Tag Archives: Global

Global Acquires Captivate



Global, the media & entertainment group, announced it acquired podcast hosting, analytics and monetization platform, Captivate.

Captivate is a podcast hosting company based in Sheffield which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast creators to harness, grow and monetize their audio influence.

The Captivate platform, founded by Mark Asquith and Kieran McKeefery, who will be staying with the business, will be integrated into Global’s audio entertainment offering, Global Player, and podcast creators will be able to scale up monetizations opportunities with Global’s proprietary digital ad platform DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.

Captivate co-founder, Mark Asquith, said: “Our vision for Captivate has always been clear: to proactively help independent podcast creators build up their audio brand and to deliver a diverse range of monetization options for them. Joining Global allows us to fulfill that vision by bringing DAX and Global Player to Captivate podcasters, while also providing more opportunities for the platform to positively contribute to the future of the industry.”

Stephen Miron, Group CEO at Global, said: “We’re delighted to be acquiring Captivate, a best in class self-serve platform for podcast creators, with access to market leading analytics and monetization. This acquisition will enable us to support all talent in the podcast community from the very largest to emerging new talent. We believe that this platform, combined with the massive scale and reach of Global Player and DAX will give all our podcast partners an unrivaled advantage.”

Global Player has experienced massive growth thanks to the rising popularity of smart speakers and increased digital listening. As well as streaming live radio, Global Player users can skip songs and go to playlists, watch video from guest interviews, listen to a wide range of podcasts including Global Originals like My Therapist Ghosted Me and Hunting Ghislane, and watch live streams of Global’s events, such as Capital’s Jingle Bell Ball with Barclaycard.

The acquisition of Captivate follows Global’s recent acquisition of innovative US- based next-generation digital audio content and technology start-up, Remixd. Now integrated into Global Player and DAX, Remixd technology means digital publishers can convert online written articles into audio content with targeted adverts inserted, as Global continues its focus on scaling digital audio.


Global Appoints Mark Halliday to DAX – Global’s Digital Ad Exchange



Global, the Media & Entertainment group, announced that Mark Halliday will be joining the company as its new Director of DAX, the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.

Mark has over 20 years of experience, most recently as Chief Digital and Data Officer at Manning Gottlieb OMD, and prior to that he was CEO of Onmicom Media Group Performance, APAC. He’ll join Global in early 2022 and will work alongside Katie Bowden, Director of Commercial Audio and Chris Forrester, Director of Commercial Outdoor, all three reporting to Chief Commercial Officer, Mike Gordon.

Mike Gordon, Global’s Chief Commercial Officer, said: “With Chris, Katie and Mark, we have assembled an expert team to maximize the growth opportunities across outdoor, audio and digital advertising. We work with brands who want to reach audiences creatively, and use data to make marketing investment more personal. Mark’s experience of data and mobile, combined with helping some of the biggest brands in the world, makes him perfectly placed to deliver the exciting opportunities presented by DAX.”

Mark Halliday added: “It was always going to take a really special opportunity to lure me away from MG OMD but with Global I believe I have fond a new home and role that seems tailor made for my skillset. Global has always had a reputation for being innovative and pioneering. Stephen and Mike could not have been more inspiring when talking about their ambitious plans to continue their trajectory to be globally best-in-class in their product offering and I’m thrilled to be given the opportunity to lead DAX’s proposition into the exciting data and tech-driven future.”