Mamamia announced the appointment of Georgie Nichols as Chief Revenue Officer (CRO).

Georgie Nichols joins Mamamia with over 25 years experience across Media, Marketing and Agency teams including National Sales Director at Seven West Media, General Manager at Carat and Media Director at Telstra.

Nichols is an award winning leader who will lead the Mamamia sales team and set the strategic commercial direction for revenue and partnership growth. Nichols will be a member of the Executive Leadership team which also consists of newly appointed Zara Curtis (Chief Content Officer), Luca Lavigne (Chief Operations and Product Officer), Riley O’Neill (Chief Financial Officer), Mia Freedman (Chief Creative Officer & Co-Founder) and Jason Lavigne (Executive Chair & Co-Founder).

Natalie Harvey, CEO, said: “We took our time, searching far and wide to find the perfect leader for our Sales team and to join our Executive Leadership Team. This role was the missing piece of our puzzle and we were looking for the best of the best. As we launch hard into the new era at Mamamia, we needed someone who was entrepreneurial, curious & strategic, commercially strong, had strong relationships in market and was an exceptional leader. Basically, we were looking for a unicorn and we found her.

Georgie has all of this attributes & more. Her passion for leading people while creating and nurturing client & agency relationships as well as her enormous engine and infectious energy is inspiring. Her undeniable strengths combined with the ambition and the momentum of Mamamia is a perfect match. She is the best people & commercial leader I have ever worked with and I can’t wait to see her make magic at Mamamia.”

Georgie Nichols said “Working for a media brand whose purpose you are passionate about with an incredible leadership team focused on sustainable growth is my definition of THE Dream. Mamamia’s core purpose is to make the world a better place for women and girls and with one of the strongest leaderships teams in the country, my dream is about to become a reality!”

Mia, Jason and the entire Mamamia team have done an incredible job building Australia’s largest independent women’s media brand over the last 16 years. I am so excited to join them alongside media powerhouse and newly appointed CEO Natalie Harvey, and creative and brand extraordinaire and Chief of Content Officer Zara Curtis to help continue to drive the brand forward. I can’t wait to get started!”

Mamamia announces the appointment of Marie Joyce as Head of Sales, Victoria.

Marie joined Mamamia in 2021 and has held the roles of Head of Audio, Victoria and was recently in the role of Head of Sales, Agency.

This newly created role positions her as the Melbourne Market Lead, overseeing the Melbourne operations and becoming a member of the National Senior Leadership Team.

Natalie Harvey, CEO, said: “Marie is one of the best people leaders I have worked with. Having her lead our office in Melbourne and as a member of our National SLT is a reflection of her contribution to the business and our team, as well as our commitment to increasing our presence in the Melbourne market which is a key market for growth for Mamamia.”

Marie Joyce, Head of Sales, Victoria, said: “Over the last 12 months, the Melbourne team has continued to grow. We have an extremely talented team across multiple functions. We pride ourselves on a culture of creativity, innovation, and best-in-class work. I am thrilled to expand my remit as the Melbourne Market Lead, and continue to work closely with Kate Baldwin (Head of Indie and Direct, Melbourne).”

About Mamamia

Mamamia is Australia’s #1 women’s media brand, reaching over seven million Australian women monthly across articles, podcasts, social media, live events and online courses. Mamamia’s founding purpose is to make the world a better place for women and girls.

Mamamia announces the appointment of Natalie Harvey as Chief Executive Officer. Harvey joined Mamamia in the role of Chief Revenue Officer in January this year and will move into the CEO role on June 1st, taking over from Co-Founder and CEO Jason Lavigne, who shifts into the role of Executive-Chair.

Jason Lavigne said: “Mamamia is already the undisputed Australian super-charged channel for women, and we have a strategy for far more significant growth over the near term, in media, and digital products and services.

I’ve spent several years looking for the right person to be the next CEO of Mamamia and I knew from the first meeting with Nat Harvey that she was the one. With more than 20 years experience on both publisher and Media Agency sides, she is an exceptionally talented executive who shares the values and vision upon which Mia and I have built Mamamia.

Having led the business through 16 years of growth, powered by many of the most dedicated and talented people in the industry – it’s now time to hand the wheel to Nat as we enter this next exciting chapter.

