HiStudios announced its full independence from Himalaya Media, creating two stand-alone media entities. “We’re so thankful to the team at Himalaya Media in supporting our unique vision at launch and we look forward to continuing to reshape a new era of news and entertainment.”

Based in Los Angeles and with studios globally, HiStudios will rebrand itself as Notorious and will continue to produce sports, entertainment and influencer-focused shows that will be distributed on audio and video platforms everywhere. The division takes place immediately and allows both businesses to grow according to their own strategic priorities.

“Our partners don’t talk about the news, they make it. They don’t follow the conversation, they drive it,” said Notorious CEO, Peter Vincer. “By providing intimate access to many of the world’s most influential and interesting people, and with our unique approach to content distribution, we see ourselves as leading the pack in today’s decentralized media landscape.”

Vincer continued, “In history, being ‘notorious’ has been, at times, perceived as negative. But we feel – especially in reflecting on the greatest media of our past – it has described the rebellious anti-hero, a spirit of independence and righteousness that is a characteristic of our company’s culture and the media icons we have under our banner.”

Said Kweku Mandala, Co-CEO of Mandela Media: “We’re proud to call Notorious a valued partner. Their unique approach to content creation and distribution enables us to connect with audiences on a very personal level while maximizing our global reach. Mandela Media can’t wait to grow with them as they continue to build their platform, branching out to become the industry’s network of note.”