Tag Archives: ARN

Podsights Reports ARN’s iHeartMedia Australia Outperforms Global Benchmarks

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Findings from the Q3 Podsights Benchmark Australian Report show ARN’s iHeartPodcast Network Australia continues to be the market-leader in advertising effectiveness, with conversion rates outperforming global standards by a significant margin.

Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast Network’s audiences.

The report examines data gathered from October 2021 – September 2022. Key findings from the benchmark report and additional analysis include:

  • iHeartPodcast Network’s advertising conversion rates continue to be higher than social and digital channels, including Facebook, Twitter, and more.
  • Australian campaigns are getting bigger, with ad spend up to 54% year on year.
  • When breaking down global conversion rates by industry, retail, education and fashion categories experienced the strongest Q3 attribution results.
  • When breaking down global conversion rates by industry, retail, education and fashion categories experienced the strongest Q3 attribution results.
  • 81% of Podcast campaigns placed advertising in either pre or mid-roll spots, with mid-rolls outperforming pre-roll conversion rate by 4%.
  • iHeartPodcast Network Australia recorded 5.4 million listeners in September 2022, resulting in 24.8 million downloads equating to an average of 4.6 downloads per listener.

Podsights brings the tools of digital reporting and attribution to podcasts, enabling clients to monitor and measure the effectiveness of podcast advertising in real-time using a specialized dashboard. These capabilities are included in every iHeartPodcast Network Australia campaign.

ARN’s Head of Digital Audio Corey Layton said, “Australian podcast campaigns continue to drive higher conversion rates that set the global standard. It’s a testament to the execution of our creative and talented voiced campaigns that outperform other social and digital channels.”

ARN’s iHeartPodcast Network Celebrates 30th Consecutive Ranker At #1

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ARN’s iHeartPodcast Network has been named Australia’s #1 podcast publisher for the 30th consecutive ranker report, while also achieving record downloads, regaining the top ranked podcast, and holding half of the top 10 shows.

Results from the October ranker show the network delivered a combined total of 5.6 million listeners (up 4%) and 26.6 million monthly downloads (up 7.5%), the highest number of downloads ever achieved.

ARN’s iHeartPodcast Network continues to hold half of the Top 10 most listened to podcasts in the country – more than any other publisher – including Casefile. The popular true crime podcast from Audioboom has regained the #1 overall slot with 993,418 listeners and over 2.9 million downloads, making it the most downloaded podcast in the ranker.

Life Uncut with Brittany Hockey and Laura Byrne moved up to #3 overall (#1 Entertainment), increasing its audience by almost 60,000 listeners to 479,601, with nearly 1.66 million downloads.

Kyle & Jackie O also moved up one place to #5, maintaining its position as the #1 Catch-up podcast, with 390,678 listens and 1.65 million downloads.

Stuff You Should Know moves into #6 overall (#1 Knowledge) with 352,026 listeners and 2.83 million downloads; and The Imperfects continue to move up the ranker, finishing at #8 (#1 Health & Fitness) with 281,722 listeners and 611,402 downloads.

Other standouts include No Such Thing As A Fish (Audioboom) at #17 and She’s On The Money at #25 (and the ranker’s #1 Finance podcast); while the biggest rise on the ranker was from Will & Woody, with the Catch-up podcast jumping 47 places to #93.

ARN’s Head of Digital Audio, Corey Layton, said: “Today marks a significant milestone for the iHeartPodcast Network, holding the #1 Publisher spot for 30 consecutive rankers. Our incredible slate of podcasts continues to engage Australian audiences, leading to our highest ever downloads.”

Overall, ARN’s iHeartPodcast Network represents 45 of Australia’s top 150 most popular podcasts.

Australian Podcast Advertising Leaps Ahead

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ARN’s iHeart has shared new data from Magellan AI, which has revealed the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.

Using the latest in artificial intelligence technology, the report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.

Overall, spending on Australian podcast advertising grew by 33% year on year compared to Q3, 2021. Advertising spend across the TV & Film category grew the most rapidly by 285% from this time last year. Other podcast genres to exponentially grow in investment year on year are History (up 115%), True Crime (up 91%), and Sports (up 62%).

The Q3, 2022 list of the top spenders across podcast advertising once again features brands from a broad range of categories including online retailers, finance and entertainment.

Australian Top 15 Podcast Advertisers – Q3, 2022:

  • Amazon
  • McDonald’s
  • Neds
  • Calm
  • Airbnb
  • Monash University
  • Budget Direct
  • L’Oreal
  • Ladbrokes
  • Macquarie Bank
  • Uber
  • homelands.com.au
  • Cashrewards
  • Libra
  • Sleeping Duck

ARN’s iHeartPodcast Australia Signs with Audioboom for Two More Years

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ARN’s iHeartPodcast Network Australia announced it has extended its commercial partnership with leading podcast creator Audioboom for a further two years.

Of the partnership, Audiobook’s CEO, Stuart Last said, “ARN’s iHeartPodcast Network has delivered exceptional commercial opportunities for our podcasts and we are pleased to extend our partnership. We are looking forward to continuing to work together to create opportunities for brands in Australia to reach our diverse audiences.”

ARN’s Head of Audio Corey Layton said, “This is a great day for the iHeartPodcast Network as we continue to strengthen our offering as Australia’s #1 podcast publisher. Our partnership with Audioboom gives brands access to some of the world’s most compelling and popular content, from the true crime thrills of Casefile to the entertaining No Such Thing As A Fish as part of our diverse podcast slate.”

