PodcastOne Launches ‘PodcastOne Pro’ A Comprehensive Solution To Transform Brand Ideations

PodcastOne, a leading publisher, podcast sales network and a subsidiary of LiveOne, has officially launched PodcastOne Pro, a full service solution that specializes in transforming podcasts into polished on-air productions for brands and professionals.

PodcastOne Pro offers customizable service, with à la carte options to meet exact production needs, or a full 360° solution. Services include access to top-of-the-line podcasting studios and equipment (audio and video) strategy, program production, editing, guest booking, distribution, paywall options and promotion across PodcastOne’s existing network of podcasts.

With global podcast listeners expected to surpass one billion by 2027 according to MIDiA Research, PodcastOne is quickly becoming the platform of choice and is currently ranked 13th in Podtrac’s Podcast Industry Top Publishers Rankings for November 2024. As reported in the Q2 fiscal 2025 financial results, PodcastOne expects Fiscal 2025 revenues to increase at least 17% to a record of at least $51.0 million.

“As the only public pure-play podcast company in the United States, PodcastOne is uniquely positioned to help brands, businesses and content creators reach their target audiences more effectively while keeping loyal podcast listeners entertained and engaged,” said Jim Lally, Head of Business Development for PodcastOne. 

“Branded podcasts are financially and logistically challenging for many companies to produce in-house. With the official launch of PodcastOne Pro, we’re able to offer a tailored podcast production solution to our clients that leverages our current infrastructure, which ultimately, drives higher margins, diversifies our revenue streams, and lowers costs for clients,” continued Mr. Lally.

PodcastOne Pro currently services category leading brands such as MotorTrend, Boost Mobile, Microsoft, and LoveSac who are leveraging podcasts to build brand loyalty and connect directly to consumers through the U.S.’s fastest growing medium, podcasting. Numerous studies have proven that podcast audiences connect with products on a level not seen in traditional advertising and marketing mediums.

Coinciding with the launch of PodcastOne Pro, PodcastOne is set to debut its new state of the art podcast production studio in Beverly Hills. Elevating the production experience with cutting-edge audio and video capabilities, this fully equipped facility offers industry-leading technology, ensuring top-tier production quality for both audio and video content.

The new studio enables creators to seamlessly produce, record, and broadcast their shows with unmatched clarity and precision. With versatile setup options and accommodating a wide range of podcast formats from solo recordings to multi-guest interviews, PodcastOne continues to push the boundaries of podcasting, providing creators to push the boundaries of podcasting, providing creators with the tools they need to deliver premium content to their audiences.

“The production behind podcasting has evolved rapidly in the last several years with the incredible uptick in consumer consumption of the medium. We are excited to be able to offer top of the line production facilities and to collaborate with our own Jackie Schimmel (host of Bitch Bible) on the design for the space, creating a dream recording environment for podcasting,” said Stacie Parra and Alaistar Walford, Heads of Production for PodcastOne and Podcast One Pro.

PodcastOne Appoints Jim Lally Head of Business Development

PodcastOne, a leading podcast platform and subsidiary of LiveOne announced that Jim Lally has joined PodcastOne as its Head of Business Development.

He will report directly to PodcastOne’s President Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent and the company’s prominence with both media buyers and content creators.

Lally, an industry veteran, joins from Libsyn Ads, where he served as Director of Brand Partnerships. His experience spans podcasting, digital media, and advertising, with notable roles at WNYC Studios, Soundrise (PRX’s media sales partner), and The New York Times having a direct impact on the sales strategies behind shows like Freakanomics and Radiolab, Ted Talks Daily, This American Life, 99% invisible, and the entire Radiotopia roster of shows.

“I have known Jim and admired his impact in podcasting for over a decade. His wealth of knowledge and innovative sales strategies are widely revered in our industry, and we’re fortunate to have him join our team at PodcastOne. Jim’s immediate contributions to our sales and growth will further strengthen our position as an industry leader,” said Kit Gray, President of PodcastOne.

“As one of the industry’s most enduring networks and having long admired PodcastOne from afar, I’m thrilled to become part of its storied journey. With their collective sense of passion, I couldn’t be more impressed with my new colleagues and look forward to collaborating with them on ways to take the company to new heights!,” said Lally.

Lally graduated from Boston College and received his master’s degree from Baruch College in New York.

About PodcastOne

PodcastOne is a Los Angeles based podcast network founded in 2012 by Kit Gray and Norm Pattiz providing creators and advertisers with a full 360-degree solution in sales, marketing, public relations, production, and distribution delivering over 2.1 billion downloads per year with a community of 250 of the top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E’s Cold Case Files, and Varnamtown.

