LWC Studios, a Peabody-nominated digital production studio, announced Steve Pratt, former Pacific Content co-founder, is joining its advisory board. As a former TV executive, having worked with some of the biggest media brands, and co-founder of the world’s first branded podcast agency, Steve brings decades of experience, insight, and a broad set of expertise to LWC Studios.
He joins current board member: audio production and editorial consultant Rehka Murthy, Chris Colbert, Founder and CEO of DCP Entertainment, Pablo Fuentes, Founder of Makepath, and Lesley Lopez, Partner of ReKon Productions. The group helps guide the company’s initiatives and the development of its slate of original narrative-driven work across podcasts and other digital media.
“This makes it official. Steve has been a trusted and supportive friend to LWC Studios for several years, always ready to get on a call or make an introduction, always eager to share his hard-won wisdom in building one of the strongest branded content companies in podcasting. We’re so thankful for his commitment,” says Juleyka Lantigua, Founder and CEO of LWC Studios.
“When Juleyka and I met for the first time, I knew LWC Studios was a special company with a very special founder and leader. LWC Studios is a values-driven company that has storytelling, experimentation, and community deep in its DNA, and I couldn’t be more excited to work more closely with Juleyka and her team by joining their Advisory Board,” Pratt says.
Steve Pratt is the founder of The Creativity Business, a strategy firm helping companies find success with the right balance of creativity and business. He is the former co-founder of the world’s first and leading branded podcast agency, Pacific Content. Named one of Entrepreneur’s 100 Brilliant Companies, BMW, NYT, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch with no investment in 2014 and was sold to Rogers Communications in 2019.
Visit LWCStudios.com for more information in its work and Advisory Board.