Pod Digital Media, the first multicultural podcast agency network, announced a groundbreaking advertising partnership with McDonald’s today. The dynamic new deal launched with custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences.
Pod Digital Media previously welcomed Infiniti USA, Capital One, and Ultra Beauty as new client this year, adding an impressive portfolio and proven track record of coordinating media partnerships and and title sponsors for multicultural podcasters.
“My first job as a teenager was working in McDonald’s as a drive-thru cashier and to now work with the brand to amplify Black and other voices is a dream come true,” said Gary Coichy, CEO and head of partnerships, Pod Digital Media. “We are thrilled to partner with McDonald’s especially in light of the company’s commitment to accelerate advertising investment in diverse-owned media companies that reflect its diverse customers, crew members, and communities.”
As the leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core 35-49 audience in meaningful ways across the network. Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll, advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.
The multicultural audience and consumer sector has the largest buying power, according to The Nielsen Company estimated at $3.5 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows include Behind the Mask, starring NFL legend Takeo Spikes, C’mon Son, hosted by rapper and hip-hop personality Ed Lover, and Black Girl Podcast.
“Partners like Pod Digital Media make it possible for McDonald’s to authentically connect with our customers,” said Michael Joiner, Director of US Marketing DEI Strategy, McDonald’s USA. “Diverse-owned media provide opportunities for our fans to see and hear stories told for and by their community, making McDonald’s a place where you can enjoy your favorite meal while feeling seen, heard and respected.”
This announcement follows the launch of the Pod Digital Media app which saw a thirty-percent increase in downloads last summer. Pod Digital Media app users can browse hundreds of shows across the platform hosted by Black, Latino, Asian, and other podcasters of color in more than a dozen categories including sports, health & wellness, news and more. The PDM app officially launched in the spring of 2021 to further the company’s mission to promote and drive revenue for multicultural podcasts and connect them to blue-chip advertisers and more listeners.