PodcastOne has built a distribution network reaching over 1 billion listeners a month across all of its own properties, LiveOne, Spotify, Apple Podcasts, iHeartRadio, Samsung, and over 150 shows exclusively available in Tesla vehicles. 

PodcastOne is also the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute, and monetize independent user-generated podcasts.

For more information, visit PodcastOne.com

 

Podcast One Names Steve Lehman Vice Chairman

PodcastOne, a leading on demand pure play podcast platform offering a 360-degree turnkey solution, including content creation, brand integration and distribution, announced the appointment of Steve Lehman as its Vice Chairman, focusing on helping PodcastOne drive both organic and inorganic growth opportunities, as well as advising PodcastOne’s senior management with regard to PodcastOne’s mergers and acquisitions efforts and overall strategy and increasing its shareholder value.

Lehman will leverage his extensive background in business and finance, having headed both Nasdaq and NYSE companies, as well as start-up businesses in the media, entertainment, and tech industries.

“We are pleased to welcome Steve Lehman to PodcastOne. His unique knowledge of content and media, and his successful track record and history in merger, roll-up, and consolidation, perfectly aligns with PodcastOne’s strategy and vision for its long-term growth. We continue to launch new revenue channels with high margins atop of our existing strong infrastructure, and we look forward to leveraging Steve’s experience, leaning into his expertise and relationships as PodcastOne further builds its global brand,” said PodcastOne President and Co-Founder, Kit Gray.

Lehman has extensive experience on both boards, and advisory boards, with companies including Vymedic Biotech, Valkyrie Bitcoin ETF (Nasdaq), CoFoundersLab, DocuSign, Krach Institute for Tech Diplomacy, Code and multiple other start-ups to series A companies.

Lehman was a first round investor in Mark Cuban’s Broadcast.com, a partner in merchant bank Broadstream Capital Partners, and a seasoned investor, entrepreneur, and lifelong business leader. Lehman was the Founder, Chairman, and CEO of the largest radio network in the US, Premiere Networks (Nasdaq), which is now part of iHeartRadio’s empire of audio companies.

LiveOne’s PodcastOne Partners With AI-Driven Seekr

PodcastOne, a leading podcast platform and subsidiary of LiveOne, announced that it has reached an agreement with Seekr, a first-of-its-kind, AI-driven content scoring platform with applications for audio-based brands and advertisers. The partnership will enable PodcastOne to ensure brand suitability for its advertising partners. Seekr’s machine learning platform employs natural language processing (NLP) to rapidly evaluate and score content for safety and reliability.

“Seekr’s partnership with PodcastOne provides current and potential advertisers an extraordinarily high level of confidence and peace of mind that their ad-buys will be made in brand-suitable environments,” said Pat Condo, Chief Executive Officer of Seekr. “PodcastOne has been able to achieve remarkable growth – amassing nearly 2.5 billion downloads – in large part, because it is leading in innovation, and we’re excited to see AI technology supercharge those efforts. Seekr’s content evaluation and rating technology immediately positions PodcastOne as an industry leader in the adoption of advanced AI”

Once fully implemented, the initial beneficiaries of Seekr’s technology will be existing PodcastOne business partners. The full spectrum of PodcastOne’s podcasts will be evaluated and rated instantly to help determine the most impactful places to drive brand visibility an be heard in the moment. Additionally, PodcastOne podcasts will have direct connectivity to Seekr.com, an independent search engine that rates content using AI, allowing PodcastOne listeners to leverage Seekr’s proprietary technology and patented search capabilities.

“Brands want security in knowing that their investment is being made with reliable, honest, truthful programming that aligns with their core values and intended audiences. With Seekr’s AI technology, we now offer media buyers an additional third-party option of trust that does not currently exist in the audio advertising marketplace. As we continue to be at the forefront of emerging technology within the audio space, aligning with Seekr puts us ahead of the pack for advertising clients who want the content reliability and for consumers who want to trusted, honest content which allows PodcastOne to remain a trusted network for advertisers,” said Kit Gray, President of PodcastOne.

PodcastOne continues to develop and produce compelling and entertainment and current event based content to generate excitement and intrigue in the audio and streaming space. With podcasts being the fastest growing medium by far, PodcastOne is determined to remain a leader in expanding audiences and forging synergistic relationships for its podcasters. With select podcasts available in over one-million Tesla vehicles, PodcastOne’s full roster of programming is available on PodcastOne, Apple Podcasts, Spotify, Amazon Music, and wherever podcasts are heard.

