Magellan AI

American Public Media Partners With Magellan AI

~ jen

American Public Media (APM), one of the nation’s largest public radio and podcast networks, announces an exclusive partnership with Magellan AI, the leader in audio intelligence, analytics, and measurement, to provide real-time attribution and audience analytics to advertisers. 

APM’s adoption of Magellan AI’s robust measurement tools brings in a new era of transparency and actionable data to the public media sector, giving advertisers clarity into campaign effectiveness previously found only within major commercial platforms.

This partnership underscore APM’s dedication to advancing how public media connects advertisers to audiences. APM’s integration of Magellan AI signals a major shift, giving advertisers precise, real-time insights without additional costs. Campaigns can now be measured with a degree of accuracy that enables clients to understand the impact of their investments and target their messaging as effectively as in commercial media spaces.

“With Magellan AI’s attribution capabilities, APM is redefining there of public media in the digital age,” said Thomas De Napoli, vice president of revenue strategy at American Public Media Group. 

“This partnership unlocks a level of audience insights that are competitive with other tech and media giants, equipping our advertisers to make better data-informed decisions. By bringing this technology to our clients, we’re not only enhancing the transparency of campaign impact but also affirming the distinct value of placing messages in a trusted, brand-safe environment — a cornerstone of APM’s commitment to quality and innovation.”

“Our collaboration with APM makes a significant step forward for advanced measurement of public media,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. “APM’s commitment to investing in industry-leading technology alongside its award-winning public radio programing and podcast content aligns perfectly with our mission to provide the most accurate, reliable, and actionable insights in audio advertising.”

“APM’s multi-year digital transformation strategy is reshaping what public media can offer today’s media buyers,” said De Napoli. “From implementing our Smart CPM strategy, a proactive approach to modernizing digital sales capabilities that provides actionable insights and streamline campaign management — to engaging cutting-edge attribution technology, APM is meeting the evolving needs of advertisers with solutions that prioritize insight, accountability, and measurement impact. 

“In today’s crowded media landscape, the partnership exemplifies how public media can evolve alongside media landscape, this partnership exemplifies how public media can evolve alongside commercial platforms, while remaining committed to its core values of quality, integrity and trust.”

For more information about American Public Media and Magellan AI, visit americanpublicmediagroup.org and magellan.ai.

Magellan AI Earns IAB Tech Lab Certification For Podast Measurement Compliance

~ jen

Magellan AI, the leader in audio intelligence, analytics, and measurement, is thrilled to announce that it has achieved certification for podcast measurement compliance from the IAB Tech Lab. This milestone reinforces Magellan AI’s dedication to providing precise, transparent, and reliable metrics to the podcast advertising industry.

The IAB Tech Lab’s  certification process evaluates adherence to the Podcast Measurement Technical Guidelines 2.2., ensuring a standardized and trustworthy approach to metrics like downloads, unique listeners, and ad delivery. Following a swift two-month audit, this certification confirms that Magellan AI meets the highest standards of accuracy and consistency, enabling advertisers and publishers to make data-driven decisions with confidence.

“Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement,” said Jim Ballas, GM Measurement at Magellan AI. “This certification validates our mission to deliver accurate podcasting data and measurement tools that optimize for ROI for advertisers and streamline operations for publishers.”

With this certification, Magellan AI strengthens its position as a trusted partner seeking best-in-class tools that now include IAB Tech Lab validated downloads. In addition to leveraging IAB Tech Lab certified metrics, Magellan AI’s measurement tools give advertisers and clients comprehensive insights into audience behavior, brand lift, and campaign outcomes, including:

Real-time delivery monitoring through airchecks

Programmatic campaign and creative distribution analysis

Detailed impression and listener metrics for advertiser attribution and podcast promotions

By aligning with IAB Tech Lab’s Technical Guidelines, Magellan AI provides the industry with a shared source of truth for podcast measurement, reducing discrepancies and fostering confidence in podcasting as a scalable medium.

