Tag Archives: LibSyn

Libsyn Debuts Automatic Ads Solution



Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic and advertising revenues.

“As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn. “We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone.”

“Libsyn’s AdvertiseCast is the industry’s premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands,” continued Dave Hanley, the company’s Chief Revenue Officer.

“AdvertiseCast makes it easy for podcasters advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step – and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”

Sees Strong Demand for Automatic Ads Solutions via Closed Beta

In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically located ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential.

Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.


Libsyn Expands Into Canada To Meet Growing “Podcasting As A Service” Demand



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced it has launched podcast advertising services in Canada as part of the Company’s continued expansion. Building on its investments in innovative platform and tools for creators across the entire podcasting journey, Libsyn has also appointed a seasoned expert and podcast ad sales veteran, Bob Kane, as Country Manager to lead its growth in the Canadian podcasting market.

Additionally, Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace, has signed iconic Canadian Sportscaster Bob McCown’s Podcast and Canada’s largest independent comedy podcast company, The Sonar Network, to exclusive deals. These new exclusives add to other AdvertiseCast titles available in Canada like Bigger Pockets Media Network, Darknet Diaries, Dr. Phil’s Phil in the Blanks, and The Optimal Living Daily Network, among others – in total delivering nearly 23 million Canadian downloads per month. To date, AdvertiseCast represents more than 240 exclusive podcasts and the marketplace includes a broader network of 3,000 shows. The marketplace offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory at scale.

According to Infinite Dial 2022 Canada, podcast listening in Canada continues its growth to its highest point in weekly and monthly habits, leading both the U.S. and Australia with 43% of Canadians 18+ listening monthly.

“Our expansion into Canada marks an important step in our global growth strategy,” said Brad Tirpak, CEO of Libsyn. “With podcast listenership at its highest level yet in Canada and advertisers following suit to embrace the medium, we look forward to helping the full spectrum of Canadian podcasters by expanding access to both our industry-leading hosting and monetization tools and AdvertiseCast marketplace that links creators to advertisers.”

Libsyn is continuing investing in its platform strategy and leading the industry as the go-to destination for hosting, creation, distribution, and monetization solutions to power the creator economy. With its comprehensive and innovative ad tech tools and insights, Libsyn’s AdvertiseCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.


Liberated Syndication Announces Agreement to Acquire Julep Media



Liberated Syndication Inc. (“Libsyn” or the “Company”), the leading “Podcasting As A Service” platform, announced that it has entered into a definitive agreement to acquire Julep Media GmbH (“Julep”), Germany’s largest independent platform for podcast advertising. The combination of Julep and Libsyn subsidiary AdvertiseCast opens new international markets for Libsyn and represents only the first step in Libsyn’s expansion to become the global destination for creators looking to monetize and brands looking for exposure to the fast growing podcast media market.

Founded in 2019, Julep has rapidly grown to serve the entire podcast ecosystem throughout Germany, including advertising, hosting, and content production. Julep monetizes over 500 podcasts and more than 50,000 episodes, distributes over 45 million downloads per month, and provides advertising solutions to more than 300 brands and agencies across the German economy, including Clark, SKY, Deutch Telekom, Athletic Greens, Facebook, and Ikea.

The German audio ad market is the 6th largest in the world and podcast advertising is expected to significantly outpace the growth of the rest of the digital media market. Steffen Hopf, who has served as Julip’s CEO since the company’s founding, will continue in his current position and will assume new responsibilities for Libsyn’s international efforts throughout Europe. The rest of Julep management team will also remain in place for at least the next three years.

Brad Tirpak, Libsyn’s CEO, said, “Libsyn is thrilled to welcome Julep to our growing platform of advertising solutions for creators. Germany is one of the largest podcast markets in Europe, and Julep provides Libsyn with the immediate scale to become a leading force in podcast monetization in both Germany and the broader European market. Steffen Hopf and Christian Rymarenko have built a world-class team, and under their leadership Julep has become the primary destination for German creators and advertisers. The podcast advertising market is still in early stages in Europe and Julep’s focus on innovative technology and automation will continue to drive Julep’s strong growth and expand Libsyn’s podcast monetization and hosting offerings.”

Steffen Hopf, Julep’s CEO said, “Our new combination with Libsyn will dramatically accelerate our growth and product offerings. From the very beginning, we have always had our sights on internationalization as a pillar of our future development. With its expertise in the U.S. podcast market, which is several years ahead of the European market, Julep’s combination with Libsyn comes at exactly the right time. The team and I are excited to begin this new growth chapter in partnership with Brad and the entire Libsyn organization.”

Julep was founded by some of Germany’s most successful tech entrepreneurs, including Marcus Englert, Sebastian Weil, and Bjorn Jopen. Marcus Englert commented, “To have developed and built one of the leading platforms for podcast advertising in Germany in less than three years is an enormous success, for which I would like to express my sincere thanks to Julep’s managing directors, Steffen Hopf and Christian Rymarenko, and the entire Julep team. We look forward to our combination with Libsyn. We are confident that together we are even better positioned to expand our market share in the fast-growing podcast markets of Europe.”

