Buzzsprout is excited to announce Buzzsprout Ads – a revolutionary way to buy podcast promotions across the 114,000 active shows hosted on BuzzSprout.
Buzzsprout Ads helps podcasts get their shows in front of the right audience: people who already love listening to podcasts and are interested in similar topics.
It is a self-service platform where any podcaster can sign up and buy an ad regardless of where they host their show. Once a podcaster uploads their promo audio, it will be immediately matched with the optimal audience based on categories and listening preferences.
Buzzsprout Ads works with any budget, with ad buys starting as low as $100 for 5,000 ad downloads, and since it targets a podcast audience instead of individual shows, it scales for the largest budgets.
Every podcast promo bought on Buzzsprout Ads runs as a mid roll to optimize its performance.
Podcasters can start buying podcast promos today and, for a limited time, podcasts hosted on Buzzsprout will automatically save 30% on any ad buy.
Buzzsprout was founded in 2009 and has helped over 300,000 people launch their podcasts. It is the easiest way to get your podcast online, listed in every major podcast directory, and distributed to the world. Buzzsprout is based in sunny Jacksonville, Florida.
Buzzsprout announced their Dynamic Content tool that gives Buzzsprout podcasters more control over their episodes. The tool is intended to extend the life of evergreen podcast episodes. Buzzsprout’s Dynamic Content tool (DC) lets podcasters add and remove short pre-roll (intros) and post-roll (outros) to – or from – their content. Users can add updated content retroactively applying changes to all existing content.
To clarify how that works, Buzzsprout provided an example:
Let’s say you have an online course to promote in your pre-roll but don’t want to manually edit and re-publish individual episodes.
Using Dynamic Content, you can apply the pre-roll message to your whole catalog straight from your dashboard, saving time and giving you more flexibility in how you manage your podcast episodes.
Buzzsprout’s Dynamic Content (DC) tool is different from Dynamic Ad Insertion (DAI) in two ways:
While DAI swaps ads or sponsorships in episodes by targeting them at specific people or groups, Buzzsprout created their tool without these features letting podcasters stay in charge of their content without sacrificing the privacy of listeners.
Buzzsprout worked as effectively as possible to efficiently create this high-bandwidth feature without raising prices. Ultimately, they were able to create a tool that’s both valuable and available to all Buzzsprout users regardless of plan.
You can use the Dynamic Content feature to: thank a sponsor, announce an upcoming event (live or virtual), send a holiday greeting, thank your supporters at the end of your episode (patrons), promote a giveaway, let people know about your Facebook Group, Instagram Page, etc., or cross-promote other podcasts.
Buzzsprout continues to charge forward with support for the new “podcast” namespace. They announced support for the Soundbite tag. The tag itself is very simple, but the opportunities for its use are very exciting.
Buzzsprout is the first podcast hosting application to push this new tag and we’re excited to see how other podcasting apps start using it.
The first podcast listening app that Buzzsprout has seen using the Soundbite tag is Podverse. They have added Clips, which lets listeners see and play all of the Soundbites from an episode or even all the Soundbites from the entire podcast. You can check out Buzzcast to see (and hear) an example.
Buzzsprout has long offered the ability to see a Visual Soundbite for your podcast episodes. The process has not changed; you create Soundbites in Buzzsprout the same as before.
What has changed is how Soundbites are distributed. Previously, you were fully responsible for sharing your Soundbites across the internet, typically on social sites.
Now Buzzsprout is adding all Soundbites created in BuzzSprout to your RSS feed as well. This allows any podcast app or directory to easily identify points of interest within your episodes and highlight them in various ways.
Buzzsprout, one of the world’s largest platforms, announced that they have secured IAB Tech Lab certification for podcast measurement compliance. This certification further verifiers Buzzsprout’s years of investment to ensure that its customers’ download, listener, and delivery metrics are accurate.
The IAB Tech Lab’s certification process verifies that companies, like Buzzsprout, are following the IAB Podcast Measurement Technical Guidelines 2.0 that establish a set of uniform principles for advertising metrics in podcasting. These standards aim to unify the podcast community around a universal and consistent measurement system.
“Buzzsprout has been an industry leader in podcast measurement for years,” said Tom Rossi, Co-Founder, Buzzsprout. “Working through the code audit and carrying our metrics without any adjustments to our implementation was indeed validating, but more importantly our customers will not see any drop in their numbers and now have the official IAB Tech Lab verified seal of compliance behind them.”
Since Buzzsprout was founded in 2009, it has been at the forefront of the movement to ensure podcast downloads and other critical metrics are accurate. IAB Tech Lab certification is Buzzsprout’s latest step in validating those efforts.
Buzzsprout launched a new feature set that allows podcasters to easily distribute their own episode transcripts to listeners.