“Standardized, reliable data is critical for driving growth in podcast advertising,” added Carmon Hendrix, CEO of Magellan AI. “We’re excited to continue pushing the entire audio industry forward alongside IAB Tech Lab and our clients: the largest publishers, advertisers, and agencies in the audio ecosystem.”

To explore Magellan AI’s IAB Tech Lab-certified capabilities and learn how they can benefit your campaigns, visit the website.

 

Magellan AI Promotes Jim Ballas To General Manager, Measurement

~ jen

Magellan AI, the leader in audio intelligence, analytics, and measurement, is pleased to announce the promotion of Jim Ballas to GM, Measurement. In this role, Ballas will oversee the company’s growing suite of measurement solutions, further solidifying Magellan AI’s position as the go-to resource for podcast ad verification, brand safety, and attribution.

Jim brings with him over a decade of leadership experience in podcast and broadcast advertising technology, and production. Since joining Magellan AI in 2022, he has been instrumental in launching and expanding the company’s measurement offerings, helping to develop transformative solutions that meet the evolving needs of advertisers and publishers alike.

Jess Robine, SVP Media & Operations at Veritone One said, “Jim has been a meaningful contributor to the business of podcasting throughout his career, and it’s no surprise that he’s elevating podcast attribution with expansion to cross-channel measurement that properly values audio. I’m excited to continue to work together with Jim and the Magellan AI team to deliver high-quality measurement and insights that our teams and advertisers can rely on.”

Jim’s leadership has been key to scaling innovations like Reach Lift, which measures the incremental reach added by podcast campaigns. This tool allows advertisers to evaluate the true effectiveness of their audio campaigns, in order to connect with new audiences and optimize media spend.

Further, Jim has pioneered incremental lift analysis to help brands measure the true impact of their audio campaigns. Using Magellan AI’s pixel-based trackers, conventions from both exposed and unexposed audiences are captured and aggregated. The resulting performance reports give advertisers clear insights into how their campaigns drive response and conversation compared to control groups.

“Jim has played a pivotal role in the growing success of our attribution business,” said Cameron Hendrix, CEO of Magellan AI. “His deep understanding of the industry and strong leadership make him the perfect fit to lead our measurement initiatives as we continue to grow. We’re thrilled to promote Jim to General Manager for our Measurement business.”

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. 

Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellian.ai

Magellan AI Introduces Reach Lift Measurement Product

~ jen

Magellan AI, the leading audio intelligence and measurement company announces the launch of Reach Lift. This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance, transforming how they assess and optimize their podcast ads investments. 

Wondery, a premium podcast network, with over 55 #1 podcasts on Apple, collaborated with Magellan AI Reach Lift for the initial launch of the product.

Reach Lift offers comprehensive, unduplicated reach insights for podcast campaigns within their broader digital media mix. This innovative produce gives advertisers access to reach-related performance metrics, and highlights opportunities for optimizing reach across podcast shows, empowering advertisers to make insights-driven planning and optimization decisions before, during, and after a campaign.

“We’re trilled to work with Wondery to bring Reach Lift to Advertisers,” said Jim Ballas, Head of Publisher Partnerships at Magellan AI. “Our advanced analytics platform, combined with Wonder’s premium content network, creates a powerful solution for advertisers seeking to optimize their podcast campaigns and find new, unreached audiences.”

Key features of Magellan AI Reach Lift include:

Comprehensive view of total campaign reach across advertisers’ podcast and total digital audio and video buy

Unique reach delivered by the campaign

Incremental reach delivered by a podcast network

Cost per unique tech across the total digital audio and video campaign

Identification of top shows in the Wondery network for reach-based optimization and planning support.

Alyson Sprague, Head of Ad Measurement at Wondery, added, “Magellan AI Reach Lift provides advertisers with greater visibility into total campaign reach, and the role of podcast ads in a total digital media mix. We are excited to collaborate with Magellan for the launch of this innovative product, helping advertisers reach new, relevant audiences across the Wondery network.”

