Tag Archives: iHeartMedia

Celsius Partners with iHeartMedia in New Podcast Deal



Celsius, the global industry-leading cryptocurrency yield-earning platform and podcast publisher iHeartMedia, announced a multiyear agreement to co-produce a new iHeartRadio Original podcast hosted by Celsius CEO Alex Mashinsky and distributed through the iHeartPodcast Network.

Scheduled to launch later this year, the uniquely educational, entertaining informative podcast will feature Alex discussing a wide-ranging set of topics both inside and outside crypto, including fintech trends, personal finance, trade and regulation. The podcast will be available on the iHeartRadio App and everywhere podcasts are heard.

“Since our founding, the Celsius mission has included bringing the next 100 million people into crypto. As a company we understand that a huge part of that task is education and audience engagement. We’re proud to be partnering with a media giant like iHeart through their industry-leading podcast platform and believe it will be a force multiplier in reaching our goals,” said Vijay Konduru, Chief Marketing Officer and Head of Analytics of Celsius.

“We are excited to partner with a company like Celsius to build awareness and bring cryptocurrency education to new audiences and innovative ways,” said Joe Robinson, President of Ventures for iHeartMedia. “As cryptocurrencies continue to grow in popularity, we look forward to helping further educate listeners through this engaging podcast, so they can have a clearer understanding and responsibly engage and participate in this technology and space.”

The iHeartPodcast Network – the No. 1 podcast publisher globally as measured by Podtrac – has 27 million US monthly uniques and more than 250 million monthly global downloads and streams and spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy, and true crime – and everything in between.

The two companies are also pursuing a broader partnership across iHeartMedia’s multiple audio platforms to bring further awareness of blockchain and cryptocurrencies to mainstream audiences at scale.


Catalina and iHeartMedia Partner to Measure Impact of Ads on Offline Sales



Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.

To date, podcast measurement capabilities have helped advertisers understand the impact on an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.

In addition, as part of this data partnership, Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming.

“Podcast listening continues to skyrocket, with more than 115 million people in the U.S. anticipated to listen to podcasts this year – and podcast advertising expected to double over the next five years,” said Brian Dunphy, SVP of Catalina’s Strategic Partnerships and Channel Sales. “As the medium continues to rapidly grow, Catalina’s multi-path identity resolution capabilities combined with iHeartMedia’s unique Multiplatform audiences at scale enable us to match deterministic shopper households across a variety of identity paths helping advertisers measure the effectiveness and success of their podcast campaigns.”

To accomplish this, data & analytic teams at Catalina and iHeartMedia have worked together over the past year to test the feasibility of applying Catalina audiences and measurement capabilities to enhance the effectiveness of CPG ads running on iHeartMedia’s Multiplatform audio properties. The teams have since successfully completed pilot tests for measurement and audience targets across a range of iHeart’s audio properties, including podcasts.

“We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales,” said David Shiffman, EVP of National Research at iHeartMedia. “We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”

Catalina’s Dunphy added, “As consumer-directed media consumption grows, it is critical for marketers to have a partner to help them effectively measure across channels. Thanks to our new partnership with iHeartmedia, we are excited to be unlocking and adding radio, streaming audio and podcasts to Catalina’s now comprehensive omni-channel platform capabilities that also includes TV, Out of Home, Digital Advertising, and In-Store campaigns. We have the capacity to reach shoppers with personalized messages at every step of the consumer journey, measure their impact, and even make adjustments in real time to drive sales.”


Bloomberg Media and iHeartMedia Team Up to Launch Original Podcasts



Bloomberg Media and iHeartMedia announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing state of over 20 podcasts through the iHeartPodcast Network.

The new agreement will build on the success of Bloomberg Media’s lineup of business-related podcasts, including the incredibly popular Masters in Business, Odd Lots, Foundering, and The Pay Check, among others. The first four new co-produced iHeartRadio Original podcasts will take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. The new podcasts will be rolling out this year and will be available on the iHeartRadio App and everywhere podcasts are heard.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said Scott Havens, Chief of Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the iHeartMedia network extends our reach with new audiences who are seeking quality, premium content.”

