Ausha Unveils Exclusive Study About Apple Podcast Algorithm

Ausha, a pioneer in Podcast Marketing, has concluded a groundbreaking study powered by its latest innovation, the PSI (Podcast Search Optimization) Control Panel.

This research reveals actionable tactics for influencing Apple Podcasts Search Results, providing podcasters with unparalleled insights on climbing the ranks of this highly competitive platform.

Until now, the mechanics of Apple Podcasts’ algorithm have been guided by Apple’s official guidelines, which highlight three critical factors that greatly influence search engine result rankings: Metadata, Listener Behavior and Popularity.

With this knowledge, Ausha analyzed over 1,000 keywords and more than 7 million search results to uncover what concretely affects a podcasts ranking on Apple Podcasts. Aisha’s study provides podcasters with detailed insights to boost the visibility of their podcast:

97% of Top 10 podcasts effectively use their main keyword into their metadata.

65% of these top performers also feature the searched keyword prominently in their show title.

Incorporating your primary keyword into the show name can elevate your podcast by an average of 5 positions in search results.

Using your keyword at least 5 times in episode titles can lead to an average gain of 7 positions in search results

Adding your keyword at least 6 times in episode descriptions can also increase your standing by an average of 7 positions in search results.

This study was made possible by Ausha’s latest innovation: The PSO Control Panel, a cutting-edge tool designed to help podcasters hit the top search results in podcast apps by tracking podcast visibility for specific keywords.

The PSO Control Panel, available to Ausha users and to non-hosted users within Ausha PRO offers, has significantly enhanced the visibility of podcasts like those hosted by Amy and Sandra:

Amy, host of the What Fresh Hell podcast, has experienced significant growth utilizing the PSO Control Panel. The podcast climbed to number 15 on Spotify for the keyword “Parenting” and made a notable debut in the rankings for “Moms” – moving to position 26 on Apple and 14 on Spotify, where it was previously invisible.

Moreover, Sandra’s French podcast “Naissance d’une maman” enjoyed a surge of 23% in downloads in 1 week only after applying metadata optimizations based on Aisha’s insightful studies.

Ausha Officially Launches A Game-Changing New Tool For Enhancing Podcast Visibility

Ausha, a leader in Podcast Marketing, is thrilled to announce of the PSO Control Panel, an innovative tool designed to enhance podcast visibility on major platforms like Apple Podcasts and Spotify.

In an increasingly crowded listening apps ecosystem, podcasters often struggle to be picked, even when producing high-quality content. Recognizing this challenge, Ausha took a unique approach to address this issue: the PSO (Podcast Search Optimization) Control Panel. This cutting-edge feature promises to revolutionize podcast visibility on key platforms like Apple Podcasts and Spotify.

“Ausha is deeply dedicated to equipping podcasters with the most advanced tools for amplifying their audience reach. In determining which tools to incorporate into Ausha, we have collaborated directly with podcasters. This led to the creation of The PSO Control Panel, a pioneering solution that significantly boosts podcast visibility for the intended audience,” explains Maxime Piquet, CEO of Ausha. “Working together lets us meet our users’ expanding needs and keep up with the fast-changing podcast industry. At Ausha, innovation is key, and we promise to regularly update the PSO Control Panel, ensuring it remains a leading tool for podcast optimization.”

The PSO Control Panel is the result of an extensive collaboration with a dedicated group of 100 podcast creators from around the world who played a pivotal role in shaping and refining the tool. During the beta testing phase, they were able to experience the PSO Control Panel firsthand and were impressed by the results they achieved.

The PSO Control Panel has shown some promising initial results. For instance, the podcast What Fresh Hell, focused on parenthood, reach #1 on Apple Podcasts for the keyword ‘Parenting Tips’ within just 24 hours. How? By strategically optimizing its metadata and consistently monitoring its PSO strategy daily with the PSO Control Panel, just like an SEO expert would do.

Accessible now to Ausha users, the PSO Control Panel simplifies the process of enhancing podcast visibility into 4 straightforward steps:

Set up your keywords, with or without AI assistance.

Monitor your rankings on Apple Podcasts and Spotify in real-time.

Improve your metadata thanks to your results

Become the #1 in Apple Podcasts & Spotify search results.

Rank Higher In Podcast Search Results With Ausha’s New PSO Control Panel

According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. Among them, 58% type the topic into their into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.

Choosing the right keywords for your podcast’s metadata is crucial.

While website creators have SEO (Search Engine Optimization) down to a science, the world of podcasting, even with similar search bar logic, hasn’t been explored as much when it comes to optimization.

Figuring out the murky algorithms that help people find your podcast has become a big deal for creators.

Apple Podcasts says that podcasters can get more eyes (or ears) on their shows by integrating keywords in their metadata, choosing the most spot-on keywords for their show, and racking up good ratings.

Introducing Podcast Search Optimization (PSO).

Much like SEO websites, PSO is all about optimizing your metadata to boost your podcast’s visibility in search results. It’s not just about using keywords but knowing how to strategically integrate them to enhance your show’s discoverability and reach a larger audience.

In a nutshell, PSO is becoming an indispensable skill for podcasters who are serious about growing their audience and making their content findable. 

But here’s one thing: If you can’t measure it, you can’t improve it.

Ash introduces a groundbreaking solution – the PSO Control Panel

A select group of 100 Ausha users will be the first to try out this innovative tool to optimize their rankings.

Ausha plans to open the PSO Control Panel for all Ausha’s users by the end of the year.