While I’ll continue to work closely with Nat and our executive leadership team, I look forward to having space from the day-to-day running of the business to focus on the many non-BAU growth opportunities in front of us.”

Natalie Harvey said: “Mamamia has been an industry-leading pioneer in digital media since it began and is unquestionably the leading women’s media brand in Australia. After an incredibly successful 16 years, we are ready to accelerate quickly into the future. No one understands women like Mamamia and we have the greatest opportunity of any publisher in Australia to scale up. We have huge reach and unrivaled influence. I am humbled and grateful to be leading the amazing Mamamia team into this next era, and continue to live our purpose of making the world a better place for women and girls.”

About Mamamia

Mamamia is Australia’s #1 women’s media brand, reaching over seven million Australian women monthly across articles, podcasts, social media, live events and online courses. Mamamia’s founding purpose is to make the world a better place for women and girls.

Mamamia, Australia’s leading women’s media brand, is delighted to announce the appointment of Natalie Harvey as its new Chief Revenue Officer, replacing the outgoing Tony Prentice.

With a distinguished career spanning over two decades in the media and advertising industry, Natalie brings a wealth of expertise and unmatched market knowledge and understanding to this pivotal role.

Nat began her career at Seven as the Office Assistant to the CEO, later transitioning to the agency side with Medicom. Her career then took her to Brisbane, where she became General Manager at UM. In 2015, she joined SWM in Brisbane, where she created the first combined SWM sales team, uniting Pacific and Seven. Her exceptional track record led her back to Sydney in October 2017, where she took on the role of Sydney Sales Director, eventually earning a promotion to Network Sales Director in 2018.

Regarding her new appointment, Natalie said, “I am absolutely thrilled to be joining the team at Mamamia. Jason, Mia, and the team have built an incredible business with an inspiring purpose and an incredible connection with millions of Australian women across multiple platforms. It will be an absolute privilege to go to work every day, being part of such an important and powerful voice in the community, and I am so fortunate to move from one incredible media company to another as they continue to grow.”

Jason Lavigne, Mamamia’s Co-Founder and CEO, commented on Natalie’s appointment, saying, “we are delighted to welcome Nat to Mamamia as our Chief Revenue Officer. Her extensive an senior experience in both agency and media, her deep industry connections, will further our ambitious growth plans, and in turn fuel our purpose, of making the world a better place for women and girls.”

At the same time, Mamamia bids a sad farewell to current CRO, Tony Prentice. Jason Lavigne said, “Tony has played a pivotal role in evolving and transforming our now best in class commercial teams, processes and growth, as our revenue mix has changed markedly over the past five years. We extend our warmest thanks to TP for his significant contribution, and wish him continued success for his next chapter.” 

Natalie Harvey’s appointment as Chief Revenue Officer marks an exciting chapter in Mamamia’s continued growth, and dedication to serving Australian women across various platforms.

About Mamamia

Mamamia is Australia’s #1 women’s media brand, reaching over seven million Australian women monthly across articles, podcasts, social media, live events and online courses. Mamamia’s founding purpose is to make the world a better place for women and girls.

The Mamamia Podcast Network has joined the Australian podcast ranker, with November’s data being published.Mamamia has come straight in with top-table figures.

Mamamia’s network of 52 original shows, serving every category of need, is driven by an underlying purpose to make the world a better place for women and girls. It’s a podcast offering unlike any other: one candid brand, an eclectic mix, and it’s winning big audiences.

With over 6 million monthly downloads of shows that are ‘pure play podcasts’ (I.E. podcast originals with high impact talent-read ads), Mamamia is the biggest Australian pure podcast network.

No shows on the network are re-purposed from radio shows, and advertising on the network is the highest-impact format of being voiced by Mamiamia talent.

Mamamia has 4 blockbusters in the overall top 20 (Au. & International shows):

Mamamia Out Loud at #3 is the biggest talk show podcast in the ranker;

No Filter, hosted by Co-founder Mia Freedman, The Quicky and True Crime Conversations also feature in the top 20.

Tony Prentice, Chief Revenue Officer at Mamamia, said: “Mamamia podcasts are unique in Australia: one coherent and compelling brand promise is delivered across 52 shows (and counting), each with sharp contextual relevance and trusted ‘friends in your ears’ hosts. The network has an impact for brands like no other. We’re pleased to join the ranker and make it easier for more advertisers to make better-informed decisions around their audio mix, benefiting from the unique efficacy of Mamamia.”

