Libsyn Unveils December 2023 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its December 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Podcast advertising undeniably works, reaching an estimated 120 million listeners in the U.S. each month. Since 2016, we’ve led the way in connecting brands with highly engaged audiences via seamless, in-content podcast and simulcast integrations. The pathway to success hinges on authenticity and trust for driving audience action and maximizing campaign results,” commented Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “In 2024, we look forward to leveraging our expanding array of compelling content, influential hosts, and strong podcasting communities to boost discoverability, foster fandom, and drive performance outcomes for both new and existing advertisers.”

December 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand CPM, are published monthly by Libsyn’s AdvertisCast, the industry’s premier podcast advertising marketplace that comments advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

The 60-second ad spot in 2023 had an average CPM rate of $22.58, reflecting a decrease of 6% versus 2022, where the average CPM rate was $23.87. Considering the challenging overall advertising market, this relatively small decrease demonstrates the resiliency of the podcast advertising ecosystem.

For December 2023, the average CPM rate was $22.91 for a 60-second ad spot. That figure is up slightly compared to last month (November 2023 avg. CPM rate: $22.85) and has decreased year-over-year (December 2022 avg. CPM rate: $25.53).

The three highest CPM categories in November based on delivered advertising were:

Arts: $26

Technology: $25

Health & Fitness: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM Raes include Games, History, and True Crime, which averaged around the low 20s in December.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easier for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CMP rates can be found on AdvertiseCasts’s website at: www.advertisecasto.com/podcast-advertising-rates.

Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships With Two Leading Podcast Networks

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising marketplace that connects advertisers with podcasters, and leading podcast network partners: Multitude and Upfire Digital.

The duo of podcast networks have recognized the power of Libsyn’s AdvertiseCast as a valuable platform for delivering impactful advertising solutions to monetize their shows’ content and effectively reach their desired listeners. The advertising marketplace offers a range of innovative features that cater to advertisers’ needs.

AdvertiseCast’s suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. Moreover, AdvertiseCast’s Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. 

Additionally, these networks have the opportunity to leverage Libsyn Subscriptions, which enables them to cultivate listener membership for subscription-based, ad-free content. This offering not only provides an alternative revenue stream but also enhances the listening experience for subscribers by offering them an uninterrupted and premium content experience.

Trevr Smithlin, Head of Publisher Relations at Libsyn’s AdvertiseCast, said, “Through AdvertiseCast’s premium suite of solutions, Multitude and Upfire Digital are now successfully tapping into the potential of Libsyn to deliver impactful advertising, maximize monetization, and build a loyal listener base. We look forward to forging a meaningful connection between advertisers and these two leading podcast networks to reach a highly engaged audience and achieve effective results.”

AdvertiseCast’s exclusive ad partners include:

Multitude: Multitude is a podcast company made up of passionate people creating shows you can count on, working out of Brooklyn, New York. Since 2017, their shows have gathered more than tens of millions of downloads, hundreds of thousands of people who love them, and more than a few logo tattoos. The podcast collective – including Join the Party and Spirits – as well as the shows Multitude provides ad services for – such as The Allusionist – is excited to leverage AdvertiseCast’s Automatic Ads solutions to augment its host-read programs with programmatic ad revenues.

Upfire Digital: Upfire Digital is a mass communications agency and one of the most prolific podcasting agencies in the world, with more than 400 million downloads/views in 2022. The company was founded in 2018 by a team of experienced digital marketers who recognized the growing demand for high-quality digital media services, with a focus on podcasting. Among the many podcasts in Upfire’s network is The Wright Report, a morning news podcast by former CIA Officer Bryan Dean Wright and the Dr. John Vervaeke Podcast, a twice weekly show by world-renowned cognitive scientist Dr. John Vervaeke. This new exclusive ad partner will harness AdvertiseCast’s host-read and Automatic Ads offerings to augment its host-read programs with programmatic ad revenues.

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum returns for creators.

For more information or to advertise on these leading podcast networks, please reach out to sale@advertisecast.com.

Libsyn Powerful Publishing And Content Management Program Now Available en Español

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced that its powerful publishing and content management platform is now available in Spanish. The Spanish-language integration represents an important step in Libsyn’s ongoing commitment to creator empowerment for traditionally underserved populations like the Hispanic community.

Specifically, Spanish-speaking creators can now take full advantage of Libsyn’s trusted hosting platform that offers in-depth IAB stats on episode and show performance, Canva platform integration, episode snippets, and custom audio players. Specifically, the language setting is available on:

  • The Libsyn homepage, sign-in, the blog, and support page
  • The sign-up, plans & pricing, features, and monetization pages
  • The Libsyn dashboard
  • The knowledge-based articles
  • The tooltips & guides page
  • The invoicing page

Beyond offering the language setting via its support page, Libsyn is also offering ‘Help Desk’ support, providing Spanish language assistance.

