PodX Group Acquires A Majority Stake In Swedish Podcast Production Company Flit

In 2022, PodX Group made acquisitions of French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta. PodX Group is now expanding further by acquiring their first podcast studio in the Nordics, Flit. Flit is a market-leading independent podcast company based in Stockholm, Sweden, established in 2002 by Erik Roll, Roger Dackegård, and Anders Elfström.

Flit is a highly qualitative production studio that specializes in storytelling. They produce a wide range of podcasts, including journalistic true crime and fiction dramas, and have received numerous awards such as Prix Italia and Guldörat. Their productions are widely listened to with a weekly reach of 1 million listeners. Flit has offices in Stockholm, Copenhagen and Oslo and also produces content in Finland Swedish for YLE in Finland. Flit is the creator behind successful formats such as Stil I P1, Kropp & Själ i P1, Smittan (P3 Serie), Punani_99 i P3, Därför mördar dom, Djaevlen i Detaljen och Drogerna. They also make branded podcasts for clients such as Unionin, The Nobel Prize Museum, Telia, Försvarsmakten, MSB, Amnesty and RFSU.

Staffan Rosell, CEO and Member of the Board, PodX Group: “We are delighted to add one of the most successful podcast companies in the Nordics, Flit, to the PodX Group. This production studio is well-known for its fantastic, high-quality productions for Swedish Radio, Podme, Storytel, and many others. We are excited to start working with this brilliant team.”

Anders Elfström, CEO and Co-Founder, Flit: “We are very excited to take the next step on our journey to becomes the leading audio producer in the Nordics. We look forward to publishing new and creative documentary series in multiple languages, and establishing our existing formats in new markets beyond Scandinavia. As founders, we look forward to continuing to develop Flit within the PodX Group.”

About Flit

Flit’s tagline is “Better audio stories.” Flit produces editorial radio and podcasts with a focus on storytelling that strive to be touching, entertaining, and rewarding. The radio and podcast shows cover a wide range of areas, including culture, society, science, tech, audio drama and entertainment. Since 2002, they have been one of the leading audio production companies in Sweden and in later years also in Denmark and Norway, focusing on ideas and content with the goal of creating world-class radio and podcasts.

About PodX Group

PodX Group is a Stockholm-headquarted company committed to investing in businesses with international podcast IP rights: offering financing, as well as support around business development, internationalization and commercialization to emerging podcast producers and creators.

PodX Group invests podcast producers who create the best content, and takes on the role as an active partner to jointly develop the podcast companies into leading producers in each market and segment. Additionally, partner companies of PodX Group become a part of a global network of renowned podcast companies that enable collaboration and synergies across the group. PodX Group has previously announced investments in French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta.