Trition Digital Enables Secure Sharing of Analytics Within Omny Studio

Triton Digital announced the expansion of user controls within its Omny Studio podcast management platform.

In addition to already providing granular user access on both the program and organization level, this expansion enables publishers to provide select users with analytics-only access. This restrictive permission allows publishers to share analytics with a wide range of recipients including cross-company teams, clients, and partners, while eliminating the risks that accompany full access, such as changes to organization or program settings.

“Through the continuous enhancement of Omny Studio we remain committed to providing publishers with the flexibility and control they need to streamline their podcast operations,” said Sharon Taylor, Managing Director at Triton Digital. “The addition of analytics-only user permissions enable publishers to efficiently share episode, program and/or organization level analytics with recipients of their choosing at an access level they are comfortable with.”

“The comprehensive and insightful analytics within Omny Studio play a key role in shaping our podcast strategy,” said Neil Cowling, founder at Fresh Air Production. “Having a wide range of user permissions within the platform enable an unparalleled level of sharing and collaborating within our organization that wouldn’t be possible with any other platform.”

Omny Studio is trusted by the world’s leading radio, podcast, news, and sports organizations including RADIO.COM, Cumulus Media, Mamamia, Gannett, Corus Entertainment, and more.

Triton Digital’s Omny Studio Added Multilingual Capabilities

Triton Digital announced the multilingual expansion of the Omny Studio podcast management platform. In addition to English, the renowned podcast solution is now available for use in French, Spanish, and Portuguese, with additional languages to follow.

The Omny Studio platform is trusted by the leading radio, podcast, news and sports organizations from around the world, including Bell Media, CRP Radios, DigitalMDE, Grupo Bluradio, Cumulus Media, Stitcher, and more.

“With podcast familiarity and consumption on the rise around the world, we are seeing an increase in software adoption across all geographic regions,” said Sharon Taylor, Managing Director at Triton Digital. “We remain committed to providing the global digital audio and podcast industry with technology that is not only comprehensive and powerful, but also easy to use. Multilingual support is a key component of this strategy, and we look forward to continuously adding to the list of available languages in coming months.”

“Podcasting is a huge component of our overall digital audio strategy, and the Omny Studio platform and knowledgeable team have played a critical role in our success,” said Leo Carbonell, Head of Digital at Grupo Jovern Pan (Brazil). “The ability to use the platform in Portuguese has enabled us to meaningfully increase our efficiency, allowing us to create, edit, and share our content faster by a wide range of users from within each of our markets.”

In addition to a multilingual CMS, the Omny Studio platform also supports the translation of embed players that match users’ browser language. Today, language support for embed players includes French, Spanish, Portuguese, Arabic, and Japanese.

Omny Studios Embed Player Now with More Languages

Omny Studio announced that its embed players, that are used around the world, are now available in multiple languages.

With the help of our impressively multilingual team, we enabled a number of new translations for the Omny Studio embed players over the last month. Translated player will be applied automatically based on the default language of the user’s browser.


Languages Include:

  •  English
  • French (Continental French and French Canadian)
  • Spanish
  • Portuguese (Portuguese and Brazilian Portuguese)
  • Japanese
  • Malay
  • Hebrew (with proper right to left text display)
  • More languages are coming, including Arabic

There were some interesting things they had to work out with certain languages. For example, the Japanese language version of the Omny Studios embed players say “Powered by Omny Studio” in English. This is because their translator said it looks more natural if those words remained in English.

Another interesting thing involves the progress bar. On Omny Studio embed players for languages that are read right to left, the progress bar still goes left to right. This decision was made because both Google and Spotify guidelines recommended it “as they refer to the direction of the tape being played, not the direction of time.”

Triton Digital Acquires Omny Studio

Triton Digital announced that it has acquired Omny Studio, the Melbourne-based enterprise podcast technology and hosting company. The Omny Studio brand will continue as Triton’s podcast-facing technology suite, and Omny CEO Sharon Taylor, along with the company’s staff, will join Triton Digital.

Omny Studio has built its business by serving hundreds of enterprise clients including some of the largest radio groups in the U.S., Canada, and Australia. The company offers its radio and podcast clients hosting, easy capturing of broadcast audio for on-demand, editing tools, auto-transcription, analytics, and monetization.

Triton Digital has been the face of Omny Studio sales and marketing for the past two years, and the two companies have executed business collaborations serving a global range of clients as diverse as the Brazilian radio network Jovem Pan, Emmis Communications, Salem Media, and an exclusive reselling arrangement in North America.

Triton Digital’s acquisition of Omny Studio is closed after this announcement was made. Financial details are not disclosed.

Omny Studio announced that it had been acquired by Triton Digital. Omny Studio wants users to know that it is not going anywhere. Your audio has never been safer and Omny’s service and features will only improve and develop as they continue to strive to lead the industry in the coming months and years.

