Blubrry announced that they have made it easier than ever for podcasters to distribute their podcasts to even more listeners. Which is why, for the past year, Blubrry has been quietly working with Deezer behind the scenes.
The result? Next week you’ll be able to submit your podcast to Deezer and their 14 million monthly active users through Blubrry, one of the most flexible and powerful podcasting platforms on the market.
How do I get my podcast on Deezer?
It’s actually pretty easy. All you have to do is use your Blubrry account – even a free one – and claim your podcast listing in the Blubrry Podcast Directory if you haven’t already and then submit your show through the Podcaster Dashboard. Blubrry is putting the final touches on everything, and will have this new distribution location ready to go live next week, so make sure to check back.
Why Blubrry and Deezer?
Deezer is huge. As of January 2019: “Deezer had 56 million licenses tracks in its library, with over 30,000 radio channels, 14 million monthly active users, and 7 million paid subscribers.” And – like about every other streaming audio platform, Deezer wants in on the growing podcast market. Which is where Blubrry comes in.
“We touch in excess of 75,000 shows and have 150 million downloads a month across all of our customers” says Todd Cochrane, Blubrry’s CEO. “So, we could bring 75,000 shows to Deezer. “ Even better? If you’re a hosting customer, Blubrry’s IAB certified podcast stats platform will still give you the most reliable, accurate data available on the market today.
Blubrry Podcasting, one of the largest podcast hosting companies globally, announced that it is partnering with an Austin, Texas-based company Stagepass to expand monetization options for its users. This move will allow users to increase the ways in which they make income for their shows.
Blubrry, which supports over 100 thousand podcasters and shows, currently has a vast array of services including affiliate, advertising – dynamic advertising insertion – and survey monetization options among its offerings, and can help to provide financial self-sufficiency for its users.
Stagepass is a marketplace for hosts (creatives) to list experiences for auction to their audiences. Experiences on Stagepass are constructed by the creative that auctions them and can be in-person, online, or over the phone.
Experiences listed at Stagepass appeal to audience members who seek deeper engagement with the creatives whose media they consume. The partnership provides Blubrry users an early-mover advantage in a nascent industry.
“We’re excited to be the first podcast hosting company to partner with Stagepass and jump in with a refreshing new take on monetization,” said MacKenzie Bennett, Marketing Service Coordinator, Blubrry. “Now, more than ever, podcasters need to take risks and think outside the box to impress their audience.”
Learn more about the partnership and how you can get started here.
Blubrry hosted stats just got even better with Partial Download Reporting! You can find this brand new feature in your Stats Dashboard if you are a Blubrry Podcast Hosting customer.
Your pour your heart and passion into every podcast episode, hoping that hard work translates into a growing audience. And you track your podcast stats every episode. But how do you know if those downloads meant a listener downloaded the whole show? How do you know – quantitatively – if your audience paid attention from start to finish? Unless you know that, it can be difficult to improve your programming.
Blubrry was the first podcast host with an IAB Tech Lab Certified podcast stats platform. Partial Download Reporting is free as part of Blubrry Podcast Hosting customer’s hosted stats through 7/1/19. You can purchase this premium feature beginning July 1 (more details to come).
Partial Download Reporting helps podcasters understand their audience’s consumption patterns better. Blubrry’s proprietary system sifts through your downloaded data to determine which downloads were complete and which weren’t.
That means you’ll be able to tell when and where you might have lost your audience’s attention. Which means you have another tool in your arsenal to keep improving your podcast content, pacing, and format.
Blubrry Podcasting and Audioburst announced an evolutionary partnership that will allow Blubrry hosting customers to have access to Audioburst’s suite of tools and the Audioburst library of searchable voice “bursts.” This library uses technology to listen, understand, segment, and index the content to be searched and generate new cross-platform distribution.
“Our mission is to empower podcasters and radio professionals with a robust solution for monetization, distribution, and discovery,” said Amir Hirsh, co-founder, and CEO of Audioburst. “The integration of our Audioburst Creators platform gives Blubrry thousands of creative community members of the unmatched tools to transcribe, increase exposure and earn money.”
Blubrry hosting customers will be able to obtain full transcripts, create short clips called “bursts” of their audio or video content and then share those bursts on social media platforms. This extends the life of their content using modern AI programming to highlight specific segments that can further earn Blubrry creators revenue and listenership.
“This partnership with Audioburst is exciting for our Blubrry customers as I’ve been a big fan of their technology for some time,” said Todd Cochrane, Blubrry CEO. “The audio bursts, automated transcripts and indexing of audio content will allow Blubrry customers to reach new listeners and engage with a wider audience.”
Blubrry hosting customers can sign up for Audioburst free within their podcast dashboard and have their personalized content created within minutes. Bursts, transcriptions and new content can be found on any one of Audiobursts distribution platforms where users specify topics and categories for results.
Blubrry Podcasting recently made history as the first podcast-hosting service provider to have its podcast stats certified by the Interactive Advertising Bureau Tech Lab for Podcast Measurement Compliance.
“This is the gold standard. There is no substitution to certification of compliance,” said Todd Cochrane, Blubrry CEO. “Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, validated, certified platform ready to serve them.”