Stay tuned for more PSO news by registering to our mailing list.

About Ausha

Ausha stands as a leading force in the realm of Innovative Podcast Marketing. Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing.

From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 11,000 podcasters worldwide. 

Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a “Great Place to Work” and is dedicated to various social and environmental causes. Learn more at www.ausha.com.

Ausha Recognized As One Of The ‘Best Workplaces For Women’

Since its creation, Ausha  has been actively committed to supporting women and recognizing their essential role in the podcasting industry.

In 2020, the company joined the ‘One in Three Women’ network, which aims to raise awareness and combat violence against women. In March 2023, Ausha also became the official partner of ‘Women and Podcasts’ network, the first influential network in France that promotes women professionals in the podcasting field.

With only 30% of podcasters in the US being women, supporting and amplifying women’s voices remains an ongoing mission for Ausha.

With a score of 99.100 for gender equality within the company, Ausha provides an inclusive and fair environment for its employees.

In a society where women are often underrepresented, Ausha celebrates the representation of women in pivotal roles within the startup, challenging stereotypes and fostering their career progression.

“At Ausha, we firmly believe that every voice matters. In mainstream media, women are often underrepresented and their voices are overlooked. That’s why they’ve turned to podcasting, where they’ve fond more freedom to make their voices heard. It was a no-brainer for us to support them – not only through our external initiatives but also within our own company. It’s a value we uphold and defend every day. That’s why we’re particularly proud to receive this recognition today.” – Jennifer Han, Chief Marketing Officer at Ausha.

In addition to this recognition for its commitment to women, Ausha is also honored to be featured in the ‘Best Workplace for Tech’ ranking.

This distinction highlights the company’s ambition to provide an environment where technology professionals can thrive and fulfill their full potential. In an ever-changing industry landscape, Ausha takes pride in cultivating a great work environment.

Ausha Launches A New Sub-Brand Dedicated To Branded Podcasts – Ausha PRO

Over the past two years, the number of branded podcasts hosted on Ausha has increased tenfold. This list includes both large organizations and smaller ones: Metlife, EDF, Bouygues Telecom, Dior, Decathlon, UNESCO, and more.

The podcast hosting and marketing platform, Ausha, has unveiled a new sub-brand specifically designed for professional creators of branded podcasts: Ausha PRO. The objective of this new offering is to meet the specific needs of professionals by providing dedicated features and services.

“Brands have very different needs compared to independent podcast creators. That’s why we created Ausha PRO, offering exclusive features and services that effectively address the challenges faced by branded podcasts. We are dealing with features that effectively address the challenges faced by branded podcasts. We are dealing with expert and demanding Marketing and Communication teams who are looking for cutting-edge marketing technologies and require a higher level of responsiveness. However, they often need guidance in the realm of podcasting, which they may be less familiar with. This is where our expertise in Podcast Marketing comes into play and proves particularly valuable.” – Jennifer Han, Chief Marketing Officer at Ausha.

Ausha PRO includes all of Aisha’s essential features (unlimited hosting, streamlined distribution, promotional materials, social media management, Al etc.), as well as new services specifically created to empower brands:

  • Enhanced support from experts who provide training, audits, advice, and guidance through video, phone, or email.
  • Reinforced branding through advanced customization of all promotional materials offered by the Ausha platform.
  • Collaborative management of the platform with multi-user access.
  • Platfom configuration and episode distribution completed in-house by Ausha staff.

In addition to these new services, Ausha PRO also offers new technical tools specifically designed for business: a channel page, SSO integration, simplified payment methods and more.

“Ausha is THE hosting platform. It is super user-friendly and comprehensive, offering tools for managing social networks and monitoring statistics. Additionally, the entire team is friendly, available, and highly professional.” – Emmanuel Rudowski, Communication & Public Engagement at UNESCO.

To learn more about the Ausha Pro plan, contact their team of experts or visit the website ausha.co/pro.

Ausha Offers Podcasters a Social Media Promotion Tool

After recently adding the ability to create multi-format Video Clips and add custom CTA’s to all its marketing materials, Ausha now offers podcasters the Social Media Manager. A powerful tool to boost the promotion of your podcast on all social networks.

Social networks are one of the most important level of discoverability for the promotion of podcasts. Because this is how listeners discover new podcasts and how they start the word-of-mouth (which is, you know it well, the key for a new podcast).

For this reason, Ausha has developed a powerful and innovative model to create, plan and publish its communication on social networks.

Until now, podcast creators had to pay services like Buffer or Hootsuite to be able to create their posts in advance and schedule them on social networks. Now, they don’t need to go through an additional service because Ausha is connected to Instagram, LinkedIn, Facebook and Twitter.

Ausha’s new module makes it possible to add media to each new publication (custom Video Clip, link to the episode or the show’s website) and to schedule an unlimited number of posts on all social networks, independently of the publication of a new episode.

In addition to being able to create and schedule posts, Ausha displays data that will allow podcasters to measure the success of their communication.

For each publication, they can now analyze the number of impressions, the number of interactions and the engagement rate of their audience, directly from Ausha.

“Our goal at Ausha is to help podcasters find their audience and we sincerely believe in the power of marketing to grow a podcast,” explains Maxime Piquette, CEO of Ausha. “That’s why we’re developing tools to help podcasters promote their show. Our Communication Module will evolve in the coming months with new and more innovative features. Our new Social Networks tool that we have just developed is one of the first steps.”