The acquisition’s closing is subject to customary closing conditions, including regulatory approval.

To learn more about Julep offerings, click here.


Libsyn Unveils July 2022 Podcast Advertising Rates



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service platform, announced its July 2022 Podcast Advertising Rates, including the highest CPM categories.

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCeast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

The AdvertiseCast July 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

So far in 2022, AdvertiseCast has serves over 900 million advertising impressions across podcasts in its marketplace.

For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).

The three highest CPM categories in July based on delivered advertising were:

Technology: $28

Business: $24

Education: $23


Libsyn Partners With Resso To Distribute Libsyn Podcasts



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service” platform, announced a new distribution agreement with Resso, a social music streaming platform available in Brazil, Indonesia, and India.

The new partnership gives Libsyn’s podcast creators another distribution point to expand and grow their listener base globally – and it’s now available on the Libsyn’s platform for all 75,000+ Libsyn hosted podcasts.

Resso is a community-based music streaming app that leans into social sharing with recommendation-based music discovery and features for a shared experience, connecting people, artists, and creators. Since launching in 2020, Resso has built a fast-growing community in Southeast Asia and Latin America.

“We’re thrilled to partner with Resso, a leader in music and audio streaming, with a wide range of original content, including podcast uploading components directly from Libsyn,” said Libsyn President and Chief Product Officer, John W. Gibbons. “We’re building an open ecosystem that allows podcasters to share their work with listeners everywhere – across every podcast app and player, and we look forward to expanding our distribution and further powering the creator community.”

“Our collaboration with Resso will extend the reach of podcasts through the insertion of more content to new audiences across the platforms where they engage,” said Rob Walsh, Libsyn’s Vice President of Podcaster Relations. “Libsyn is continuing to invest to be at the forefront of providing distribution tools to grow podcasting and support success for the full spectrum of podcasters – from independents to professional creators.”

“Libsyn’s open ecosystem and unique content catalog will strengthen Resso’s podcast offering while contributing to an enhance listening experience for our community in Brazil,” said Alberto Lopez, Music Licensing & Partnerships, Resso.

Libsyn enables distribution to more than 25 destinations and is the leading service for allowing podcasters to unlock their full creative potential by empowering them to bring their diverse voices to life, to grow their audiences, and to monetize their content effortlessly.


Libsyn Celebrates One Year Anniversary of AdvertiseCast Acquisitions



Liberated Syndication (“Libsyn”), the leading ‘Podcasting As A Service’ platform, celebrates the one year anniversary of its acquisition of the industry’s premier podcast advertising marketplace, AdvertiseCast. Libsyn also released its May 2022 Podcast Advertising Rates, including highest CPM categories.

Libsyn acquired AdvertiseCast on June 4, 2021. Since the acquisition, AdvertiseCast has accelerated Libsyn’s advertising growth trajectory. The AdvertiseCast tech stack has enabled the business to grow both rapidly and profitably. With the addition of Podcast Ad Reps (PAR) earlier this year, advertising now represents a significant revenue stream for the business. AdvertiseCast reported $12 million in revenue in calendar year 2020 and exceeded the earn-out target of $18M in revenue in calendar year 2021.

With its growing network of podcasts, the AdvertiseCast marketplace empowers creators to monetize their audio and video content and offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory. As of May 2022, the marketplace includes more than 2,900 shows, with over 210 exclusive podcasts, and more than 740 active advertisers over the last 12 months. Total show count on AdvertiseCast has increased 15% in the first quarter of 2022 and the number of exclusive shows has experienced a 92% year-over-year uptick.

“Libsyn’s AdvertiseCast is celebrating a pivotal milestone – and with industry forecasts pointing to significant podcast growth ahead, we’re paving the way in rolling out new innovations and robust insights – and with greater transparency for our advertisers,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “New capabilities in podcast advertising makes the medium even more compelling for brands of all sizes to harness the power of podcasting in connecting with diverse listeners and driving measurable outcomes.”

Per the PwC / IAB U.S. Podcasting Advertising Revenue Report, podcast advertising revenues is forecasted to exceed $2B in 2022 and almost triple by 2024 to over $4B. To meet the growing advertiser demand, Libsyn’s AdvertiseCast is continually investing in its platform and tools to empower brands to effectively target and reach a burgeoning and coveted podcast audience.

The AdvertiseCast April 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figured to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of more than 2,900-plus shows, including over 210 exclusive podcasts.

For May 2022, the average CPM rate was $23.77 for a 60-second ad spot.

The three highest CPM categories in May based on delivered advertising were:

Business: $28
Technology: $26
Kids and Family: $26


Libsyn’s AdvertiseCast Marketplace Unveils April 2022 Podcast Advertising Rates



Liberated Syndication Inc., (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces April 2022 Podcast Advertising Rates, including highest CPM categories.