Omny Studio Released Loudness Normalization Tool

Omny Studio has released a loudness normalization tool. Omny Studio customers can now apply loudness normalization settings to their published audio for each individual show or to their organizations as a whole.

The normalizations settings are configured by three values: integrated loudness in LUFS, maximum true peak in dbTP, and loudness range in LU. We also provide a range of presets based on various international standards and also service defaults. These include settings which adhere to Google and Amazon’s specifications for the Google Home and Amazon Alexa smart speaker devices.

Omny studios points out that Podnews conducted a loudness analysis of the top 100 podcasts. The analysis highlighted the lack of uniformity in regards to loudness across the podcasting space.

Omny Studio’s loudness normalization tool is intended to help address this lack of uniformity as well as adhere to the specifications that are required for smart speakers as they rise in popularity. You can listen to some clips on the Omny Studio medium post about this topic. Those clips give examples of the difference in loudness in audio.

On Omny Studio’s Medium post, you can listen to audio with Google’s loudness specifications, Amazon’s loudness specifications, and the EU’s loudness specifications. Compare those to the original un-processed audio, and a clip with the auto-leveling feature applies (and no loudness normalization).

Apple Podcast Announcement Wrap-up – PCN Show 043

PCN iTunes artworkApple’s announcement this week at the end of the Worldwide Developer Conference is some of the biggest podcasting news to happen in years. That’s why I’ve decided to dedicate an entire episode to it.

Links:

 

CastPlus Partners with Omny Studio for Podcast Monetization

Omny Studio LogoMonetization of podcasts. It’s a subject that could probably take up all of the space on all of the internet’s servers at this point. Podcast monetization has been covered from so many different angles, you’d think there couldn’t possibly be anything left to try. But that simply isn’t true. And that’s why Australia-based media hosting company Omny Studio has partnered with Israel-based CastPlus to bring more podcast monetization options to podcasters:

(the partnership will) …pair influential podcasters with brands and agencies seeking to monetize on the explosive growth of podcasting. Under terms of the partnership, podcasts hosted with Omny Studio will gain access to CastPlus’ extensive list of advertising partners.

In case you’re still not sure about the potential of podcast monetization, CastPlus and Omny Studio  have some stats for you:

According to recent findings from Edison Research, more than 42 million Americans listen to podcasts every week and, unlike traditional radio, podcast listeners are highly engaged with their content: 88% of fans listen to all or most of the episodes of their favorite show, according to Midroll. Further, the Interactive Advertising Bureau released research in late 2016 that shows showing stats podcast ads increase purchasing intent for 65% of listeners. This has led to new market segments materializing for podcast advertising, including music publishers seeking to grow revenues for back catalogs, and radio broadcasters turning to podcast advertising to monetize repackaged shows from traditional broadcasts.

If you’d like to get your monetization on with this new partnership, check out the websites for CastPlus and Omny Studio to get started.

Omny Studio Introduces Visualized Audio Feature

omny-studio-logoOmny Studio offers simple hosting and a powerful suite of tools for radio and podcasters. They recently introduced their new Visualized Audio feature. It was created to be eye-catching and to attract people to your podcast.

Omny Studio customers can now generate beautiful looking, customizable videos with animated waveforms to share on social media. Visualized Audio is intended to help podcasters promote their shows by sharing short snippits on social media.

Social media sites such as Facebook and Twitter serve content to their users based on algorithms. These algorithms prioritize native content or content that doesn’t link out of the platform. This is one of the reasons why sharing our visualized audio videos on these platforms is the best way to share your clip. By uploading the video natively, you are ensuring that platforms like Facebook are putting your video in front of as many people as possible.

Omny Studio customers who are on the Professional $9 USD per month plan or higher can use the Visualized Studio feature for free.

Off On A Tangent – PCN Show 026

PCN iTunes artworkShawn and Jen got into a lively discussion about podcasting that ended up going off on a tangent. They tried to rein things back in after that.

The tangent was actually related to podcasting, so it could have been worse.

Links mentioned in this episode:

* Data confirm that podcasting in the US is a white male thing
By Josh Morgan on Quartz

* The End of the Dark Ages of Podcasting
By Stephen Lacey on New Republic

* We’re Not In The Podcasting Renaissance. We’re In The Age of Discovery
By Stephen Lacey on The Timbre

* How We Got Em Rusciano’s Podcast to the Top of the iTunes Charts and How You Can Do It Too
By Omny Studio on Omny Studio Blog

* 8 Podcasts Prove That Women Dominated The Podcast Game in 2015
By Courtney Lindley on Bustle

* Making Story-Driven Podcasts on a Budget
By Wooden Overcoats on Medium