About Seekr Technologies Inc.

Seekr is a privately held artificial intelligence company that specializes in transparent content evaluation and objective ratings. Its AI technology is designed to rate all content, both authentic content created by humans, and synthetic, machine-generated content. Seekr empowers user choice and control by streamlining access to reliable information. The centerpiece of Seeker’s technology is an independent search engine that is powered by the proprietary AI and employs natural language processing (NLP) to generate a Seekr Score and Political Lean Indicator. Seekr is committed to building a web that people can trust by giving everyone access to technology that makes it easy to find reliable content in context.

LiveOne’s PodcastOne Enables Gamification Across Network

LiveOne, an award-winning, creator-first, music, entertainment and technology platform, announced that PodcastOne, a leading podcast platform and wholly-owned subsidiary of LiveOne, now offers listeners a fun and innovative way to engage with PodcastOne’s network of award-winning top-ranked podcast hosts through gamification. Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.

This endeavor marks an exciting introduction into gamification and monetization for PodcastOne, its host talent, and advertisers allowing them to create or sponsor relevant and topical content for fans that will reside on PodcastOne.com. MiniGames created by PodcastOne show hosts will also be distributed across the vast VersusGame Network which includes over 900 verified hosts.

Now live on PodcastOne.com, the MiniGames experience provides users and fans the opportunity to engage with the relevant gamified content within the natural ecosystem of the site. With games in a variety of genres like Television & Film, Music, News, Sports, Lifestyle and more, players now have a content experience like never before combined with the opportunity to win exciting rewards. “With over 200 active podcasts, PodcastOne is a powerhouse partner for us,” said John Vitti, VersusGame Founder and CEO. “We are eager to share our interactive content solution with their amazing audience.”

VersusGame MiniGames are a way for publishers, platform owners, and other creators to add a new source of non-advertising revenue to their existing business, completely net of costs. MiniGames can reused to make passive content instantly interactive and entice future-based excitement. MiniGames increase engagement and retention while maintaining a high level of contextual relevance so as not to compromise the user experience. Partner results have shown an average 27% engagement rate and 55.6% click-through rate.

“Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way. Offering users the chance to win financially, while also generating internal revenue is a win for everyone,” said Kit Gray, President of PodcastOne. “Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”

VersusGame announced the launch of MiniGames last month, an effort that instantly creates a massive distribution network of gamified content by bringing it to popular destinations where people already spend their time. VersusGame’s Founder and CEO John Vitti said, “The largest companies in the world saw the success of VersusGame and insisted that we bring the technology directly to their customers, subscribers and fans and directly on their consumer platforms.” VersusGame is a product that rewards people for their knowledge and monetizes intent like no other before it.

With podcasting becoming more popular globally and demand for engaging content on the rise, PodcastOne’s foray into gamification is on track to meet the growing importance of giving its audience a new avenue for engagement. In an effort to reach their broader audience beyond the website platform, PodcastOne plans to roll out a social media content cadence to share MiniGames with their community. In addition to evergreen games, the trending and topical subject matter of many predictions and opinion-based polls calls for timely sharing on social media so users can maximize their play.

PodcastOne Announces Unprecedented Growth in 2022

PodcastOne, a leading podcast platform and a subsidiary of LiveOne, announced today that the network has experienced unprecedented growth in 2022 across total episode downloads, YouTube subscribers, and social media engagement.

PodcastOne continues to see considerable growth in several key areas of podcast consumption and interaction through the strength of targeted and paired marketing campaigns, episodic launch strategies, and its video strategy.

PodcastOne’s dedicated YouTube channel has seen a 45% increase in views and is up 106% in subscribers in Q3 ’22 compared with total growth at 128% since the start of the calendar year.

On social media, Instagram engagement is up 13.7% over the last 90 days vs the previous 90 days and PodcastOne’s dedicated TikTok account has amassed over 1.5 million views since its inception in July 2021 giving network hosts and podcast advertisers a direct path to promote content to a dedicated fanbase.

“We’ve built a full-funnel marketing operation at PodcastOne that allows us to leverage our current podcasts to grow and launch new shows in both the audio and video spaces. Data coupled with our custom creative strategies and off-network relationships have grown our network audience exponentially and consistently lands our shows in the top 100 chart rankings,” said Ilana Susnow, Head of Marketing & Audience Development of PodcastOne.

With the success of focused marketing and creative and integrated strategies, podcast in key categories such as True Crime, History, TV & Film, Self-Improvement and Society & Culture have seen double- and triple-digit growth in audience downloads. Successes include:

Trust Me, which has grown a remarkable 85% in audience since the beginning of the year.

