Liberated Syndication Notifies Shareholders Of Tender Offer Closing Timeline For Common Stock

Liberated Syndication, Inc. (“Libsyn” or the “Company”), the leading podcasting platform for creators and advertisers, issued a reminder that it’s previously announced Tender Offer to purchase shares of its common stock is set to close as scheduled and will not be extended. The Tender Offer was launched to purchase shares for an aggregate price of $10 million at a price per share ranging from $1.10 to $1.60, in $0.10 increments.

The Tender Offer, which commenced on November 13, 2024, is set to expire at 11:59 P.M., Eastern Time, on December 13, 2024. Interested stockholders are encouraged to take advantage of this opportunity before the deadline. Shares tendered may be withdrawn at any time prior to the expiration of the Tender Offer. Stockholders who do not wish to participate do not need to take any action.

Pursuant to the Tender Offer, stockholders of the Company may tender all, or a portion of their shares at a price specified by the tendering stockholder (“tender price”) of not less than $1.10 and not more than $1.60 per share, in $0.10 increments. 

Pursuant to the Tender Offer, the Company will first purchase all tendered and not withdrawn shares at the lowest price within the range of prices specified above and will then purchase all tendered and not withdrawn shares at the next highest price within the range of prices specified above (in $0.10 increments) and will continue this process until the company has purchased ip to $10 million in the aggregate of its common stock.

Stockholders will receive their tender price proceeds in cash, subject to applicable withholding (if any) and without interest, for shares tendered at prices equal to or less than the purchasing price, subject to the conditions of the Tender Offer.

The terms and conditions of the Tender Offer are detailed in an Offer to Purchase and related Letter of Transmittal and annex to that letter have been mailed to the Company’s Stockholders. These documents are available on the Company’s website at www.libsyn.com.  

The Tender Offer will be subject to the conditions described in the Offer to Purchase. To be valid, tenders of shares must be made prior to the expiration date of the Tender Offer period and otherwise in accordance with the instructions for tendering shares set forth in the Offer to Purchase and related Letter of Transmittal.

The Company’s Board of Directors (the “Board”) has authorized the Tender Offer. However, none of the Company, the Company’s Board of Directors, the depository or the information agent for the Tender Offer makes any recommendation to stockholders as to whether to tender or refrain from tendering their shares or as to the price or prices at which stockholders may choose to tender their shares. The Company has not authorized any person to make such recommendation.

Stockholders must make their own decisions as to whether to tender their shares, and, if so, how many shares to tender and the price or prices at which their shares should be tendered. In doing so, stockholders should read carefully the information contained in, or incorporated by reference in, the Offer to Purchase and in the Letter of Transmittal (as they may be amended or supplemented). Stockholders are urged to discuss their decisions with their own tax advisors, financial advisors and/or brokers.

Libsyn Appoints Brendan Monaghan As Chief Executive Officer

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced the appointment of Brenden Monaghan as its Chief Executive Officer (CEO), effective immediately. Mr. Monaghan has also been appointed to the Company’s Board of Directors.

A seasoned leader in technology and podcasting, Mr. Monaghan will spearhead Libsyn’s next phase of innovation and expansion. His appointment comes as the company celebrates its 20th anniversary in podcasting, marking a pivotal moment in its history.

Monaghan joins Libsyn from Roda, where he served as CEO, disrupting the car care industry with innovative, on demand technology. He brings extensive podcast industry and leadership experience, having co-founded and served as CEO of Megaphone, a fast-growing podcasting platform that was acquired by Spotify for $235 million just six years after its launch.

Under his leadership, Megaphone delivered a compound annual growth rate in excess of 130%. At Spotify, Monaghan led the global Software-as-a-Service (SaaS) business, expanding its podcasting platform into Europe, the Middle East, Africa, and Asia-Pacific regions.

“Brendan’s impressive track record in podcasting and high-growth tech companies, combined with his strategic vision and hands-on leadership, makes him the perfect choice to lead Libsyn’s next chapter,” said Patrick Dolan, Chair of the Board of Directors at Libsyn. “With his guidance, we’re confined that Libsyn will accelerate its profitable growth as a market leader, enhancing our content creation services for the next generation of podcasters and expanding our advertising marketplace to bring new engaging content to brand and agency advertisers.”

Mr Monaghan stated, “I am extremely excited to join Libsyn as CEO. Libsyn has an amazing legacy of serving publishers and advertisers alike. I look forward to joining a strong team to build upon Libsyn’s achievements and to significantly drive even greater outcomes.”

