ALIVE Podcast Network And Barometer Partner To Drive Equitable Monetization For Black Creators

The ALIVE Podcast Network, a leading media-tech platform dedicated to amplifying Black voices and increasing monetization, is excited to announce its partnership with Barometer, a renowned provider to challenge historical disenfranchisement faced by creators of diverse backgrounds and revolutionize monetization opportunities for Black creators and media owners.

Brand suitability and safety technologies have played an essential role in safeguarding advertisers. However, they have long been associated with disproportionately impacting creators from diverse backgrounds. The root causes of this disenfranchisement lie in keywords-based solutions and stereotypes. Keywords-based solutions disregard context, imposing culturally homogenous “norms” that fail to capture the nuances and richness of diverse cultures and communities.

One community that has been particularly affected by both keywords-based solutions and stereotypes are Black creators and Black owned media entries. Recognizing the harm caused by these challenges, the ALIVE Podcast Network has joined forces with Barometer to reshape this narrative by utilizing data and driving equitable monetization opportunities for Black creators and media owners.

ALIVE and Barometer are harnessing the power of Barometer’s contextual analysis engine to empower Black creators and media owners with insightful data. As a starting point, barometer conducted a thorough analysis of ALIVE’s podcast content over the past year and confirmed that the median ALIVE podcast poses no risk in any of the Global Alliance for Responsible Media (GARM) categories. This signifies that, on average, ALIVE podcasts adhere to the highest standards of brand suitability and safety.

While a few shows exhibited low, medium, or high levels frisk in specific GARM categories, these outliers are exceptions rather than the norm. For instance, among the 36 analyzed shows, only two displayed a high risk for profanity, and one had a medium risk for profanity. These findings debunk the stereotype that Black content contains profanity, emphasizing the inaccuracy and potential harm of such generalizations. The power of data allows us to challenge these stereotypes and make decisions based on accurate information.

“Our team is diligent in our efforts to empower Black voices, drive monetization, and reshape the narrative surrounding Black content through leveraging real data to eradicate debilitating stereotypes,” said ALIVE Podcast Network Founder and CEO, Angel N. Livas.

Through the partnership with Barometer, the ALIVE Podcast Network aims to:

Drive Equitable Monetization: By providing accurate data on brand suitability and safety, this collaboration ensures that Black creators and media owners have fair and equal opportunities for monetization.

Challenge Stereotypes: Barometer’s contextual analysis engine debunks stereotypes associated with Black content by quantifying inaccuracies and highlighting their potential harm.

Empire Black Creators: Leveraging Barometer’s cutting-edge technology, the ALIVE Podcast Network will empower Black creators with actionable insights, enabling them to optimize their content for greater reach, impact, and monetization potential.

“Our partnership with the ALIVE Podcast Network marks an important step towards equity in the podcasting industry,” said Tamara Zubatiy, Co-founder and CEO of Barometer. “By harnessing the power of data-driven insights, together we strive to challenge stereotypes, drive equitable monetization, and foster a more inclusive landscape for Black creators and media owners.”

ALIVE Podcast Network and RIVERSIDE.FM Launch Networking Platform For Black Creators

The ALIVE Podcast Network, the groundbreaking podcast platform dedicated to amplifying Black Voices and empowering content creators, is thrilled to announce a strategic partnership with RIVERSIDE.FM, a leading audio and video recording platform known for its cutting-edge technology, to launch “Riverside Black Creative Hub – Powered by ALIVE Podcast Network”.

This collaboration marks a significant milestone in the evolution of the audio streaming industry as it connects creatives in an intimate networking space for Black creatives.

By joining forces, the ALIVE Podcast Network and RIVERSIDE.FM will advance the way content creators connect through the RIVERSIDE Black Creative HUB Powered by Alive. This platform harnesses the strengths of both entities to create the ultimate mastermind community allowing creators to innovate their respective platforms.

“Providing Black podcasters a safe space to share, test, and generate new ideas is what the Riverside Black Creators HUB powered by ALIVE Podcast Network is all about,” said Angel N. Livas, Founder & CEO of the ALIVE Podcast Network. “We’re beyond excited to maintain the daily facilitation of the group that we truly believe will spark innovative outcomes for black creators looking to advance their podcasting footprint.”

ALIVE Podcast Network, known for its commitment to showcasing diverse perspectives and protecting the content of Black creatives, aims to expand its reach an empower even more content creators by providing them with a platform to share their stories, while generating new ideas.

RIVERSIDE.FM with its state-of-the-art technology and robust user base, will provide Riverside subscribers a unique opportunity to join the Facebook group that went live on Monday, July 24, 2023.

“We believe that the creative landscape needs to better reflect the diverse voices in our society and spaces should be created to amplify those voices to empower more people to share their stories,” said Kendall Breitman, Community Manager for Riverside.fm. “That is why we at riverside.fm are committed to cultivating an empowering community for Black creators and creators of color to share information, spark inspiration, and foster their personal growth. We hope that this community can help create a space for Black creators in the industry to connect, collaborate, innovate, grow, and thrive together.”

Both the ALIVE Podcast Network and Riverside are excited about the potential of this collaboration to drive innovation and shape the future of Black content creators. The combined expertise and resources of these two industry leaders will enable them to create groundbreaking opportunities for content creators, while delivering unparalleled value to listeners.