Libsyn Unveils June 2024 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced it’s June 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“The time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising. Summer is a powerful window for brands to reach and connect with valuable audiences in their screenless moments. As audiences embrace the outdoors and travel — so too should the ads,” said Dave Hanley, Chief Revenue Officer of Libsyn.

“Summer’s leisurely pace encourages longer, uninterrupted listening, leading to higher ad recall and conversion rates. To maximize relevance and engagement, advertisers should align campaigns with summer themes like travel, outdoor adventures, seasonal sales, and back-to-school.”

June 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For June 2024, the average CPM rate for a 60-second ad spot was $21.90, which represents an increase compared with the May 2024 CPM of $21.63. The June 2024 CPM rate was slightly below the prior year June 2023 CPN in June.

Libsyn Ads is the top one-stop destination for brands and agencies to access high-quality, brand-safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools.

Historical monthly CPM rates can be found on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates

Libsyn Reveals 2024 IAB Podcast Upfront Takeaways And May 2024 Podcast Advertising Rates

Libsyn Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, shared insights from its 2024 IAB Podcast Upfronts presentation and released its May 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

IAB Podcast Upfront Takeaways

At the 2024 IAB Podcast Upfronts, held last month in New York City, creators, brands, agencies and media buyers convened to discuss the state of podcast advertising and preview the latest in talent and tech. After years of double-digit increases, podcast advertising posted a modest revenue increase of 5% to $1.9 billion in 2023. That said, podcasting is projected to more than double its 2023 ad revenue growth rate (+12%) in 2024 and reach nearly $2.6B by 2026, according to IAB & PwC’s U.S. Podcast Advertising Revenue Study.

Libsyn Ads, the world’s premier podcast advertising network, was among the podcasting innovators that took the IAB stage with its esteemed partners: Liz Alesse, Vice President, ABC Audio, ABC News, and Nick Viall, Host, The Viall Files. Here are some key takeaways from Libsyn’s “The Magic of Podcasting: How Brands are Finding Success with the Right Partners” panel:

Nick Viall Bets Big on Podcasting: Nick underscored his confidence in the podcasting space and discussed his ambition to leverage his successful podcast, “The Viall Files,” as a springboard to launch a full-fledged media company. Announced earlier this year, Envy Media is his new audio-first lifestyle brand centered on pop culture, reality TV, and relationship-themed shows.

ABC Audio Leans in to Storytelling: For ABC, diving into the podcast space was an obviouscnhoice due to the unique creative freedom and flexibility the medium offers. ABC Audio is collaborating with ABC News, the Walt Disney Company, and other properties to lean in to innovative storytelling — deliberately avoiding traditional storytelling techniques from other mediums and tapping the very best podcast audio storytellers that they can find. And after years of success, they’re only just beginning to scratch the storytelling surface of their extensive IP and archives they have access to.

Nick Viall Believes in Vodcasting’s Power: Nick emphasized the importance of the visual element of his podcast, noting that he always has considered both audio and video equally to be crucial from the start. Vodcasting offers a clear advantage by allowing shows like his to market themselves and expand their reach through short clips shared on social media. Fans also create their own clips to share on platforms like TikTok and Instagram, leading to an episode with nearly 2 million downloads generating 1.4 billion impressions across the internet. And with that reach, more advertisers are seeing the clear ROI.

ABC Audio Adapts to Changing Consumption Habits: With changing consumption habits, ABC Audio offers shows like “Start Here,” a thoughtful daily news podcast hosted by Brad Mielke that covers top stories of the day in 20 minutes. They also produce “FiveThirtyEight Politics,” a niche podcast that takes a scientific approach to breaking down the latest political developments. There’s a lot of political content that advertisers may shy away from, but shows like this are very data-driven and unbiased – i.e. brand suitable and investment worthy.

May 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For May 2024, the average CPM rate was $21.63 for a 60-second ad spot. That figure is slightly lower than last month (April 2024 avg. CPM rate: $21.89), and the same month last year (May 2023 avg. CPM rate: $23.34).

