Big IP Media

Libsyn’s AdvertiseCast Signs New Exclusive Ad Partnership With Big IP Media

~ jen

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast marketplace that connects advertisers with podcasters, and podcast production company Big IP Media.

The new exclusive ad partner’s roster of podcast will leverage AdvertiseCast’s host-read and Automatic Ads solutions to augment host-read programs with programmatic ad revenues.

Big IP Media’s roster of shows include The John Campea Show, Star Wars Explained, Dan Murrell Podcast, Happy Sad Confused, Sean Chandler Talks About, and Film Speak. No Filter with Zack Peter, which covers reality TV and had its two biggest months ever in May and June covering Bravo’s “Vanderpump Rules,” will join Big IP Media and AdvertiseCast in August.

Rich Selah, Senior Vice President of Content Partnerships at Libsyn’s AdvertiseCast said, “We look forward to working closely with Big IP Media and their compelling stable of podcasts. This partnership is a testament to our shared commitment to delivering exceptional podcast experiences and maximizing advertising opportunities.”

Scott Porch, Founder of Big IP Media, added, “I am thrilled with the opportunity to collaborate with Libsyn’s AdvertiseCast and their dedicated sales team to effectively monetize our shows. Their expertise in the podcast advertising industry, combined with their proactive approach, makes them the ideal partner to help us drive the revenue potential of our content.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

For more information or to advertise on Big IP Media podcasts, please reach out to sales@advertisecast.com.

 

Kast Media And Big IP Media Announce First Look, Multi-Year Partnerships

~ jen

Podcast studio Kast Media and production company Big IP Media have teamed up for a multi-year distribution deal for four popular shows that simulcast on podcast and video platforms and a first-look deal for new simulcast projects.

The two companies announced a distribution deal last month for Happy Sad Confused, an interview podcast hosted by Josh Horowitz that launched in 2014, added YouTube to its distribution in 2022, and just launched in video on Spotify.

Kast Media and Big IP Media now add four shows to their partnership: The John Campea Show, The Big Thing, The Dan Murrell Podcast, and Star Wars Explained. A fifth – The Office Virgin, an episodic recap of The Office – produced by Scott Porch and John Campea will launch in the spring.

Big IP Media’s TV & Film podcasts have enormous consumer reach – more than 140 million impressions last year across YouTube and podcast platforms – and all are hosted by well-known entertainment industry commentators. The shows drive Hollywood coverage with movie reviews, streaming recaps, box office breakdowns, and awards commentary.

Scott Porch and Kirstian Harloff launched Big IP Media in 2020. Porch is a journalist who has covered TV and digital media for the New York Times, Fast Company, and Decider and has co-created The Daily Beast’s The Last Laugh and Hugh Acheson’s Hugh Acheson Stirs the Pot podcasts. Harloff is former VP of development at Collider Video and VP of content at Skybound Entertainment, created The Movie Trivia Shmoedown, and hosts The Big Thing podcast and YouTube channel.

“We’re blown away by what Kast Media has done on audio, they like what we’re doing on video, and it takes both to be competitive now,” Porch said. “Every platform – YouTube, Spotify, Apple Podcasts, Amazon Music, Moment, etc. – is doing something a little different, and Kast Media is a great fit for helping us navigate that.”

Kast Media is a unique fit for Big IP’s slate with their already expansive slate of large simulcast shows in the TV & Film arena. Created and launched by Kast, The Friendship Onion, The Twilight Effect, Welcome to the OC, Bitches! and Was It Real? The Hills Rewatch are all rewatchables produced and marketed by the network, all of which reached the top of their respective Apple charts. Working with Big IP, Kast will expand audio listening of the slate, in addition to expanding each show into other revenue streams, including subscription and virtual events.

“Since the beginning, Kast has been a major believer in the simulcast space, producing and distributing the majority of our slate in visual and audio formats, simultaneously. Our partnership with Big IP is an exciting opportunity to not only join forces with a slate of high caliber visual podcasts, but also develop new shows and concepts to further both company’s impact. We view this partnership as essential in our 2023 growth and are excited for this important expansion,” said Colin Thomson, CEO of Kast Media.

The shows will be distributed and monetized by Kast Media throughout 2023, with expansion announcements already in the works across multiple shows in the slate.