Libsyn Unveils September 2023 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its September 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories, and touched on advancements in its brand safety and sustainability targeting solutions.

The Podcasting Advanced: Building Brand Trust & Safety

Podcast advertising elevates consumers’ brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand’s products of services, according to Nielsen’s ‘Podcasting Today’ report. This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they want to ensure brand safety and protection of their reputation across such digital audio campaigns.

That’s why Libsyn is committed to prioritizing brand safety for its advertisers. The Company’s AdvertiseCast marketplace leverages ComScore technology to scan and analyze the transcripts of individual podcast shows within the marketplace, enabling contextual profiling of their audio inventory. These integrated components work seamlessly together to score shows, empowering brands to ensure ad placement safety and suitability.

Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast, affirms, “Our advanced brand safety and suitability solutions prioritize advertisers’ peace of mind. Through our AdvertiseCast marketplace, we utilize ComScore technology to meticulously analyze podcast show transcripts, enabling contextual profiling and show scoring. This commitment ensures brands can confidently navigate the digital audio landscape.”

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcaster. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For September 2023, the average CPM rate was $22.91 for a 60-second ad spot. That figure is up 3.8% compared to last month (August 2023 avg. CPM rate: $22.07) and has decreased year-over-year (September 2022 avg. CPM rate: $23.94).

The three highest CPM categories in September based on delivered advertising were:

Education: $27

Arts: $26

Technology: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, News, and TV & Film, which averaged around the low 20s in September.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.

ABC Announces Exclusive Multiyear Podcast Advertising Partnership With Libsyn’s AdvertiseCast

ABC Audio announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting with ad-buyers and content creators. This strategic partnership will position ABC Audio’s award-winning podcast portfolio for continued growth. 

“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements in the fall,” said Liz Alesse, vice president of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”

ABC Audio’s diverse library of podcasts features ABC News’ flagship daily news podcast Start Here, winner of the Edward R. Murrow Award for Excellence in Sound in 2022 and 2023, as well as Reclaimed: The Story of Mamie-Till Mobley which won the 2023 Edward R. Murrow Award for Podcasting. ABC Audio also offers listeners a robust true-crime collection that includes The King Road Killings, Truth and Lies, and 20/20.

In addition to its library of original podcasts, ABC Audio collaborates with partners across The Walt Disney Company to create best-in-class audio content, including the recently announced Disney’s Frozen Podcast: Forces of Nature, said Dave Hanley, chief revenue officer of Libsyn’s AdvertiseCast. “By combining our experience in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”

With a commitment to excellence in journalism and storytelling, ABC Audio podcast advertisers can feel confident that their brands will be represented alongside top-quality content. AdvertiseCast will offer advertiser a combination of host-read and programmatic options that will be seamlessly incorporated into ABC Audio’s podcasts.

For more information or to advertise in ABC Audio’s portfolio of podcasts, please reach out to sales@advertisecast.com.

 

Libsyn Introduces Predictive Contextual Targeting For Enhanced Podcast Advertising

Liberated Syndication Inc., (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, unveiled its latest advertising offering, Predictive Contextual Targeting, a cookie-free targeting solution designed to empower podcast advertisers with contextually relevant, efficient, and privacy-friendly ad targeting capabilities.

Collectively, Libsyn’s AdvertiseCast and Libsyn’s Julep Media now offers advertisers access to a total combined inventory of approximately 500 million monthly impressions worldwide.

With this new offering, Libsyn enables advertisers to target with increased precision and at scale – on par with other advanced, digital media channels. Advertisers can now connect with desired podcast audiences across hundreds of audience segments, such as Fast Casual Restaurant Users, Interest in Home Improvement, In Market for Electric Vehicle, Pet Owners, Big Box Store Customer (By Brand) and Live Stage – Retirement to name just a few. Advertisers can access Libsyn’s Predictive Contextual Targeting solution through managed/run of network or programmatic/private marketplace (PMP) deals across the most popular Demand-Side Platforms (DSPs).

