Tag Archives: PAR

Terra Firma Podcast Network Signs with Podcast Ads Reps (PAR)



Contant Capital and Podcast Ad Reps (PAR) are pleased to announce an exclusive sales representation agreement for the Terra Firma Podcast Network, including faith-based talent label Converge Podcasts.

Acquired by Content Capital in December 2020, Terra Firma is an Austin, Texas-based audio production company with over a dozen podcasts on their roster. One of the studio’s specialities is working with young adult influencers to create hit podcasts like Have You Heard? With Emma Mae Jenkins, Heart of Dating With Kait Warman, and The Tim Hawkins Podcast. Terra Firma publishes and consults on audio content that is streamed nearly three million times monthly.

“Terra Firma is a key addition to our lineup of positive and uplifting content,” says PAR President Rick Selah, “and we’re excited to relieve them of the burden of monetization to allow them to focus on what they do best – create impactful family-safe content.”

“Since 2016 I have been involved in podcasting in a variety of capacities and each year brings massive new opportunity,” says Terra Firma President Casey Helmick. “As the medium gains stronger levels of trust with brand advertisers, there is increasing space for creators who want to develop content that both entertains and uplifts the listener. The Terra Firma team is looking forward to a long relationship with Podcast Ad Reps as we continue to grow brand safe content offerings reaching the ever important 25 to 45- year-old demographic through amplifying the voices of our quickly expanding talent network.”

“As Content Capital establishes a larger presence in the podcasting vertical, it’s critical that we build a strong foundation for our advertising sales program,” adds Content Capital CEO Clint Greenleaf. “PAR allows us to jump into the big-leagues with their industry leading model and relationships.”


Blue Wire Teams with PAR and Simplecast



Podcast Ad Reps (PAR) and Simplecast are pleased to announce a sales representation and distribution with Blue Wire, a sports podcasting network of over 85 original podcasts.

Founded in October 2018, Blue Wire has emerged as a home for younger content creators who have built highly engaged audiences on Twitter, Snap and YouTube. Blue Wire’s roster is comprised of beat-reporters, bloggers, super fans, athletes, independent journalists, broadcasters, comedians and internet personalities. The eclectic team has 40 different podcasters on the network who are women of color.

“We’re solving a creator and listener problem in the marketplace,” said CEO Kevin Jones. “Podcasts are changing how fans consume sports. New voices are emerging. Listeners are pivoting away from traditional media outlets and instead finding their favorite topical influencer. Blue Wire exists to help our podcasters and fans build these stronger relationships.”

“Our team was excited to accept the challenges Kevin and his team presented to us,” states PAR President Rick Selah, “and the shows are a perfect complement to expand our existing sports catalog of powerhouse shows like No Laying Up and The Sports Reporters.”

Some of Blue Wire’s notable podcasts include Laker Film Room, Bronx Pinstripes, Light Years, The Chris Van Vilet Show, Snapback Sports, and The Tajh Boyd Podcast. The network covers the NFL, NBA, MLB, NHL, Premier League, College Football, College Basketball, Fantasy, Gambling and is starting to dip into pop culture.

“We are now capable of offering coverage year-round to our agency partners seeking sports fans,” observes PAR CRO Anthony Savelli. “If a brand wants to reach Hoops fans from March Madness thru the NAB Playoffs, we have 25 shows to offer. Same with Football. And if brands want to reach Soccer fans, NHL fans, Baseball, Gambling, or even Boxing fans, we can bring a loyal audience.”

“The model Blue Wire has created to support emerging talent find an audience in podcasting is innovative and noteworthy,” says Dane Cardiel, Simplecast’s Director of Sales and Partnerships. “We’re beyond excited to partner with Blue Wire and PAR to bring them a truly enterprise suite for podcasting: content management, distribution, dynamic content delivery – all built upon the most comprehensive audience analytics offering in the industry. We can’t wait to see what they accomplish next.”

Blue Wire plans to continue growth throughout 2020 with forays into original storytelling and building an academy for college podcasters.