American Public Media

American Public Media Partners With Magellan AI

~ jen

American Public Media (APM), one of the nation’s largest public radio and podcast networks, announces an exclusive partnership with Magellan AI, the leader in audio intelligence, analytics, and measurement, to provide real-time attribution and audience analytics to advertisers. 

APM’s adoption of Magellan AI’s robust measurement tools brings in a new era of transparency and actionable data to the public media sector, giving advertisers clarity into campaign effectiveness previously found only within major commercial platforms.

This partnership underscore APM’s dedication to advancing how public media connects advertisers to audiences. APM’s integration of Magellan AI signals a major shift, giving advertisers precise, real-time insights without additional costs. Campaigns can now be measured with a degree of accuracy that enables clients to understand the impact of their investments and target their messaging as effectively as in commercial media spaces.

“With Magellan AI’s attribution capabilities, APM is redefining there of public media in the digital age,” said Thomas De Napoli, vice president of revenue strategy at American Public Media Group. 

“This partnership unlocks a level of audience insights that are competitive with other tech and media giants, equipping our advertisers to make better data-informed decisions. By bringing this technology to our clients, we’re not only enhancing the transparency of campaign impact but also affirming the distinct value of placing messages in a trusted, brand-safe environment — a cornerstone of APM’s commitment to quality and innovation.”

“Our collaboration with APM makes a significant step forward for advanced measurement of public media,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. “APM’s commitment to investing in industry-leading technology alongside its award-winning public radio programing and podcast content aligns perfectly with our mission to provide the most accurate, reliable, and actionable insights in audio advertising.”

“APM’s multi-year digital transformation strategy is reshaping what public media can offer today’s media buyers,” said De Napoli. “From implementing our Smart CPM strategy, a proactive approach to modernizing digital sales capabilities that provides actionable insights and streamline campaign management — to engaging cutting-edge attribution technology, APM is meeting the evolving needs of advertisers with solutions that prioritize insight, accountability, and measurement impact. 

“In today’s crowded media landscape, the partnership exemplifies how public media can evolve alongside media landscape, this partnership exemplifies how public media can evolve alongside commercial platforms, while remaining committed to its core values of quality, integrity and trust.”

For more information about American Public Media and Magellan AI, visit americanpublicmediagroup.org and magellan.ai.

American Public Media and Cadence13 Team Up For Multi-Year Partnership

~ jen

Leading audio storytelling organizations American Public Media (APM) and Cadence13, an Audacy company, have announced a multi-year strategic partnership.

Through this deal – which is between Cadence13 and the podcast arm of APM – Cadence13 will serve as the exclusive podcast sales representative for APM. Additionally, the organizations will develop future on-demand programming initiatives, co-productions, and collaborative new revenue opportunities.

The partnership brings together APM’s premium podcast programming with the reach and scale of Cadence13’s audio and ad networks, creating unrivaled opportunities for advertisers seeking to align their brands with purpose-driven content across business news, investigative journalism, lifestyle, as well as kids and family – to reach a large audience of listeners.

Remarked Lily Kim, General Manager of APM’s podcast division, “Our organizations share a complementary vision for premium audio storytelling and we are delighted to form a partnership with an established powerhouse like Cadence13 that will help us expand our collective reach and pursue new ways to connect directly with our fans. A cornerstone of public media is the commitment to serve our listeners by providing meaningful content that enriches, informs and builds community. This partnership will further enhance our ability to deliver on that mission.”

“Cadence13’s objective is to align with the best,” said Chris Corcoran, Chief Content Officer, Cadence13. “Partnering with APM, one of the most premium networks in the industry, brings together two of the most accomplished podcast companies for unmatched opportunities for scale and development. We are so proud to be joining forces with the entire team at APM, and look forward to taking this market together.”

APM’s podcast lineup reaches an audience of more than 3M listeners and 17M+ monthly downloads. This spans a portfolio that includes the prestigious Marketplace franchise; the investigative juggernaut In the Dark, an award-winning Kids and Family vertical that includes four of the top 25 podcasts in the category; and a growing Lifestyle vertical featuring classics such as The Splendid Table hosted by celebrity cookbook editor Francis Lam, legendary comedian Tig Notaro’s advice show Don’t Ask Tig, and critically lauded mental health wellness series Terrible, Thanks for Asking from multi-hyphenate writer-podcast host-performer Nora McInerny.