The three highest CPM categories in May based on delivered advertising were:

Technology: $27

Business: $25

Education: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Arts, Fiction, and TV & Film, which averaged around the high teens to low 20s in May.

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from its unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools. Historically monthly CPM rates can be found at the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates.

Libsyn To Take The Stage With Nick Viall & ABC Audio At the 2024 IAB Podcast Upfront

Liberated Syndication Inc. (“Libsyn”), announced its presence at the 2024 IAB Podcast Upfront. The IAB event is designed to preview new podcast shows and highlights their ability to engage listeners and authentically align with advertisers.

Leaders from Libsyn Ads, the world’s premier podcast advertising network, will host a panel discussion with Nick Viall, host of the award-winning The Viall Files podcast, and Liz Alesse, Vice President of ABC News’ ABC Audio, on unlocking the magic of podcast advertising.

Additionally, Libsyn released its April 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories. Libsyn releases these figures monthly to promote greater transparency in podcast advertising.

IAB Podcast Upfront Session

The newly rebranded Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast inventory, as well as benefit from our unmatched specialist expertise, advanced targeting solutions, outcome based measurement capabilities, and brand safety and suitability tools.

“Podcasting has become a driving force in advertising, captivating more than 135 million Americans monthly with engaging content from diverse creators spanning every genre,” said Dave Hanley, Chief Revenue Officer of Libsyn. “This Upfront season, as Libsyn takes the IAB stage with our esteemed partners, we’ll showcase the power of podcasting with it’s new ad formats and capabilities, and offer actionable insights on how brans can forge genuine connections with audiences – and how it outperforms other channels in driving consumer action.”

The Magic of Podcasting: How Brands Are Finding Success with the Right Podcast Partners Thursday May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST | etc. venues at 360 Madison Avenue & IAB.com

Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel. However, it’s a highly complex and fragmented landscape for brands and marketers to navigate – highlighting the importance of trusted partners.

Join Libsyn Ads and our advertising partners – The Viall Files, the acclaimed pop culture podcast hosted by Nick Viall, and ABC Audio, the premier network of on-demand audio content focused on lifestyle, culture, and entertainment – as they share lessons learned from their podcast advertising journey for driving audience growth and advertising outcomes. Join us to unlock the magic of podcast advertising!

Speakers:

* Liz Alesse, Vice President, ABC Audio, ABC News

* Stephen Pickens, SVP, Host Read Advertising Sales, Libsyn Ads

* Anthony Savelli, SVP, YouTube & Influencer Advertising Sales, Libsyn Ads

* Nick Viall, Host, The Viall Files

April 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising for creators, advertiser, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

For April 2024, the average CPM rate was $21.75 for a 60-second ad spot. That figure is sightly lower than last month (March 2024 avg. CPM rate $21.94), and the same month last year (April 2023 avg. CPM rate: $22.76).

The three highest CPM categories in April based on delivered advertising were:

Technology: $27

Education: $25

Comedy: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Games, Kids & Family, Religion & Spirituality , which averages around the high teens to low 20s in April.

Historical monthly CPM rates can be fond on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising rates.

About Libsyn Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally.

Libsyn Ads offers industry-leading podcast advertising solutions, serving as a comprehensive ad buying and management offering for creators, advertisers, and agencies to initiate and manage highly targeted campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.

Libsyn Names Rich Selah As New EVP Of Sales For AdvertiseCast Marketplace

Libsyn Syndication inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced the appointment of Rick Selah as Executive Vice President of Sales for Libsyn’s AdvertiseCast. Selah previously has served as Executive Vice President of Content Partnerships and Libsyn since 2022 and, in this new role, Rick will be responsible for spearheading the expansion of the industry leading AdvertiseCast marketplace and driving revenue growth.

“Advertisers are embracing podcast advertising as a trusted media channel that’s now on par with other dominant media channels with advanced audience targeting and attribution measurement capabilities — and our AdvertiseCast marketplace is leading the way,” said John W. Gibbons, Chief Executive Officer at Libsyn. “Rick will be instrumental in scaling our expansive podcast advertising portfolio of host-read, dynamic, and programmatic ad offerings. His wealth of experience in the podcast industry, strong advertiser relationships, and sales track record make him a valuable leader to drive our next phase of accelerated growth.”