This product marks a significant advancement in podcast advertising measurement, providing marketers with the best-in-class tools they need to make data-driven decisions and optimize their digital audio and video advertising strategies.

For more information about Magellan AI Reach Lift, visit https://www.magellan.ai

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube.

Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://magellan.ai

Ad Performance Tracking: MetaRouter And Magellan AI Partner

~ jen

MetaRouter, the trailblazers in server-side tag management and real-time event routing, announced a strategic partnership with Magellan AI, the leading audio intelligence, analytics, and measurement company. This collaboration aims to significantly enhance the accuracy handbreadth of ad performance data, empowering marketers to optimize their advertising strengths.

“In an era where user privacy is paramount, MetaRouter and Magellan AI are at the forefront of ensuring that customer data is handled with the utmost compliance and consent enforcement,” said Michele Neiberding, Director of Product Management at MetaRouter. “By leveraging MetaRouter’s advanced consent enforcement technology and Magellan AI’s robust analytics, the partnership aims to provide advertisers with accurate and actionable insights while maintaining strict adherence to privacy regulations.”

Optimizing Ad Spend and ROAS

Effective ad spend allocation remains a key challenge for marketers. Accurately calculating Return on Ad Spend (ROAS) requires precise revenue tracking, often complicated by complex customer journeys and attribution models. This partnership combines MetaRouter’s robust server-side data streaming with Magellan AI’s detailed analytics to provide precise tracking and insights into ad performance. The result is more accurate than ROAS measurement, helping advertisers reduce inefficient spend and optimize campaigns more effectively.

Maintaining Privacy in an Increasingly Regulated Environment

Privacy regulations like GDPR and CCPA have made measuring user behavior and attributing conversions more challenging. These regulations create gaps in data collection, making it difficult to measure ad campaign impact and maintain accurate ROAS metrics. The MetaRouter and Magellan AI collaboration prioritizes privacy compliance while delivering accurate data, balancing regulatory requirements with reliable ad performance insights.

Impact on Podcasting

In the podcasting industry, accurate event data is essential for understanding the impact of advertising. However, direct interaction is generally limited and ads are consumed through listening exposure rather than clicks, which complicates attribution. The MetaRouter and Magellan AI partnership enhances the ability to track and measure podcast ad effectiveness, crucial for making informed decisions about where and how much to spend on your media campaigns.

“Partnering with MetaRouter is a forward-looking step for how we handle cross-channel advertising data,” said Jim Ballas, Head of Publisher Partnerships at Magellan AI. “MetaRouter’s ability to provide precise, privacy-compliant customer data complements our mission to enable our clients to easily integrate their key KPIs with our measurement suite, so they can optimize their ad spend with greater accuracy and confidence, as privacy regulations continue to evolve.”

The partnership offers advanced targeting and attribution methods that combine contextual signals with cohort-based and probabilistic approaches to compensate for the reduced efficacy of traditional tracking. This strategy particularly benefits brands implementing first-party data strategies, positioning them to thrive amid evolving privacy regulations. These brands gain greater control over the customer data and how it is shared, while being better prepared for future privacy demands.

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement

~ jen

Magellan AI, the podcast analytics platform, has partnered with Adelaide, the leader in attention-based media quality measurement to surface attention metrics within its podcast measurement suite. Through this collaboration, Magellan AI is one of the first podcast intelligence platforms to offer show-level attention ratings by campaign, providing advertisers with critical insights into advertising effectiveness.

Recent coverage in Digiday highlights Adelaide’s advanced approach to measuring media quality in podcast environments using its omnichannel AU metric, which predicts any placement’s probability of attention and impact. AU is generated by a machine-learning model that considers exposure, eye-tracking, and full funnel outcome data. For podcasts, exposure data falls into categories like genre, ad position, ad load, and type.

