Gemini XIII

Gemini XIII Announces Chris Long As Chief Revenue Officer

~ jen

Gemini XIII, a leading provider of audio entertainment and advertising solutions, announced today the appointment of Chris Long as Chief Revenue Officer. In this role, Long will be responsible for driving revenue growth across all of its business segments, including United Stations Radio Networks (USRN), the Gemini XIII Podcast Network, as well as digital partnerships and creative services at Infinite Agency.

Long brings 20 years of experience in the media industry to Gemini XIII, having held senior sales and leadership positions at Dial Global, Pandora and most recently as Regional Vice President of Sales at SXM Media. He is known for his deep understanding of the national audio market, his ability to develop and execute innovative sales strategies, and his proven track record of success.

“Chris is a highly respected and experienced sales leader. His expertise and track record will be invaluable as we continue to grow our business and expand our reach,” said Spencer Brown, CEO of Gemini XIII.

“I’m really looking forward to joining Spencer, Charles and the growing Gemini XIII team to be a part of what they are building. The audio entertainment and advertising space continues to grow and evolve which puts Gemini XIII in a position to create unique custom opportunities that will bring value to our clients and partners,” said Long.

Long will be based in Gemini XIII’s Dallas offices.

Gemini XIII Launches Ad Sales Marketing Team Additions

~ jen

Gemini XIII, the podcasting and radio industries’ new home for premium audio content, production, and marketing services, announces the addition of two senior sales and marketing professionals: Erica Farmer as Vice President, Strategic Marketing, and Jaclyn Mifka as Director of Ad Operations & Planning. The audio veterans will report directly to Charles Steinhauer, Co-Founder and Chief Operating Officer, Gemini XIII. They will be based at Gemini XIII’s New York City headquarters.

As Vice President, Strategic Marketing for Gemini XIII, Erica Farmer will market the company’s premium assets in podcasting and radio. She joins Gemini XIII from Westwood One, the largest audio network in America, where she was Digital Marketing Director for the Cumulus Podcast Network and helped grow that company’s robust slate of premium podcast content, including several award-winning shows.

Prior to that, she was Producer, Live Events for Townsquare Media’s East Coast and Midwest markets, building large-scale Music Festivals and Lifestyle Events from concept to completion. Farmer started her career at World Wrestling Entertainment as an Associate Producer for both International and Domestic Television programming. She led the production, operations, and execution of WWE’s first-ever exclusive partnership with Hulu in 2012 and created content for live air on networks around the world. Farmer holds a B.A. degree in Communications from The Pennsylvania State University.

Jaclyn Mifka joins Gemini XII as Director of Ad Operations and Planning following 10 years at ESPN Audio, where she was Senior Digital & Audio Sales Manager. She brings diverse experience in Sales Planning and Ad Operations in both digital and broadcast radio to Gemini XIII, and built, priced, and cleared inventory for all radio and digital plans for the ESPN Audio Network. Mifka started her ESPN career as a Promotions Intern for ESPN Radio Network, followed by positions as Traffic Coordinator and Traffic Associate Manager. She started her audio and radio career as Continuity Coordinator for Dial Global. Mifka holds a B.A. in Communications from Manhattan College.

Spencer Brown, Co-Founder and Chief Executive Officer, Gemini XIII, said: “This step marks the first of many in establishing Gemini’s first-class sales and marketing capabilities. Erica and Jaci are experienced audio experts, and we are thrilled to have them join our team.”

Gemini XIII is led by co-founders and national audio veterans Spencer Brown, CEO, who previously founded Cadence13 and Dial Global, and Charles Steinhauer, Gemini XIII’s COO of Westwood One.

Last month, Gemini XIII joined forces with Diversion Publishing in an investment that established Gemini XIII’s content division through a new premium podcast network called Diversion Audio. Diversion Audio will leverage sister company Diversion Books’ vast publishing assets and author relationships to offer a focused content model unique to podcasting: expanding IP from books, authors, and personalitites into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series.