Blubrry, which has been providing podcasting podcast statistics since 2005, was one of several organizations taking part in the extensive independent auditing and certification process based on the standards within IAB’s Podcast Measurement Guidelines. National Public Radio, a nonprofit membership media organization, was also certified.
As part of IAB’s Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, released December 2017, that provide strict rules and guidelines as the basis of certification, including downloads, listens, advertising delivery and advertisement play.
As of today, Blubrry Enterprise customers are able to label their podcast statistics as IAB Certified to be in compliance with the Podcast Measurement Guidelines. Blubrry Hosting customers and those shows using the Blubrry redirect with other platforms will quickly follow (as outlined in this blog post). Blubrry customers should expect no changes to their metrics as the certified platform system has been in place since 2013.
Unlike other providers, Blubrry podcast statistics are platform agnostic, meaning statistics services are not limited to Blubrry hosting customers. This has given Blubrry valuable insights on numerous areas in podcasting, with tens of thousands of shows being measured since 2005.
Podcasting provider Blubrry recently updated its podcast statistics, offering to include hourly download reporting and additional regional reporting.
Users will now be able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live; a useful feature for podcasters to track popular times for releasing episodes and ensure best practices for creators.
In 2017, Blubrry added Great Britain, Brazil, and Canada reporting: this year the company has added regional breakdowns for Germany and Mexico, countries with increasing podcast publication and listenership.
Along with new countries, Blubrry has added DMA (designated market area) regions for U.S. metro areas. The DMA metro regions will be separated from the rest of the U.S. reporting to provide clarity for monetization opportunities.
“Statistics are crucial for podcasters to grow their audiences and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”
Blubrry Podcasting is expecting to achieve IAB podcast measurement/statistics certification in the coming days. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which is posed to become the norm for all podcasting organizations.
The latest update to the free WordPress plugin, PowerPress, created and maintained by podcasting provider, Blubrry, includes two new features: skip-to-position and emojis.
The skip-to-position feature, also known as a time-hack, allows podcast listeners to skip to a specified time set in the episode by the show host. When the link is clicked within the show notes it will go to that position in the player and start playing.
This feature, which benefits both the show host and listeners by spotlighting details that may go unnoticed, will also encourage new listeners and those looking for specific insights from a podcast.
“The Skip-to-Position enables podcasters to directly link and highlight show segments making it easier to promote a topic to their audience,” explained Todd Cochrane, RawVoice/Blubrry CEO. “I am excited to have this feature now, and we know our podcasters and their audiences will be, too.”
In a world of social media and digital communication, emojis are part of everyday life. Now, they’re also part of show notes or blog posts written on websites utilizing PowerPress. Emojis will show not only in the blog posts but also in the information displayed in the iOS Podcasts and Google Podcasts apps.
In August, Blubrry celebrated the 10 year anniversary of its PowerPress Plugin. Version 7.4 of PowerPress was released Monday, October 1st. The plugin can be downloaded on WordPress and additional information, including how to implement both new features, can be found on blubrry.com.
Leader in the podcasting industry, Blubrry, a subsidiary of RawVoice, is exhibiting at NAB in Las Vegas, April 9-12, 2018, to share its expertise in the podcasting space and showcase its professional and enterprise media hosting and statistics. Visit Blubrry at SU6113PP at NAB.
As part of the Podcast Pavilion in the South Hall, Blubrry will demonstrate its podcasting tools and knowledge with companies interested in expanding their digital offerings and broadcasters looking to breathe new life into their listenership.
Blubrry has provided services to professional level organizations since 2006. The past decade has been spent expanding the capabilities of podcasting for radio and enterprise agencies, including an upcoming Interactive Advertising Bureau podcast statistics certification (a step above the current status of compliance).
“Whether through an individual podcast, or an expanded radio presence, we have all the tools for successfully fulfilling your podcast needs, as we have for over 85,000 podcasters,” said Todd Cochrane, CEO of RawVoice/Blubrry & Podcast Hall of Fame Member.
Blubrry offers a full solution that involves hosting, statistics, and an optimally managed website. With its services, radio stations are able to expand their audience reach with distribution on Apple Podcasts, Google Play, Spotify, and more. RawVoice first focused on advertising for podcasts in 2005, and will be introducing an advertising insertion system for podcasters later this year.
Blubrry Podcasting released its latest complimentary service, Podcast Mirror. This free application will be available to podcasters so they can enhance their current feed and gain a performance edge.
Podcast Mirror by Blubrry allows for an original podcast feed – no matter where it is served from – to be mirrored instantly. This service provides security, in the form of https, and interoperability with third-party caching services. Plus, it eliminates traffic load along with a variety of other convenient features.
No longer will mobile or desktop users click on a podcast feed and be presented the raw XML. Instead, they will be presented with a web-formatted page that allows them to listen and subscribe where the shows are listed. Blubrry has a list of features it will be adding to Podcast Mirror over the coming months.
Podcast Mirror is free for all podcasters, both Blubrry customers and beyond. PowerPress users can implement the service in minutes with instructions that can be found on the page. Podcasters can have an unlimited number of mirrored feeds in their account, as well as the freedom to delete and/or revert to the master feed at any time.