The addition of AU to Magellan AI’s platform helps advertisers pinpoint the most effective sources of attention in podcasts, fueling smarter media investment decisions and better outcomes. AU ratings are normalized across channels, so advertisers can easily evaluate the effectiveness of podcast advertising relative to their other media investments.

“Adelaide’s researchers demonstrated the exceptional value of audio alongside other mediums – particularly podcasts, which maintain an average AU far above channels like display and Walled Gardens,” said Marc Guldimann, CEO & Co-Founder of Adelaide. “The untapped potential of high-quality podcast media is undeniable, and we look forward to working with Magellan AI to bring these insights to advertisers and help them achieve superior outcomes.”

“We’re thrilled to partner with Adelaide,” said Cameron Hendrix, CEO & Co-founder of Magellan AI. “Podcasts are one of the few channels where listeners routinely report something that advertisers new to podcasting find surprising – that they like ads in podcasts. Incorporating Adelaide’s AU data in Magellian’s AI’s industry-leading media planning and measurement platform adds a key metric that supports investment in podcasts as a channel.”

“We’re thrilled to partner with Adelaide,” said Cameron Hendrix, CEO & Co-founder of Magellan AI. “Podcasts are one of the few channels where listeners routinely report something that advertisers new to podcasting find surprising – that they like ads in podcasts. Incorporating Adelaide’s AU data in Magellian’s AI’s industry-leading media planning and measurement platform adds a key metric that supports investment in podcasts as a channel.”

Data from the Magellan AI platform, broken out across a large number of podcasts and individual episodes, will also feed into Adelaide’s AU model for podcasts, ensuring comprehensive and precise attention for media buyers. Starting early this year, customers can find this data in the Magellan AI platform.

Learn more about attention measurement for podcasts ad get a demo on the Magellan AI website.

ARN’s iHeart And Magellan AI Reveal Australia’s Top Podcast Advertisers For Q2/2023

~ jen

ARN’s iHeartRadio Australia and Magellan AI have revealed the top 15 brands advertising on Australian podcasts for Q2 2023, with Amazon topping the list.

Overall, Q2 spending on Australian podcast advertising grew by a huge 64% year on year, indicating a clear trend of brands increasing their investment in podcast advertising. The report found that all podcast genres continue to see an uplift in investment in podcast advertising. The report found that all podcast genres continue to see an uplift in investment, with a marked increase into the biggest categories Society & Culture (up 48%), News (up 49%) and Comedy (up 127%). Growth in brands embracing the undeniably engagement of True Crime content has also hit new heights, up 116% year on year.

Cory Layton, ARN’s Head of Digital Audio, said: “Podcasts are Australia’s fastest growing mass medium with brands utilizing its soaring engagement to connect with audiences in a more intimate and engaging way. The surge in Australian podcast advertising spending by 64% underscores a compelling shift towards a medium that’s as diverse as it is impactful.”

The report, which uses the latest artificial intelligence technology, analyses thousands of episodes from 400+ of Australia’s most popular podcasts to determine the top brands advertising in this rapidly growing medium.

The Q2 2023 list of top spenders on Australian podcast advertising features brands from a broad range of categories including online retailers, telco and entertainment, with Amazon, McDonalds and nib Group the top 3 ad spenders.

AUSTRALIAN TOP 15 PODCAST ADVERTISERS

  • Amazon
  • McDonald’s
  • nib Group
  • L’Oreal
  • Kimberly-Clark
  • Uber
  • Telstra
  • Flight Centre
  • Wise
  • Bupa
  • Hydro Tasmania
  • Vodafone
  • Flutter Entertainment
  • Cashrewards
  • Peloton

Magellan AI Launches Spanish Language Podcast Prospecting Tool

~ jen

Magellan AI, the podcast advertising analytics and attribution platform, announced that they have added support for analyzing Spanish language podcasts in the US and Mexico.