Prior to Megaphone, Monaghan was General Manager of Slate Magazine, where he led the publisher to profitability and diversified its revenue streams. Before that, he held business development roles at The Washington Post. Monaghan holds a Master’s Degree in Business Administration from MIT Sloan School of Management and a Bachelor’s Degree in Business Administration, with a focus on Finance, from Duquesne University.

Separately, on October 11, 2024, the Company and all parties to the Registration Rights Agreement (the “RRA”) dated June 3, 2021, entered into a Waiver Agreement (the “Waiver Agreement”). The Company entered into the RRA in connection with an equity financing completed in 2021, which provided participants in the equity financing a right to Registration Delay Payments in the event certain conditions were not met by the company. 

Under the Waiver Agreement, each participant in the 2021 equity financing waived its rights to all Registration Delay Payments for all periods after January 1, 2025.

Libsyn Unveils September 2024 Podcast Advertising Rates

Liberated Syndication Inc., (“Libsyn”), the leading podcasting platform for creators and advertisers, announced its September 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“With AI and deepfakes raising concerns about content integrity, podcasting remains a trusted medium for listeners and advertisers alike, supported by new tools that ensure brand safety and suitability. We’ve always prioritized brand safety across our platform and our recent partnership with Barometer reinforces this commitment by providing real-time, continuous verification of brand suitability for every episode in our marketplace. This gives the advertisers confidence that their message aligns with content that reflects their values across our extensive podcast network,” said Rick Selah, Chief Revenue Officer of Libsyn.

September 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creator, advertisers, and agencies. The Company releases the figures to empower podcaster and advertiser communities to readily monitor the market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales across Libsyn’s Ads’ network of thousands of shows.

For September 2024, the average CPM rate for a 60-second ad spot was $21.37. This represents a slight increase compared to the previous month’s CPM rate of $21.36 in August 2024. However, the September 2024 CPM rate was below the prior year September 2023 CPM rate of $22.84.

The three highest CPM categories in September based on delivered advertising were: 

Government: $31

Technology: $29

Health & Fitness: $24

The three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Kids & Family, Sports, and History, which averaged around the high teens to low 20s in September.

Libsyn Ads is the top one-stop destination for brands and agencies to access high-quality, brand-safe engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn’s Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools.

Historical monthly CPM rates can be found on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertisng rates.

Libsyn Ads Unveils August 2024 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced its August 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Podcast advertising in August 2024 presents a pivotal opportunity for brands and agencies to drive meaningful engagement. With 88% of podcast audiences describing their listening experience as deeply meaningful, the CPM rates underscore the tremendous value of reaching attentive consumers,” said Rick Selah, Chief Revenue Officer of Libsyn. 

“Listeners also feel a genuine, intimate connection with podcasters as more influential than social media or entertainment figures, this shift opens a significant opportunity for brands. The trust and intimacy that podcasters cultivate create a unique bond, positioning them as some of the most impactful creators of our time.”

August 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales across Libsyn Ads’ network of thousands of shows.

For August 2024, the average CPM rate for a 60-second ad spot was $21.25. This represents a minor decrease compared to the previous month’s CPM rate of $21.93 in July 2024. The August 2024 CPM rate was also marginally below the prior year August 2023 CPM rate of $22.10.

The three highest CPM categories in August based on delivered advertising were:

Government: $29

Technology: $29

Health & Fitness: $24

The three categories where advertisers can effectively tap into highly engaged audiences at more than accessible CPM rates include True Crime, Sports, and Fiction, which averaged around the high teens to low 20s in August.

Moreover, Edison Research’s latest True Crime Consumer Report reveals that the genre captivates an estimated 119 million American podcast listeners, ranking as the third most listented-to genre among weekly podcast audiences.

Selah continued, “As we head into fall, popular genres like True Crime, Sports, and Fiction are set to perform exceptionally well, with True Crime remaining a standout. Our exclusive offerings, like the ABC Audio True Crime bundle, give brands a unique opportunity to tap into this dedicated fanbase and maximize their impact. And with the kickoff of the pro football, basketball and hockey seasons, along with growing interest in Fiction, fall presents a prime moment for advertisers to connect with highly engaged audiences.”

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality brand-safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools. 

Historical monthly CPM rates can be found on the Libsyn Ads website at http://advertising.libsyn.com/podcast-advertising rates.

Libsyn And Barometer Partner For Brand Safety

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, and Barometer, a contextual AI engine redefining the legacy of contextual targeting for brand suitability, announced  a strategic partnership to ensure brand safety across Libsyn’s extensive podcasting marketplace — providing continuous verification of brand suitability for every podcast episode.

