Podsights announced that it has acquired the podcast link-sharing platform pod.link, and its founder, Nathan Gathright, has joined the Podsights team. Podsights will continue to invest in the pod.link platform, and Podsights have rebuilt it from the ground up to allow any podcaster to customize and promote their podcast.

Pod.link creates simple, memorable podcast links that make it easy for listeners to subscribe to shows with their favorite podcast app. For more than two years, pod.link has helped independent podcasters and networks like Vox Media and Complex reach new listeners. With a straightforward domain, a built-in player, and support for the most popular podcast apps, pod.link has created a memorable experience that users trust to simplify the process of discovering new shows.

The paid version of pod.link allowed podcasters to customize their URL and remove ads. Podsights wants to expand on what Nathan had built by reducing the friction for independent podcasters, i.e., money.

What was pod.link premium is now available to all podcasters for free. Podsights is excited to add the ability for podcasters to customize the colors of their page to match their brand. They are big believers in visual identity, and wants your pod.link to represent your identity – not Podsight’s identity.

Lastly, Podsights has added the ability for you to add your own Google Analytics ID with IP anonymization. They want podcasters to grow their audience, and you can’t improve what you aren’t measuring. They do not include the Podsights pixel on pod.link by default. WThey will add it if a publisher chooses to use their marketing tools with pod.link, but it will be clearly marked in the URL like UTM parameters.