Bloomberg’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of its global newsroom of over 2,700 journalists, Bloomberg Media’s podcasts deliver quality audio content that cover an extensive range of topics across business, finance, economics, technology, healthcare, and more.


iHeartMedia and the NFL Team Up to Launch NFL’s Podcast Network



iHeartMedia and the National Football League (NFL) announced an exclusive podcast partnership to launch the NFL’s podcast network which will include the distribution of NFL Media’s existing podcasts (Around the NFL, Move the Sticks, NFL Fantasy Football, Huddle and Flow, NFL Total Access: The Locker Room, Good Morning Football and NFL Legends) as well as the co-production and distribution of two dozen new original podcasts.

“Podcasts are an increasingly important way to reach fans and a compelling way to tell NFL stories,” said Kevin LaForce, Senior Vice President, Media Strategy and Business Development. “We look forward to partnering with iHeartMedia to bring the NFL Podcast Network to life and deliver our podcast content seamlessly to fans on their platform and anywhere podcasts are consumed.”

As part of the exclusive deal, the new podcast slate will develop new shows with NFL Films utilizing some of the best content from their archives, while also creating new podcasts focusing on NFL history, inside access, and more. These NFL podcasts will be distributed through the iHeartPodcast Network.

The first new original podcasts stemming from this partnership will be in-progress by this upcoming summer, ahead of the 2021 NFL season, and will be available on the iHeartRadio App and everywhere podcasts are heard.

About NFL Media Podcasts:

Around the NFL: The “Around the NFL” crew of Greg Rosenthal, Dan Hanzus, and Marc Sessler break down the latest football news, with a dash of mirth.

Move the Sticks with Daniel Jeremiah and Bucky Brooks: Former NFL scouts Daniel Jeremiah and Bucky Brooks break down the latest news and action around the league from a scout’s perspective.

NFL Fantasy Football Podcast: Fantasy Football fans, this is the podcast for you. Marcas Grant, Mike Florio, and Kimmi Chex, provide detailed fantasy football analysis combining in-depth stats and film study to help you win your league and earn bragging rights over your friends, coworkers, or family.

Huddle and Flow: Steve Wyche and Jim Trotter call on their experiences as two black men with 40-plus years combined covering the NFL to bring listeners unfiltered, enlightening, and entertaining conversations about important issues involving the league both on and off the field.

NFL Total Access: The Locker Room: Former NFL head coach Brian Billick and fullback Michael Robinson provide unique stories and insights about the game of football and those who coach and play it. These two Super Bowl champions take listeners inside the locker room to learn what’s really going on in the NFL.

Good Morning Football: It’s never too early for football! Each morning Will Selva brings you the key NFL stories you need to know in a bite-sized daily podcast. Tune in each day for commentary from GMFB personalities Kay Adams, Nate Burleson, Peter Schrager, and Kyle Brandt.

NFL Legends Podcast: The NFP Legends Podcast is an unscripted podcast series discussing the challenges and personal anecdotes of NFL Players. Hosted by Hall of Fame Aeneas Williams, topics include parenting, coaching, wellness and overcoming adversity.


iHeartMedia to Acquire Triton Digital



iHeartMedia announced it has entered into an agreement with The E.W. Scripps Company to acquire Triton Digital, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments. With this acquisition, iHeartMedia will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.

The addition of Triton Digital’s vast array of infrastructure and measurement solutions will complement iHeartMedia’s current advertising technology service, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.

“Adding Triton Digital and its industry leading service to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution,” said Bob Pittman, Chairman and CEO of iHeartMedia. “iHeart, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique – and critical – solutions for he industry and our advertisers.”

Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publishers to monetize their audiences by providing a highly respected digital audio measurement and advanced audio-focused infrastructure to maximize the yield of audio inventory. The company’s two lines of business focus on advertising infrastructure and measurement, including a content delivery system that distributes digital audio streams and podcasts to listeners while dynamically inserting ads and measurement business that tracks audience and creates ratings reports.

In addition to measuring audiences for customers, Triton Digital operates the world’s first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising.

“We are thrilled to join the iHeartMedia family,” said Neal Schore, CEO of Triton Digital. “We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”


iHeartMedia Announced iHeart 3D Audio and Binaural Audio Technology



iHeartRadio announced iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new slate of podcasts, cementing itself in this category of experiential media and spearheading the exploration of what’s possible with cutting-edge audio technology.