The partnership announcement comes as March data released today from the Australian Podcast Ranker shows iHeartPodcast Network Australia remains Australia’s #1 podcast publisher – holding the #1, #2, #4, #6 and #8 most popular podcasts in the country. Audioboom’s Casefile, which is part of the iHeartPodcast Network, remains in the #1 position ahead of Stuff You Should Know at #2 and The Kyle & Jackie O Show at #4 on the Australian Podcast Ranker.

The iHeartPodcast Network holds nine of the top 20 most popular podcasts in Australia: Life Uncut with Brittany Hockley and Laura Byrne, She’s on The Money, No Such Thing As A Fish, Jase & PJ, Morbid and The Mindset Mentor.

ARN’s iHeartPodcast Network Supports Aussie Content and Creators

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ARN’s iHeartPodcast Network Australia announced two dynamic partnerships, demonstrating its ongoing support for Australian audio content and creators, and reinforcing its stronghold as the country’s leading podcast publisher.

The iHeartPodcast Network Australia has partnered with DM Podcasts (Diamantina Media) reinforcing its commitment to the biggest local and global podcasts. DM Podcasts is home to Australian podcasts such as the iconic Betoota Advocate, Chat 10 Looks 3, and all the latest in reality and celebrity drama with So Dramatic!

DM Podcasts, iHeartPodcast Network, along with the Australian Podcast Awards – Australia’s annual celebration of locally produced podcast content – have also partnered to release the brand-new series Behind the Podcast, a weekly dive into how some of Australia’s most interesting and successful podcasts are built.

Hosted by Director of Podcasts and Strategy at DM, Antony Stockdale, and Sydney-based digital producer and avid podcast enthusiast, Jules Batstone, Behind the Podcast features the people who create some of Australia’s most popular podcasts, discussing how they started out, their ups and downs, key learnings, and the processes behind how they make their shows. It features the likes of The Squiz, Shameless, 7am, Equity Mates and more.

Director of Podcasts and Strategy at DM, Antony Stockdale said, “DM is thrilled to work with the iHeartPodcast Network Australia to monetise and grow our audience. This relationship allows DM to focus on what we do best, create entertaining and engaging content. It is a team we know and trust.

“The Australian Podcast Awards is a celebration of the diversity and quality of the Australian podcast industry and the people behind it. Behind the Podcast is the logical extension of this celebration, uncovering what makes a podcast successful from the people behind Australia’s favourite shows. Behind the Podcast is for anyone with a podcast, or dreams of starting one.”

The iHeartPodcast Network Australia is also proud to sponsor the 2020 Australian Podcast Awards, acknowledging the brilliance of audio content created in this country. The awards span many categories or genres, including arts & culture, business and radio.

ARN’s iHeartPodcast Network are thrilled to have been nominated for the following awards.

Best New Podcast: Live Uncut (Laura Byrne, Brittany Hockley & iHeartPodcast Network Australia)
Smartest Podcast: She’s On The Money (Victoria Devine & iHeartPodcast Network Australia)
Best Business Podcast: She’s On The Money (Victoria Devine & iHeartPodcast Network Australia)
The Spotlight Award: The Kyle & Jackie O Show (KIIS & iHeartPodcast Network Australia)
Best Sports Podcast: Ordineroli Speaking (Neroli Meadows & iHeartPodcast Network Australia)

The virtual awards will take place in late November.

ARN’s iHeartPodcast Network Australia Announces New Partnerships

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ARN, iHeartPodcast Network Australia, has announced two new commercial partnerships with leading podcast creators Audioboom and Kast Media to expand its extensive podcast offering. These partnerships further strengthen ARN’s iHeartPodcast Network’s unique commercial proposition for brands and advertisers by connecting them with Audioboom and Kast Media’s engaged Australian audiences.

As part of its growth strategy, the iHeartPodcast Network has added new titles from Kast Media including: On Purpose with Jay Shetty, The Fighter & The Kid, and Impaulsive with Logan Paul. New titles from Audioboom include: Casefile, No Such Thing as a Fish, The Totally Football Show, and F1: Beyond The Grid.

These highly popular podcasts increase the content diversity across the Entertainment, True Crime and Sport categories for the iHeartPodcast Network Australia and provide enhanced commercial opportunities for clients to align and integrate within.

On joining ARN’s iHeartPodcast Network Australia, Colin Thomson, Founder & CEO from Kast Media said, “We are excited to join ARN’s iHeartPodcast Network, adding our thought-provoking and entertaining shows to Australia’s largest podcast network. The partnership aligns with our mission to create content that brands can integrate and be a part of.”

Stuart Last, CEO of Audioboom said, “Our podcasts feature well-known personalities and top talent from across the world, attracting global audiences, including significant numbers in Australia. The experience of ARN’s iHeartPodcast Network in monetising audiences makes them the perfect fit to further expand our advertising potential across the Audioboom roster. From the entertaining No Such Thing As A Fish to the true crime grit of the Australian-made Casefile, we know clients across Australia are going to love speaking to these new listeners.”

On the two new partnerships, ARN’s Head of Commercial Audio & Podcasts Corey Layton said, “ARN continues to dominate the podcast space, and these new partnerships with Audioboom and Kast Media will further extend and diversify our offering, giving brands access to some of the world’s most compelling and popular content.”

The announcement comes as ARN releases new podcast listener data for May with leading podcast technology provider Megaphone. Again showing growth month on month, the data captured for May shows strong audience growth with an increase of 6% compared to April. Overall, listening on the iHeartPodcast Network from when the pandemic was declared (mid-March to May) is up 22% compared to listening pre-pandemic (January to mid-March 2020).