Cadence13 is a hit machine of premium shows including We Can Do Hard Things with Glennon Doyle, The Goop Podcast, You Must Remember This, Gangster Capitalism, It Was Said with John Meacham, The ETC’s with Kevin Durant, 4D with Demi Levato, and many more.

Audacy, Cadence13’s parent company, will support this partnership through marketing and development opportunities across its radio and digital platforms.

UTA brokered the deal on behalf of American Public Media.

AMP Public Media Teams Up with reVolver Podcasts

~ jen

American Public Media announced a partnership with reVolverpodcast, a leader in on-demand audio geared toward multicultural consumer. Through this new venture, APM and reVolverpodcasts will produce Spanish language podcast programming.

APM and reVolver podcasts first collaboration will be the Spanish production of Brains On! The award-winning science podcast for kids and curious adults is produced by APM. Host Molly Bloom is joined by kid co-hosts, scientists and reporters to answer fascinating questions about the world. With over 150 episodes, the show encourages kids’ natural curiosity and wonder using science and history.

The new Brains On! en Español will be APM’s first Spanish language podcast. Through this partnership with reVolverpodcasts, APM hopes to expand its audience by making its content available to new and diverse listeners. The first season of Brains On! en Español will include 12 episodes and will feature Spanish-speaking scientists and kids, following the same concept as the original show.

“Honoring our growing multicultural audience at APM means more than translating our existing content, “ said APM’s Managing Director of Sales Strategy and Business Development, Tom De Napoli. “We’re proud of the work we’re doing with reVolverpodcasts to exclusively feature Spanish-speaking scientists, experts and kids at the forefront of Brains On en Español, because we know that to authentically connect with the youngest and fastest growing multicultural groups in the United States, representation is even more important than translation.”reVolverpodcasts produces top news and entertainment programming for Latino consumers and is in partnership with iHeartRadio, the exclusive sales representative of reVolverpodcasts network.

“Education is one of the most important issues for the Hispanic community, making sure Latino youth receive the best learning opportunities is everybody’s work [including] parents, teachers, and multicultural media such as reVolverpodcasts,” said Jack Hobbs, President of reVolverpodcasts. “We are proud to add the award-winning science podcast for kids Brains On! en Español to our digital platform and supporting our future generation.”
Brains On! en Español will be available exclusively on a major podcast platform that will be announced this fall.

American Public Media has Open Call for Podcasts

~ jen

American Public Media (APM), a division of Minnesota Public Radio (MPR) is launching an open call for podcast pitches. They are looking for storytellers, producers, and new talent from all backgrounds to join them in entertaining, educating and connecting with people in new ways.

We’re ultimately looking for two to three new show ideas to develop into pilots and potentially full seasons of at least six episode. If selected for a full season, APM will also provide marketing and PR support, underwriting/sales and membership opportunities, and the opportunity to collaborate, cross-promote and learn from other APM Podcast teams.

For this open call, it is not required that you have professional audio or media production experience (although that doesn’t hurt). It is important that you have a stand-out, timely idea that will resonate deeply with listeners.

APM is interested in a wide variety of concepts, hosts, styles, and structures. Visit their website to find out more about the key traits they are looking for in each pitch.

Submissions will be accepted from January 15th to February 15th. If your idea is selected for further consideration, producers from APM will reach out with additional questions.

The Daily Podcast is Coming to Public Radio

~ jen

The Daily is a podcast from The New York Times. A new twenty-minute episode of the podcast is released every weekday. Soon, The Daily will be available on public radio.

The new radio edition of the popular podcast “The Daily” will be available to public radio listeners across the country beginning April 2. The New York Times and American Public Media announced earlier this year that they will be joining forces in this collaboration, which will extend the audio news report’s following of 4.5 million monthly listeners to the radio audience.

The Daily draws on the unrivaled quality and expertise of The New York Times’s global footprint of more than 1,450 journalists. It is a very successful podcast and was the most-downloaded new show in 2017 on Apple Podcasts. It also won the DuPont-Columbia University Award for audio excellence.

The radio edition of The Daily will be hosted by Michael Barbaro (who is the host of The Daily podcast. Previously, he was host of The Run-Up, a political podcast that chronicled the 2016 election.

The radio version of The Daily will air after 4 p.m. ET and listeners can find their area’s specific air time by visiting their local station online. As of March 27, 2018, there were 16 radio stations across the United States that had committed to bringing The Daily to their audiences.