Tag Archives: LibSyn

Libsyn’s AdvertiseCast Marketplace Unveils April 2022 Podcast Advertising Rates



Liberated Syndication Inc., (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces April 2022 Podcast Advertising Rates, including highest CPM categories.

“Video is an emerging podcasting trend. And we’re seeing creators experiment with multimedia formats by streaming their shows on YouTube and other social media platforms. This not only represents a new revenue opportunity for podcasters, but it’s a secondary channel for advertisers to target and reach an expansive podcast audience,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast.

The AdvertiseCast April 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’ premier podcast advertising marketplace that connects advertisers with podcasters. The Company shares the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s growing network of more than 2,500-plus shows, including over 210 exclusive podcasts, which offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory.

For April 2022, the average CPM rate was $23.01 for a 60-second ad spot.

The three highest CPM categories in April based on delivered advertising were:

Business: $28
Kids and Family: $28
Health and Fitness: $27

Podcasting continues its metric rise in popularity with 73% of Americans ages 12 and up – an estimated 209 million people – reporting that they’ve listened to a podcast in the last month. That’s a 68% uptick from 2021, driven by listeners age 35+, who increased their monthly online audio listening by 13% year over year.

Moreover, audience composition is also becoming increasingly diverse, striking more of a balance in terms off gender (53% male, 46% female, 1% non-binary) and ethnicity with increases in Black (16%), Hispanic (16%), and Asian (3%) monthly listenership. As a result, the growing popularity of podcasts has increased growing popularity of podcasts has increased its attractiveness as an advertising medium.

Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.


Libsyn’s AdvertiseCast Marketplace Unveils March 2022 Podcast Advertising Rates



On April 1, Liberated Syndication (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced March 2022 Podcast Advertising Rates, including highest CPM categories. Additionally, Libsyn’s AdvertiseCast, the industry’s premier advertising marketplace, is continuing to roll out enhanced advertising tools for podcast creators to grow their audiences and for advertisers to reach highly engaged listeners.

“Podcast advertising is on an accelerated growth trajectory and we’re paving the way in powering advertising for a growing number of podcast creators that are looking to monetize their shows,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “As more marketers invest in podcast advertising, we’re bringing new insights and advertising tools that demonstrate the effectiveness of the channel for reaching diverse listeners consuming a broad range of content.”

Podcasts represent one of the fastest growing channels within advertising. According to Statista, podcast advertising spending is expected to increase steadily in the near future, with 2021 figures estimated at $1.33 billion U.S. dollars. And by 2025, spending is expected to surpass $2.7 billion dollars. Libsyn’s AdvertiseCast is tapping into that growth potential by empowering brands to effectively target and reach a burgeoning and coveted podcast audience. With its growing network of over 210 exclusive podcasts and its network of more than 2,500 shows, the AdvertiseCast marketplace offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory.

Recently, AdvertiseCast expanded both its offerings and inventory to increase access and simplify the media buying experience for advertisers. Just last month, Libsyn announced the acquisition of Podcast Ad Reps LLC (PAR), adding more than 120 exclusive shows – like New Rockstars Inside Marvel, The Official Yellowstone Podcast, and Almost 30 – to AdvertiseCast. Furthermore, to enable monetization for more creators – both small and large shows – to monetize their podcasts, AdvertiseCast has reduced the minimum access requirement from 5,000 listeners to just 200 listeners per episode.

The AdvertiseCast March 2022 Podcast Advertising Rates

For March 2022, the average CPM rate was $23.43 for a 60-second ad spot.

The three highest CPM categories in March based on delivered advertising were:

  • Technology: $32
  • Kids & Family: $28
  • Business: $27

Liberated Syndication Announces $4.75 Million of New Equity Financing



Liberated Syndication (“Libsyn” or the “Company), the industry’s leading podcast hosting platform and advertising marketplace, announced that it has raised gross proceeds of $4.75 million in a private placement led by Carmac Partners, LLC, along with other existing shareholders and several new investors. Libsyn sold 1.27 million shares of its common stock at a price of $3.75 per share.