Podcast advertising revenues are projected to grow by 12% this year, surpassing $2 billion, and are on track to reach nearly $2.6 billion by 2026, according to the IAB. As more advertisers enter the podcasting realm and increase their ad spending to build authentic connections and drive consumer action, they’re seeking assurance that their ads appear in podcast content that aligns with their brand values.

Barometer’s innovative technology evaluates every podcast episode against each advertiser’s unique standards of brand safety and suitability. Traditional keyword-based brand safety solutions deliver sub-optimal outcomes. Instead, Barometer’s AI-powered approach brings context back into the picture.

Advertisers can customize and curate campaigns based on custom requirements using Barometer’s unique curation capabilities. This partnership offers a robust and nuanced approach to evaluating and aligning content with brand values, emphasizing brand suitability, authenticity in tone and alignment with content creators.

“With our extensive catalog of thousands of shows, from independent creators to established names, we have expert insights into our inventory,”said Stephen Pickens, Executive Vice President of Sales and Libsyn Ads. “Partnering with Barometer, a leader in podcast brand suitability, allows us to uniquely customize and group our inventory to meet the specific brand safety needs of our advertisers. We’re thrilled to build on this partnership to foster trust and authenticity in every episode, ensuring that every brand’s message aligns perfectly with the audiences across our expansive creator marketplace.”

Tamara Zubatiy, Co-founder and CEO of Barometer, stated, “Libsyn has been a pioneer in podcast advertising and together, we look forward to educating advertisers on the evolution of brand safety, brand suitability and contextual targeting in podcasting and providing tools that offer a customized approach to understanding the content they’re engaging with, while also simplifying the alignment of their ad spend with their brand values.”

With it’s expansive catalog of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s full-service advertising solution offers advertisers invaluable monetization opportunities to access sought-after podcast advertising inventory like ABC Audio, The Vial Files, Aaron Mahnke’s Lore, Darknet Diaries, The John Campea Show, Newsworthy, Berner Phone, and more.

This partnership marks another milestone for Libsyn as the Company celebrates its 20th year in podcasting. Over the years, Libsyn has made substantial investments in platform innovations, particularly in expanding its advertising offerings and enhancing industry-leading tools for creators and advertisers.

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication (“Libsyn”) is the leading podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers 8 billion downloads to listeners globally. 

Libsyn Ads offers industry-leading podcast advertising solutions, serving as a comprehensive ad buying and management offering for creators, advertisers, and agencies to initiate and manage highly targeted campaigns across thousands of shows. Visit libsyn.com today or investor.libsyn.com for more information on the Company and the platforms that it powers.

Libsyn Unveils July 2024 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced its July 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“With the holiday season just around the corner, it is time for brands and agencies to incorporate podcast advertising into their festive marketing plans. Podcast hosts create an environment ripe for influence and discovery among their engaged listeners. 

As rising podcast audiences celebrate, decorate, host, travel, donate, and shop, marketers should embrace the valuable podcast ad opportunities to capture the holiday spirit, boost marketing efforts, and drive consumer action. 

With peak seasonal rates around Thanksgiving, Black Friday, and Cyber Monday in November, followed by holiday shopping in December, now is the ideal time to invest in podcasts to achieve unmatched brand recall, positive brand sentiment, and broad, scalable reach,” said Rick Selah, Chief Revenue Officer of Libsyn.

July 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. 

The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For July 2024, the average CPM rate for a 60-second ad spot was $21.90. This represents a very slight decrease compared to the previous month’s CPM rate of $21.92 in June of 2024. The July 2024 CPM rate was also slightly below the prior year July 2023 CPM rate of $21.96.

The three highest CPM categories in July based on delivered advertising were:

Technology: $30

Government: $26

Business: $23

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Health & Fitness, Comedy, and Education, which averaged around the high teens to low 20s in July.

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand-safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its capabilities, and brand safety and suitability tools.

Historical monthly CPM rates can be found on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates

Libsyn Unveils June 2024 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced it’s June 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“The time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising. Summer is a powerful window for brands to reach and connect with valuable audiences in their screenless moments. As audiences embrace the outdoors and travel — so too should the ads,” said Dave Hanley, Chief Revenue Officer of Libsyn.

“Summer’s leisurely pace encourages longer, uninterrupted listening, leading to higher ad recall and conversion rates. To maximize relevance and engagement, advertisers should align campaigns with summer themes like travel, outdoor adventures, seasonal sales, and back-to-school.”

