Tag: LibSyn

Libsyn Unveils September 2023 Podcast Advertising Rates

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its September 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories, and touched on advancements in its brand safety and sustainability targeting solutions.

The Podcasting Advanced: Building Brand Trust & Safety

Podcast advertising elevates consumers’ brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand’s products of services, according to Nielsen’s ‘Podcasting Today’ report. This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they want to ensure brand safety and protection of their reputation across such digital audio campaigns.

That’s why Libsyn is committed to prioritizing brand safety for its advertisers. The Company’s AdvertiseCast marketplace leverages ComScore technology to scan and analyze the transcripts of individual podcast shows within the marketplace, enabling contextual profiling of their audio inventory. These integrated components work seamlessly together to score shows, empowering brands to ensure ad placement safety and suitability.

Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast, affirms, “Our advanced brand safety and suitability solutions prioritize advertisers’ peace of mind. Through our AdvertiseCast marketplace, we utilize ComScore technology to meticulously analyze podcast show transcripts, enabling contextual profiling and show scoring. This commitment ensures brands can confidently navigate the digital audio landscape.”

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcaster. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For September 2023, the average CPM rate was $22.91 for a 60-second ad spot. That figure is up 3.8% compared to last month (August 2023 avg. CPM rate: $22.07) and has decreased year-over-year (September 2022 avg. CPM rate: $23.94).

The three highest CPM categories in September based on delivered advertising were:

Education: $27

Arts: $26

Technology: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, News, and TV & Film, which averaged around the low 20s in September.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.

ABC Announces Exclusive Multiyear Podcast Advertising Partnership With Libsyn’s AdvertiseCast

~ Jen Thorpe

ABC Audio announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting with ad-buyers and content creators. This strategic partnership will position ABC Audio’s award-winning podcast portfolio for continued growth. 

“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements in the fall,” said Liz Alesse, vice president of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”

ABC Audio’s diverse library of podcasts features ABC News’ flagship daily news podcast Start Here, winner of the Edward R. Murrow Award for Excellence in Sound in 2022 and 2023, as well as Reclaimed: The Story of Mamie-Till Mobley which won the 2023 Edward R. Murrow Award for Podcasting. ABC Audio also offers listeners a robust true-crime collection that includes The King Road Killings, Truth and Lies, and 20/20.

In addition to its library of original podcasts, ABC Audio collaborates with partners across The Walt Disney Company to create best-in-class audio content, including the recently announced Disney’s Frozen Podcast: Forces of Nature, said Dave Hanley, chief revenue officer of Libsyn’s AdvertiseCast. “By combining our experience in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”

With a commitment to excellence in journalism and storytelling, ABC Audio podcast advertisers can feel confident that their brands will be represented alongside top-quality content. AdvertiseCast will offer advertiser a combination of host-read and programmatic options that will be seamlessly incorporated into ABC Audio’s podcasts.

For more information or to advertise in ABC Audio’s portfolio of podcasts, please reach out to sales@advertisecast.com.

 

Libsyn Unveils August 2023 Podcast Advertising Rates

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced  its August 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Following Podcast Movement, it’s abundantly clear that the value of podcasting has reached new heights. The conference once again showcased the incredible diversity and creativity within the podcasting ecosystem. As the industry continues to grow, so does the understanding of the unique relationship between content, context, and audience engagement.,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. 

“Brands are increasingly recognizing that context matters as much as content. It’s not just about delivering a message; it’s about delivering it in the right context, to the right audience, at the right moment. We take pride in being at the forefront of podcasting innovations, and our newly launched predictive contextual advertising solutions stand as a testament to our commitment to staying ahead of the curve.”

August 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For August 2023, the average CPM rate was $22.14 for a 60-second ad spot. That figure is fairly flat compared to last month (July 2023 avg. CPM rate: $22.20) and has decreased year-over-year (August 2022 avg. CPM rate: $23.41).

The three highest CPM categories in August based on delivered advertising were:

  • Technology: $26
  • Education: $26
  • Arts: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Sports, News, and TV & Film, which averaged around the low 20s in August.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates

Libsyn Appoints John W. Gibbons To Board Of Directors

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced that it has appointed John W. Gibbons, Interim CEO and Chief Product Officer, to its Board of Directors, effective immediately.

Gibbons was appointed Interim CEO in June of 2023 and has served as President and Chief Product Officer since January 2022. Since joining Libsyn he has played a crucial role in driving the company’s product vision and strategy and has been pivotal in expanding Libsyn’s advertising capabilities, suite-of-service model, and a global presence.