“This new equity financing comes at such an exciting time in the history of Libsyn. With the acquisitions of AdvertiseCast in June 2021 and PAR in February 2022, Libsyn is now one of the largest independent and fastest-growing advertising marketplaces in the podcast sector,” said Brad Tirpak, Libsyn’s CEO. “The PAR transaction will allow us to scale our AdvertiseCast platform even faster than we initially projected by adding experienced team members to our organization, increasing our inventory, and expanding our reach to new advertisers. The additional capital gives us greater flexibility across our businesses as we seek to become the preferred destination for both creators and advertisers.”

The company also announced that AdvertiseCast revenue exceeded $18 million in calendar year 2021, which triggers an earnout to the AdvertiseCast members under the purchase agreement, subject to final review. Libsyn acquired AdvertiseCast on June 4, 2021. AdvertiseCast reported $12 million in revenue in calendar year 2020.

Following the PAR acquisition and the financing transaction announced, Libsyn has a cash balance of approximately $13 million and 27.86 million shares issued and outstanding.


Libsyn Encourages Women’s Podcasting Movement and #ClaimPodParity



This year’s International Women’s Day hashtag is #BreakTheBias. Libsyn is adding another hashtag #ClaimPodParity. The company encourages women to join the women’s podcasting movement.

There are three topics that Libsyn is focusing on:

Collaborate

Podcasting is a rapidly growing and changing industry. What used to be a male-dominated enterprise is no longer and women podcasting experts are driving this cultural shift. Women are now essential to innovating podcasting in exciting and critical ways. They are fundamental in bringing awareness to the talent and expertise of those historically excluded.

Amplify

As part of this grassroots campaign, some of the top women podcasting experts, leaders and bosses are coming together to amplify each other and take up space.

It starts with the hashtag #ClaimPodParity. Keep and eye on social as the collective voices, take collective action – their way. Our incredible campaign partners are featuring powerful playlists with some of the brightest educators and creators in podcasting. And mid-month is the “She Podcasts: State of Podcasting” event, a fitting cornerstone for this revolutionary movement. This is just the beginning.

Support the Movement

Join with Libsyn to amplify the equity movement as they showcase an incredible slate of women in podcasting under the powerful canopy: #ClaimPodParity.

Look for posts, blogs, tweets, and more as we grow louder, bolder, and brighter. Share, retweet, and add your own to the collective to keep the movement strong! How can you be a part? Please use and follow this hashtag, and share with your communities: #ClaimPodParity.

In addition, you can share with Libsyn how you’re participating in the campaign. Send your stories, podcasts, videos (where it starts, where it lands, the journey and thinking in between) to Elsie Escobar. The goal is to help Libsyn gather and disperse tales that ignite the power of this movement to claim pod parity!

Later this month, Libsyn will have a “She Podcasts State of Podcasting” event. You can register for this event here. The event will take place on March 17, 2022.

Panelists include:

  • Twila Dang, Co-host, Small Change & Founder & CEO, Matriarch Digital Media
  • Jessica Kupferman, Co-founder and CEO, She Podcasts
  • Julekya Lantigua, Founder & CEO of Award-Winning LWC Digital Media Studios
  • Kristen Meinzer, Award-Winning Podcaster & Author.
  • JJ Ramberg, Co-Founder of Goodpods
  • Christina Moore, Founder of Don’t Skip Media

Liberated Syndication Reports February 2022 Podcast Advertising Rates



Liberated Syndication Inc., (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, provided an update on podcast advertising rates.

These rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data across the 2,300+ podcasts in the AdvertiseCast marketplace.

For February 2022, the average CPM rate for a 60-second spot was $23.61.

“While the podcast advertising industry continues to have a strong upward trajectory, February average rates were down from the Company’s all-time high in January. Even so, average rates for February were up year over year when compared to $22.19 in 2021,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “We do see seasonality in demand and advertising rates historically in February.

This is a result of the holiday and the New Year’s rush, which we believe will bounce back later in the quarter.”

Historical rates can be found on the AdvertiseCast podcast marketplace website.

The Company will continue to announce these figures monthly to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.


Liberated Syndication Announces Closing of Podcast Ad Reps Acquisition



Liberated Syndication Inc., (“Libsyn” or the “Company”), the industry’s leading podcast hosting platform and advertising marketplace, announced that it has closed its previously announced acquisition of Podcast Ad Reps LLC (“PAR”), a leading podcast advertising company.

