Barometer And Audiohook Launch Brand Suitiability Framework

Barometer, a contextual AI engine redefining the legal of contextual targeting and brand suitability, and Audiohook, the audio industry’s leading independent platform, present an innovative applied brand suitability framework for audio advertising. This alliance is set to bring clarity and consistency to brand standards in podcasting with the introduction of these brand suitability definitions. 

In this collaboration, Barometer and Audiohook present brand suitability definitions that enhance and expand upon the existing GARM categories, ensuring unmatched transparency and accuracy in risk assessment. The Global Alliance for Responsible Media (GARM) originally created the industry-standard definitions, but these were primarily designed for visual, user-generated content, not premium audio, leading to inconsistent interpretation across different vendors.

The definitions, tailored specifically for audio content, address it’s unique nuances, including context, content length and alignment with advertiser requirements. Through long-time table stakes in display and CTV media-buying, brand suitability standards have only recently been made actionable in podcast advertising, thanks to Barometer. Last year, Audiohook became the first DSP to integrate Barometer as a pre-bid targeting solution, finally making it possible for advertisers to achieve the workflow they’ve come to expect.

Designed in collaboration with industry leaders and refined over many years, these definitions are purpose-built for audio, moving beyond the limitations of definitions created for visual short-form user-generated content. Furthermore, through advertiser feedback, the partners have expanded the categories to include non-GARM defined segments such as Natural Disasters, Gambling, Occult, and more.

This makes it possible to more finely pinpoint brands’ specific requirements, resulting in including more inventory and excluding less. As the industry wisdom goes, brand suitability should be used as a scalper not an ax. By adopting these definitions, industry leaders are setting a new, fit-for-purpose benchmark for brand suitability, fostering a consistent and reliable standard across the audio advertising landscape.

This approach empowers buyers to confidently address brand safety and suitability concerns more efficiently, facilitating responsible investment growth in audio advertising. Despite audio’s status as a top ROI channel, leading marketers like Rocket Companies’ Trent Polley have emphasized the need for robust brand safety processes, stating that “without a proper brand safety process, audio’s performance is not worth the risk.” 

Even those who continue to evaluate content manually can leverage these definitions to streamline their assessment process, ensuring a consistent and effective evaluation. The goal here is to make it possible for advertisers to benefit from the incredible power of the podcast advertising medium while still enforcing their brand standards in the way they have come to expect.

“We are thrilled with Barometer to bring a new level of brand suitability to the podcasting industry,” stated Audiohook CEO, Jordan Bentley. “This refined framework offers advertisers a robust and nuanced approach to evaluating and aligning content with their brand values. By implementing these industry-tailored definitions, we are enhancing transparency and trust across the audio advertising ecosystem. This partnership marks a significant step forward in enabling advertisers to confidently scale their investments in audio, ensuring that brand safety and suitability are upheld to the highest standards.”

Tamara (Zubaity) Nelson, CEO of Barometer adds “As the leader in the podcast brand suitability space, I believe in the importance of brand suitability definitions that can be easily related to the industry-standard definitions available for display and other channels. Clear standards ensure that brands can navigate the podcasting landscape with confidence in the context of their omnichannel buy. It’s not just about avoiding controversy; it’s about fostering trust and authenticity in every episode — ensuring that every brand’s message aligns with it’s audience. 

Barometer prides itself on being an “inclusive” brand suitability solution, meaning that we strive to qualify as much content as possible for inclusion through an unprecedented understanding of context.”

This alliance between Barometer and Audiohook is poised to set a new standard in audio advertising, offering unparalleled confidence and clarity for advertisers navigating the ever-evolving world of podcasting.

David Krulewich (DK) Joins Audiohook As Chief Revenue Officer

Audiohook, a leading media and technology company, announced the appointment of David Krulewich (DK) as its new Chief Revenue Officer (CRO). DK is an accomplished digital media entrepreneur with an impressive track record of success throughout his 15+ year career.

As CRO, DK will lead Audiohook’s efforts to expand its market presence, enhance commercial partnerships and spearhead revenue-generating initiatives. With the company’s commitment to providing innovative digital audio and podcasting solutions, DK’s leadership will play a pivotal role in executing the company’s go-to-market strategy.

Most recently, DK served as Executive Vice President of Programmatic, Podcasting, Data and Product at Katz Digital, a division of iHeartMedia. DK led a team of 15 driving hundreds of millions of dollars in media spend across streaming audio & podcasting. He joined Katz via their acquisition Audiology, a company which he co-founded in 2017.