Diversion Audio’s podcasts will drive new audience communities and tell expert-driven stories that spring from Diversion’s book titles, expanding them with additional communities and tell expert-driven stories that spring from Diversion’s own book titles, expanding them with the additional interviews and guests, archival research, and narrative themes previously unexplored. Diversion Audio’s podcasts will span the genres of suspense, romance, parenting, music, history, business, and sports.

In March, Gemini XIII announced its acquisition of The Infinite Agency, a full-service digital advertising agency based in Dallas, TX, and Phantom Producer, the world’s first patented audio imaging services that includes web and mobile app user interfaces and makes professional audio production fully mobile. Gemini XIII is based on New York, with offices in Dallas and Sydney, Australia.

Gemini XIII Adds Content DivisionWith Investment in Diversion Podcasts

~ jen

Gemini XIII, the podcasting radio industries’ new home for premium audio content, marketing, and advertising services, announces it has joined forces with Diversion Podcasts through an investment that will grow Diversion’s offerings under a new premium podcast network called Diversion Audio. Diversion Audio will become Gemini XIII’s content division and, alongside its new advertising and marketing groups, will be superbly poised for growth and success in the audio industry.

Diversion Audio will leverage sister company Diversion Books’ vast publishing assets and author relationships to offer a focused content model unique to podcasting: expanding IP from books, authors, and personalities into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series.

Diversion Audio’s podcasts will drive new audience communities and tell expert-driven stories that spring from Diversion’s book titles, expanding them with additional communities and tell expert-driven stores from Diversion’s book titles, expanding them with additional interviews and guests, archival research, and narrative themes previously unexplored. Diversion Audio’s podcasts will span the genres of suspense, romance, parenting, music, history, business, and sports.

Diversion’s podcast I Am Kobe, developed with iHeartPodcasts, was recently honored with two Web Awards, Best Sports Podcast 2022 and People’s Voice Winner. Later this year, Diversion will launch Season 2 of the multi-million listener hit series Good Assassins, one of the top 20 biggest new podcasts of 2021. In addition, Diversion’s hits include the #1 biggest new sports podcast of 2020, The Dream Team Tapes.

Scott Waxman, Founder of Waxman Literary Agency and Diversion Publishing Corp, will lead the newly-expanded network, Diversion Audio. He has been involved with dozens of New York Times bestsellers and published a broad range of authors from Mark Cuban to Ursula K. Le Guin to current bestselling phenomenon, V.E. Schwab. Diversion Publishing owns the publishing rights to thousands of book titles across fiction and non-fiction categories. Waxman created Diversion Podcasts in 2020 to develop new, immersive, episodic stories in audio.

Waxman will lead the new network along with Jacob Bronstein, SVP of Content and Development, who has spent his career in book publishing, podcast and audiobook production, marketing, and tech. Bronstein has helmed hundreds of audio projects with authors including Tom Hanks, Ken Burns, Jeffrey Wright, and Judy Blume, and has three Grammy Awards for productions with Barack Obama and Bill Clinton. At Apple Inc., Bronstein led the marketing organizations for Apple Podcasts, Apple Books, and Apple News and has worked in the podcast space with brands including Criminal Content, Lemonada Media, Insider, and Spooler.

Mark Francis, Co-Founder of Diversion Podcasts, is Diversion Audio’s SVP of Production and is an award-winning veteran entertainment executive with more than three decades in the audio industry as a writer, producer, and director. Francis helped launch the SiriusXM platform including 15 years as the Senior Director of Talk Production shaping the sound of shows and channels including Andy Cohen, Martha Stewart, and hundreds of others.

Gemini XIII is led by co-founders and national audio veterans Spencer Brown, CEO, who previously founded Cadence13 and Dial Global, and Charles Steinhauer, Gemini XIII’s COO and former of Westwood One. The company recently announced its acquisition of The Infinite Agency, a full-service digital advertising agency based in Dallas, TX, and Phantom Producer, the world’s first patented audio imaging service that includes web and mobile app user interfaces and makes professional audio production fully mobile. Gemini XIII is based in New York with offices in Dallas and Sydney, Australia.