As a seasoned sales leader, Selah brings decades of expertise in media industry sales. As Executive Vice President of Content Partnerships at Libsyn, Rick was instrumental in expanding creator partnerships and bringing massive shows like The Vial Files and Lore as well as ABC Audio to the Libsyn AdvertiseCast family.

Prior to Libsyn, Rick served as Co-Founder and President of PodAdReps (PAR), where he led advertising sales efforts for a diverse catalog of independent podcasts. His leadership resulted in the acquisition of PAR by Libsyn, further solidifying his impact on the podcasting industry. Rick’s career journey also includes significant roles such as Vice President of Sales at CastPlus and Vice President of Sales at Westwood One.

“Podcast advertising is gaining prominence with more marketers, and Libsyn AdvertiseCast has built a foundation for accelerated growth with its deep investments in innovative advertising tools and technologies,” said Rick. “I’m thrilled to work alongside Libsyn’s leadership team to lead sales and educate more brands on the immense potential of podcast advertising, empowering them to harness the medium’s power to engage on high-value audiences and achieve measurable outcomes. Together, we’ll continue to elevate the podcasting landscape and drive the proof-of-performance for advertisers.”

The expansion of leadership marks a pivotal moment for Libsyn as the Company celebrates its 20th year in podcasting. Libsyn has made substantial investments in platform tools for creators and advertisers alike.

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally. Libsyn’s AdvertiseCast marketplace combines an industry-leading ad buying management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.

Libsyn Unveils February 2024 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its February 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“As the Upfront advertising season approaches, it’s crucial for advertisers to strategically invest their ad dollars — and podcast advertising offers a prime opportunity,” noted Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “Reports indicate that uptake of a brand safety and sustainability solutions has nearly doubled since last year, showing a rapid adoption of these tools in the podcast channel.

As one of the fastest-growing digital media channels, brand marketers have ample reasons to embrace podcast advertising as a cost-effective and trusted medium that delivers unmatched audience engagement. We’re educating and helping more advertisers leverage its full potential and securing the number one spot in Podtrac’s latest global rankings for streams, downloads, and views validates the power and reach of our premier advertising network.”

February 2024 Podcast Advertising Rates

For February 2024, the average CPM rate was $21.99 for a 60-second ad spot. That figure is up from last month (January 2024 avg. CPM rate: $21.61), and is on par with the same month last year (February 2023 avg. CPM rate: $21.99).

The three highest CPM categories in February based on delivered advertising were:

Technology: $27

Education: $25

Arts: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Music, which averaged around the high teens to low 20s in February.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on its February 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“As the Upfront advertising season approaches, it’s crucial for advertisers to strategically invest their ad dollars — and podcast advertising offers a prime opportunity,” noted Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “Reports indicate that uptake of a brand safety and sustainability solutions has nearly doubled since last year, showing a rapid adoption of these tools in the podcast channel.

As one of the fastest-growing digital media channels, brand marketers have ample reasons to embrace podcast advertising as a cost-effective and trusted medium that delivers unmatched audience engagement. We’re educating and helping more advertisers leverage its full potential and securing the number one spot in Podtrac’s latest global rankings for streams, downloads, and views validates the power and reach of our premier advertising network.”

February 2024 Podcast Advertising Rates

For February 2024, the average CPM rate was $21.99 for a 60-second ad spot. That figure is up from last month (January 2024 avg. CPM rate: $21.61), and is on par with the same month last year (February 2023 avg. CPM rate: $21.99).

The three highest CPM categories in February based on delivered advertising were:

Technology: $27

Education: $25

Arts: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Music, which averaged around the high teens to low 20s in February.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website.

Libsyn Unveils January 2024 Podcast Advertising Rates

Libsyn Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“More people are tuning into podcasts, and advertising dollars are following suit — and a notable 68% consumers are more willing to consider a product they heard about on a podcast ad. Entering 2024, we’re optimistic about the growth of podcast advertising — with more local and regional advertisers embracing the medium and expanding opportunities in programmatic buying,” stated Dave Hanley, Chief Revenue Officer of Libsyn’s Advertise Cast. “We look forward empowering more creators and advertisers with industry-leading tools to deliver richer audience insights, improved performance outcomes, and increased transparency.”

