Frequency

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer

~ jen ~ Leave a comment

Frequency, audio’s leader in workflow and ad management, announces the addition of adtech veteran Jason Kalin as its new Chief Commercial Officer. As part of Frequency’s leadership team, Kalin will guide the company’s next phase of growth, overseeing sales, marketing, and customer success.

With over 20 years of adtech leadership, Jason brings an impressive track record of driving expansion, building high-performance teams, and scaling revenue for growth stage companies. Most recently, Jason served as the Chief Business Officer at Nativo, a top native ad exchange and creative ad platform for brands and publishers, where he led the company’s core SaaS and monetization lines of business.

Jason joins Frequency at a time of accelerated momentum, as the company introduces new monetization opportunities and innovation for creator networks, publishers, and advertisers. As Frequency expands its offering, Jason will help unlock strategic growth opportunities, bringing Frequency’s suite of products to new markets and channels.

“Frequency has a unique vision of the future of ad monetization — not just in audio, but across all creator networks. As consumption of creator content accelerates, the lack of real infrastructure for ad monetization remains a bottleneck to new opportunities,” says Jason Kalin. “I’m thrilled to join Frequency at such a dynamic time, helping the company strategically connect the ecosystem and support the new growth.”

“Jason’s proven success in helping brands harness the power of content and providing publishers with greater monetization opportunities will be invaluable for advancing Frequency’s mission,” says Pete Jimison, CEO of Frequency. “By fostering key relationships and empowering partners with better tools, we will move quickly to shape new opportunities in this fast-growing channel of podcasting.”

Interested in hearing more? Visit frequencyads.com or contact Jason at jason@frequencyads.com.

AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency

~ jen

Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns.

This announcement introduces Variations, a new feature in Wondercraft’s creative suite to enable automated creation of ad variations and personalization based on audience data signals. The integration creates the industry’s first seamless workflow from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment, dramatically reducing the time and cost traditionally associated with personalized audio advertising.

The new workflow begins Wondercraft’s studio, where users can write, produce and edit their narrative audio using the AI-powered tools. The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations.

These versions can then be seamlessly exported to Frequency’s platform for campaign deployment and optimization, where users can trigger different variations of their ads based on real-time data signals including location, whether, time of day, audience demographics, and more than 35 other data signals. This high level of personalization allows advertisers to deliver personalized creative and relevant messages to their targets audiences, improving engagement and campaign effectiveness.

Oskar Serrander, co-founder at Wondercraft, comments:

“The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back. By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands. I believe this partnership marks a monumental shift towards an audio industry that is not only faster and more creative for advertisers and publishers, but smoother for all parties to better manage the day-to-day operation of ad campaigns.”

Pete Jimison, CEO and founder of Frequency, comments:

“As early adopters of both Wondercraft and Frequency, we’ve experienced firsthand how these technologies are revolutionizing audio advertising. This integration marks a major shift in how we serve our clients. It gives us the ability to provide unmatched creative flexibility, precise targeting with dynamic ads, and simplified campaign management. This is cutting-edge technology at its best: advertisers achieve better results, publishers enjoy higher engagement, and listeners receive more relevant ads. It’s the kind of innovation our industry needs.”

This partnership represents another step forward in both companies’ missions to bring millions of new brands and voices into the audio industry by way of creativity and workflow innovation for brands, agencies, and publishers.

The Variations feature is available today for all Wondercraft Enterprise users and can be used with the Frequency Creative Manager.

 

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer

~ jen

Frequency, the leader in workflow automation and ad management for audio, announces its partnership with Barometer, the only independent brand suitability and contextual tools and targeting to deliver contextually relevant ad creative to make 1:1 connections with podcast listeners.

With the addition of Barometer’s Brand Suitability and Contextual Targeting to Frequency’s Audio Ad Management Platform, advertisers gain enhanced capabilities for curating the ideal context to reach listeners. Powered by AI, Barometer scans, analyzes, and categorizes podcasts at the show and episode level. Contextual segments are created and made available to advertisers for targeting based in categories, such as host gender, content category, genre, keywords, topic sentiment, and brand safety.

