Tag Archives: Podcast Radio

Nation Broadcasting Acquires Strategic Stake in Podcast Radio



Nation Broadcasting, the fast-growing radio and media group, has made a significant strategic investment in Podcast Radio, becoming the company’s lead investor in its latest fundraise.

The deal sees Nation taking a 10% interest in Podcast Radio, which launched two years ago and uses the trust people have in radio to help them sample and choose podcasts.

The station currently broadcasts on DAB+ in London, Surry, Manchester and Birmingham as well as via smart speakers, its own app and website.

In its current investment round – valuing the company at £2.9 million – Podcast Radio’s management are preparing to grow the station internationally and strengthen its on-air offering.

Nation Broadcasting is one of the UK’s fastest growing media companies with a portfolio of national, regional and local commercial radio stations, digital marketing services and investments in DAB transmission across the UK and Channel Islands. The group has a combined weekly audience of nearly 5 million listening hours according to RAJAR.

Jason Bryant, Founder and Executive Chairman of Nation Broadcasting, said: “We’ve been impressed by the growth of Podcast Radio and see the huge potential of their expansion plans into North America and Australia.

“We see significant value growth in the company as it adds bespoke brand extensions and further streams in areas such as sports, business and health.”

Gerry Edwards, Founder and CEO of Podcast Radio, said: “We warmly welcome Nation Broadcasting as a strategic partner in our business. We believe they can add true value to what we already do and will help us grow and expand internationally.”

Podcast Radio director Paul Chantler added: “We have some bold and exciting new ideas for the way podcast content is presented radio which we want to implement later this year. Jason and his team at Nation will help us do this.”

Podcast Radio is monetized by selling traditional on-air advertising and sponsorship; inserting commercials into its online audio stream; partnering with international content makers; and making original podcasts and bespoke audio content.

The company raised initial capital from angel investors and an equity fundraising campaign last year. Other investors include US production company Evergreen, entrepreneur Simon Squibb and former BBC Radio 1 DJ and businessman Bruno Brookes.

The latest fundraising round has a target of £500,000 and, in addition to the Nation investment, other private individuals have already committed a further £100,000 into the company.


Podcast Radio Expands to Britain’s Second Largest City



Podcast Radio, the UK’s 24/7 station that plays and talks about podcasts, is now on the air in Birmingham, Britain’s second largest city.

As well as Birmingham, Podcast Radio is also heard in London, Surrey, Manchester and Glasgow.

Podcast Radio CEO Gerry Edwards says: “We’ve wanted to expand to Birmingham for some time now. We’ve been waiting for space on the digital transmitter multiplex there and as soon as the opportunity arose to further expansion, we grabbed it.”

Podcast Radio launched just over a year ago and is an independent platform for discovering and promoting podcasts through digital broadcasting and an online radio-like experience. It features sample episodes of podcasts from all over the world introduced by ‘podjocks’ who also interview content creators.

Gerry says: “Our mission is to help people discover and choose podcasts from the millions available using that most trustworthy of media – radio. We had an incredible first year and we have plans to grow even more both in the UK and internationally in the next 12 months.”

Podcast Radio – which earlier this month announced an equity investment and airtime sales agreement from US podcasting company Evergreen, based on Ohio – has also started promoting its own original podcasts which it airs and makes available on major podcasting platforms.


Evergreen Podcasts Invests in Podcast Radio



Evergreen Podcasts has announced an investment in Podcast Radio a UK-based independent platform for discovering and promoting podcasts through digital broadcasting and a radio-like experience. The platform features sample episodes and podcasts from all over the world introduced by “podjocks” who also interview content creators. In late 2020, Podcast Radio announced its own podcast production network which will be powered by Evergreen Podcasts.

This is the third investment announcement for Evergreen Podcasts which has completed investments into the podcast Five Minute News and Ars Longa, a medical and wellness podcast network. The deal includes two investments by Evergreen into Podcast Radio, alignment on the sales and marketing strategies of the businesses and an agreement to host, distribute and potentially produce new podcasts for both the U.S. and U.K. markets.

Gerard Edwards, Founder of Podcast Radio said, “Podcast Radio has experienced great success in our first year, as we continually help listeners discover new podcasts. We were naturally drawn to Evergreen as we are dedicated to showcasing incredible podcast content on our platform. We look forward to furthering our fantastic partnership.”

“Evergreen was immediately captivated by the Podcast Radio concept,” noted Michael DeAloia, Chief Executive Officer of Evergreen Podcasts. “And when we discovered in our discussions of Podcast Radio’s desire to launch its own podcast network it cemented our desire to invest in the podcast startup.”