June 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For June 2024, the average CPM rate for a 60-second ad spot was $21.90, which represents an increase compared with the May 2024 CPM of $21.63. The June 2024 CPM rate was slightly below the prior year June 2023 CPN in June.

Libsyn Ads is the top one-stop destination for brands and agencies to access high-quality, brand-safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools.

Historical monthly CPM rates can be found on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates

Libsyn Reveals 2024 IAB Podcast Upfront Takeaways And May 2024 Podcast Advertising Rates

Libsyn Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, shared insights from its 2024 IAB Podcast Upfronts presentation and released its May 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

IAB Podcast Upfront Takeaways

At the 2024 IAB Podcast Upfronts, held last month in New York City, creators, brands, agencies and media buyers convened to discuss the state of podcast advertising and preview the latest in talent and tech. After years of double-digit increases, podcast advertising posted a modest revenue increase of 5% to $1.9 billion in 2023. That said, podcasting is projected to more than double its 2023 ad revenue growth rate (+12%) in 2024 and reach nearly $2.6B by 2026, according to IAB & PwC’s U.S. Podcast Advertising Revenue Study.

Libsyn Ads, the world’s premier podcast advertising network, was among the podcasting innovators that took the IAB stage with its esteemed partners: Liz Alesse, Vice President, ABC Audio, ABC News, and Nick Viall, Host, The Viall Files. Here are some key takeaways from Libsyn’s “The Magic of Podcasting: How Brands are Finding Success with the Right Partners” panel:

Nick Viall Bets Big on Podcasting: Nick underscored his confidence in the podcasting space and discussed his ambition to leverage his successful podcast, “The Viall Files,” as a springboard to launch a full-fledged media company. Announced earlier this year, Envy Media is his new audio-first lifestyle brand centered on pop culture, reality TV, and relationship-themed shows.

ABC Audio Leans in to Storytelling: For ABC, diving into the podcast space was an obviouscnhoice due to the unique creative freedom and flexibility the medium offers. ABC Audio is collaborating with ABC News, the Walt Disney Company, and other properties to lean in to innovative storytelling — deliberately avoiding traditional storytelling techniques from other mediums and tapping the very best podcast audio storytellers that they can find. And after years of success, they’re only just beginning to scratch the storytelling surface of their extensive IP and archives they have access to.

Nick Viall Believes in Vodcasting’s Power: Nick emphasized the importance of the visual element of his podcast, noting that he always has considered both audio and video equally to be crucial from the start. Vodcasting offers a clear advantage by allowing shows like his to market themselves and expand their reach through short clips shared on social media. Fans also create their own clips to share on platforms like TikTok and Instagram, leading to an episode with nearly 2 million downloads generating 1.4 billion impressions across the internet. And with that reach, more advertisers are seeing the clear ROI.

ABC Audio Adapts to Changing Consumption Habits: With changing consumption habits, ABC Audio offers shows like “Start Here,” a thoughtful daily news podcast hosted by Brad Mielke that covers top stories of the day in 20 minutes. They also produce “FiveThirtyEight Politics,” a niche podcast that takes a scientific approach to breaking down the latest political developments. There’s a lot of political content that advertisers may shy away from, but shows like this are very data-driven and unbiased – i.e. brand suitable and investment worthy.

May 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For May 2024, the average CPM rate was $21.63 for a 60-second ad spot. That figure is slightly lower than last month (April 2024 avg. CPM rate: $21.89), and the same month last year (May 2023 avg. CPM rate: $23.34).

The three highest CPM categories in May based on delivered advertising were:

Technology: $27

Business: $25

Education: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Arts, Fiction, and TV & Film, which averaged around the high teens to low 20s in May.

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools. Historically monthly CPM rates can be found at the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates.

Libsyn To Take The Stage With Nick Viall & ABC Audio At the 2024 IAB Podcast Upfront

Liberated Syndication Inc. (“Libsyn”), announced its presence at the 2024 IAB Podcast Upfront. The IAB event is designed to preview new podcast shows and highlights their ability to engage listeners and authentically align with advertisers.

Leaders from Libsyn Ads, the world’s premier podcast advertising network, will host a panel discussion with Nick Viall, host of the award-winning The Viall Files podcast, and Liz Alesse, Vice President of ABC News’ ABC Audio, on unlocking the magic of podcast advertising.

Additionally, Libsyn released its April 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories. Libsyn releases these figures monthly to promote greater transparency in podcast advertising.

IAB Podcast Upfront Session

The newly rebranded Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast inventory, as well as benefit from our unmatched specialist expertise, advanced targeting solutions, outcome based measurement capabilities, and brand safety and suitability tools.

