Podomatic

Podomatic Partners with Podcast App Player FM

~ jen

Podomatic logoPodomatic, a leading podcast provider since 2005, has partnered with Player FM — Podcast App, a top-10 podcast app worldwide. The partnership provides podcast creators on Podomatic’s hosting service with the ability to reach millions of potential new listeners on Player FM with a one-click submission to the Player FM directory. The partners are also working to provide creators access to reporting and analytics about their listenership on Player FM.

Player FM will also integrate the thousands of active podcasts and millions of media files hosted on Podomatic into their cross-platform mobile app, which is accessible on almost any device.

“Adding support for Player FM is a major expansion of our distribution platform, allowing our creators to reach an even larger audience,” said Podomatic Founder Johnny Mansour. “Player FM offers a powerful, cross-platform experience for discovering and listening to podcasts, that continues our commitment to help our podcasters reach the widest audience possible.”

Podcasting has emerged as somewhat of a equalizer in the media landscape, empowering everyday people to reach the same caliber of audiences as a major broadcast network. It has also become an increasingly popular form of media consumption in the United States. Consumer data firm, Statista estimates the number of Americans listening to podcasts will eclipse 100 million by 2024, an increase from 75.9 million in 2020. Podcasts have a great diversity in content, from entertainment, education, as well as for branding and key issues in society.

“Partnering with a hosting platform like Podomatic, whose goal is to expand the reach of independent creators, further enhances Player FM’s content offering for listeners and enables them to discover and support new and unique podcasts,” said Michael Ritter, CEO of Maple Media, the mobile media and technology company behind Player FM – Podcast App.

Player FM’s continued growth had been driven by adding new shows daily and enabling effortless mobile and cross-platform listening experiences.

“As the podcasting medium continues to flourish, strategic partnerships — like that of Player FM and Podomatic — will become more valuable in the effort to enrich the experience for both creators and listeners, while contributing to the overall growth of the podcasting ecosystem,” said Ritter.

The Podomatic integration is the latest of several major partnerships and podcast business acquisitions made by Maple Media. Last month, Maple Media also announced it had acquired Breaker – The Social Podcast App.

Advertising For Any Sized Podcast on Podomatic

~ jen

Podomatic is now making it possible for all podcasters, no matter your audience size or experience level, two new ways to make real money with your podcast.

With two unique new partnerships, all podcasters can now easily find high-paying Advertisers and create Free Merch Stores while Podomatic forwards all company commissions back to the podcaster. That means zero upfront cost ever, zero risk, 100% of your profits, 100% ownership of your brand, products, and pricing, and all podomatic commissions. A better deal isn’t out there.

Podcast monetization has become a huge industry in recent years, with many experts predicting over $1 Billion in podcast revenue in 2021. These advertisers and that money however, have only been available to a very small percentage of podcasters.

Podomatic and our two new partners, Podcorn and WhatFor? Apparel, have created a monetization option that will change that forever. As it says in our Podcaster Bill of Rights, you own what you create on Podomatic and you are free to monetize what you own any way you see fit. That is why Podomatic is forwarding all commissions made from these new partnerships, directly to the podcaster. The money you earn from your content is yours, Podomatic is just here to support you.

Podcorn is a podcast advertising company that knows a small engaged audience can be just as valuable to advertisers as a large one. With Podomatic and Podcorn’s new integration, podcasters will easily be able to find the perfect sponsors for their podcast, set their own rates, ad placements, create custom ads that fit their content and get paid upon hire. Ensuring the highest rates and fastest payouts.

Co-Founder of Podcorn David Kierzkowski added, “Monetization plays a critical role in the health of the podcast ecosystem and we couldn’t be more excited to partner with Podomatic as they share our goals to support independent voices of all sizes to improve podcasters’ access to monetization opportunities, while giving advertisers easier access and discovery of amazing podcast talent.”

Completing Podomatic’s new monetization suite is WhatFor? Apparel, a Print-On-Demand solution for custom podcast merchandise. Podomatic podcasters are now easily able to create their own custom merch stores, upload or design hundreds of custom branded products, set their own prices, and keep 100% of their profits!

“From the outset of WhatFor? Apparel, we knew that we wanted to be able to partner with influencers and content creators to provide them a platform to monetize their work without having to spend lots of money. That is why we are so excited to be partnering with Podomatic. With our no upfront cost merch program, combined with the suite of tools and technology offered by Podomatic, we genuinely believe that podcasters will have everything they need to be successful!” – Josiah Sifuentes, Chief Operations Officer at What For? Apparel.

Visit Podomatic today to create a PRO Podcast for only $2.49/month and start earning real money with Podcorn and WhatFor? Apparel.

Podomatic Partnered with Weebly

~ jen

Podomatic, a podcast publishing and hosting platform, has partnered with Weebly, a website builder. Together, they will help podcasters create brilliant podcasts and websites that work across any device.

To help podcasters succeed, Podomatic is offering professional website building capabilities. Now, Podomatic top level accounts can create a high quality website and store that works brilliantly across any device.