Prior to Audiology, DK worked for Connexity, Inc. (acquired by Taboola for $800MM) where he managed relationships with major agency holding companies and oversaw a successful sales team. DK also spent several years at Yahoo! Inc. where he secured multimillion-dollar commitments from F1000 tech advisers. He joined Yahoo! Inc. via their $270MM acquisition Interclick Inc., where he was the #1 revenue generating salesperson. He started his career at Warner Media working for TBS, TNT, and truTV.

“I’ve been watching Audiohook and Jordan’s impressive trajectory for a while and I’m pumped to join the team,” added DK. “Audiohool’s commitment to delivering value to advertisers and publishers as well as their dedication to creating cutting-edge solutions aligns with my passion for delivering successful customer outcomes. I’m eager to work with the talented team at Audiohook and shape the future of audio technology.”

Barometer And Audiohook Partner To Enable Brand Suitability and Contextual Targeting

Barometer, an AI company specializing in brand suitability and contextual targeting technology for digital audio, has announced a unique partnership with Audiohook, the industry’s leading audio-centric DSP that provides marketers with unprecedented transparency and control of their advertising investments. This partnership will allow advertisers the ability to enforce brand suitability guidelines across thousands of podcasts while enhancing their contextual targeting through Audiobook’s programmatic platform.

The integration with Audiohook’s platform allows advertisers to instantly see if the inventory being monitored by Barometer’s AI-powered brand integrity cloud meets their integrity guidelines. The signals can then be used to enforce those guidelines across the podcast inventory, greatly simplifying the current status quo of post-campaign analysis.

Additionally, as part of this partnership, through the use of Barometer’s AI, Audiohook is now automatically blocking all content based on the GARM Safety Floor, platform-wide for all advertisers free of charge.

“As leaders in the industry, we’ve witnessed the evolution and innovation of the audio landscape,” said Jordan Bentley, CEO of Audiohook. “Brand safety has historically been done on a keyword level, missing all the context that podcasting brings with it. Just as we recognize the need for audio specific buying capabilities, the existing brand safety solutions that have been ported over from display and video, don’t cut it with audio. As an audio first technology company, we are excited to partner with Barometer.”

“Our brand integrity and contextual targeting capabilities bring a new level of clarity and control to advertisers,” said Tamara Zubatiy, co-founder and CEO at Barometer. “Brands can now enforce their standards while setting up campaigns to relieve constant monitoring and ensure their ads are meeting the safety and suitability requirements.”

If you’d like to learn more about how you can tap into the power of this partnership, please reach out to 

Audiohook Names Sounder Its Brand Safety And Contextual Targeting Partner

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, announced it will provide its automated brand safety technology and contextual insights to Audiohook, the leading demand-side platform (DSP) for audio advertising. Audiohook will leverage Sounder’s Audio Data Cloud and its best-in-class brand safety solution to ensure advertisers can confidently and transparently invest in the full range of audio content available through its DSP.

Audiohook plans to integrate Sounder data and technology into the full purchase lifecycle for audio campaigns, providing greater transparency to audio advertisers across a wider range of content than previously possible. Prior to the execution of an audio campaign, Audiohook will leverage Sounder data and technology to enable advertisers to set brand safety and contextual targeting parameters and they plan their audio buys. Post-campaign, Audiohook will incorporate Sounder’s brand safety verification and contextual data into the reporting available for advertisers to confirm that media delivered met the appropriate parameters and guidelines.

“To date, transcriptions only exist for the most popular podcasts, but not for the rest, which greatly limits the supply of brand-safe content for advertisers,” explained Jordan Bentley, Audiohook Founder and CEO. “Sounder’s ability to process and analyze the head as well as the long-tail of audio content for context, brand safety and other key parameters – even for content they’re not exclusively hosting – is a game-changer.”

Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to enable large publishers to quickly gain access to auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across vast libraries of content. This actionable data allows publishers to maximize the value of their content catalog. Sounder’s brand safety solution supports the guidance outlined both by GARM and the IAB.

“Our partnership with Audiohook is another powerful signal that advertisers everywhere are looking for third-party brand safety verification and contextual targeting solutions, both for managed and programmatic buys,” said Sounder CEO and Co-founder Kal Amin. “We are proud to help make audio advertising accessible to every marketer seeking to engage a captivated and engaged audience.”