Tag Archives: Entercom

Entercom Acquires Podcast Influencer Marketplace Podcorn



Entercom, home to premium podcast companies Cadence13 and Pineapple Street Studios, announced the acquisition of Podcorn, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6 million and a performance-based earnout over the next three years.

“The acquisition of Podcorn expands Entercom’s product for advertisers and builds on our position as one of the country’s three largest podcast publishers and the #1 creator of original, premium audio content,” said David Field, Chairman, President, and Chief Executive Officer, Entercom. “By making it easier for brands to collaborate with targeted podcast creators of all sizes, we are addressing an important market opportunity in the fastest growing segment of media.”

Podcorn’s marketplace includes nearly 40,000 creators and has facilitated thousands of podcast ad campaigns. Podcorn creates an infrastructure for enabling direct podcaster and advertiser relationships, surfacing the most relevant matches to scale native branded content, drive higher ROI for brands, and enhance how podcast creators monetize their content. Podcorn was founded by Agnes Kozera and David Kierzkowski following the successful acquisition by Google of their previous company, FameBit, the leading marketplace for video influencers where brands and YouTube stars collaborated for branded content. Kozera and Kierzkowski will continue to lead Podcorn, joining Entercom’s leadership.

“Given the success that podcasters and brands have seen on Podcorn, we’re excited to join Entercom’s growing audio platform to accelerate our vision and help brands and podcasters succeed in an even bigger way,” said Agnes Kozera, Co-Founder, Podcorn. “Together, we hope to provide the most effective podcast influencer marketing solution for brands and become the largest driver of brand deals for podcasters of all sizes.”

The acquisition fills an industry-wide gap in helping brands of all sizes tap into the hard-to-access micro-influencer community. Podcorn offers highly immersive, native formats for brands to authentically reach engaged audiences, such as host reads at scale as a way to maintain and elevate rate and ROI, and drive podcast market growth. The marketplace connects advertisers to podcast creators through workspaces where they can craft the ideal relationship and explore deeper formats including reviews, unboxings, guest interviews, panels and topical discussions, which provide true listener value. While Podcorn provides brands with a self-serve platform, it also offers a full-service option that unlocks more managed support and consultation to help them accelerate, curate and manage their podcast campaigns to exceed their KPIs.

Podcorn’s marketplace of niche creators will complement Entercom’s existing critically-acclaimed roster of the largest and most influential podcasts, while helping it identify talented new creators. With Cadence13 and Pineapple Street Studios, Entercom is one of the three largest podcast publishers with the industry’s most award-winning, critically acclaimed content, and consistently has the most shows ranked in the top 100 on Triton’s U.S. Podcast Report.

“Introducing Podcorn’s marketplace of nearly 40,000 creators to our robust podcast audience network will enable advertisers to target the right listeners with the most effective media available to brands today – custom, host-read, branded audio content at scale,” said J.D. Crowley, Chief Digital Officer, Entercom.

Podcasting has been steadily expanding and diversifying programming – and widening audiences – consistently in the past decade. There are now more than 2.5 million podcasts, 60% of which were created in the past two years.

“Remarkably, only a fraction of podcasts generate revenue. We want to change that,” said Crowley. “Bringing together independent creators, chart-topping talent and advertisers under one roof, and providing the tools to streamline collaboration, transparency and efficiency provides greater value for advertisers, creators and listeners alike.”


RADIO.COM Strikes Content Partnership with Twitch



Twitch logoEntercom, home of RADIO.COM, the fastest growing digital audio platform in America, announced a first of its kind, strategic programming partnership with Twitch, the world’s leading live, interactive streaming service for gaming, sports, entertainment, music and more, which will bring live video simulcasts of market-leading sports talk programs to Twitch and its 17.5 million daily users.

Initially, live video streaming of leading RADIO.COM Sports stations from six major markets across the country will be accessible to Twitch users via individually tailored, branded station channels, providing the Twitch community a full week’s worth of appointment viewing from some of the nation’s most iconic sports talk stations, such as WEEI in Boston, WFAN 101.9 FM/660 AM in New York, 105.3 The Fan in Dallas, 670 The Score in Chicago, 92.9 The Game in Atlanta and 97.1 The Ticket in Detroit.

Fans of hometown heroes such as the Red Sox, Yankees, Falcons, Pirates, Bulls etc. have come to depend on these stations for exclusive interviews with their favorite players and coaches, early access to pivotal team releases, and game analysis. By leveraging its suite of premier personalities, RADIO.COM Sports stations have cultivated a community of passionate and engaged fans both on air and digitally, which will thrive in Twitch’s similarly interactive platform.

“Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers,” said David Rosenbloom, Vice President, Corporate Business Development, Entercom. “This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands like WEEI, WFAN 101.9 FM/660 AM, and 92.9 The Game.”

“Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans,” said Jane Weedon, Director of New Verticals, Twitch. “Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.”

Entercom will leverage its robust portfolio of over-the-air, digital and social assets to provide additional promotional support of the channels.


Entercom Acquired Pineapple Street Media and Cadence13



Entercom announced that it has acquired Pineapple Street Media, an award-winning, renowned independent producer of top-rated podcast content, and reached an agreement in principle to acquire Cadence13, an industry leader in podcast creation and distribution, to create a powerhouse division under RADIO.COM.

Through the strategic acquisitions of Cadence13 and Pineapple Street Media, Entercom will become one of the country’s top three podcasters and a leading creator, distributor and seller of top-rated podcast content.

The deal will bring together a combination of strengths to create a unique leadership position that leverages Entercom’s scale across the top 50 U.S. markets, reach of 170 million listeners per month, enhanced targeted data capabilities, and top-rated portfolio of spoken word brands, and both Cadence13 and Pineapple Street Media’s capabilities as two of the industry’s leading developers and sellers of original podcast content.

Podcast episodes published or distributed by Entercom, Cadence13 and Pineapple Street Media were downloaded more than 150 million times per month in the second quarter of 2019.

As part of the acquisitions, Pineapple Street Media will become Pineapple Street Studios, a division of RADIO.COM, focused on high-quality content creation and production of unique, market-leading original podcast content for both RADIO.COM as well as the the broader podcast ecosystem.

The new Pineapple Street Studios will continue to produce hit shows and build on its position at the forefront of partnership podcasts with brands including Disney, HBO, Netflix, Nike and more. Pineapple Street co-founders, Jenna Weiss-Berman and Max Linksy, will join the new organization as co-heads of this division, reporting into J.D. Crowley, Chief Digital Officer, Entercom.

Additionally, Cadence13 will become a wholly owned subsidiary of Entercom, named Cadence13, a division of RADIO.COM, and will continue to operate as a leader in the podcast space, with a full slate of unique services for top creators including audience development, production, and monetization.

Spencer Brown, Chief Executive Officer, Cadence13, will join the new organization as head of the division, reporting into J.D. Crowley, Chief Digital Officer, Entercom. Chris Corcoran, Chief Content Officer, Cadence13, will continue to lead content for the division, and John Murphy, President Cadence13, will also be part of the leadership team.

Cadence13 will continue to partner with top podcasters such as Crooked Media and Pushkin Industries while also expanding its client roster, leveraging Entercom’s broadcast reach and RADIO.COM’s digital platform.