This toolset is a huge step forward in improving the accessibility of podcasts for the hearing impaired, as well as enhancing the end listener’s experience by allowing them to read along while listening. Additionally, transcription is critical to search engine optimization (SEO) and can boost podcasters’ ability to get discovered and grow their audiences.
“We love podcasts and are in a good position to provide solutions to some of the growing pains this industry is facing,” said Kevin Finn, co-founder of Buzzsprout. “Discoverability and accessibility are at the top of our list. It’s been encouraging to see app developers share our own enthusiasm for this solution.”
Podcast Addict, a very popular listening app on Android, is the first to integrate Buzzsprout’s new transcript distribution toolset into its app, providing its listeners with synchronized captions and a way to view the entire transcript from within the app. Buzzsprout is working closely with others in the industry and expects to announce additional integrations in the coming weeks and months.
“I’m thrilled to bring transcripts to Podcast Addict listeners. A big thanks to Buzzsprout for adding this in their feeds and for providing the implementation specs. This will benefit both listeners and podcasters,” said Xavier Guillemane, Developer of Podcasts Addict. “When people see this, they are going to want it available everywhere.”
The launch of this transcript toolset is a culmination of years of work. Buzzsprout is currently distributing over 46,000 transcripts with hundreds more being published through the platform every day. For more information on the importance of podcast transcripts and how you can add them to your own podcast or listening application, visit the Buzzsprout Blog.
Buzzsprout released its advanced podcast statistics, allowing anyone with a Buzzsprout account to track their show using comprehensive, intuitive, and actionable data within a well-designed interface.
This update offers at-a-glance statistics on podcast growth while respecting listener privacy and ensuring maximum accuracy.
Buzzsprout advanced podcast statistics provide insight into podcast performance over time, episode downloads, listener locations, and apps/devices used.
Buzzsprout has been a leading provider of podcast analytics for over 10 years. This latest update incorporates the most advanced technology and best thinking from a coalition of industry experts to deliver the most accurate and comprehensive podcast statistics available.
Throughout its creation, Buzzsprout focussed on building a stats package that:
- Implements industry standard best practices
- Makes the complexity of algorithms within a beautiful interface for ease-of-use
- Collects the least amount of data necessary to provide anonymized statistics
- Protects the podcasting space from privacy violations
“With advanced podcast statistics, podcasters can figure out which marketing efforts are working, so they know what to focus on,” said Alban Brooke, Buzzsprout’s Head of Marketing. “With this rollout, we’re adding an entire suite of podcast statistics to all Buzzsprout plans without increasing our prices.”
Buzzsprout has introduced the Wave Podcast Player. It is a brand new podcast player for all Buzzsprout customers. It builds off of what Buzzsprout learned since they launched the Minimal Podcast Player in 2015.
The Wave Podcast Player gets its name from the waveform that is front and center on each embed player. It adds a cool visual component while letting people know they’re about to listen to an audio file.
Those who use the Wave Podcast Player can customize the colors, artwork, and type of player. It is possible to customize the colors to match your podcast’s unique branding.
You can also customize the artwork that is displayed on the Wave Podcast player. You can pick to use your podcast artwork, episode artwork, or to leave artwork off the player altogether.
You can also decide if you want to embed a single podcast episode or create a playlist of multiple episodes. If you decide to include multiple episodes you’ll have the option to filter episodes by guest, tag, or by a number of your most recent episodes.
Buzzsprout users can customize their own Wave Podcast Player now. It is now available in your Buzzsprout account.
Buzzsprout is a podcast hosting company that makes it easy for podcasters at every level to upload, share and track a show, without any technical training. Buzzsprout will transcribe episodes of podcasts for podcasters who have a paid plan.
Buzzsprout allows people to get started on a free plan, which provides hosting for 90 days and allows 2 hours of upload each month.
All of Buzzsprout’s paid plans include:
- Unlimited Storage
- 250GB Bandwidth Per Month
- The Podcast Migration Tool
- No Advertising
- Hosted Indefinitely
The $12/month plan allows 3 hours of uploads each month. Overage costs $4 per hour. The $18/month plan allows 6 hours of uploads each month. Overage costs $3 per hour. The $24 plan allows 12 hours of uploads each month. Overage costs $2 per hour.
Those with paid plans, and who have their podcast on Buzzsprout, can have their podcast episodes transcribed. The process starts via the Buzzsprout dashboard. First, select the episode you want transcribed.
It gets sent to Temi. They will send you an email when your episode has been transcribed. After that, the podcaster can update their Buzzsprout site to let people know that a transcript is available.
Transcripts are billed at 10 cents per minute. The charge will appear on your next Buzzsprout invoice.