“Magellan AI provides the most accurate reflection of the podcast advertising landscape. A missing piece of that landscape is the monitoring of Spanish language podcasts in the US,” said Cameron Hendrix, the company’s CEO and co-founder. “We are excited to launch the monitoring of Spanish language podcasts in the US to address that void.”

Magellan AI provides comprehensive podcast data and analytics to buyers and sellers of podcast inventory. Buyers use the data for media planning and ad validation. Sellers use it to better understand what brands and agencies they should be prospecting.

John Goforth, Magellan AI’s CRO explained, “Millions of downloads are being monetized each month on Spanish language podcasts in the US. Until now, there wasn’t a good way for sellers to find those advertisers, and buyers to find those shows. This product fills that gap.”

The Spanish language version of the platform is live and offers data on more than 2,000 advertisers in the US. To see the platform in action, request a demo https://www.magellan.ai/spanish

About Magellan AI

Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data, covering activity from over 700,000 brands and 45,000 shows in the US, Canada, Australia, the UK, Germany, and now Spanish language podcast in the U.S. Media buyers at advertisers and agencies spending over $500mm annually in aggregate rely on Magellan AI’s podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellain.ai

Magellan AI Taps Experian To Improve Attribution

~ jen

Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, announced a new collaboration with Experian, the world’s leading information services company. Experian’s Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into campaign performance and success with the Magellan AI dashboard.

“The diversification of podcast hosting and listening platforms can lead to widely varying data coming from publishers and advertisers,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “Through collaboration with Experian, we can map data with precision to clean up reporting for our clients and provide them with incredibly accurate attribution results.”

“Advertisers and marketers want to be confident in planning, optimizing and measuring the success of their campaigns” said Chris Feo, SVP Sales and Partnerships, Experian Marketing Services. “While fragmentation continues to challenge marketers, we’re excited to work with Magellan AI to enable more intelligent podcast campaigns.”

Magellan AI will utilize Experian’s Identity Graph, a privacy-safe digital cross-device technology providing the most comprehensive and differentiated digital identity resolution. Along with industry leading podcast advertising intelligence, marketers will have access to precision insights to optimize and measure their podcast campaigns.

“Identifying podcast audiences and unique households can be a challenge in an open ecosystem with limited data input,” said Bryan Barletta, founder of Sounds Profitable. “Magellan AI’s approach in using Experian’s Identity Graph will enhance their ability to accurately calculate reach and frequency to provide reliable measurement and attribution data. Publishers and advertisers need to prioritize independent solutions like Magellan AI, who are dedicated to solving for this critical piece of the podcast ecosystem.”

“By working with Experian,” adds Magellan AI Head of Publisher Partnerships Jim Ballas, “we’re partnering with the market leader in data privacy, not only setting us up to respect listener privacy now and in the future, but also providing unmatched accuracy and depth of insight on attributable behavior.”

Attribution by Magellan AI is currently in its beta, with plans to make it widely available in Q1 of 2023.

Australian Podcast Advertising Leaps Ahead

~ jen

ARN’s iHeart has shared new data from Magellan AI, which has revealed the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.

Using the latest in artificial intelligence technology, the report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.

Overall, spending on Australian podcast advertising grew by 33% year on year compared to Q3, 2021. Advertising spend across the TV & Film category grew the most rapidly by 285% from this time last year. Other podcast genres to exponentially grow in investment year on year are History (up 115%), True Crime (up 91%), and Sports (up 62%).

The Q3, 2022 list of the top spenders across podcast advertising once again features brands from a broad range of categories including online retailers, finance and entertainment.

Australian Top 15 Podcast Advertisers – Q3, 2022:

  • Amazon
  • McDonald’s
  • Neds
  • Calm
  • Airbnb
  • Monash University
  • Budget Direct
  • L’Oreal
  • Ladbrokes
  • Macquarie Bank
  • Uber
  • homelands.com.au
  • Cashrewards
  • Libra
  • Sleeping Duck