Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform announced a new exclusive advertising partnership with BiggerPockets, the leading real estate investing media network, on AdvertiseCast. Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace, empowering brands to effectively target and reach a highly engaged and surging podcast audience. The seven-figure deal makes AdvertiseCast the exclusive channel partner representing the BiggerPockets ad inventory.
BiggerPockets’ mission is to help people find personal freedom and financial flexibility through real estate investing. Under the terms of the deal, AdvertiseCast is supporting the podcasts within BiggerPockets network: Bigger Pockets Real Estate, BiggerPockers Money, The Real Estate Rookie Podcast, and BiggerPockets Daily. The BiggerPockets network boasts the largest real estate investing community with two million-plus members; the number one real estate investing podcast with 110 million downloads since 2013; and two of the top 20 Business podcasts.
“With its tremendous listenership growth, advertisers are increasingly turning to the intimate and highly captive podcast storytelling medium for its efficacy in driving measurable brand outcomes,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Real estate investing is certainly a hot topic of interest for many and BiggerPockets has built a massive real estate investing community that’s highly desirable for many advertisers to reach and we look forward building on our partnership to further support the growth of BiggerPockets’ network of podcasts.”
“We are excited to expand our partnership with AdvertiseCast,” said Lisa Shroyer, General Manager of Media for BiggerPockets. “Having worked together for years already, we believe AdvertiseCast has the best team and platform in the industry to help us take our podcast business to the next level.”
Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities. With its comprehensive and innovative tech tools and insights, AdvertiserCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.