“Podcasting has become a driving force in advertising, captivating more than 135 million Americans monthly with engaging content from diverse creators spanning every genre,” said Dave Hanley, Chief Revenue Officer of Libsyn. “This Upfront season, as Libsyn takes the IAB stage with our esteemed partners, we’ll showcase the power of podcasting with it’s new ad formats and capabilities, and offer actionable insights on how brans can forge genuine connections with audiences – and how it outperforms other channels in driving consumer action.”

The Magic of Podcasting: How Brands Are Finding Success with the Right Podcast Partners Thursday May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST | etc. venues at 360 Madison Avenue & IAB.com

Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel. However, it’s a highly complex and fragmented landscape for brands and marketers to navigate – highlighting the importance of trusted partners.

Join Libsyn Ads and our advertising partners – The Viall Files, the acclaimed pop culture podcast hosted by Nick Viall, and ABC Audio, the premier network of on-demand audio content focused on lifestyle, culture, and entertainment – as they share lessons learned from their podcast advertising journey for driving audience growth and advertising outcomes. Join us to unlock the magic of podcast advertising!

Speakers:

* Liz Alesse, Vice President, ABC Audio, ABC News

* Stephen Pickens, SVP, Host Read Advertising Sales, Libsyn Ads

* Anthony Savelli, SVP, YouTube & Influencer Advertising Sales, Libsyn Ads

* Nick Viall, Host, The Viall Files

April 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising for creators, advertiser, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For April 2024, the average CPM rate was $21.75 for a 60-second ad spot. That figure is sightly lower than last month (March 2024 avg. CPM rate $21.94), and the same month last year (April 2023 avg. CPM rate: $22.76).

The three highest CPM categories in April based on delivered advertising were:

Technology: $27

Education: $25

Comedy: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Games, Kids & Family, Religion & Spirituality , which averages around the high teens to low 20s in April.

Historical monthly CPM rates can be fond on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising rates.

About Libsyn Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally.

Libsyn Ads offers industry-leading podcast advertising solutions, serving as a comprehensive ad buying and management offering for creators, advertisers, and agencies to initiate and manage highly targeted campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.

Libsyn Names Rich Selah As New EVP Of Sales For AdvertiseCast Marketplace

Libsyn Syndication inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced the appointment of Rick Selah as Executive Vice President of Sales for Libsyn’s AdvertiseCast. Selah previously has served as Executive Vice President of Content Partnerships and Libsyn since 2022 and, in this new role, Rick will be responsible for spearheading the expansion of the industry leading AdvertiseCast marketplace and driving revenue growth.

“Advertisers are embracing podcast advertising as a trusted media channel that’s now on par with other dominant media channels with advanced audience targeting and attribution measurement capabilities — and our AdvertiseCast marketplace is leading the way,” said John W. Gibbons, Chief Executive Officer at Libsyn. “Rick will be instrumental in scaling our expansive podcast advertising portfolio of host-read, dynamic, and programmatic ad offerings. His wealth of experience in the podcast industry, strong advertiser relationships, and sales track record make him a valuable leader to drive our next phase of accelerated growth.”

As a seasoned sales leader, Selah brings decades of expertise in media industry sales. As Executive Vice President of Content Partnerships at Libsyn, Rick was instrumental in expanding creator partnerships and bringing massive shows like The Vial Files and Lore as well as ABC Audio to the Libsyn AdvertiseCast family.

Prior to Libsyn, Rick served as Co-Founder and President of PodAdReps (PAR), where he led advertising sales efforts for a diverse catalog of independent podcasts. His leadership resulted in the acquisition of PAR by Libsyn, further solidifying his impact on the podcasting industry. Rick’s career journey also includes significant roles such as Vice President of Sales at CastPlus and Vice President of Sales at Westwood One.

“Podcast advertising is gaining prominence with more marketers, and Libsyn AdvertiseCast has built a foundation for accelerated growth with its deep investments in innovative advertising tools and technologies,” said Rick. “I’m thrilled to work alongside Libsyn’s leadership team to lead sales and educate more brands on the immense potential of podcast advertising, empowering them to harness the medium’s power to engage on high-value audiences and achieve measurable outcomes. Together, we’ll continue to elevate the podcasting landscape and drive the proof-of-performance for advertisers.”

The expansion of leadership marks a pivotal moment for Libsyn as the Company celebrates its 20th year in podcasting. Libsyn has made substantial investments in platform tools for creators and advertisers alike.

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally. Libsyn’s AdvertiseCast marketplace combines an industry-leading ad buying management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.