“The acquisition of PAR meaningfully accelerates our growth by significantly expanding our inventory for advertisers and adding new critical team members to our organization,” said Libsyn’s CRO Dave Hanley. “By integrating the entire PAR team into AdvertiseCast, we believe we have created the premier destination for creators looking to monetize as well as for brands that recognize the growing importance of effectiveness of podcast advertising.”

PAR and its team members will be combined with Libsyn’s AdvertiseCast business, one of the largest and fastest-growing podcast advertising marketplaces. Rick Selah and Anthony Savelli, PAR’s founders and Co-CEOs, will join AdvertiseCast’s leadership team. PAR serves such top podcasting shows as New Rockstars Inside Marvel, The Official Yellowstone Podcast, Almost 30 Podcast, and Gilbert Gottfried’s Amazing Colossal Podcast. PAR provides AdvertiseCast with more host-read inventory that AdvertiseCast can begin to sell immediately as well as more publishers for AdvertiseCast’s emerging programmatic advertising business.

Mr. Selah and Mr. Savelli commented, “We are excited to partner with Libsyn’s AdvertiseCast to deliver more services to even more creators on this larger platform. The combined business will be at the forefront of this growing industry, and we look forward to helping define the podcast advertising sector in the years ahead.”

Wolfson Partners LLC served as Libsyn’s financial advisor and Faegre Drinker Biddle & Death LLP served as Libsyn’s legal counsel. Randall Greer PLLC served as legal counsel to PAR.


Libsyn Releases Libsyn Studio Beta



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting as a Service’ platform, announced the release of Libsyn Studio Beta, an all-in-one free platform for new and casual creators to play, launch, and distribute their podcasts. 

Designed for new content creators just beginning their podcasting journey, as well as those looking to keep their audio experience simple, Libsyn Studio is the fastest and easiest way to make a podcast. The free membership platform offers the most intuitive and reliable tools to simplify the creation of a podcast – from recording and setup to simple hosting and distribution – all at no cost to the user.

“Podcasting is experiencing explosive growth and listenership is at an all-time high. With Libsyn Studio, we’re democratizing access for a new generation of diverse podcasters at any skill set level to be able to start and grow their podcast with our free creation platform,” said Brad Tirpak, CEO, Libsyn. “We’re empowering anyone to make their voice heard from anywhere without a technical background or any special equipment.”

Among the key beta version features:

  • A simple content guide for quickly getting up to speed on setting up a podcast.
  • Free tools for recording and assembling an episode with music, fades, and professional leveling.
  • Allows you to connect to all the major platforms, such as Apple, Google, Spotify, and other podcast listening apps.
  • The beta phase of Libsyn Studio is expected to continue into the summer of 2022.

Libsyn Studio is part of Libsyn’s Industry leading podcasting platform, which has provided publishers with hosting, distribution, and monetization services since the advent of podcasting in 2004. Libsyn has been an official podcast launch partner for the most popular media companies, including Pandora, Spotify, and Amazon Music.


Liberated Syndication Announces Agreement to Acquire Podcast Ad Reps



Liberated Syndication Inc., the industry’s leading podcast hosting platform and advertising marketplace, announced that it entered into a definitive agreement to acquire Podcast Ad Reps LLC (“PAR”), a leading podcast advertising company. PAR and its team members will be combined with Libsyn’s AdvertiseCast business, one of the largest independent and fastest-growing podcasts advertising marketplaces. Rick Selah and Anthony Savelli, PAR’s founders, and Co-CEOs, will join AdvertiseCast’s.

“I am thrilled to announce this acquisition,” said Libsyn’s CRO Dave Hanley. “On the heels of AdvertiseCast’s continued growth, we looked throughout the industry for additional opportunities to connect great content with our growing roster of advertisers. We quickly identified PAR and its leadership team as best-in-class and believe they will be a great addition to the AdvertiseCast organization. On behalf of everyone at Libsyn, we feel fortunate to partner with industry leaders like Rick and Anthony and to embark on this new chapter of growth as we look forward to helping more creators thrive.”

Founded in 2018, PAR enables podcast advertising for over 120 exclusive podcasters on its network and allows advertisers and agencies to efficiently buy and manage advertising campaigns in the podcast sector. PAR revenue has grown rapidly, increasing over 100% year-over-year in 2021 to approximately $8 million.

