Tag Archives: Liberated Syndication

Libsyn Debuts Automatic Ads Solution



Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic and advertising revenues.

“As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn. “We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone.”

“Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands,” continued Dave Hanley, the company’s Chief Revenue Officer.

“AdvertiseCast makes it easy for podcasters advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step – and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”

Sees Strong Demand for Automatic Ads Solutions via Closed Beta

In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically located ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential.

Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.


Libsyn Unveils July 2022 Podcast Advertising Rates



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service platform, announced its July 2022 Podcast Advertising Rates, including the highest CPM categories.

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCeast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

The AdvertiseCast July 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

So far in 2022, AdvertiseCast has serves over 900 million advertising impressions across podcasts in its marketplace.

For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).

The three highest CPM categories in July based on delivered advertising were:

Technology: $28

Business: $24

Education: $23


Libsyn’s AdvertiseCast Partners With BiggerPockets Media Network



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform announced a new exclusive advertising partnership with BiggerPockets, the leading real estate investing media network, on AdvertiseCast. Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace, empowering brands to effectively target and reach a highly engaged and surging podcast audience. The seven-figure deal makes AdvertiseCast the exclusive channel partner representing the BiggerPockets ad inventory.

BiggerPockets’ mission is to help people find personal freedom and financial flexibility through real estate investing. Under the terms of the deal, AdvertiseCast is supporting the podcasts within BiggerPockets network: Bigger Pockets Real Estate, BiggerPockers Money, The Real Estate Rookie Podcast, and BiggerPockets Daily. The BiggerPockets network boasts the largest real estate investing community with two million-plus members; the number one real estate investing podcast with 110 million downloads since 2013; and two of the top 20 Business podcasts.

“With its tremendous listenership growth, advertisers are increasingly turning to the intimate and highly captive podcast storytelling medium for its efficacy in driving measurable brand outcomes,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Real estate investing is certainly a hot topic of interest for many and BiggerPockets has built a massive real estate investing community that’s highly desirable for many advertisers to reach and we look forward building on our partnership to further support the growth of BiggerPockets’ network of podcasts.”

“We are excited to expand our partnership with AdvertiseCast,” said Lisa Shroyer, General Manager of Media for BiggerPockets. “Having worked together for years already, we believe AdvertiseCast has the best team and platform in the industry to help us take our podcast business to the next level.”

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities. With its comprehensive and innovative tech tools and insights, AdvertiserCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.


Libsyn’s Podcast Monetization Platform Glow Experiences 167% Revenue Growth



Liberated Syndication Inc.. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced that Libsyn Glow, a podcast monetization platform that the Company acquired in April 2021, has experienced a 167% revenue growth. The tremendous uptick underscores Libsyn’s mission to empower creators to reach their full potential, including the monetization of content through membership programs and listener-supported revenue.

Glow enables Libsyn podcasters, as well as those on other hosting sites, to benefit from a multitude of monetization options and tap into significant podcast subscription revenue streams. The digital platform, which offers ad-free, private feed podcast paywall and subscription billing, makes it easy to start a paid membership program and offer exclusive content to podcast audiences. Podcaster also have the option to accept monetary support from listeners, using the same secure and seamless Glow payment system.

“Libsyn Glow’s growth trajectory demonstrates a strong desire from podcasters to monetize their content on their own terms and an increased willingness from audiences to pay for premium content from their favorite creators,” said Yvette Menase, Senior Product Manager, Libsyn. “Whether opting for a subscription model, an advertising-driven model, or a combination of both, Libsyn offers a robust, open platform for podcasters to grow their content business and community of listeners.”

“The NoSleep Podcast began offering its premium membership program known as the ‘Season Pass’ back in 2013. Those early days were a struggle with technology not quite suited to the burgeoning platform of paid podcast content. When we moved our Season Passes to the Glow system, the process became so much easier for us and our members. The feedback from our listeners has been overwhelmingly positive. We celebrate along with Glow and the team at Libsyn for providing such a robust and supportive platform,” said David Cummings, Host and Producer of the NoSleep Podcast, a multi-award-winning anthology podcast series of original horror stories.

“Glow’s customer service and support is incredible! They not only helped us get set up with donation support for our podcast, but also aided in the creation of a special private podcast feed for our Labs Narrative Podcasting course,” said Laura Joyce Davis, Host and Writer of the Shelter in Place podcast. “I’m continually amazed and impressed by how quickly they’ve responded whenever we needed anything. This is a great platform where you get support from real people who are committed to helping you succeed.” Shelter in Place is an award-winning narrative nonfiction podcast blending open-hearted personal essays and intimate interviews.

According to a UTA study, 40 percent of U.S. consumers ages 13-54 directly pay creators for interactions and nearly half (49 percent) of those who’ve paid for creator economy services are spending at least $25 a month to do so.

Podcast creators are giving rise to the ‘passion economy’ whereby creators are monetizing their individuality. And subscription models are bolstering the passion economy, enabling independent and established podcasters to scale their businesses and open new revenue streams. Subscriptions elevate the unique relationship a podcaster has with their audience and takes it to the next level by offering the creator a way to tighten the bond with their most engaged listeners, who in turn get exclusive or early-access to content.


Liberated Syndication Announces $4.75 Million of New Equity Financing



Liberated Syndication (“Libsyn” or the “Company), the industry’s leading podcast hosting platform and advertising marketplace, announced that it has raised gross proceeds of $4.75 million in a private placement led by Carmac Partners, LLC, along with other existing shareholders and several new investors. Libsyn sold 1.27 million shares of its common stock at a price of $3.75 per share.

“This new equity financing comes at such an exciting time in the history of Libsyn. With the acquisitions of AdvertiseCast in June 2021 and PAR in February 2022, Libsyn is now one of the largest independent and fastest-growing advertising marketplaces in the podcast sector,” said Brad Tirpak, Libsyn’s CEO. “The PAR transaction will allow us to scale our AdvertiseCast platform even faster than we initially projected by adding experienced team members to our organization, increasing our inventory, and expanding our reach to new advertisers. The additional capital gives us greater flexibility across our businesses as we seek to become the preferred destination for both creators and advertisers.”

The company also announced that AdvertiseCast revenue exceeded $18 million in calendar year 2021, which triggers an earnout to the AdvertiseCast members under the purchase agreement, subject to final review. Libsyn acquired AdvertiseCast on June 4, 2021. AdvertiseCast reported $12 million in revenue in calendar year 2020.

Following the PAR acquisition and the financing transaction announced, Libsyn has a cash balance of approximately $13 million and 27.86 million shares issued and outstanding.