Cold Case Files has expanded to two weekly episodes due to the overwhelming demand for content. Each week, fans are now treated to an original episode as well as a classic episode replay.

The Dr. Grundry Podcast has shown a 30% uptick in listeners since the beginning of 2022.

American Nightmare Season 2 has relaunched as part of the strategy to launch Season 3 with double digit downloads.

The Prosecutors recently debuted a spin off show, The Prosecutors: Legal Brief, in the wake of the success of its 14% episodic audience growth since onboarding with PodcastOne in January 2022.

“We were getting a few thousand downloads an episode when we first started PodcastOne, and our audience has grown significantly and continues to grow since. Cross-promoting our show with other related shows has been critical for that growth, as well as generally having a team that cares about reaching the right audience and making sure our content is valuable for listeners,” said Lola Blanc, creator and host of Trust Me.

Additional strategic marketing successes include:

Our Fake History has experienced a 25% increase in audience sizes since January 2022.

The Jordan Harbinger Show has had a 25% increase in episodic downloads numbers.

Melissa Gorga On Display and Kail Lowry’s Coffee Convos have each grown over 125% in August alone with On Display climbing to #19 on the All Categories chart on Apple.

Namaste B$tches from Real Housewives of New Jersey star Teresa Giudice and co-host Melissa Pfeister debuted in the Top 100 on Apple’s top podcast chart.

Since early 2022, PodcastOne has consistently charted in the top ten of all reporting podcast networks, and Podtrac reports that the network grew from 6.148M unique US downloads in July 2022 to 7.303M downloads in August for an increase of nearly 19% in overall audience.

PodcastOne Partners with Adori Labs For Their Pioneering YouTube Tech

Adori Labs, a leading interactive audio platform and PodcastOne, a leading podcast platform and a subsidiary of LiveOne announced that they have entered into an agreement that allows the podcast network and its roster of top performing hosts to integrate unique visual elements into the podcast they produce and distribute via YouTube becoming the first podcast network to utilize Adori’s pioneering interface technology.

Adori’s unique YouTube integration technology allows podcast hosts to seamlessly import episodes from RSS feeds, enhance them with visual elements, and upload enriched assets directly to YouTube, Adori’s patented technology embeds contextual visuals, multi-format ads, AR experiences, buy buttons, polls, and other “call to action” features in the audio stream.

This creates a more enhanced and richer listening experience. In creating visually enhanced podcasts, Adori’s YouTube product provides additional monetization avenues for PodcastOne’s slate of original programming, increased discoverability, and SEO presence.

Adori co-founder and CEO, Nathan Iyer said, “We are excited to partner with PodcastOne, the leading advertiser-supported on demand digital audio network in the industry. Adori’s technology can help to significantly increase their revenue and audience through YouTube, the fastest growing podcast listening platform in the world.”

With over 500 episodes of The Steve Austin Show available via PodcastOne, the streamer’s reinvention of classic episodes utilizing Adori technology has introduced the much-followed wrestling podcast to legions of new fans. Melissa Gorga On Display, a fan favorite of BravoPhilies introduced new weekly episodes with exclusive content from Gorga to augment the show. Barely Famous, a newly launched podcast from Teen Mom to Mogul Kail Lowry, continues to see rapid growth in download numbers and expects to launch Adori enhanced YouTube content in the coming weeks.

“At PodcastOne we continually search for avenues that allow our hosts to be more engaged with listeners, to offer unique experiences for our audiences and to create interactive environments that boost download numbers and attract new fans. Captivated audiences secure long-term success both for our hosts and for our advertisers,” said Jim Ballas, Chief Technology Officer for PodcastOne.

PodcastOne is the first podcast network to utilize Adori’s YouTube interface, joining Adori’s global customers including leading content creators, publishers, and networks.

PodcastOne’s LADYGANG Podcast Announces Star-Filled Lineup of Guest Hosts

PodcastOne, a leading podcast platform and subsidiary of LiveOne, announced that LADYGANG podcast has lined up a roster of their famous friends to step up and fill in, guest hosting for podcast founder Becca Tobin who is on maternity leave after recently welcoming her first child earlier this year.

Guest hosts include Heather Dubrow, Danny Pellegrino, Jackie Schimmell, TINX, Jason Tartick, Garcelle Beauvais, Michael Yo and Josephine Skriver.

LADYGANG is a celebrity driven podcast made for women, by women, from the minds and mouths of Keltie Knight, Jack Vanek, and Becca Tobin where no subject is off limits. Since its inception in 2015, LADYGANG has garnered over 150 million downloads making it one of the most popular podcasts for women in the world.