Binaural, or 3D audio, creates a sense of movement, location and triggers other senses, enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes. With in-person entertainment on hold, consumers are gravitating toward digital format entertainment and podcasting has taken center stage, with listenership expected to grow by 30 million listeners each year through 2023. Amid this new paradigm, iHeartMedia is dedicated to evolving its podcast network, providing a more multifaceted at-home listening experience for more fulfilling entertainment.

Through iHeart 3D Audio, iHeartMedia will launch a new slate of podcasts that is underpinned by the unique recording technology. Building on the success of its previously-launched binaural audio series 13 Days of Halloween from iHeartMedia and Blumhouse Television, which drove more than 2.8 MM listens, iHeartMedia, in collaboration with renowned writer, creator and producer Aaron Mahnke, will expand upon the series and release a seasonally focused “13 Days” franchise of podcasts correlating with various major holidays. The new iHeart 3D Audio slate will also include the upcoming podcast The Mantawauk Caves, a co-production with Blumhouse Television, as well as a series of bonus 3D episodes across the year for hit shows like The Ron Burgundy Podcast.

iHeartMedia’s new iHeart 3D Audio slate of podcasts will be distributed by the iHeartPodcast Network, which is home to more than 750 original podcasts with over 253 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime—and everything in between—making iHeartRadio the largest publisher of podcast content in the world.


iHeartMedia and Rock & Roll Hall of Fame Partner for Hall of Fame Vault



iHeartMedia announced an exclusive podcast partnership with Rock & Roll Hall of Fame. The first episode of the iHeartRadio Original series Rock & Roll Hall of Fame Induction Vault debuted on November 6, 2020, the day before the 35th Annual Rock & Roll Hall of Fame Induction Ceremony airing on November 7 on HBO. Fans can listen now to the iHeartRadio App and everywhere podcasts are heard.

The series, which covers iconic induction speeches, from artists ranging from Rock, Hip Hop, Country and Pop, launched with The Beatles inducted by Mick Jagger, N.W.A. inducted by Kendrick Lamar, The Eagles inducted by Jimmy Buffet, and Stevie Nicks inducted by Harry Styles. New episodes will premiere every Friday through the end of the year. A 2nd season will premiere in early 2021.

“Each year, rock’s highest honor, Induction into the Rock & Roll Hall of Fame, is bestowed upon a handful of artists, cementing their legacy for eternity. That night, they are celebrated by their peers and contemporary artists they have influenced. All share mutual admiration for these legends, who have dedicated their lives to rock & roll,” said Greg Harris, President & CEO, Rock & Roll Hall of Fame.

“Over the past 35 years, the Rock & Roll Hall of Fame Induction ceremonies have become renowned for their impassioned and sometimes outrageous acceptance speeches,” said Conal Byrne, President of the iHeartPodcast Network for iHeartMedia. “We’re thrilled to bring the most iconic moments of past and present music infamy to fans around the world and continue to share what’s made the event special in the past and for years to come.”

The Rock & Roll Hall of Fame Induction Vault podcast series will include speeches from the following presenters and inductees:

  • Stevie Nicks & Harry Styles
  • The Beatles & Mick Jagger
  • N.W.A. & Kendrick Lamar
  • The Eagles & Jimmy Buffet
  • Queen & Dave Grohl & Taylor Hawkins of the Foo Fighters
  • Prince & Alicia Keys & Outcast
  • Stevie Wonder & Paul Simon
  • Joan Jett & The Blackhearts & Miley Cyrus
  • Janet Jackson & Janelle Monae
  • Bruce Springsteen & Bono
  • Tupac Shakur & Snoop Dog
  • Jackson 5 & Diana Ross
  • The Cure & Trent Reznor of Nine Inch Nails
  • Bonnie Raitt & Melissa Etheridge
  • The Staple Singers & Lauryn Hill
  • Pearl Jam & David Letterman
  • Joan Baez & Jackson Browne
  • Metallica & Flea of Red Hot Chili Peppers
  • Gladys Knight & The Pips & Mariah Carey
  • The Moody Blues & Ann Wilson of Heart

iHeartMedia and Pushkin Industries Announce Partnership



iHeartMedia announced a co-production and distribution agreement partnership with Pushkin Industries, the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg, that will make iHeartMedia Pushkin’s exclusive sales partner for its catalog of premium podcasts including Revisionist History, Broken Record, The Happiness lab with Laurie Santos, and many others.

