Tag Archives: LibSyn

Libsyn’s AdvertiseCast Signs Exclusive Partnership With Lore Podcast



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcast As A Service’ platform, announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime, and published as a three-book set from Penguin Random House.

Lore is also a multiple winner of the iTunes Annual Best list and has also been the recipient of the “Best History Podcast” designation by the Academy of Podcasters. The podcast’s following has remained steady and is currently not only Apple’s #1 History podcast, but also one of the top History podcasts in the world. As it explores the creatures, people, and places of our wildest nightmares, Lore has amassed more than 40,000 5-star reviews on Apple and has over 400 million listens.

“AdvertiseCast is proud to be the exclusive partner for Lore, and we are excited to work with Aaron who is such a renowned podcast creator. We look forward to bringing valuable opportunities for advertisers in reaching highly engaged audiences on one of the world’s most downloaded history shows,” said Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re already seeing positive feedback from the podcast’s existing roster of advertisers, and we look forward to introducing both Mahnke and Lore to the many brands and agencies we work with.”

Lore is an exceptional show that we’re especially proud to offer to our advertisers at AdvertiseCast,” added Rick Selah, Senior Vice President, Content Partnership, Libsyn’s AdvertiseCast. “We are grateful that Oren Rosenbaum and his team at United Talent Agency initiated and helped forge this new partnership between Aaron and our company.”

“Podcast audiences are growing rapidly worldwide and Lore’s new partnership with Libsyn creates a clear opportunity for brands to align with our unique production and reach our growing community of listeners,” said Aaron Mahnke, Creator, Producer, and Host, Lore. “In fact, Libsyn was the hosting platform I used to publish my very first episode of Lore back in the Spring of 2015. So, I’m delighted to bring that story full circle by partnering with their remarkable AdvertiserCast team. Lore has always been an ideal show for advertisers – it is evergreen and timeless, incredibly successful, and revered by millions of listeners globally.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, whole providing maximum return for creators.

For more information or to advertise on the Lore podcast, please reach out to sales@advertisecast.com


Libsyn Announces Integration With Apple Podcast Subscriptions



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced that is is among the first podcast platforms to integrate with Apple Podcasts Subscriptions. The integration empowers Libsyn creators to launch and grow podcast subscriptions by streamlining the publishing process to Apple Podcasts.

Apple Podcast Subscriptions is designed for creators who want to offer their audiences premium experiences through monthly or annual paid subscriptions. Subscriptions can offer listeners early access to new content, access to exclusive or archival content, ad-free listening, and more premium benefits. All Libsyn customers can now publish Apple Podcasts Subscriptions from Libsyn without any additional fees.

“We’ve built our business on supporting creators and making it easier for them to share their work across more platforms and we’re thrilled to be collaborating with Apple, the pioneering platform of the podcast industry, with the availability of Apple Podcast Subscriptions,” said Libsyn President and Chief Product Officer, John W. Gibbons. “We look forward to building on our partnership with Apple to simplify podcast distribution for Libsyn’s 75,000+ podcasters and make it seamless for them to grow their shows and subscriptions on Apple Podcasts.”

For more information on Apple Podcasts Subscriptions, visit Apple Podcasts for Creators at https://podcasters.apple.com/4770-news-delegated-delivery-2023. Additional resources to help creators get started and take advantage of the features available and distribution opportunities with Apple Podcasts can be found on Libsyn’s blog.


Libsyn Unveils December 2022 Podcast Advertising Rates



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its December 2020 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“2022 was a breakout year in podcasting. Podcasts have become mainstream with explosive growth among younger and more diverse audiences who are embracing niche genres and new ways of listening,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “In parallel, advertisers are increasingly drawn to the value of the medium as a highly effective, brand safe, and brand suitable environment to market their product or service – which we expect to grow in 2023.”

The AdvertiseCast December 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.

The average rate for 2022 was $23.87 for a 60-second ad spot – a 2% uptick over 2021 (2021 avg CMP rate: $23.30). For December 2022, the average CMP rate reached $23.58 for a 60-second ad spot. That figure is slightly lower compared to last month (November 2022 avg. CPM rate: $24.65) and is fairly flat year-over-year (December 2021 avg. CPM rate: $23.87).

The three highest CPM categories in December based on delivered advertising were:

  • Technology: $27
  • Education: $26
  • Business: $25

Moreover, AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.


Libsyn Introduces Podcast Creation & Recording Features And New Interface



Liberated Syndication Inc. (“Libsyn”), the leading “Podcasting As A Service” platform, announced the rollout of enhancements to the Libsyn platform that delivers the most intuitive, user-friendly, and innovative experience for podcasters. Among the features are the integration of Studio into Libsyn, allowing creators to record their podcast inside the Libsyn toolset, as well as a brand-new navigation and user experience.