“With Becca on maternity leave, we’ve invited some of our famous friends to be hosts with us. We’re wishing Becca the best of luck and can’t wait for her to be back full-time!”, said Knight and Vanek.

The show has been nominated for a Webby Award, a People’s Choice Award and in 2016 was named Podcast of the Year. Their first book, “Act Like a Lady” became an instant New York Times bestseller and they recently collaborated their first fashion collection with national retailer Express.

In 2018, they starred and executive produced the television version of LADYGANG for E!. What began as a movement to help women feel less alone by offering content that was unapologetic, unfiltered and very real, has grown into a community of millions and become a powerhouse media brand that has partnered with corporations such as Disney, Netlix, Hyundai, Anheuser-Busch and Chanel.

PodcastOne Named to Top Podcast Publishers List by Podtrac

PodcastOne, a leading podcast platform and a subsidiary of LiveOne announced that it has been named to the list of Top Podcast Publishers by the industry leading podcast metric company Podtrac. Podtrac provides the podcast industry’s only ranking of top publishers based on unique audience counts. PodcastOne enters the listings ranked #12 as one of the only two independent podcasting publishers in the Top 15.

PodcastOne’s ranking comes on the heels of the successes and strengths of tentpole podcasts Off The Vine with Kaitlyn Bristowe, The Jordan Harbinger Show, LADYGANG and The Adam Carolla Show. As well as acquisitions of top performing programs such as Baby Mamas No Drama, True Crime All the Time Unsolved, and This is MONSTERS, which all saw significant audience growth since joining PodcastOne.

Download numbers were significant for PodcastOne developed programs in 2021 with Nappy Boy Radio with T-Pain, Uncut with Jay Cutter, which launched in the top 20 of all podcasts on iTunes, and Bad Bad Thing, a chilling true crime podcast that quickly rose to the top of podcast listings globally and has been cited as “Best of” 2021 by publications such as Cosmopolitan Magazine. Ongoing partnerships with networks A&E on Cold Case Files and I Survived and REELZ with Sex, Lies & Murder, both contributed greatly to PodcastOne’s continued success.

“Being recognized by Podtrac with inclusion on the Top Publishers list is a testament to the hard work of the PodcastOne team both behind the mic and behind the scenes. We’re on track post even bigger numbers in 2022 with a goal to crack the Top 10 list.” Said Kit Gray, President of PodcastOne.

PodcastOne’s full roster of programming is available on PodcastOne, iTunes, Spotify, and Amazon and wherever podcasts are heard.

LiveOne’s PodcastOne and Jordan Harbinger Strike Seven-Figure Renewal Deal

PodcastOne, a leading podcast platform and a subsidiary of LiveOne, announced today that it has signed a high seven figure renewal deal with podcast host and former Wall Street attorney Jordan Harbinger that keeps him and his top rated The Jordan Harbinger Show with the network for the foreseeable future. The Jordan Harbinger Show launched with the network in 2018 and is available on PodcastOne, Apple, Spotify, Amazon, Facebook and wherever podcasts are heard.

With download numbers nearing 11 million monthly and over 300 million all-time, The Jordan Harbinger Show is a leading interview podcast featuring in-depth conversations with people at the top of their game from business leaders, entertainers, scientists and athletes to an eclectic array of fascinating minds, from art forgers and arms traffickers to global spies and psychologists. Previous guests have included AirBnB’s entrepreneur Mark Cuban, television journalist Anderson Cooper, Academy Award winning author Matthew McConaughey, musician Moby, hip-hop artist T-Pain, rapper Rick Ross, scientists Neil deGrasse Tyson and Bill Nye, and athletes like Kobe Bryant, Dennis Rodman and Tony Hawk.

“Jordan embodies what podcasting is all about. His impeccable interviewing skills, his unmatched rapport with guests, his integrity and his knowledge of marketing and the business of podcasting are keystones in the growth of The Jordan Harbinger Show and his audience is ever expanding. Not only is Jordan a dream partner in podcasting, he’s also a dear friend and we are looking forward to, and anticipating, even bigger things in 2022 and beyond,” said Kit Gray, President of PodcastOne.

The Jordan Harbinger Show has been named one of the “Best Of” and “Most Downloaded Shows” by Apple and has been on the iTunes Top 50 Chart in the U.S., Canada, UK and Australia. The show has been nominated for AdWeek’s Podcast of the Year Awards, Digital Hollywood Award, Discover Pods Awards.