As part of this deal, iHeartMedia and Pushkin Industries will co-produce a slate of new, original podcasts over the next two years.

Pushkin Industries has quickly become a highly esteemed startup, creating a host of award-winning audio content since its founding in 2018. Notable shows such as Gladwell’s Revisionist History, Michael Lewis’s Against the Rules, and Tim Hartford’s Cautionary Tales, have built sizable audiences, garnered widespread media attention and driven cultural conversation. Partnering with iHeartMedia will enable these unique and singular shows to reach even more listeners.

“We started Pushkin to share the joy Jacob and I have found in creating and producing podcasts,” said Malcolm Gladwell. “Working with the team at iHeart will allow us to spread this joy at an even bigger scale.”

“Conal Byrne and the team at iHeart have been instrumental in popularizing podcasts,” said Jacob Weisberg. “We’re looking forward to working with them to push the boundaries of what’s possible in audio even further.”

In addition to the expansive slate of podcasts that will join the iHeartPodcast Network, the companies today also announced two new Pushkin shows releasing in March 2021:

Double Date is an interview show hosted by American icons Marlo Thomas and Phil Donahue, who have been married for 40 years. The two will sit down with other celebrated power couples for fun, sexy, poignant conversations about what really makes a marriage last. Guests will include Viola Davis and Julius Tennon, Neil Patrick Harris and David Burtka, and Sting and Trudie Styler. The first season will include 10 episodes.

Lost Hills is an investigative true crime series from The New Yorker’s staff writer Dana Goodyear. It tells the story of the 2018 murder of scientist Tristan Beaudette, who was shot in the head in front of his two daughters while camping in Malibu Creek State Park. Lost Hills is a tragic true crime story played out against the sometimes ridiculous backdrop of Malibu. The first of three planned seasons will include 8 episodes.


iHeartMedia to Acquire Voxnest



iHeartMedia announced it has entered into an agreement to acquire Voxnest. With this acquisition, iHeartMedia, through Voxnest, will be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-a-kind programatic platform.

This additional inventory will increase the monetization of iHeartMedia’s full range of podcasts and advance the podcast marketplace for both buyers and sellers. iHeartMedia will also be able to drive greater monetization for creators of podcast content – wherever they currently publish their shows – by connecting Voxnest’s advanced ad technology with multiple publishing platforms across the industry.

Voxnest’s additional advertising technology capabilities include:

  • Dynamic ad insertion
  • Audience and content targeting to the right listeners based on demographics, territories, devices and interests
  • Programmatic podcast buying across all audio platforms by providing: Native support of VAST, the industry standard template for audio and video advertising and OpenRTB, a protocol for enabling integrations that connect to all major audio and programmatic exchanges.
  • A full podcast analytics platform

“This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publisher with massive distribution and promotion across all our broadcast assets; and the iHeartRadio digital platform,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “The addition of iHeart’s offerings to Voxnest will ensure critical mass for the platform and accelerate its growth. As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”

“We’re excited about the growth potential from this unique combination,” said Francesco Baschieri, CEO of Voxnest. “The podcast marketplace has been fragmented, with supply and demand spread across multiple platforms – creating scale challenges for marketers who want to buy podcasts. And despite the massive growth of the podcast industry, with more than 100 million Americans listening to a podcast every month now, podcast creators and networks have not had an effective way to fully monetize their content and brands. With this combination, for the first time there will be one podcast technology platform that can bring together all of the demand sources with the largest supplier of podcast inventory – creating the only podcast technology platform that consolidates all the podcast markets into one, making buying more efficient for buyers and sellers of podcast advertising, and creating a unique benefit for the 10,000+ podcast publishers that are part of the Voxnest network today.”

iHeartMedia owned a minority stake in Voxnest prior to this acquisition.