January 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace, that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcaster advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For January 2024, the average CPM rate was $21.69 for a 60-second ad spot. That figure is down from December, which is a typical trend during the Q1 ramp up period (December 2023 avg. CPM rate: $22.91), and has decreased year-over-year (January 2023 avg. CPM rate: $22.21).

The three highest CPM categories in January based on delivered advertising were:

* Technology: $26

* Arts: $26

* Education: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Leisure, which averaged around the high teens to low 20s in January.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiserCast’s website. https://www.advertisecast.com/podcast-advertising-rates

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally. Libsyn’s AdvertiseCast marketplace combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.

Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024

Libsyn Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its November 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories, and shares 2024 podcast advertising predictions.

2024 Podcast Advertising Developments to Watch

Podcast advertising has experienced a meteoric rise in recent years, and as we enter 2024, there is no sign of this growth abating. According to IAB research, in 2023 alone, U.S. podcast ad revenue is projected to soar to $2.28 billion, up 25% year over year – and will reach $4 billion by 2025. With more people immersing themselves in their favorite podcasts, listenership and engagement is surging, offering advertisers a golden opportunity to connect with dedicated and loyal audiences.

Dave Hanley, Chief Revenue Officer of Libsyn AdvertiseCast, outlines five predictions for podcast advertising in 2024, underscoring the industry’s continued momentum.

Persistent Brand Safety Concerns Put to Rest: Advertisers will become more comfortable with brand safety in the podcast channel due to recent technology and procedural developments. The emphasis will shift towards brand suitability, authenticity in tone, and aligning with the right content creators. As brands recognize this, the call to action will be clear: Don’t sit on the sidelines in 2024 – leverage the genuine connection podcasts offer to engage audiences effectively.

AI-Powered Contextual Targeting Expands Ad Inventory: Libsyn’s AdvertiseCast expects a rise in adoption of AI and predictive contextual targeting in the year ahead. Leveraging innovative tools to provide accurate context to content will unlock a wealth of relevant inventory for advertisers. This ensures that their messages will resonate with intended audiences, driving precise targeting and ad effectiveness, while eliminating waste.

Regional & Local Ad Boom with Data-Driven Precision: Libsyn’s AdvertiseCast anticipates more regional and local advertisers will enter the podcast advertising space, fueled by the growing interest in data-driven targeting. Advertisers can now geo-target with increased precision to connect with desired local podcast audiences across hundreds of audience segments.

Surge in Video Enhancing Discoverability: The growing popularity of video podcasts will see the further blurring of lines between audio and video. Libsyn’s AdvertiseCast, which already offers a “simulcast” ad product to advertisers, recognizes the significant advantage of using video to improve podcast discoverability. This approach amplifies the reach and impact for creators – thereby attracting more advertisers.

Cause-based Advertising – An Untapped Opportunity: An untapped opportunity lies in the underutilization of cause-based advertisers collaborating with podcast hosts. The influential voice of podcast hosts presents a powerful platform for promoting social and environment causes, and this synergy fosters impactful conversations and prompts action. Beyond cause-based campaigns, we see this strategy being applied for political advertisers gearing up for the 2024 election cycle.

Hanley commented, “Podcasting has emerged as one of the fastest-growing advertising channels, and its trajectory remains on an upward curve. With greater access to sophisticated audience-based targeting and attribution measurement, new advertisers are capitalizing on the expanding opportunities to achieve their brand goals, be it direct response or brand awareness. We’ve been at the forefront of delivering new capabilities for advertisers, and since introducing programmatic ads in August 2022, we’ve witnessed a threefold increase in advertisers utilizing our automatic ad solution.”

November 2023 Podcast Advertising Rates

The three highest CPM categories in November based on delivered advertising were:

Kids & Family: $27

Arts: $26

Education: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include History, TV & Film, and True Crime, which averaged around the low 20s in November.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website. https://www.advertisecast.com/podcast-advertising-rates 

 

Libsyn Unveils September 2023 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its September 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories, and touched on advancements in its brand safety and sustainability targeting solutions.