The Spanish-language integration is part of the Company’s greater mission to bring more opportunity and visibility to diverse creators to foster a more inclusive podcasting ecosystem. The Company has commissioned and supported the launch of Edison Research’s Latino Podcast Listening Report – important research that tracks emerging habits and preferences among Latino listeners – for two consecutive years; hosted a dedicated Libsyn Latino Podcasters Meetup to further explore what the research findings mean for the future growth of the Latino community and the broader podcasting industry; unveiled grassroots effort, dubbed #ClaimPodParity,  which aims to uplift, educate, and nurture female audio creators; and partnered with BIPOC Podcast Creators to help build a premier talent pipeline of multicultural creators and professionals in podcasting.

Libsyn is exploring the integration of additional languages in the future to better serve the broad array of diverse creators in the booming podcasting space. Stay tuned!

Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership With The Viall Files

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced an exclusive, multi-year advertising deal between AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and The Vial Files, an award-winning pop culture podcast hosted by Nick Viall – a TV personality, best-selling author, and former star of ABC’s ‘The Bachelor.’

The Viall Files will leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment their host-read program with programmatic ad revenue and Libsyn Subscriptions to build listener membership for its subscription-based, ad-free content.

Launched in 2019, The Viall Files is a weekly multi-episode podcast that discusses relationships, pop culture, and provides real and unfiltered dating advice. It has amassed over 100 million downloads with an average of 5 million listens per month. The series was nominated for a People’s Choice Award in 2020 and voted one of the Top 10 Podcasts of 2019 by AP.

On Mondays, listeners call in to “Ask Nick” for advice on all aspects of their lives. On Tuesdays, during ‘The Bachelor/The Bachelorette’ seasons, Nick ands team recap each episode. And on Wednesdays, he has one-on one, in-depth conversations with a special celebrity, pop culture, or expert guest, in which the past have included Nikki Glaser, Justin Long, Jim Jeffries, Josh Peck, Meghan Trainer, Steve-O, January Jones, Taylor Lautner, Maria Menounos, Kelly Osbourne, Brian Baumgartner, and Chrishell Stause. They sometimes challenge the way he looks at the world – and no topic is off limits as Nick gets intimate taking inspiration, friendship, family, dating, and sex with his guests and audience.

“Nick has built an incredible team of podcast professionals who understand their listeners and embrace the underlying principles of both audience and revenue growth. Our sales team is ecstatic to represent The Viall Files and are already actively introducing new brand and agency partners to the show,” said Rick Selah, Senior Vice President, Content Partnerships, Libsyn’s AdvertiseCast.

“I’m elated to bring The Viall Files over to the razor-sharp team at Libsyn. We have some amazing things planned to continue growing The Viall Files into an undeniable media brand, and Libsyn has built an incredible home to expand and flourish under,” said Nick Viall, Creator, Producer, and Host, The Viall Files.

Libsyn’s AdvertiserCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

Libsyn Unveils January 2023 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“We saw an slightly lower average CPM rate in January due to the typical seasonality which follows the holiday season,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Coming into 2023, we’ve signed several new exclusive podcast advertising partnerships, and many are leveraging our Libsyn Auto Ads offering to augment their host-read program with programmatic ad revenue. We expect to roll out even more features soon to enable creators and advertisers to drive more value from podcasting with improved measurement, insights, and transparency.”

The AdvertiseCast January 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.

For January 2023, the average CPM rate was $22.28 for a 60-second ad spot. That figure is down approximately 5.5% compared to last month (December 2022 avg. CPM rate: $23.55) and has decreased year-over-year (January 2022 avg. CPM rate $25.40).

The three highest CPM categories in January based on delivered advertising were:

Games & Hobbies: $28

Technology: $26

True Crime: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Art, News, Fiction, and TV, which averaged in the low twenties in January.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.

Libsyn’s AdvertiseCast Signs Exclusive Partnership With Lore Podcast

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcast As A Service’ platform, announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime, and published as a three-book set from Penguin Random House.

Lore is also a multiple winner of the iTunes Annual Best list and has also been the recipient of the “Best History Podcast” designation by the Academy of Podcasters. The podcast’s following has remained steady and is currently not only Apple’s #1 History podcast, but also one of the top History podcasts in the world. As it explores the creatures, people, and places of our wildest nightmares, Lore has amassed more than 40,000 5-star reviews on Apple and has over 400 million listens.

“AdvertiseCast is proud to be the exclusive partner for Lore, and we are excited to work with Aaron who is such a renowned podcast creator. We look forward to bringing valuable opportunities for advertisers in reaching highly engaged audiences on one of the world’s most downloaded history shows,” said Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re already seeing positive feedback from the podcast’s existing roster of advertisers, and we look forward to introducing both Mahnke and Lore to the many brands and agencies we work with.”

Lore is an exceptional show that we’re especially proud to offer to our advertisers at AdvertiseCast,” added Rick Selah, Senior Vice President, Content Partnership, Libsyn’s AdvertiseCast. “We are grateful that Oren Rosenbaum and his team at United Talent Agency initiated and helped forge this new partnership between Aaron and our company.”

“Podcast audiences are growing rapidly worldwide and Lore’s new partnership with Libsyn creates a clear opportunity for brands to align with our unique production and reach our growing community of listeners,” said Aaron Mahnke, Creator, Producer, and Host, Lore. “In fact, Libsyn was the hosting platform I used to publish my very first episode of Lore back in the Spring of 2015. So, I’m delighted to bring that story full circle by partnering with their remarkable AdvertiserCast team. Lore has always been an ideal show for advertisers – it is evergreen and timeless, incredibly successful, and revered by millions of listeners globally.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, whole providing maximum return for creators.

For more information or to advertise on the Lore podcast, please reach out to sales@advertisecast.com

Libsyn Announces Integration With Apple Podcast Subscriptions

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced that is is among the first podcast platforms to integrate with Apple Podcasts Subscriptions. The integration empowers Libsyn creators to launch and grow podcast subscriptions by streamlining the publishing process to Apple Podcasts.

Apple Podcast Subscriptions is designed for creators who want to offer their audiences premium experiences through monthly or annual paid subscriptions. Subscriptions can offer listeners early access to new content, access to exclusive or archival content, ad-free listening, and more premium benefits. All Libsyn customers can now publish Apple Podcasts Subscriptions from Libsyn without any additional fees.

“We’ve built our business on supporting creators and making it easier for them to share their work across more platforms and we’re thrilled to be collaborating with Apple, the pioneering platform of the podcast industry, with the availability of Apple Podcast Subscriptions,” said Libsyn President and Chief Product Officer, John W. Gibbons. “We look forward to building on our partnership with Apple to simplify podcast distribution for Libsyn’s 75,000+ podcasters and make it seamless for them to grow their shows and subscriptions on Apple Podcasts.”

For more information on Apple Podcasts Subscriptions, visit Apple Podcasts for Creators at https://podcasters.apple.com/4770-news-delegated-delivery-2023. Additional resources to help creators get started and take advantage of the features available and distribution opportunities with Apple Podcasts can be found on Libsyn’s blog.

Libsyn Introduces Podcast Creation & Recording Features And New Interface

Liberated Syndication Inc. (“Libsyn”), the leading “Podcasting As A Service” platform, announced the rollout of enhancements to the Libsyn platform that delivers the most intuitive, user-friendly, and innovative experience for podcasters. Among the features are the integration of Studio into Libsyn, allowing creators to record their podcast inside the Libsyn toolset, as well as a brand-new navigation and user experience.

“We’ve built Libsyn to be a one-stop destination for the full spectrum of new to established podcasters to access everything they need to unleash their full creative potential,” said Yvette Meanse, Senior Product Manager, Libsyn. “We’re continually investing in cutting-edge tools to make it even easier for creators to record shows directly from Libsyn and we’re streamlining workflows for podcasters so they can quickly record, distribute, and monetize their content.’

Seamless Integration of Libsyn Studio

Studio, an all-in-one podcast planning, recording and distribution platforms now fully integrated within the Libsyn podcasting platform. Studio is designed to benefit both new podcasters and experienced creators who want a simple, reliable, and fast recording solution – and it will continue to serve as the fastest and easiest way to create and launch a podcast for Libsyn creators. Studio is now exclusively included with all Libsyn podcast hosting plans, and episodes published with Studio won’t count towards storage limits for consumer plans.

The Addition of Reusable Chapters & Editing

With sample recordings and content tips, Studio guides the podcaster through creating and recording the chapters that comprise a podcast, such as the opener, closer, teaser, and main chapter. Additionally, Studio has a Reusable Chapter tool to help speed up podcast creation. By allowing podcasters to record in chapter, they can create portions of their episode – like an intro, an outro, and a call-to-action – just once.

Those chapters are then automatically inserted into future episodes when a new recording is started to minimize recording and editing time, as well as provide structure and consistency to the episodes. Podcasters can always re-record the Reusable Chapter while editing an episode if they want to modify them. Reusable Chapters can easily be moved around to create a finalized high-quality episode.

New User Interface & Navigation

Libsyn has elevated the podcasting workflow experience for creators with a whole new look. The entire experience has been redesigned with a more modern aesthetic and the new structure makes accessing and analyzing insightful podcast performance data even better. In addition to the clearer user interface for managing podcasts, Libsyn now has a more intuitive layout and navigation has been moved to the top for easier access and clarity.

For the month of December, you can try Libsyn Studio for FREE using code “STUDIO” at checkout. More podcasting tools, features, and functionality will be introduced in the coming months. Stay tuned.

Libsyn Debuts Automatic Ads Solution

Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic and advertising revenues.

“As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn. “We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone.”

“Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands,” continued Dave Hanley, the company’s Chief Revenue Officer.

“AdvertiseCast makes it easy for podcasters advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step – and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”

Sees Strong Demand for Automatic Ads Solutions via Closed Beta

In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically located ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential.

Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.

Libsyn Unveils July 2022 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service platform, announced its July 2022 Podcast Advertising Rates, including the highest CPM categories.

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCeast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

The AdvertiseCast July 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

So far in 2022, AdvertiseCast has serves over 900 million advertising impressions across podcasts in its marketplace.

For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).

The three highest CPM categories in July based on delivered advertising were:

Technology: $28

Business: $24

Education: $23