the sales team for NPR and PBS stations and their digital offerings, will be working with AdsWizz to drive sales to advertisers and their agencies. Under the terms of the deal, NPM will sell PodWave inventory to advertisers, capitalizing on the large and growing podcast audience.

PodWave enables advertisers to deliver targeted audio ads tailored to listeners’ locations, listening devices, demographic categories and other profile elements, including the subject matter of the podcast. In order to provide advertisers with a messaging format that is consistent with the spoken word nature of podcasts, NPM will provide proven audio creative production services to PodWave advertisers. With this partnership, AdsWizz and NPM are enabling advertisers to easily achieve broad scale across the podcast medium