Tag Archives: AdvertiseCast

Libsyn Unveils February 2023 Podcast Advertising Rates

Libsyn Syndication Inc, (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its February 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Programmatic accounts for just 2% of total podcast ad revenues. While this is still nascent, in the last six months, AdvertiseCast is experiencing growing adoption of our Libsyn Auto Ads solution as more brands and agencies seek to buy podcast advertising programmatically like they purchase other digital ads,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “What sets our open market apart is our ability to bring together content, audience, technology, and transparency to deliver meaningful results for advertisers.”

The AdvertiseCast February 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 2,900 shows, including more than 225 exclusive podcasts.

For February 2023, the average CPM rate was $22.04 for a 60-second ad spot. That figure is down approximately 1% compared to last month (January 2023 avg, CPM rate: $22.28) and has decreased year-over-year (February 2022 avg. CPM rate: $23.25).

“Although the podcast ad market remains resilient, we are seeing a couple factors pushing rates down for us,” said Hanley. “Given the market uncertainty, we are working aggressively with our agency and brand partners to offer them great value. In addition, our network has gone up market representing several larger podcasts, this carries natural rate compression, and those large audiences carry more weight in our calculations.”

The three highest CPM categories in February based on delivered advertising were:

Technology: $27

Education: $25

Kids & Family: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Music, Leisure, and Fiction, which averaged around the low twenties in February.

Libsyn’s AdvertiseCast combines an industry-leading as buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.

Podomatic Partners with AdvertiseCast

podomatic-and-advertisecastPodomatic helps podcasters to reach an audience with free podcasts, customizable embedded players, and promotional tools. Podomatic has partnered with AdvertiseCast, which makes it easier for advertisers to buy ad spots from podcasters online in one centralized marketplace.

AdvertiseCast is the premiere online advertising marketplace that connects advertisers with podcasters. Their system makes it easy for you to get sponsored, and they take care of everything from finding advertisers, ad buying, payouts, and more.

Here’s how this partnership works. First, “dig deep inside your soul and make a podcast” (says Podomatic). Next, join Podomatic and add your podcast listing to the AdvertiseCast marketplace for free. Choose the ad campaigns that best fit your podcast.

Describe your podcast and select which ad products you are willing to sell. AdvertiseCast splits the revenue between themselves and the podcast. Podcasts keep 80% from every sale. Advertisers can order your ad spots – and podcasters have the right of refusal by approving or disproving the order. AdvertiseCast wants to make sure that advertisers are a good fit for your show. Fulfill the ad order as requested and get paid.

Podomatic PRO Podcasters have the additional functionality of Stats Verification, which provides potential advertisers with additional information to make ad buying decisions easier. With a Podomatic PRO membership, you get the exclusive option to have your stats in AdvertiseCast validated by Podomatic, increasing your chance of connecting and creating campaigns with advertisers.