Mamamia is Australia’s #1 women’s media brand across articles, podcasts, social media, live events, online courses and summits.

Mamamia has appointed Katie Teague to the role of South Australia Sales Manager, in an expansion of the digital publisher’s sales team.

Teague joins with over a decade of radio sales experience with Nova Entertainment and Southern Cross Austereo, most recently working as Marketing Executive at The Hospital Research Foundation Home Lottery, in addition to founding her ecommerce retail brand.

Teague said she is looking forward to developing quality digital partnerships within a purpose driven company.

“I am incredibly excited to join such a progressive media company, as the first Mamamia sales representative in South Australia. I look forward to providing local advertisers with an opportunity to speak with our highly engaged community of women via Mamamia’s varied ecosystem of podcasts, video, articles, social media and events.”

Reporting to Mamamia Chief Revenue Officer, Tony Prentice, Teague will be responsible for driving new partnership growth within the South Australian market.

Prentice said, “The South Australian market is the last piece of the Mamamia customer service puzzle and we are lucky to have attracted a sales professional of Katie’s pedigree to open our first office in Adelaide.

“Our Adelaide clients can now expect an elevated experience with Katie bringing a broad media sales background with her in the role of South Australia Sales Manager.”

Mamamia is Australia’s leading women’s digital media brand, purpose driven to make the world a better place for women and girls.

Rosie Squiers has joined leading women’s media brand, Mamamia, in the new role of Editorial Director. Rosie was previously Head of Digital Content at ARN. Rosie will report into Mamamia’s overall Head of Content, Holly Wainwright, and will be responsible for managing the talented team of content leads across written, audio, video and social.

Also, Melody Teh has been promoted from Deputy Editor to Editor, taking over the written content reins from Clare Stephenson who has become an Executive Editor and co-host of the weekly podcast, Cancelled.

Speaking of the new appointments, Holly Wainwright said: “We have the strongest bench of female media talent in the country, including Melody, speaking to over 6.5 million Australian women every month. Rosie is bursting with expertise and ideas and is the perfect person to steer that content team to even greater success in 2022.”

“I am incredibly excited to join Mamamia. It’s the go-to for engaging coverage of issues and interests across the country and I will work with the team to continue to drive Mamamia’s core purpose of making the world a better place for women and girls,” said Rosie Squires.

“I look forward to connecting with the community through podcasts, videos, articles, social media, events and the subscription platform MPlus. Taking on this role feels like coming home and I am thrilled to be here.”

Mamamia is Australia’s #1 women’s media brand across articles, podcasts, social media, LIVE events and online courses. Its stable of over 40 shows makes it the world’s largest women’s podcast network. Mamamia’s founding purpose is to make the world a better place for women and girls.

Marie Joyce has joined Mamamia’s Melbourne office, in the new role of Head of Audio Sales for Victoria, having previously been Head of Agency Sales at Nova Entertainment. The role reports into Mamamia’s National Head of Audio Sales, Belinda Cook, and is part of Mamamia’s continued rapid growth in the medium.

Belinda Cook, Mamamia’s National Head of Audio Sales, said: “Marie was an immediate stand out when we were recruiting for this role – her reputation in market is exceptional and together with her extensive leadership and client service experience we knew she would be a great asset to our growing team. To have someone of Marie’s calibre join us is a testament to Mamamia’s strength and leadership in podcasting and our desire to continue offering best in market opportunities for our clients to connect with Australian women.”

Marie Joyce said: “I’m thrilled to be joining Mamamia and to work alongside such powerhouse women in commercial and content creation. As a BIG listener of Mamamia Out Loud and a bunch of Mamamia pods, I can’t wait to play a part in the network’s ongoing growth, helping brands benefit from the ‘friends in our ears’ connection and integration craft that Mamamia uniquely offers. David Cordner, and the Melbourne Commercial team, have an outstanding reputation for service, creativity, and campaign effectiveness. I’m very excited to become part of the Mamamia team.”

Mamamia is Australia’s #1 women’s media brand across written, video and podcast content. Its stable of over 40 shows makes it the world’s largest women’s podcast network. Mamamia’s founding purpose is to make the world a better place for women and girls.