The integration will enable Frequency clients to activate Barometer’s targeting with ease. Once contextual segments are selected and aligned with creative, ads are delivered using VAST tags across any audio publisher. Results down to the segment and creative level provide insights into the performance by content and context, facilitating data-driven optimizations to improve ROI.

“Barometer’s bottom-up, episodic contextual analysis enables a new level of contextual targeting that was not possible before,” says Tamara Zubatiy, CEO and Co-Founder of Barometer. “In the absence of this analysis, the status quo was relying on genre categories or even show descriptions.”

“Context is king in podcast advertising, and our partnership will enable any advertiser or publisher to deliver the right creative to a listener asked on the content they are listening to,” says Pete Jimison, CEO of Frequency. “Frequency will make it easy for podcast networks to run variations of host-read ads that align with the content of the episode. It’s an exciting evolution for dynamic ad insertion technology to make creative more relevant without limiting audience reach.”

Interested in learning more? Visit frequencyads.com or contact sales@frequencyads.com.

About Frequency

Frequency has created the next generation of ad management for the audio industry, providing workflow automation and targeted delivery in one innovative platform. With Frequency, audio networks can increase revenue opportunities, reduce manual operations, and improve ad experiences. The world’s top audio publishers and advertisers use Frequency’s enterprise solutions to centralize campaigns and personalize podcast, radio, and streaming ads. Serving 5B| ad impressions a month, Frequency is the chosen software for audio operations efficiency and growth.

About Barometer

Barometer is an AI-powered omnichannel contextual engine with best in class brand safety, suitability and contextual targeting solutions for podcast advertising. Our patent-pending, AI Brand Integrity Cloud uses natural language processing to analyze multi-modal content based on industry standard taxonomies including the IAB Content Taxonomy 3.0 for contextual targeting, the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework as well as custom taxonomies.

Trained on over a million hours of user-generated, our innovative solutions drive radical transparency across the UGC ecosystem building trust between the supply and demand sides to usher in a new era of scale and maturity in UGC advertising. For more information, visit thebarometer.co.

Frequency Drives 3x Efficiency For Audacy With Podcast Vetting Automation

~ jen

Frequency, the next generation of ad management for the audio industry, and Audacy Inc., a leading multi-platform audio content and entertainment company, reveal how technology is fueling Audacy’s dramatic increase in podcast sales productivity. Since using Frequency’s automated workflows, Audacy’s podcast vetting process is now 3x more efficient.

Audacy is driving sales speed and scalability with automation. Having used Frequency’s platform to vet 10K+ requests across ~200 podcasts, the results are in:

  • Hundreds of hours saved for the ad ops team
  • 300% faster responses from shows
  • Happier team members
  • More revenue supported and captured

Frequency’s unique ad management platform for audio is the necessary infrastructure Audacy needs to conduct individual vetting requests for thousands of advertisers. Audacy can turn around RFP’s quickly, include more pre-vetted shows, and win larger budgets.

“A 3x more efficient vetting process is a huge advantage. We’re responding faster and minimizing human error. Our ad ops team, talent, and agency partners are happier and less frustrated too,” said Danny Kutrick, Senior Director, Podcast Operations & Traffic, Audacy. “Without the typical ad ops pain points, we’re scaling with ease. There’s no doubt that Frequency is an essential platform for audio publishers to improve workflow, save time, and make money.”

“For too long, Podcasting has been held back by the process to get an ad placed, approved, produced, and delivered,” said Pete Jimison, CEO of Frequency. “Audacy has been an amazing partner leading the charge with us to automate all of the manual work, saving their team time to focus on stronger partnerships with talent and sponsors, and opening up new revenue opportunities.”

Audacy and Frequency have been working together since 2019 when Audacy first signed on to use Frequency’s platform. Audacy saw immediate advantages with Frequency’s copy rotation and contextual ad serving tools.

The two companies are excited to unveil additional podcast sales optimization features and integrations later this year.

Companies that want to become more efficient should look to tech to make it happen. Frequency offers audio publishers essential infrastructure to move quickly and accelerate podcast, radio, and streaming sales growth. 

Serving 4B+ ad impressions a month, 1K users tap into Frequency to automate workflow, centralize campaigns, and maximize revenue. Frequency simplifies the ad ops process and speeds up vetting by 3x+.