Patrick Dolan, Libsyn’s Board Chair, said, “John brings a proven track record of success in scaling businesses across the podcasting and digital media sectors. His contribution to driving our product innovation roadmap has been invaluable. As our newest board member, I’m confident that John will help us achieve our next rapid growth phase with diverse podcasters and advertisers on a global scale while continuing to stay at the forefront of innovation with industry-leading capabilities.

Gibbons commented, “Libsyn has executed its platform strategy and is well-positioned for the future. I look forward to collaborating with the board and the leadership team to advance our product suite, our international growth ambitions, serving the next million podcasters with our enhanced content creation offerings, and driving the expansion of our advertising marketplace to deliver advanced capabilities to more brand advertisers.”

Patrick Dolan concluded, “We are thrilled to add John to the board, further strengthening it. Earlier this year, Ian Harris and Michael Toro also joined the board. These accomplished executives bring a wealth of industry, technology, and corporate strategy experience. We believe their collective expertise and proven track record will contribute to the company’s continued success.”

Libsyn Introduces Predictive Contextual Targeting For Enhanced Podcast Advertising

~ Jen Thorpe

Liberated Syndication Inc., (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, unveiled its latest advertising offering, Predictive Contextual Targeting, a cookie-free targeting solution designed to empower podcast advertisers with contextually relevant, efficient, and privacy-friendly ad targeting capabilities.

Collectively, Libsyn’s AdvertiseCast and Libsyn’s Julep Media now offers advertisers access to a total combined inventory of approximately 500 million monthly impressions worldwide.

With this new offering, Libsyn enables advertisers to target with increased precision and at scale – on par with other advanced, digital media channels. Advertisers can now connect with desired podcast audiences across hundreds of audience segments, such as Fast Casual Restaurant Users, Interest in Home Improvement, In Market for Electric Vehicle, Pet Owners, Big Box Store Customer (By Brand) and Live Stage – Retirement to name just a few. Advertisers can access Libsyn’s Predictive Contextual Targeting solution through managed/run of network or programmatic/private marketplace (PMP) deals across the most popular Demand-Side Platforms (DSPs).

Predictive Contextual Targeting leverages cutting-edge technology, powerful audience data, advanced speech-to-text transcription, and intelligent categorization. The solution extracts the contextual essence of thousands of individual podcast episodes and accurately classifies content across hundreds of thousands of subcategories. As a result, ads are precisely delivered to the right listeners based on their content preferences.

“Podcast advertising is gaining momentum, attracting more advertisers eager to connect with vast and engaged audiences, and we recognize the growing need for sophisticated targeting capabilities,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “At Libsyn, we’re continuing to invest in cutting-edge ad-tech solutions to meet these needs. The launch of Predictive Contextual Targeting underscores our dedication to empowering advertisers with advanced targeting capabilities to achieve their brand goals, whether it’s direct response of brand awareness.”

Steffen Hops, CEO of Libsyn Julep and Head of International at Libsyn said: “With the combined scale of Libsyn’s AdvertiseCast and Julep Media, we’re unlocking potential for advertisers to reach a diverse, global audience. North American brands can now effortlessly target European listeners and vice verse, empowering advertisers to build their brands and forge meaningful connections across continents.”

With an expansive network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers a range of innovative features that cater to advertisers’ needs. AdvertiseCast’s suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. 

Moreover, AdvertiseCast’s Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. Additionally, creators can also leverage Libsyn Subscriptions to cultivate listener membership for ad-free content, providing an alternative revenue stream and enhancing the premium listening experience.

Among AdvertiseCast’s advertising and growth highlights for 2023 include:

Since launching its proprietary programmatic advertising with Automatic Ads for podcasts hosted on Libsyn, AdvertiseCast has achieved significant scale with an early limited release, on track to deliver 500 million monthly impressions.

Libsyn AdvertiseCast is consistently reaching a unique US Monthly Audience of over 16 million listeners surpassing the reach of the likes of The NY Times, NBC News, The Walt Disney Company, CNN, Paramount, and the Fox Audio Network.

Libsyn has put more than $70 million in advertising earnings in the pockets of podcasters as of August 2023.

Signed a multitude of large exclusive podcast shows to the network, including Multitude, Upfire Digital, Big IP Media, Knock ‘Em Dead, a new comedy podcast co-hosted by Rachel Bradley and Christopher Titus, and The Roseanne Barr Podcast.