“We’ve built Libsyn to be a one-stop destination for the full spectrum of new to established podcasters to access everything they need to unleash their full creative potential,” said Yvette Meanse, Senior Product Manager, Libsyn. “We’re continually investing in cutting-edge tools to make it even easier for creators to record shows directly from Libsyn and we’re streamlining workflows for podcasters so they can quickly record, distribute, and monetize their content.’

Seamless Integration of Libsyn Studio

Studio, an all-in-one podcast planning, recording and distribution platforms now fully integrated within the Libsyn podcasting platform. Studio is designed to benefit both new podcasters and experienced creators who want a simple, reliable, and fast recording solution – and it will continue to serve as the fastest and easiest way to create and launch a podcast for Libsyn creators. Studio is now exclusively included with all Libsyn podcast hosting plans, and episodes published with Studio won’t count towards storage limits for consumer plans.

The Addition of Reusable Chapters & Editing

With sample recordings and content tips, Studio guides the podcaster through creating and recording the chapters that comprise a podcast, such as the opener, closer, teaser, and main chapter. Additionally, Studio has a Reusable Chapter tool to help speed up podcast creation. By allowing podcasters to record in chapter, they can create portions of their episode – like an intro, an outro, and a call-to-action – just once.

Those chapters are then automatically inserted into future episodes when a new recording is started to minimize recording and editing time, as well as provide structure and consistency to the episodes. Podcasters can always re-record the Reusable Chapter while editing an episode if they want to modify them. Reusable Chapters can easily be moved around to create a finalized high-quality episode.

New User Interface & Navigation

Libsyn has elevated the podcasting workflow experience for creators with a whole new look. The entire experience has been redesigned with a more modern aesthetic and the new structure makes accessing and analyzing insightful podcast performance data even better. In addition to the clearer user interface for managing podcasts, Libsyn now has a more intuitive layout and navigation has been moved to the top for easier access and clarity.

For the month of December, you can try Libsyn Studio for FREE using code “STUDIO” at checkout. More podcasting tools, features, and functionality will be introduced in the coming months. Stay tuned.


Libsyn Unveils November 2022 Podcast Advertising Rates



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its November 2022 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Advertisers are seeing a steady climb in podcast reach and the frequency among the highly engaged people that are listening. Amidst current economic headwinds and social media brand safety concerns, protecting and maximizing ad investments has become top-of-mind for brands. Podcasting is rising to the challenge by meeting marketers’ needs for stable returns,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “From creative ideation and precision targeting to campaign management and execution, AdvertiseCast is helping to create an effective, safe, and suitable environment for advertisers to tap the power of podcasting.”

The AdvertiseCast November 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.

For November 2022, the average CPM rate was $24.76 for a 60-second ad spot. That figure is slightly up compared to last month (October 2022 avg. CPM rate: $23.98) and has increased year-over-year (November 2021 avg. CPM rate: $23.2) by just over 6%.

The three highest CPM categories in November based on delivered advertising were:

Kids & Family: $28

Science: $27

Technology and Health & Fitness: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, TV, and News, which averaged in the low twenties in November.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.


Libsyn Supports Sounder Customers By Offering Complementary Hosting



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced that it is offering all current customers with a podcast hosted on Sounder.fm to move to Libsyn at no cost for the first six months.

Sounder.fm recently announced that they will no longer be supporting Podcast Hosting and Advertising services. Sounder’s hosting platform will shut down on January 31, 2023, and all advertising solutions will stop operating on December 31, 2022.

“We are saddened to hear that Sounder has made the decision to depart the podcast hosting and advertising business,” said Rich Romano, Vice President of Marketing at Libsyn. “We would like to extend an invitation to all Sounder customers to come to Libsyn, for the first six months, at no costs. We will make the transition as seamless as possible for them – to have their hosting and advertising services up and running quickly.”

Sounder.fm customers with a current, active podcast can sign up for all Libsyn hosting packages up to and including $20, then contact Libsyn Customer Support at sounder@libsynsupport.com to receive a full credit.

Sounder.fm customers will be credited up to $20 a month for the first six months with Libsyn. Must move a current and active podcast on Sounder.fm to Libsyn to qualify for the offer.


Libsyn Announced As Presenting Sponsors of BIPOC Podcast Creators



BIPOC Podcast Creators, LLC (BPC) is pleased to announce Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, as its Presenting Sponsor of the BPC initiative, a newly launched program designed to build a premier talent pipeline of multicultural creators and professionals in podcasting and beyond.

BIPOC Podcast Creators is an online community for creators and professionals that are Black, Indigenous, and people of color (BIPOC) in podcasting. The group’s aim is to support and nurture these diverse voices by providing integral opportunities to learn, network, and grow.