Since inception, PAR has scaled profitably with no outside investment and serves such top podcasting shows as New Rockstars Inside Marvel, The Official Yellowstone Podcast, Almost 30 Podcast, and Gilbert Gottfried’s Amazing Colossal Podcast. PAR provides Libsyn with more host-read inventory that Libsyn can begin to sell immediately as well as more publishers for Libsyn emerging programatic advertising business.

PAR founders and Co-CEOs Rick Selah and Anthony Savelli commented, “Our goal at PAR to empower the creator economy by offering a no-strings-attached, simple advertising service that can amplify the specific creative processes of our podcasters. We are incredibly proud that the vast majority of our original publishers have remained with us since our launch and credit the company’s success to our incredible team and our brand-friendly approach. We are excited to partner with Libsyn and AdvertiseCast and to deliver more services to even more creators on this larger platform.”

Libsyn’s CEO Brand Tirpak continues, “With the acquisitions of AdvertiseCast in June 2021 and now PAR, Libsyn is is well-positioned to continue to rapidly scale in the podcast advertising market, which PWC estimates will reach – $3.5 billion by 2025. We plan to continue to invest in our award-winning hosting platform, expand both our host-read and programmatic advertising efforts, and look for new ways to make Libsyn the preferred destination for both creators and advertisers.”

The acquisitions closing is subject to customary closing conditions and is expected to occur in Q1 2022.


Liberated Syndication Announces John W. Gibbons as President & Chief Product Officer



Libsyn, the industry’s leading podcast hosting platform and advertising marketplace, announced that it has hired John W. Gibbons as President & Chief Product Officer. Mr. Gibbons will be responsible for overseeing the product and innovation team and working closely with the CEO and Board to further Libsyn’s market expansion strategy.

Mr. Gibbons has been at the forefront of the podcast and digital media industries throughout his career. He most recently served as CEO of Pocket Casts, an industry-revered podcast app that was backed by a consortium of investors, including NPR, WNYC, WBEZ, and the BBC, and was acquired by Automattic, the parent company of WordPress.com, in 2021.

Prior to Podcast Casts, Mr. Gibbons spent over a decade with Amazon.com and its subsidiary, The Internet Movie Database (IMDb dot com); following his tenure at Amazon.com, he served as VP of International for Sizmek, a global ad server, preceding its acquisition by Amazon.com. A VC-backed Founder and CEO of a digital-first video company, Mr. Gibbons also helped launch and grow Atom Tickets, an award-winning movie ticket e-commerce app, and has served as an advisor to Podchaser, an industry-leading podcast-discovery database, since its inception.

“We are thrilled to welcome John to the Libsyn team,” said Libsyn’s CEO Brad Tirpak. “John’s background and areas of expertise fit squarely with Libsyn’s mission to deliver the best podcasting platform to our customers. John has a proven track-record of leading businesses in the development of consumer-direct products and creating product-centric organizations. John will be a great asset to the Libsyn team as we continue to innovate, expand our Advertisecast marketplace, and develop monetization offerings for our customers.”

Mr. Gibbons’ career has focused on creating products that empower creators and customers to thrive on growing platforms. Mr. Gibbons spent 13 years at Amazon.com and The Internet Movie Database (IMDb.com), an Amazon company, where he established both the global advertising business and its related products, launched the platform for third-party sales on Amazon, and built strategic partnerships with well-known global brands and Fortune 100 clients.

Also, as a VC-backed entrepreneur, Mr. Gibbons was the Founder and CEO of a tech startup providing an attribution database for digital-first content, delivering intelligence for content creators, brands, agencies, content networks, and distributors. In addition, Mr. Gibbons has extensive experience in digital advertising technology, having served as VP of International for Sizmek, a global, multichannel ad server that creates, distributes, customizes, measures, and optimizes cross-platform advertising campaigns.

Mr. Gibbons commented, “There isn’t a more exciting story in the podcast industry today than what is happening at Libsyn. I am excited to join the team to help continue Libsyn’s track-record of growth and product innovation. My professional skill set, and personal passions are perfectly aligned with Libsyn’s vision. I look forward to playing a role in Libsyn’s continued leadership of the podcasting market with the evolution of its platform strategy and extraordinary customer experience.”