PodRoll Announces New Podcast Growth Technology – Dynamic Feed Drops

PodRoll unveiled Dynamic Feed Drops, an industry-first solution designed to overcome the limitations of traditional podcast feed drops. Enabled by dynamic insertion, this innovative technology allows podcasters to leverage the audience acquisition power of feed drops with efficiency, control, and targeting.

Dynamic Feed Drops are promotional episodes inserted across PodRoll’s ecosystem of more than 30 podcast networks. The episode is added as the second most recent episode in a feed and works across al major podcast listening platforms. Once the host podcast publishes a new episode, the recommended episode is automatically removed from the feed, requiring no additional work from either podcaster. This innovative approach facilitates simple, standardized, and effective cross-promotion and converts recurring listeners with a direct link to follow the podcast in Spotify and Apple Podcasts.

Unlike traditional feed drops, PodRoll’s Dynamic Feed Drops leverage technology to simplify running feed drops at scale, helping every promotional campaign reach its goal.

“With Dynamic Feed Drops, we’re modernizing one of the most powerful ways to grow a podcast’s audience,” said Jason Cox, CEO/CTO of PodRoll. “This technology ensures that every feed drop not only reaches its target audience, but does so in a scalable way that eliminates the manual work required with the traditional method.”

Dynamic Feed Drop placement is facilitated between buyers and sellers in the PodRoll marketplace. With real-time metrics and full self-service control, podcasters can launch campaigns to grow their show or accept campaigns to earn revenue.

“This technology enables podcasters to sell feed drops programmatically,” said Matt Turck, CEO of PodRoll. “We’re excited to bring a meaningful revenue stream to our partners that does not conflict with advertising inventory or impact any of their creative and publishing operations.”

Key Features for Buyers:

Scale Your Reach: Seamlessly place your episode across many podcasts with a single campaign

Targeted Spending: Control where your show is promoted across the PodRoll network

Pay for Performance: Your investment is tied directly to actual activity on your promoted podcast feed

Track Effortlessly: Natively identify recurring listeners generated from each campaign.

Key Features for Sellers:

Earn Effortlessly: Generate $50+ CPM for every promotional episode, all through programmatic sales

Simplify Your Workflow: No sales team or coordination needed, every campaign is approved and tracked from one dashboard

Maintain Control: Enjoy full content approval rights and manage your feed with ease; feed drops are automatically removed after your next episode is published

Dynamic Feed Drops are available immediately to all podcasters with a minimum $500 budget. This ensures that podcasts of all sizes can take advantage of this innovative growth strategy and set their content in from of active listeners on any podcast.

For more information on how to elevate your podcast growth strategy with Dynamic Feed Drops, visit https://podroll.fm.

About PodRoll

PodRoll is a podcast technology company, offering a range of solutions designed to solve the toughest problems for podcasters and advertisers. With a focus on innovation and transparency PodRoll is committed to enhancing the podcasting ecosystem for creators, advertisers, and listeners globally.

Sounder and PodRoll Announce Strategic Partnership

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, and PodRoll, the innovative start-up company aimed at revolutionizing podcast recommendations and discovery, are thrilled to announce their strategic partnership. This collaboration drives more nuanced, relevant, and personalized content recommendations, transforming the podcast listening experience.

PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. With PodRoll’s unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies’ commitment to enhancing user engagement and providing meaningful content to podcast listeners.

“Sounder’s AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll’s vision of introducing a first-of-its-kind platform,” said Jason Cox, co-founder of PodRoll.

Sounder’s technology enables PodRoll to deliver highly personalized podcast recommendations based on each listener’s preferences and behaviors. By leveraging Sounder’s cutting-edge AI tools, PodRoll can analyze and classify podcast content at scale. This powers PodRoll’s recommendation engine and helps them direct listeners to their next favorite episode.

The power of this partnership lies in the intersection of Sounder’s industry-leading AI and PodRoll’s innovative approach. The extensive industry knowledge and expertise of PodRoll’s founders, combined with Sounder’s advanced AI capabilities, ensure that the partnership is set to provide a breakthrough service for the podcast industry. 

“PodRoll’s mission to increase podcast consumption aligns seamlessly with our own goals of elevating to be their chosen partner, leveraging our AI technology to provide deep, meaningful content insights that drive the discovery and recommendation engine at the heart of PodRoll’s platform.”

This partnership provides podcast publishers with unprecedented ability to buy, sell, and monetize podcast recommendations, offering a game-changing opportunity to grow their podcasts(s) at scale. Listeners benefit from this collaboration through improved content discovery, personalization, and better contextualization of podcasts.

Sounder and PodRoll’s collaborative tools have already delivered a measurable uptick in listener engagement, with early data showing a 30% increase in podcast consumption.

“This partnership with Sounder enables us to enhance our platform’s ability to deliver relevant, engaging podcast content to our users,” said Matt Turck, co-founder of PodRoll. “We’re excited to bring a new level of sophistication to the podcast discovery and recommendation process.”

About Sounder

Sounder is an industry-leading AI company specializing in podcast content classification. Its advanced technology enables precise content discovery and recommendations, providing brand safety and suitability solutions, and contextual intelligence to podcast creators and consumers.

About PodRoll

PodRoll is a new podcasting startup founded by industry veterans who previously co-founded Megaphone. The company is focused on improving podcast discovery and recommendations, driving increased consumption and providing publishers with an innovative platform to monetize their content.