Koromone Asabe-Yobaere Appointed Co-Founder and Chief Brand Officer At Jamit

Jamit,  an audio entertainment company empowering diverse voice creators and podcasters, announced that Koromone Asabe-Yobaere (KAY) has been appointed Chief Brand Officer and Co-Founder, effective immediately. 

Koromone brings over ten years of expertise in strategic brand management, corporate communications, and creative storytelling. She will report to Orizu (Co-Founder and Chief Executive Officer) and work closely with Stan Agbadugo (Co-Founder and Chief Content Officer) to define Jamit’s brand vision and execute brand marketing strategies and campaigns on behalf of Jamit. Furthermore, Koromone will train, manage, and grow Jamit’s marketing and communications team.

“Koromone brings a wealth of experience and a unique perspective that aligns perfectly with our mission to empower diverse voices and stories. Her expertise in branding and marketing is unparalleled,” added Orizu. “Still, it’s her passion for storytelling and how she understands the art of narrative, the power of connection, and the magic that happens when the right story finds the right audience that makes her a true powerhouse. She’s stepping into a role that she was born to play.”

Koromone previously served as Managing Editor at TechCabal, where she was responsible for leading (virtual) newsroom operations, managing a team of journalists and reporters, planning and executing small and large-scale events, and positioning TechCabal as the leading pan-African media publication on the continent. Koromone has worked for several well-known brands, including Mashable, EBONY, Flutterwave, and Clane. She has also provided contract-based editorial services to Wallets.Africa, HerVest, SeventhSpace, and No Filter PR.

“Koromone is an extraordinary storyteller, known for her ability to transform brands and possesses a natural understanding of storytelling,” said Agbadugo. “As we set out on our exciting journey of expansion, it is essential to introduce Koromone, who has consistently captivated audience and organizations with her voice and ideas. As the Co-founder and Chief Brand Officer at Jamit, she will be crucial in expanding our influence and appeal at Jamit.”

Koromone will shuttle between Jamit’s studio in Lagos and the office in San Francisco.

About Jamit

Jamit is an all-in-one audio entertainment offering creation tools, engagement rewards, rich listening experiences, and hosting services to podcasters, audio storytellers, and their fans globally. Jamit is a social audio-verse for voices and audio stories that address diverse issues, experiences, and stories. Over the last two years, we’ve built a community of vibrant creator who love to connect, speak their minds, and make their voices heard.


New Social Audio Network Jamit to Launch Public Beta

Curious minds looking for stories that excite and resonate with them, now have a new ally in social audio, Jamit.

Touted as the B.E.T of podcasts, Jamit is a new social audio platform focused on taking authentic stories to a global audience. The podcast platform which earlier in the year launched its services in San Francisco, California is now set to launch fully in Nigeria spreading its operations globally. Jamit features podcasts produced by creators from different backgrounds and cultures who are willing to lend out their voices, speaking on a variety of topics from religion, comedy and love to history, politics and science. Subscribers can also get their weekly fix of exciting, inspiring and thought provoking topics from Jamit originals such as What a Joke, The Life of Testimony, Date Sex and Love, Almost Legend, Citizen Z, Cheap Talk, The Afropolitan Podcast and more.

Over the years podcasts have gained popularity because of the timeless art of storytelling. But despite the growing popularity of podcasts, the podosphere still remains predominantly white. Moreover, although research indicates a growth in black listenership, one of the most popular podcasting platform, iTunes’ Top 100 chart is dominated by shows featuring white hosts.

There is hope for a growing black podcast audience and black podcast creators as Jamit is rewriting a new narrative for podcasts. The company is motivated by its mission to build the future of storytelling by enabling diverse storytellers connect with an enthusiastic audience to support them and also make it much easier for them to get discovered globally.

Software and Audio Engineer, Ike Orizu and Stanley Agbadugo are the masterminds behind Jamit. The duo are also the Founders of TruSpot, the first African music platform which played a huge role in the growth and breakthrough of AfroBeats. When asked about the motivation for creating Jamit, Orizu explained: “I want to amplify diverse voices worldwide and increase their representation in the social audio and creator economy space.”

Jamit podcasts platform is easy to use. Users can discover audio stories by topic or by entering a creator’s username. Podcasts can be streamed from a computer or by downloading the free app available in the App store and Google Playstore. All that is required is to sign up and subscribe to favorite podcasts.

Although still in its infancy, Jamit welcomes podcast submissions from creators worldwide, who are passionate about storytelling and want to connect and share their stories with an attentive audience.