This new feature is included in the price of the hosting and publishing service on top level accounts and provided at no additional cost. It allows code-free website editing and building, as well as provides an e-commerce platform.

Podomatic provides all the tools you need to manage your podcast and your site under one account. Some of the benefits of the new service include:

  • Automatic sync between your podcast and your website. Podomatic Weebly apps are tailor made for your podcast.
  • Themes created exclusively for Podomatic podcasters.
  • Easy management of your entire podcast. One account to rule them all! Now manage your podcast and website under one Podomatic account.

At the time I am writing this, Podomatic is offering their most popular podcasting plan at 75% off the usual price. For a limited time, you can get their PRO plan for only $2.50 a month. (Usually, the price is $8.32 per month).

Podomatic Partners with AdvertiseCast

~ jen

podomatic-and-advertisecastPodomatic helps podcasters to reach an audience with free podcasts, customizable embedded players, and promotional tools. Podomatic has partnered with AdvertiseCast, which makes it easier for advertisers to buy ad spots from podcasters online in one centralized marketplace.

AdvertiseCast is the premiere online advertising marketplace that connects advertisers with podcasters. Their system makes it easy for you to get sponsored, and they take care of everything from finding advertisers, ad buying, payouts, and more.

Here’s how this partnership works. First, “dig deep inside your soul and make a podcast” (says Podomatic). Next, join Podomatic and add your podcast listing to the AdvertiseCast marketplace for free. Choose the ad campaigns that best fit your podcast.

Describe your podcast and select which ad products you are willing to sell. AdvertiseCast splits the revenue between themselves and the podcast. Podcasts keep 80% from every sale. Advertisers can order your ad spots – and podcasters have the right of refusal by approving or disproving the order. AdvertiseCast wants to make sure that advertisers are a good fit for your show. Fulfill the ad order as requested and get paid.

Podomatic PRO Podcasters have the additional functionality of Stats Verification, which provides potential advertisers with additional information to make ad buying decisions easier. With a Podomatic PRO membership, you get the exclusive option to have your stats in AdvertiseCast validated by Podomatic, increasing your chance of connecting and creating campaigns with advertisers.

Patreon has Partnered with Podomatic

~ jen

patreon-and-podomadic-partner-logoPatreon provides a simple way for podcasters to monetize their podcasts. Podomatic helps podcasters reach an audience with free podcasts, customizable embedded players, and promotional tools. The two companies have partnered – and the outcome could benefit podcasters.

Patreon is integrating with Podomatic so that podcasters can easily monetize their business and build a closer network with their fans. If you want to make use of this integration you need to have a Patreon for your podcast and have your podcast on Podomatic.

After that, all you need to do is put a Patreon button on your Podomatic profile that links directly to your Patreon page. You can do this by clicking on the “funding” tab in your Podomatic settings and adding the link to your Patreon page.

The purpose of this integration is to make it easy for your followers on Podomatic to see how they can contribute more to your work. A listener who is already looking at your podcast’s page on Podomatic can click a button and go right to you Patreon. That’s quicker and easier than if they had to go searching for your Patreon themselves.

It should be noted that podcasters can use Patreon without using Podomatic, and can use Podomatic without using Patreon. The partnership between the two companies could be beneficial for podcasters who are already using both services, or who are using one and were considering using the other as well.

Podomatic’s Year-End Deal Targets SoundCloud Users

~ shawn

Podomatic logoMedia hosting and podcasting services company Podomatic announced a year-end promotional deal as well as some new features in its November newsletter. And while the newsletter doesn’t specifically state that the company is trying to court SoundCloud users, it kinda looks that way.

First off, Podomatic has developed an inline Facebook player for its users. This allows clickable players to automatically spawn inside of users’ Facebook feeds. From the newsletter:

…we’ve released a brand new Facebook timeline player with a slick new design and improved sharing capabilities. While other companies are removing Facebook players entirely, we realize how important it is for our podcasters to have their content shared with the world, from anywhere in the world.

Earlier this year, SoundCloud disabled its own Facebook player, which caused a lot of consternation among users. This is probably what Podomatic’s referring to with that “other companies” line.

Second up, Podomatic has created a tool to import media directly from SoundCloud accounts:

Providing our podcasters with a centralized and secure location for their audio files is a commitment we take very seriously. We know how important it is to have your content readily available for your listeners 24/7 without the worry of your work being removed. With our new import tool, you can now transfer all of your episodes and mixes from any hosting site to Podomatic effortlessly, all with just a click of a button.

While the newsletter says Podomatic will import media from any service, its import page sarcastically asks, “Had enough of SoundCloud?”

Finally, Podomatic is having a Fall Sale, with an offer of three months free media hosting with the promo code FALL2015. The Fall Sale offer is good thru December 7, 2015.

Anyone who’s followed podcasting trends in 2015 has seen plenty of negative news when it comes to SoundCloud. So, it’s no surprise that Podomatic is trying to target SoundCloud users. If things continue on as they have for SoundCloud, this tactic might just pay off for Podomatic.