The Podcasting Advanced: Building Brand Trust & Safety

Podcast advertising elevates consumers’ brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand’s products of services, according to Nielsen’s ‘Podcasting Today’ report. This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they want to ensure brand safety and protection of their reputation across such digital audio campaigns.

That’s why Libsyn is committed to prioritizing brand safety for its advertisers. The Company’s AdvertiseCast marketplace leverages ComScore technology to scan and analyze the transcripts of individual podcast shows within the marketplace, enabling contextual profiling of their audio inventory. These integrated components work seamlessly together to score shows, empowering brands to ensure ad placement safety and suitability.

Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast, affirms, “Our advanced brand safety and suitability solutions prioritize advertisers’ peace of mind. Through our AdvertiseCast marketplace, we utilize ComScore technology to meticulously analyze podcast show transcripts, enabling contextual profiling and show scoring. This commitment ensures brands can confidently navigate the digital audio landscape.”

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcaster. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For September 2023, the average CPM rate was $22.91 for a 60-second ad spot. That figure is up 3.8% compared to last month (August 2023 avg. CPM rate: $22.07) and has decreased year-over-year (September 2022 avg. CPM rate: $23.94).

The three highest CPM categories in September based on delivered advertising were:

Education: $27

Arts: $26

Technology: $25

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, News, and TV & Film, which averaged around the low 20s in September.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.

ABC Announces Exclusive Multiyear Podcast Advertising Partnership With Libsyn’s AdvertiseCast

ABC Audio announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting with ad-buyers and content creators. This strategic partnership will position ABC Audio’s award-winning podcast portfolio for continued growth. 

“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements in the fall,” said Liz Alesse, vice president of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”

ABC Audio’s diverse library of podcasts features ABC News’ flagship daily news podcast Start Here, winner of the Edward R. Murrow Award for Excellence in Sound in 2022 and 2023, as well as Reclaimed: The Story of Mamie-Till Mobley which won the 2023 Edward R. Murrow Award for Podcasting. ABC Audio also offers listeners a robust true-crime collection that includes The King Road Killings, Truth and Lies, and 20/20.

In addition to its library of original podcasts, ABC Audio collaborates with partners across The Walt Disney Company to create best-in-class audio content, including the recently announced Disney’s Frozen Podcast: Forces of Nature, said Dave Hanley, chief revenue officer of Libsyn’s AdvertiseCast. “By combining our experience in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”

With a commitment to excellence in journalism and storytelling, ABC Audio podcast advertisers can feel confident that their brands will be represented alongside top-quality content. AdvertiseCast will offer advertiser a combination of host-read and programmatic options that will be seamlessly incorporated into ABC Audio’s podcasts.

For more information or to advertise in ABC Audio’s portfolio of podcasts, please reach out to sales@advertisecast.com.

 

Libsyn Unveils August 2023 Podcast Advertising Rates

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced  its August 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Following Podcast Movement, it’s abundantly clear that the value of podcasting has reached new heights. The conference once again showcased the incredible diversity and creativity within the podcasting ecosystem. As the industry continues to grow, so does the understanding of the unique relationship between content, context, and audience engagement.,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. 

“Brands are increasingly recognizing that context matters as much as content. It’s not just about delivering a message; it’s about delivering it in the right context, to the right audience, at the right moment. We take pride in being at the forefront of podcasting innovations, and our newly launched predictive contextual advertising solutions stand as a testament to our commitment to staying ahead of the curve.”

August 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of thousands of shows.

For August 2023, the average CPM rate was $22.14 for a 60-second ad spot. That figure is fairly flat compared to last month (July 2023 avg. CPM rate: $22.20) and has decreased year-over-year (August 2022 avg. CPM rate: $23.41).

The three highest CPM categories in August based on delivered advertising were:

  • Technology: $26
  • Education: $26
  • Arts: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Sports, News, and TV & Film, which averaged around the low 20s in August.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates