Podbean announced that has completed IAB Tech Lab Podcast Measurement Independent Certification. Podbean can be found on the list of compliant companies, with the link to Podbean’s full report which covers download, listener, and ad delivery metrics.
According to IAB Tech Lab, “The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.” This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined.
“The official IAB Tech Lab certification reassures advertisers about the standardization of data provided by podcasts using Podbean’s PodAds dynamic ad insertion and Ads Marketplace,” says David Xu, CEO of Podbean. “In our continued effort to maximize monetization opportunities for our podcasters, this is an important step to help them attract more advertisers.”
Podbean has partnered with Samson for the purpose of holding a giveaway. Someone will win an awesome podcasting set up. They will be giving away a podcasting recording solution every month for 3 months, beginning in August of 2017.
Podbean is an easy and powerful tool for beginner to advanced podcasters, offering hosting and publishing services and an array of podcaster tools. It offers affordable, powerful media hosting and simple-to-use publishing tools. Additionally, Podbean integrates monetization services to help podcasters create income streams from their podcast.
Samson Technologies is an industry leader in both consumer and professional audio with three notable brands: Samson Audio, Samson Wireless, and Hartke. Samson introduced their first wireless microphone system in 1980.
The entry date for the Podbean and Samson giveaway begins on August 20, 2017, and will end on September 20, 2017. A new contest, with a new winner, will begin every three months. Only the entries received in a specific giveway period will qualify for the drawing. You can enter the contest on the Podbean and Samson giveway website by entering your name, email address, location, and podcast title. (It is also possible for people who are preparing to start a podcast to enter.)
Someone will win a Podcast Pro Studio System:
- 2 x Q8x Dynamic Microphones
- 2 x MBA28 Mic boom arm stands
- 1 x MXP144FX USB Mixer
- 1 x QH4 Headphone Amp
- 2 x Z55 Headphones
- 2 x TM10 XLR Cables
- 2X T16 1/4” Cables
Podbean launched the Podbean Advertising Marketplace. It is a service designed to help podcasters and advertisers to connect. The Podbean Advertising Markeplace aims to revolutionize podcast advertising.
It is free to join the Podbean Advertising Marketplace. The idea is that podcasters who join will find that the service is a simple way to earn money through sponsorship on their podcast. Advertisers can browse the selection of Podcasts that have joined and find the perfect podcast in which to place their ads.
Podcasters have the ability to accept ads that they feel will fit their shows. They can customize where the ads appear and have control over which episodes will contain ads. Podcasters can also decide which CPM rate they want. One interesting thing about the Podbean Advertising Marketplace is that it appears to give podcasters the ability to say “no” to ads that do not fit their show.
Advertisers will have podcasts recommended to them that match the advertiser’s criteria. Advertisers can also invite podcasts that they like. There is potential for a good match between a podcast and an ad to happen.
There is a tool on the Podbean Advertising Marketplace that podcasters can use to get an idea of how much they can earn through sponsorship on their podcast. Enter your estimated download information, and Podbean will let you know how much you could earn in a year. The tool on the Podbean website lets you choose how many ads to include in each episode, and if those ads will be pre-roll, mid-roll, or post-roll.
The Terms of Service specifically state that podcasters will always own the podcasts that they produce. It states that Podbean has no intention and will not own any of your podcasts or creative product.