Renewed exclusive sales relationships with popular podcasts, including The Commercial Break, the Leading Improv Comedy Podcast hosted by Bryan Green & Kris Hoadley, The Newsworthy, Audivita Studios, A Date With Dateline, Combat Story, Christopher Titus, Dr. Phil, I’ve got a Secret! with Robin McGraw, Behind the Velvet Rope, and Very Bad Wizards.

Libsyn will be showcasing the full breadth of its industry-leading podcast advertising platform at Podcast Movement 2023 in Denver between August 21-24. Visit us at booth #101 on the expo floor. If you are interested in scheduling a meeting with our team on site, please look us up on the Swapcard app.

 

Libsyn Welcomes Chuck Cargile As New Chief Financial Officer

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced the appointment of Charles F. (“Chuck”) Cargile as its Chief Financial Officer (CFO). Chuck brings a wealth of financial expertise and leadership to Libsyn, further solidifying the Company’s commitment to driving financial and operational excellence.

Mr. Cargile joins Libsyn with a distinguished career spanning more than 25 years in executive leadership roles within publicly traded companies. His expertise includes enhancing internal controls, procedures, and processes and partnering with business leaders. His financial stewardship has consistently contributed to the profitable growth and success of companies across various industries.

“We are thrilled to welcome Chuck to the Libsyn team as our new Chief Financial Officer,” said John W. Gibbons, Interim CEO and Chief Product Officer of Libsyn. “Chuck’s extensive, global financial leadership experience and proven track record of growing companies, accessing capital markets, and creating value for shareholders will undoubtedly make him an invaluable addition in bolstering Libsyn’s financial strategy for our next chapter of growth – as we continue to innovate and lead in the dynamic podcasting and advertising industries.”

Most recently, Mr. Cargile served as the CFO of BlueWind Medical, an innovative early-stage medical device company, demonstrating his diverse experience in the technology sector. Before that, he guided Tattooed Chef, a prominent plant-based foods provider, though its public offering as CFO in 2021.

Previously, Mr Cargile assumed the positions of CEO and Chairman of the Board at Sunworks, Inc., a NASDAQ-listed solar technology company. Over his four-year tenure, he played a pivotal role in leading Sunworks’ transformative phase, including its merger with Solciis, a solar solutions provider empowering homeowners to manage their energy consumption.

Prior to this, he held the position of CFO at Newport Corporation (NASDAQ: NEWP), where he effectively managed the financial operations of the Photonics Solutions company for 16 years. How tenure culminated in the successful sale of Newport Corporation to MKS Instruments in 2016. Mr. Cargile has also served on the Board of Directors of four public companies with experience as Chair of the Audit Committee, Compensation Committee, Governance Committee, and Special Committee to evaluate strategic transactions. 

Mr. Cargile earned his Bachelor of Science in Accounting from Oklahoma State University and holds an M.B.A. from the prestigious University of Southern Calfornia Marshall School of Business.

About Liberated Syndication

Founded in 2004, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators to host, distribute, monetize, amplify, and measure their audio content. In 2022, the Company hosted over 75,000 shows and delivered over 8 billion downloads to listeners globally.

Libsyn’s AdvertiseCast marketplace combines an industry-leading ad buying and management platform with full-service capabilities on over 3,000 shows. 

Based in Munich, Germany, Libsyn’s Julep Media platform is the leading podcasting hosting platform and advertising marketplace in Europe. Libsyn also powers podcast membership platform Glow, and web hosting platform, Pair Networks. Visit libsyn.com or investor.libsyn.com for more Company information.

Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships With Two Leading Podcast Networks

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising marketplace that connects advertisers with podcasters, and leading podcast network partners: Multitude and Upfire Digital.

The duo of podcast networks have recognized the power of Libsyn’s AdvertiseCast as a valuable platform for delivering impactful advertising solutions to monetize their shows’ content and effectively reach their desired listeners. The advertising marketplace offers a range of innovative features that cater to advertisers’ needs.

AdvertiseCast’s suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. Moreover, AdvertiseCast’s Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. 

Additionally, these networks have the opportunity to leverage Libsyn Subscriptions, which enables them to cultivate listener membership for subscription-based, ad-free content. This offering not only provides an alternative revenue stream but also enhances the listening experience for subscribers by offering them an uninterrupted and premium content experience.

Trevr Smithlin, Head of Publisher Relations at Libsyn’s AdvertiseCast, said, “Through AdvertiseCast’s premium suite of solutions, Multitude and Upfire Digital are now successfully tapping into the potential of Libsyn to deliver impactful advertising, maximize monetization, and build a loyal listener base. We look forward to forging a meaningful connection between advertisers and these two leading podcast networks to reach a highly engaged audience and achieve effective results.”

