Media research firm Coleman Insights announces of the debut of its Ascend Brand Lift Study service, designed to track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns. These studies, customized for each client, can measure components including Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and Trust.

Radio, podcasting and streaming clients will have two methodological options when conducting Ascend studies, depending on the goals of a given advertising campaign. An analog methodology is based on survey research conducted with consumers meeting specific criteria; a digital methodology employed pixel-based technology that matches ad exposure each respondent. Furthermore, Ascend studies offer the option for clients to test spots for favorability and message retention so that advertisers can assess the performance of their creative.

According to Coleman Insights President Warren Kurtzman, the launch of Ascend follows more than a year of custom research for clients seeking to demonstrate the brand lift advertisers achieve through effective radio, podcasting, and streaming campaigns. “We are big believers in the effectiveness of audio advertising when it is executed correctly. With Ascend, we provide deep insights to our clients that will help improve the effectiveness of audio advertising campaigns.”

More information is available about Ascend Brand Lift Studies from Coleman Insights.

About Coleman Insights

Raliegh, North Carolina-based Coleman Insights has helped media properties in North America, South America, Europe, and Asia build strong brands and develop great content since 1978. Coleman Insights works with clients that include Audacy, iHeartMedia, Urban One, Hubbard Radio, Key Networks, Educational Media Foundation, Bonneville International, Spotify, Blubrry Podcasting, and Locked On Podcast Network. Additional information about Coleman Insights is available at Colemaninsights.com.

Media Research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch.

Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast concept is. Podcasters test a show title along with one of two sentence elevator pitch, which respondents rate on a 1 to 5 scale. Additionally, they will indicate their interest in downloading the content based on the title and description.

According to Coleman Insights Vice President/Consultant Jay Nachils, Pod Predictor is a game changer. “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. Now, with Pod Predictor, podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.”

Pod Predictor is now available to individual publishers and networks, with the ability to test one or multiple concepts. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.

Learn more about Pod Predictor by Coleman Insights on the website.

About Coleman Insights

Coleman Insights, headquartered in Raleigh, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties in North America, South America, Europe, and Asia build strong brands and develop great content since 1978.

Coleman Insights announced that four members of the media research firm’s leadership team have been promoted effective immediately.

Eileen Genna is promoted to Senior Vice President, Business Operations; David Baird is promoted to Senior Vice President, Research Operations; Jay Nachlis is promoted to Vice President/Consultant & Marketing Director; and Meghan Campbell is promoted to Vice President/Consultant & Director, Qualitative Services.

According to Coleman Insights President Warren Kurtzman, the promotions represent an investment in the company’s long-term health and its commitment to customer success. “Beyond the insights we deliver to our clients, I’m most proud of how we’ve built an incredible leadership team at Coleman Insights,” said Kurtzman. “Eileen and David’s promotions are a recognition of the enormous multi-decade contributions they have made to our success. In a shorter amount of time, Jay and Meghan have also had a tremendous impact for us and our clients, and I expect even bigger things from them with their new responsibilities.”

Genna will continue to oversee the company’s business operations, including finance, human resources, facilities and information technology, while Baird will continue to head the company’s research operations, including study design, fielding strategy, quality control, data analysis, and software development. In their new positions, Nachlis and Campbell will take on more “point person” roles on client projects. Nachlis will continue to lead Coleman Insights’ marketing efforts, while Campbell will continue to direct the company’s qualitative services, including the CampfireSM Online Discussion Groups service it launched in 2021.