Predictive Contextual Targeting leverages cutting-edge technology, powerful audience data, advanced speech-to-text transcription, and intelligent categorization. The solution extracts the contextual essence of thousands of individual podcast episodes and accurately classifies content across hundreds of thousands of subcategories. As a result, ads are precisely delivered to the right listeners based on their content preferences.

“Podcast advertising is gaining momentum, attracting more advertisers eager to connect with vast and engaged audiences, and we recognize the growing need for sophisticated targeting capabilities,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “At Libsyn, we’re continuing to invest in cutting-edge ad-tech solutions to meet these needs. The launch of Predictive Contextual Targeting underscores our dedication to empowering advertisers with advanced targeting capabilities to achieve their brand goals, whether it’s direct response of brand awareness.”

Steffen Hops, CEO of Libsyn Julep and Head of International at Libsyn said: “With the combined scale of Libsyn’s AdvertiseCast and Julep Media, we’re unlocking potential for advertisers to reach a diverse, global audience. North American brands can now effortlessly target European listeners and vice verse, empowering advertisers to build their brands and forge meaningful connections across continents.”

With an expansive network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers a range of innovative features that cater to advertisers’ needs. AdvertiseCast’s suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. 

Moreover, AdvertiseCast’s Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. Additionally, creators can also leverage Libsyn Subscriptions to cultivate listener membership for ad-free content, providing an alternative revenue stream and enhancing the premium listening experience.

Among AdvertiseCast’s advertising and growth highlights for 2023 include:

Since launching its proprietary programmatic advertising with Automatic Ads for podcasts hosted on Libsyn, AdvertiseCast has achieved significant scale with an early limited release, on track to deliver 500 million monthly impressions.

Libsyn AdvertiseCast is consistently reaching a unique US Monthly Audience of over 16 million listeners surpassing the reach of the likes of The NY Times, NBC News, The Walt Disney Company, CNN, Paramount, and the Fox Audio Network.

Libsyn has put more than $70 million in advertising earnings in the pockets of podcasters as of August 2023.

Signed a multitude of large exclusive podcast shows to the network, including Multitude, Upfire Digital, Big IP Media, Knock ‘Em Dead, a new comedy podcast co-hosted by Rachel Bradley and Christopher Titus, and The Roseanne Barr Podcast.

Renewed exclusive sales relationships with popular podcasts, including The Commercial Break, the Leading Improv Comedy Podcast hosted by Bryan Green & Kris Hoadley, The Newsworthy, Audivita Studios, A Date With Dateline, Combat Story, Christopher Titus, Dr. Phil, I’ve got a Secret! with Robin McGraw, Behind the Velvet Rope, and Very Bad Wizards.

Libsyn will be showcasing the full breadth of its industry-leading podcast advertising platform at Podcast Movement 2023 in Denver between August 21-24. Visit us at booth #101 on the expo floor. If you are interested in scheduling a meeting with our team on site, please look us up on the Swapcard app.

 

Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships With Two Leading Podcast Networks

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising marketplace that connects advertisers with podcasters, and leading podcast network partners: Multitude and Upfire Digital.

The duo of podcast networks have recognized the power of Libsyn’s AdvertiseCast as a valuable platform for delivering impactful advertising solutions to monetize their shows’ content and effectively reach their desired listeners. The advertising marketplace offers a range of innovative features that cater to advertisers’ needs.

AdvertiseCast’s suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. Moreover, AdvertiseCast’s Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. 

Additionally, these networks have the opportunity to leverage Libsyn Subscriptions, which enables them to cultivate listener membership for subscription-based, ad-free content. This offering not only provides an alternative revenue stream but also enhances the listening experience for subscribers by offering them an uninterrupted and premium content experience.

Trevr Smithlin, Head of Publisher Relations at Libsyn’s AdvertiseCast, said, “Through AdvertiseCast’s premium suite of solutions, Multitude and Upfire Digital are now successfully tapping into the potential of Libsyn to deliver impactful advertising, maximize monetization, and build a loyal listener base. We look forward to forging a meaningful connection between advertisers and these two leading podcast networks to reach a highly engaged audience and achieve effective results.”

