The wonderful thing about podcasts is that they’re available anywhere, anytime, all over the world. And sharing your podcast with podcast listeners in India became much easier this month after Blubrry integrated new platforms, Jiosaavn and Gaana.
Jiosaavn has 104 million users. Gaana has 150 million users. These are both primarily music-streaming platforms with a growing spoken-word library. With a massive audience of 250 million potential new listeners, podcasters have a significant reason to make sure that their podcast is available on these platforms. Blubrry Statistics include tracking for their platforms and India, so be sure to keep an eye on your statistics once you’ve submitted your show.
Luckily, it’s incredibly easy to submit. Any Blubrry user can add their podcast to these platforms, regardless of where they host their podcast. Simply head to the Blubrry Podcaster Dashboard and locate the Distribution section and then Destinations to and follow the prompt to submit your show.
“As a podcaster myself I’ve always enjoyed seeing where my listeners are located,” said Todd Cochrane, CEO of Blubrry. “Hosting a multitude of shows over the past 15 years, statistics have shown me that I have reached a global audience. This wouldn’t be possible without the open distribution model that makes podcasting special.”
Blubrry’s Destinations section has grown quite a bit in 2020. They’ve put in the time and effort to make sure that they’re helping podcasters expand on their podcast audiences. You, as the podcaster, create the content for the masses, and Blubrry does their best to make sure it is easy for you to get it out there.
Global podcast giant Acast has partnered with JioSaavn, South Asia’s largest audio streaming platform, to enable it to leverage Acast’s extensive global network of shows. The partnership expands JioSaavn’s content offering exponentially, providing access to Acast’s infrastructure and latest advances in podcast technology.
The clear appetite in South Asia – shown through JioSaavn’s existing 104 million+ Monthly Active User (MAU) base – is paramount to Acast’s understanding of the huge opportunity for podcasts in the market. And Acast and JioSaavn will align on one central mission, to popularize podcasts in South Asia.
The companies’ aim is to educate listeners on both the merits of podcasts – including the flexibility to listen anywhere at any time – and the opportunity they provide to share culturally diverse, compelling content with global voices.
The infrastructure of the partnership provides a platform for Indian voices, enabling new independent podcasters to produce content, and connects JioSaavn with Acast’s large collection of global publishers including The Guardian, The Economist, Financial Times, BBC, VICE, PBS NewsHour, The Times, and many more.
Acast and JioSaavn believe connecting South Asia to this content in particular – already generating 200+ million listens on a monthly basis in Europe and North America alone – will help both expand such content beyond borders, and encourage and provide publishers with the opportunity to reach new audiences and create bespoke content with them in mind.
Over the next two months the full effect of Acast and JioSaavn’s partnership will be visible, with Acast’s content appearing in full through JioSaavn.