Auddy

Red Brick Road Appointed For Brand Relaunch By Auddy

~ jen

Auddy, one of the UK’s fastest-growing podcast brands, has appointed creative agency Red Brick Road to support it in the next stage of its growth.

The London-based podcast company provided recently raised £2.5m in seed funding in a round led by Pembroke VCT with participation from current backers Haatch Ventures and Brick Capital Ventures.

Founded in 2020, and with 4,000 podcast shows and 12 million monthly downloads across the UK and DACH regions, the company delivers premium podcast solutions for both creators and brands. It also connects brands with highly targeted audiences through responsive advertising technology and sponsorship opportunities.

Red Brick Road are helping Auddy to launch a refreshed brand positioning and identity, as well as providing creative marketing consultancy services.

The refreshed brand positioning, ‘Sound in a new light’ perfectly showcases Auddy’s audio-first ethos in the ever-changing podcast sector, one that allows them to continually push the medium and create award winning and game changing content and solutions for their audiences.

This ethos is echoed in the refreshed visual identity that is built around a series of sound related 3D assets, which all reference sound in different ways, from the cone of a speaker to a visual representation of a sound. The result is a fresh look and feel which will be used across all touchpoint, starting with the website and social channels which all go live this week.

Sally Miller, CMO of Auddy, said “Auddy has rapidly grown to be a key player in the podcasting sector as we offer a unique combination of creative production, sales and publishing services to our partners. Red Brick Road are the perfect partner to help our business achieve our ambitious growth targets through a clearly defined new brand positioning and identity. We’re thrilled with the end result.”

Zoe Crowther, Managing Director of Red Brick Road said, “The podcast sector is surging at the moment, it’s the most dynamic and exciting sector in media; we’re thrilled to be working with the ambitious and talented team at Auddy.”

Auddy Acquires Audiomy To Expand Into German Language DACH Region

~ jen

Auddy, one of Europe’s fastest-growing podcast solutions organizations, has acquired a podcast advertising sales company focused on the German language/DACH region.

Audiomy was founded by Scalista, a mobile marketing company with Christine van den Brink-Dunai, Daniel Arroyave and Juan Arroyave as the leadership team to shape the evolving podcast industry across the German-language DACH region. The team brought together expertise in online marketing, communications and software development with international experience both on the agency side and in large corporations.

Auidomy co-founder, Christine van den Brink-Dunai has stated: “With Audiomy becoming part of Auddy, we are delighted to offer our clients and podcasters innovative opportunities and an exciting experience within the rapidly growing podcast advertising industry.”

This acquisition comes 12 months after Auddy purchased the UK’s Radio Wolfgang (a leading UK production team) and further cements Auddy’s fully integrated suite of podcast solutions for its clients related to production resources, ad sales and a suite of private and public podcasting solutions.

David Couch, Chief Ad Revenue Officer at Auddy commented, “While their business is in great shape, it’s the team at Audiomy that made me so certain to want to proceed. Our combined ambitions mean the next few years are going to be very exciting. What the team at Audiomy has achieved so far is astounding. From the first day I met them I couldn’t wait for us to be in business together.

“For our advertisers and our podcasters, this acquisition now offers immediate and exciting new growth opportunities across the largest podcast markets in Europe. These are very exciting days in the next chapter of Auddy.”

Daniel, co-founder and CEO of Scalista, agrees: “We are thrilled to be able to share Auddy’s vision, and we look forward to all that can be built through our partnership. I am also excited to become an Auddy shareholder through this acquisition.”

Audiomy Managing Director, Robert Mitmansgruber states, “We are more than excited to have the opportunity to partner with Auddy, a leading company in the podcasting industry. The partnership will help us to strengthen our position on the DACH market. We are very happy and motivated for what will come next.”

The expansion of Auddy into the DACH region will enable the two companies to benefit from their individual technologies to offer more to their existing and future client base.

Audiomy co-founder, Juan said: “It’s beyond exciting to see how Auddy’s technology will be able to merge product and service, shaping the entire industry.”

For more information about Auddy, visit Auddy.co.