Tag Archives: Magellan AI

Magellan AI Adds Download Data to its Podcast Media Planning Platform



Magellan AI, the standard for podcast media planning and competitive intelligence, announced a major development in their platform – Magellan AI Verified Downloads. The new feature will provide Magellan AI’s advertiser and agency partners with a central source for accurate show downloads, individual episode downloads, and unique listenership. Coupled with the extensive analytics and research already available in the platform, Magellan AI is now truly a “one-stop-shop” for media planning and competitive intel.

“Buying and executing podcast advertising campaigns continues to be a challenge for brands and agencies, and we’re taking yet another step forward today in streamlining that process. We’re here so every brand and agency can get rid of that hard-to-manage spreadsheet they’re using to try to keep the entire industry straight,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “We’re looking forward to accelerating both the number and quality of connections made between the buy-side and the sell-side in our platform.”

Thousands of shows are already signed up and providing data, ranging from independent podcasters to some of the largest podcast publishers. As Magellan AI’s CRO, John Goforth, points out, this isn’t just a tool for enterprise-level podcast networks: “Any podcast of any size can participate (at no charge) in Magellan AI Verified Downloads. That participation will ensure your show, tiny or huge, will be searchable by all of our buy-side clients. Those clients spend over $400mm per year in podcast advertising – so it’s a really cool opportunity to get directly in front of them.”

Magellan AI Verified Downloads will start its beta in Q4 2021, with plans to make it widely available in Q1 2022.

Looking to add your podcast to the program? Visit Magellan AI Verified Downloads and follow the instructions for integrating Magellan AI’s prefix with your hosting service.


Ad Alliance Becomes Magellan AI’s First Partner in the DACH Region



The audio and podcast market is booming and is now an integral part of advertisers’ media planning. As demand grows, the industry will require more transparency and access to insights, specifically for organizations selling ads and advertisers planning their campaigns. With that in mind, Ad Alliance is teaming up with Magellan AI as the US provider’s first partner in the German-speaking region.

Magellan AI uses artificial intelligence and machine learning to analyze over 100 podcasts on the German-language podcast advertising market, providing comprehensive data and facts about advertisers as well as the number and scale of ads.

Ute Henzgen, General Director Sales responsible for Audio & Podcast at Ad Alliance says: “We’re very excited to be the first advertising sales house in the DACH region to collaborate with Magellan AI. We see podcasts as an integral part of campaign planning, and with the fascinating insights we gain from Magellan’s analytics we’ll be able to offer our advertising partners services that are even better suited to their needs and tap into the podcast market even more effectively.”

Cameron Hendrix, CEO and Co-Founder of Magellan AI, says: “As we extend our services to non-English language podcasts, we’re thrilled to be partnering with Ad Alliance. We’ve proven how valuable these tools can be for advertisers, agencies, and publishers in the US, the UK, Australia, and Canada. This expansion into the German-language podcast advertising market will help drive the industry forward.”

The partnership between Magellan AI and Ad Alliance is also underpinned by the positive development of the market and the growing impact of podcasts. A third of all Germans now regularly listen to podcasts, the available content has tripled in a year (up 233 per cent), and advertising expenditure is also rising (up 220 per cent). What’s more, native integration means that podcast advertising is seen as a very credible option for reaching customers.

Ad Alliance sells around 120 podcasts spanning various genres for clients including Audio Alliance, SPIEGEL Media, and Wondery. It handles campaign conception, design, and production for a wide range of audio formats. Ad server-based campaigns in particular are a huge advantage of the audio market, which is opening up new marketing avenues for advertisers and in which Ad Alliance is a driving force.