Podscribe

Podscribe Launches Enhanced “Double Device Graph” for Updated Measurement Accuracy

~ jen

Podscribe, a leader in podcast attribution and incrementally testing, announces the expansion its device graph capabilities by combining Tapad (Experian) and Neustar (TransUnion) Device Graph technology. This enhancement delivers unprecedented scale and accuracy in audience measurement.

Key Advancements 

The enhanced Double Device Graph achieves:

  • 85%+ US household match rates
  • 3x increase in digital identifiers for matching
  • Higher confidence matches through dual-graph triangulation
  • Improved conversion tracking through expanded digital identifier coverage

Expanded Audience Intelligence 

Through the TransUnion partnership, Podscribe now provides comprehensive Neustar audience segments, enabling advertisers and publishers to:

  • Access detailed household demographics and behaviors
  • Track segment-specific campaign performance
  • Identify top-converting audience segments
  • Match advertisers with optimal podcast audiences
  • Create targeted content based on verified listener profiles

“By combining the two leading US device graphs, we’re setting out a new standard for measurement accuracy in podcast advertising,” says Matt Drengler. “Our clients can now make decisions based on actual listener behavior, not assumptions.

Availability 

The enhanced Double Device Graph capabilities are available immediately for all Pudscribe measurement clients.

About Podscribe

Podscribe specializes in attribution and incrementally testing for podcasts, streaming, and beyond. Leveraging pixel-based tracking and household-level data, Podscribe delivers actionable insights, empowering advertisers to measure true campaign strategies, and confidently report ROI.

Acast Announces Podscribe As Global Preferred Attribution Partner

~ jen

Acast, the leading global podcast company, has announced Podscribe as its preferred attribution partner in all markets. This strategic partnership will provide Acast advertisers with unparalleled attribution services at no additional cost, allowing them to measure and optimize their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.

Podscribe’s cutting-edge attribution solutions have earned them a reputation for customer satisfaction amongst some of the biggest brands spending on podcasting today including BetterHelp, Athletic Greens, and Manscaped. Certified by the IAB, their advanced technology and deep expertise in podcast analytics will empower Acast advertisers with valuable insights into the performance of their campaigns. Podscribe will also allow Acast’s advertisers to measure the effect of podcast show promotion, by tracking sub sequential listener behavior.

Regarding the collaboration, Pete Birsinger, CEO and Founder at Podscribe said, “Workin with the biggest marketplace in the open podcasting ecosystem is a natural fit for us. Our team’s dedication to providing top-notch services that help advertisers make data-driven decisions and maximize their podcast ad investments matches Acast’s scale and dominance perfectly.”

Ross Adams, CEO at Acast, said, “Podscribe’s track record in delivering accurate and insightful attribution solutions – which are certified at the highest level – is exceptional. We also know their approach to customer satisfaction is unmatched in this space. This collaboration reinforces Acast’s commitment to offering advertisers the very best impartial tools to succeed in the podcasting space.

We’re also looking forward to seeing how the relationship will evolve. Podscribe’s innovative work in areas like YouTube modeling, ChatGPT-powered brand safety and air checks signal progressive moves for us, our advertisers and the industry.

As part of this move, Acast also announces that starting September 1, it will no longer accept new campaigns using Spotify’s Ad Analytics. Acast remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry’s future.

In line with Acast’s commitment to an open and platform-agnostic ecosystem, the company has also decided to establish a roster of ‘certified’ attribution partners in each of the three regions Americas, EMEA, and APAC. The approach offers choice and flexibility to buyers, ensuring they can select the attribution partner that best aligns with their unique needs.

For more information about Acast’s advertising solutions please visit acast.com.