Podspace’s Expansion Welcomes New Hire Aiming For International Growth

Podspace proudly announces the appointment of Lotten Skeppstedt as Director of Platform Services. With over a million listeners each week, Podspace leads the way as Sweden’s commercial podcast scene is ready to embark on an international journey.

Lotten Skeppstedt brings extensive experience from various corporations, startups, and scale-ups in media, entertainment, and technology. She has held senior positions at companies like Storytel, Bonnier Books, and Sesamy. Her experience spans various domains, from product development, text, and audio production to business development and forming commercial partnerships in international contexts.

“I’m genuinely thrilled to be part of the entrepreneurial team at Podspace. Their technical platform represents a new benchmark in podcast hosting and distribution in my view. With the growing popularity of podcasts, which have become intregral to many people’s media habits and a powerful advertising medium for brands, Podspace is well-positioned to take advantage of the continued growth and momentum in the market” says Skeppstedt on her decision to join the company.

“I look forward to contributing to the platform’s strategic direction, ensuring its competitiveness and exploring new business opportunities to ensure that the platform and services remain innovative and responsive to the ever-changing needs of the company and its customers, both large publishers and media buyers.”

CEO Carl Fridsjö underscores the significance of Skeppstedt’s appointment in the context of Podspace’s international plans: “We are delighted to welcome Lotten aboard. Her seasoned leadership will be instrumental, particularly as we embark on our journey toward internationalization. The overwhelming interest from Swedish publishers and media buyers has pushed us to accelerate our expansion plans. As we plan for 2024, expanding on new markets, including the broader Nordic region, is a natural next step.

About Podspace

Podspace is a premium distribution platform and marketplace for podcasts, collaborating with professional publishers and creators. The platform offers a comprehensive suite of tools encompassing CMS, hosting, advertising networks, campaign management, verified analytics, paywall solutions, and more. Ensuring cross-platform compatibility, Podspace distributes content across all major podcast players within the open ecosystem, while also providing seamless integrations with premium platforms such as Apple and Spotify.

Podspace Continues To Grow – Now The Second Largest Podcast Platform And Ad Network in Sweden

According to the latest data from Poddindex (Kantar Mediafacts) Podspace was Sweden’s fastest growing podcast platform in 2023, with unique listener reach increasing by 21%. This growth is significantly higher than the 13% average observed among the four platforms included in the measurement (Podspace, Acast, Bauer Media, Swedish Radio).

Today, Podspace announced that several of the largest publishers in Sweden have signed partnerships with Podspace Ads, the company’s advertising network for 15-30 second audio ads.

In 2023, Podspace platform saw a growth of 21%, thereby surpassing the 1 million weekly unique listener mark. This solidified Podspace position as one of the leading podcast platforms in the Nordics.

“Rapid growth in a mature and competitive market is a testament that Podspace has a unique offer. The key, I think, has been our recent decision to focus the platform and our services primarily towards large enterprise publishers, combined with a flexible and results-driven approach. Podspace right to exist is defined by the value we bring to both publishers and advertisers, and thats deeply ingrained in our DNA and way of business,” says Carl Fridsjö, CEO of Podspace.

Podspace reports that several of Sweden’s largest publishers and creators have recently joined its ad network for audio ads, Podspace Ads. This move makes their inventory either fully or partially accessible to advertisers via Podspace’s marketplace. In less than a year since its launch in 2023, Podspace Ads has become the second largest podcast ad network in Sweden, thanks to a recent surge ad inventory.”

“The media agencies have begun to recognize the scale of our ad network and the results we can produce. As a result, we naturally become a key component of our customers’ audio campaigns, which is excellent. There’s been recent discussion about a “podcast bubble.” However, the reality is that the podcast market is expanding quickly, and Podspace is growing even faster than the market,” says Lukas Boo, Director of Sales.

Partners to Podspace Ads 2024 include (among others):



Bonnier News, including its subsidiaries (newspapers Expressen, Dagens, Nyheter, Dagens Industri etc)

Amedia / Moderne Media Perfect Day Media

Make Sense Media Kvartal

NTM