AdvertiseCast’s exclusive ad partners include:

Multitude: Multitude is a podcast company made up of passionate people creating shows you can count on, working out of Brooklyn, New York. Since 2017, their shows have gathered more than tens of millions of downloads, hundreds of thousands of people who love them, and more than a few logo tattoos. The podcast collective – including Join the Party and Spirits – as well as the shows Multitude provides ad services for – such as The Allusionist – is excited to leverage AdvertiseCast’s Automatic Ads solutions to augment its host-read programs with programmatic ad revenues.

Upfire Digital: Upfire Digital is a mass communications agency and one of the most prolific podcasting agencies in the world, with more than 400 million downloads/views in 2022. The company was founded in 2018 by a team of experienced digital marketers who recognized the growing demand for high-quality digital media services, with a focus on podcasting. Among the many podcasts in Upfire’s network is The Wright Report, a morning news podcast by former CIA Officer Bryan Dean Wright and the Dr. John Vervaeke Podcast, a twice weekly show by world-renowned cognitive scientist Dr. John Vervaeke. This new exclusive ad partner will harness AdvertiseCast’s host-read and Automatic Ads offerings to augment its host-read programs with programmatic ad revenues.

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum returns for creators.

For more information or to advertise on these leading podcast networks, please reach out to sale@advertisecast.com.

Libsyn’s AdvertiseCast Signs New Exclusive Ad Partnership With Big IP Media

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast marketplace that connects advertisers with podcasters, and podcast production company Big IP Media.

The new exclusive ad partner’s roster of podcast will leverage AdvertiseCast’s host-read and Automatic Ads solutions to augment host-read programs with programmatic ad revenues.

Big IP Media’s roster of shows include The John Campea Show, Star Wars Explained, Dan Murrell Podcast, Happy Sad Confused, Sean Chandler Talks About, and Film Speak. No Filter with Zack Peter, which covers reality TV and had its two biggest months ever in May and June covering Bravo’s “Vanderpump Rules,” will join Big IP Media and AdvertiseCast in August.

Rich Selah, Senior Vice President of Content Partnerships at Libsyn’s AdvertiseCast said, “We look forward to working closely with Big IP Media and their compelling stable of podcasts. This partnership is a testament to our shared commitment to delivering exceptional podcast experiences and maximizing advertising opportunities.”

Scott Porch, Founder of Big IP Media, added, “I am thrilled with the opportunity to collaborate with Libsyn’s AdvertiseCast and their dedicated sales team to effectively monetize our shows. Their expertise in the podcast advertising industry, combined with their proactive approach, makes them the ideal partner to help us drive the revenue potential of our content.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

For more information or to advertise on Big IP Media podcasts, please reach out to sales@advertisecast.com.

 

Libsyn Unveils May 2023 Podcast Advertising Rates

~ Jen Thorpe

Liberated Syndication Inc. (“Libsyn”) the leading all-in-one podcasting platform for creators and advertisers, announced its May 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories. Additionally, the Company launched a new AdvertiseCast 5×5 Podcast Referral Program designed to reward referrals for the industry’s premier podcast advertising marketplace.

AdvertiseCast’s 5×5 Podcast Referral Program

The Advertisecast 5×5 Podcast Referral Program allows individuals to refer a podcaster to AdvertiseCast and earn a 5% commission on their revenue for the first five months for each successful referral. By leveraging their networks and advocating for AdvertiseCast’s comprehensive advertising platform, including its Automatic Ads solution, anyone can generate additional income while supporting the growth of the podcasting industry.

“We believe in the power of word-of-mouth and the incredible influence our community holds as valued ambassadors,” said Trevr Smithlin, Chief Innovation Officer and Head of Publisher Relations at Libsyn’s AdvertiseCast. “We’ve established AdvertiseCast as a trusted platform, connecting podcasters with reputable advertisers and enabling them to monetize their content effectively. With our new referral program we’re making it easy for our members to earn rewards while introducing others to the benefits of AdvertiseCast. It’s a win-win for all.”

To learn more about the AdvertiseCast referral program and start earning rewards, visit the official program page.

May 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insights into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows, including more than 225 exclusive podcasts.

For May 2023, the average CPM rate was $23.09 for a 60-second ad spot. That figure is fairly stable compared to last month (April 2023 avg. CPM rate: $23.06) and has decreased year-over-year (May 2022 avg. CPM rate: $23.71).

The three highest CPM categories in April based on delivered advertising were:

Technology: $26

Education: $26

Business $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Music, and History, which averaged around the high teens in May.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum returns for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.