“Video is an emerging podcasting trend. And we’re seeing creators experiment with multimedia formats by streaming their shows on YouTube and other social media platforms. This not only represents a new revenue opportunity for podcasters, but it’s a secondary channel for advertisers to target and reach an expansive podcast audience,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast.

The AdvertiseCast April 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’ premier podcast advertising marketplace that connects advertisers with podcasters. The Company shares the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s growing network of more than 2,500-plus shows, including over 210 exclusive podcasts, which offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory.

For April 2022, the average CPM rate was $23.01 for a 60-second ad spot.

The three highest CPM categories in April based on delivered advertising were:

Business: $28
Kids and Family: $28
Health and Fitness: $27

Podcasting continues its metric rise in popularity with 73% of Americans ages 12 and up – an estimated 209 million people – reporting that they’ve listened to a podcast in the last month. That’s a 68% uptick from 2021, driven by listeners age 35+, who increased their monthly online audio listening by 13% year over year.

Moreover, audience composition is also becoming increasingly diverse, striking more of a balance in terms off gender (53% male, 46% female, 1% non-binary) and ethnicity with increases in Black (16%), Hispanic (16%), and Asian (3%) monthly listenership. As a result, the growing popularity of podcasts has increased growing popularity of podcasts has increased its attractiveness as an advertising medium.

Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.


Libsyn’s AdvertiseCast Marketplace Unveils March 2022 Podcast Advertising Rates



On April 1, Liberated Syndication (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced March 2022 Podcast Advertising Rates, including highest CPM categories. Additionally, Libsyn’s AdvertiseCast, the industry’s premier advertising marketplace, is continuing to roll out enhanced advertising tools for podcast creators to grow their audiences and for advertisers to reach highly engaged listeners.

“Podcast advertising is on an accelerated growth trajectory and we’re paving the way in powering advertising for a growing number of podcast creators that are looking to monetize their shows,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “As more marketers invest in podcast advertising, we’re bringing new insights and advertising tools that demonstrate the effectiveness of the channel for reaching diverse listeners consuming a broad range of content.”

Podcasts represent one of the fastest growing channels within advertising. According to Statista, podcast advertising spending is expected to increase steadily in the near future, with 2021 figures estimated at $1.33 billion U.S. dollars. And by 2025, spending is expected to surpass $2.7 billion dollars. Libsyn’s AdvertiseCast is tapping into that growth potential by empowering brands to effectively target and reach a burgeoning and coveted podcast audience. With its growing network of over 210 exclusive podcasts and its network of more than 2,500 shows, the AdvertiseCast marketplace offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory.

Recently, AdvertiseCast expanded both its offerings and inventory to increase access and simplify the media buying experience for advertisers. Just last month, Libsyn announced the acquisition of Podcast Ad Reps LLC (PAR), adding more than 120 exclusive shows – like New Rockstars Inside Marvel, The Official Yellowstone Podcast, and Almost 30 – to AdvertiseCast. Furthermore, to enable monetization for more creators – both small and large shows – to monetize their podcasts, AdvertiseCast has reduced the minimum access requirement from 5,000 listeners to just 200 listeners per episode.

The AdvertiseCast March 2022 Podcast Advertising Rates

For March 2022, the average CPM rate was $23.43 for a 60-second ad spot.

The three highest CPM categories in March based on delivered advertising were:

  • Technology: $32
  • Kids & Family: $28
  • Business: $27

Liberated Syndication Announces $4.75 Million of New Equity Financing



Liberated Syndication (“Libsyn” or the “Company), the industry’s leading podcast hosting platform and advertising marketplace, announced that it has raised gross proceeds of $4.75 million in a private placement led by Carmac Partners, LLC, along with other existing shareholders and several new investors. Libsyn sold 1.27 million shares of its common stock at a price of $3.75 per share.

“This new equity financing comes at such an exciting time in the history of Libsyn. With the acquisitions of AdvertiseCast in June 2021 and PAR in February 2022, Libsyn is now one of the largest independent and fastest-growing advertising marketplaces in the podcast sector,” said Brad Tirpak, Libsyn’s CEO. “The PAR transaction will allow us to scale our AdvertiseCast platform even faster than we initially projected by adding experienced team members to our organization, increasing our inventory, and expanding our reach to new advertisers. The additional capital gives us greater flexibility across our businesses as we seek to become the preferred destination for both creators and advertisers.”

The company also announced that AdvertiseCast revenue exceeded $18 million in calendar year 2021, which triggers an earnout to the AdvertiseCast members under the purchase agreement, subject to final review. Libsyn acquired AdvertiseCast on June 4, 2021. AdvertiseCast reported $12 million in revenue in calendar year 2020.

Following the PAR acquisition and the financing transaction announced, Libsyn has a cash balance of approximately $13 million and 27.86 million shares issued and outstanding.