The initiative represents a renewed focus for BPC to amplify multicultural creators and professionals in the space, empowering them to build thriving careers and businesses.

“With the support of our sponsors like Libsyn, we can create a ladder for growth and opportunity that supports historically excluded creators and enables them to reach their full potential in the industry,” said BPC Co-Founder, Maribel Quezada Smith.

“We all know that building a successful career requires the support of a community to build connections, find mentorship, and access the opportunities one needs to level up,” commented BPC Co-Founder Tangia Al-awaji Estrada. “We’re creating that community and that talent pipeline with the help of our sponsors.”

“Ensuring a diverse and inclusive pipeline of talent is key to the success of the podcasting industry. And we must embrace the meaningful change that will lead to a community of creators that is more representative of our podcast listeners and society,” said Elsie Escobar, Libsyn’s Director of Community and Content, Academy of Podcasters Hall of Fame inductee, and co-founder of She Podcasts. “Whether it’s through our own grassroots efforts, the investment in important research on underrepresented communities, or through the sponsorship of likeminded groups like BIPOC Podcast Creators, Libsyn is committed to bringing more visibility and opportunity to diverse creators to foster a more inclusive podcasting ecosystem.”

The Libsyn sponsorship enables BPC to bring its vision to life by ensuring there is a steady pipeline of multicultural creators and professionals within the podcast industry, by providing long-term career-development, and by amplifying their voices. BPC is committed to maintaining a community that does not require monthly fees from members, ensuring every eligible creator and professional can find support and connection at any stage of their career journey.

“We’re thrilled to have the support of Libsyn as our Presenting Sponsor,” added Tangia Al-awaji Estrada. “Their partnership represents a joint commitment in creating a legacy of equity and opportunity in this industry.”

Additional BPC sponsors include NPR, Simplecast, and Sounds Profitable, with more companies expected to sign on in the coming weeks.

“Our goal at Sounds Profitable is to set the course for the future of audio business,” commented Founder, Bryan Barletta, “to do that, we not only need to distribute our content and insights to the entire industry, we also must actively seek out, grow, and partner with the current and future leaders of podcasting. While we’re excited to work with BIPOC Podcast Creators, we’re just as excited to learn and grow from their guidance.”

“We’re honored to have the support of leading podcasting brands that are as excited about our diverse community of creators and professionals as we are,” added Maribel Quezeda Smith. “Together, we’re going to continue to grow and have a lasting impact on this burgeoning industry.”

Sponsorship opportunities are limited. Interested parties should reach out to hi@BIPOCpodcastcreators.com


Libsyn Debuts Automatic Ads Solution



Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic and advertising revenues.

“As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn. “We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone.”

“Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands,” continued Dave Hanley, the company’s Chief Revenue Officer.

“AdvertiseCast makes it easy for podcasters advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step – and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”

Sees Strong Demand for Automatic Ads Solutions via Closed Beta

In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically located ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential.

Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.


Libsyn Expands Into Canada To Meet Growing “Podcasting As A Service” Demand



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced it has launched podcast advertising services in Canada as part of the Company’s continued expansion. Building on its investments in innovative platform and tools for creators across the entire podcasting journey, Libsyn has also appointed a seasoned expert and podcast ad sales veteran, Bob Kane, as Country Manager to lead its growth in the Canadian podcasting market.

Additionally, Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace, has signed iconic Canadian Sportscaster Bob McCown’s Podcast and Canada’s largest independent comedy podcast company, The Sonar Network, to exclusive deals. These new exclusives add to other AdvertiseCast titles available in Canada like Bigger Pockets Media Network, Darknet Diaries, Dr. Phil’s Phil in the Blanks, and The Optimal Living Daily Network, among others – in total delivering nearly 23 million Canadian downloads per month. To date, AdvertiseCast represents more than 240 exclusive podcasts and the marketplace includes a broader network of 3,000 shows. The marketplace offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory at scale.

According to Infinite Dial 2022 Canada, podcast listening in Canada continues its growth to its highest point in weekly and monthly habits, leading both the U.S. and Australia with 43% of Canadians 18+ listening monthly.

“Our expansion into Canada marks an important step in our global growth strategy,” said Brad Tirpak, CEO of Libsyn. “With podcast listenership at its highest level yet in Canada and advertisers following suit to embrace the medium, we look forward to helping the full spectrum of Canadian podcasters by expanding access to both our industry-leading hosting and monetization tools and AdvertiseCast marketplace that links creators to advertisers.”

Libsyn is continuing investing in its platform strategy and leading the industry as the go-to destination for hosting, creation, distribution, and monetization solutions to power the creator economy. With its comprehensive and innovative ad tech tools and insights, Libsyn’s AdvertiseCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.