AdvertiseCast’s exclusive ad partners include:

Multitude: Multitude is a podcast company made up of passionate people creating shows you can count on, working out of Brooklyn, New York. Since 2017, their shows have gathered more than tens of millions of downloads, hundreds of thousands of people who love them, and more than a few logo tattoos. The podcast collective – including Join the Party and Spirits – as well as the shows Multitude provides ad services for – such as The Allusionist – is excited to leverage AdvertiseCast’s Automatic Ads solutions to augment its host-read programs with programmatic ad revenues.

Upfire Digital: Upfire Digital is a mass communications agency and one of the most prolific podcasting agencies in the world, with more than 400 million downloads/views in 2022. The company was founded in 2018 by a team of experienced digital marketers who recognized the growing demand for high-quality digital media services, with a focus on podcasting. Among the many podcasts in Upfire’s network is The Wright Report, a morning news podcast by former CIA Officer Bryan Dean Wright and the Dr. John Vervaeke Podcast, a twice weekly show by world-renowned cognitive scientist Dr. John Vervaeke. This new exclusive ad partner will harness AdvertiseCast’s host-read and Automatic Ads offerings to augment its host-read programs with programmatic ad revenues.

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum returns for creators.

For more information or to advertise on these leading podcast networks, please reach out to sale@advertisecast.com.

Libsyn Unveils February 2023 Podcast Advertising Rates

Libsyn Syndication Inc, (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its February 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Programmatic accounts for just 2% of total podcast ad revenues. While this is still nascent, in the last six months, AdvertiseCast is experiencing growing adoption of our Libsyn Auto Ads solution as more brands and agencies seek to buy podcast advertising programmatically like they purchase other digital ads,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “What sets our open market apart is our ability to bring together content, audience, technology, and transparency to deliver meaningful results for advertisers.”

The AdvertiseCast February 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 2,900 shows, including more than 225 exclusive podcasts.

For February 2023, the average CPM rate was $22.04 for a 60-second ad spot. That figure is down approximately 1% compared to last month (January 2023 avg, CPM rate: $22.28) and has decreased year-over-year (February 2022 avg. CPM rate: $23.25).

“Although the podcast ad market remains resilient, we are seeing a couple factors pushing rates down for us,” said Hanley. “Given the market uncertainty, we are working aggressively with our agency and brand partners to offer them great value. In addition, our network has gone up market representing several larger podcasts, this carries natural rate compression, and those large audiences carry more weight in our calculations.”

The three highest CPM categories in February based on delivered advertising were:

Technology: $27

Education: $25

Kids & Family: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Music, Leisure, and Fiction, which averaged around the low twenties in February.

Libsyn’s AdvertiseCast combines an industry-leading as buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.

Podomatic Partners with AdvertiseCast

podomatic-and-advertisecastPodomatic helps podcasters to reach an audience with free podcasts, customizable embedded players, and promotional tools. Podomatic has partnered with AdvertiseCast, which makes it easier for advertisers to buy ad spots from podcasters online in one centralized marketplace.

AdvertiseCast is the premiere online advertising marketplace that connects advertisers with podcasters. Their system makes it easy for you to get sponsored, and they take care of everything from finding advertisers, ad buying, payouts, and more.

Here’s how this partnership works. First, “dig deep inside your soul and make a podcast” (says Podomatic). Next, join Podomatic and add your podcast listing to the AdvertiseCast marketplace for free. Choose the ad campaigns that best fit your podcast.

Describe your podcast and select which ad products you are willing to sell. AdvertiseCast splits the revenue between themselves and the podcast. Podcasts keep 80% from every sale. Advertisers can order your ad spots – and podcasters have the right of refusal by approving or disproving the order. AdvertiseCast wants to make sure that advertisers are a good fit for your show. Fulfill the ad order as requested and get paid.

Podomatic PRO Podcasters have the additional functionality of Stats Verification, which provides potential advertisers with additional information to make ad buying decisions easier. With a Podomatic PRO membership, you get the exclusive option to have your stats in AdvertiseCast validated by Podomatic, increasing your chance of connecting and creating campaigns with advertisers.